Agoracom Blog

Small-Cap CEO Lesson: Online Advertising Grows During Slowdown Due To ROI

Posted by AGORACOM at 3:06 AM on Tuesday, October 28th, 2008

If you are a small-cap CEO, you didn’t need a slowing economy to make sure you get the best bang for every dollar spent.  You’ve been doing it for years.

Nonetheless, no matter how sharp you are, chances are you can always be a little sharper and – in my experience – this is especially true for CEO’s that have not fully embraced the web.  If you fit this description, then you’ll be very interested in this e-marketer story which concludes that online advertising will continue to grow in 2008 (17.4%) 2009 (14.5%) as companies look to maximize ROI during this turbulent period.

TOP 7 REASONS FOR SWITCHING OFFLINE TO ONLINE MARKETING

For those of you that don’t have time to read the entire article, here are the 7 top reasons given by more than 1,500 marketing managers for shifting dollars to online marketing:

1. The Internet is inherently more measurable and accountable than traditional channels.

2. The Internet allows for better, more-granular targeting than do other forms of media. That reduces media waste and can save marketing dollars.

3. The Internet is interactive, thereby allowing for a higher degree of engagement with consumer and business prospects and customers.

4. Particularly among younger consumers, the Internet is accounting for a larger and larger share of total media time; numerous studies demonstrate that teens, millennials and other younger cohorts are spending more time online per week than they are watching television.

5. The Internet plays into the consumer-in-control movement and therefore provides new opportunities for marketers to be a part of their conversations about interests, attitudes, shopping plans and even brands.

6. New Web 2.0 phenomena such as blogs, social networks and Twitter provide marketers with the potential to gain rich insights into consumer behavior and attitudes (the Internet is like a perpetual focus group on steroids).

7. The Internet, unlike any other medium or channel, allows marketers to reach prospects throughout the entire consumer buying cycle, from initial awareness through pre-information-gathering to sales and post-sale feedback and support.

Regards,
George

3 Responses to “Small-Cap CEO Lesson: Online Advertising Grows During Slowdown Due To ROI”

  1. […] With every company on the planet looking to maximize efficiencies, online advertising is growing while traditional advertising (radio, print and television) is falling.  Why? ROI.  Stop wasting your IR $ on old fashioned, inefficient IR methods. They don’t work and you’re wasting both time and money.  Read more… […]

  2. […] If you’re a small-cap CEO, you didn’t need a slowing economy to make sure you get the best bang for every dollar spent. If you fit this description, then you’ll be very interested in this story, which concludes that online advertising will continue to grow in 2008. Read more… […]

  3. […] 5. Online Advertising Is Growing During Economic Slowdown Thanks To ROI […]