Comments on: Small Cap CEO Lesson: Is Search Important To Investor Relations? Yes, Total Searches Hit An All-Time High

By: AGORACOM Client Intelligence Report - June 2009 « AGORACOM Blog

AGORACOM Client Intelligence Report - June 2009 « AGORACOM Blog — Mon, 29 Jun 2009 18:48:15 +0000

[...] Small Cap CEO Lesson: Is Search Important To Investor Relations? Yes, Total Searches Hit An All-Time… [...]

By: Tom Allinder

Tom Allinder — Mon, 29 Jun 2009 16:36:50 +0000

Excellent article. Right to the point. It befuddles me how CEOs and management teams cannot seem to understand this simple principle. The world is changing so fast around them that they don’t even see it.

By: David

David — Thu, 18 Jun 2009 19:23:26 +0000

In the USA, Marketwire clients (IR/PR practitioners) have really started to see the benefits of SEO for their press releases. Small cap companies that have trouble getting eyeballs on their news and story are starting to take advantage of the 2 goal process: 1) better search engine rankings and 2) drive traffic back to their site.

In Canada however it has been a slower adoption. Our larger cap clients get it, keywording appropriate products and services. Small caps however have traditionally just been looking to meet their basic disclosure requirements and target appropriate analysts (which is fine) but why not give your press releases a stronger online presence since that is where investors are absorbing their news?

By: AGORACOM

AGORACOM — Thu, 18 Jun 2009 19:12:36 +0000

David, how are you finding Web 2.0 investor relations adoption amongst Marketwatch clients? Do they understand the power of search? Are they listening to your optimization strategies?

What % of your clients are implementing these tools?

Regards,
George

By: David

David — Thu, 18 Jun 2009 14:05:59 +0000

George, fantastic post and so very true.

Long are the days when investors would open the business section of their daily newspaper and flip to the back to look up ticker symbols and their daily valuations.

Now, investors will just enter a ticker symbol in Yahoo Finance and get all the information they need. Stock performance, press releases, analyst ratings etc.

It’s important for companies to understand proper search parameters. Attempting to optimize key words such as “mining” or “small cap” won’t get you too far. Recognizing relevancy and appropriate content is the first step. Company news on high traffic sites like Agoracom.com is a very powerful seo tool as well.

Here’s a list of additional tools that can be used to help with your search engine optimization/marketing strategy’s: http://www.marketwire.com/mkt/PDF/SEO%20Tips.pdf

Google’s algorithms are always changing, however relevancy and content will always be king!