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INTERVIEW: betterU Connecting Global Education with the Indian Marketplace $BTRU.us

Posted by AGORACOM-JC at 9:23 AM on Thursday, August 10th, 2017

FEATURE: $BTRU.ca focusing on India, a high-growth #edtech market, to drive large sales with strategic partnerships

Posted by AGORACOM-JC at 3:22 PM on Wednesday, August 2nd, 2017

VIDEO: betterU Addresses Over 8000 Educators in Australia $BTRU.ca

Posted by AGORACOM-JC at 10:10 AM on Monday, July 31st, 2017

VIDEO: Bradley Loiselle Featured at Leadership Forum on Skills Development in Delhi $BTRU.ca

Posted by AGORACOM-JC at 10:57 AM on Thursday, July 27th, 2017

Equalizing Global Education – Building the future value of Ed-tech $BTRU.ca

Posted by AGORACOM-JC at 4:50 PM on Wednesday, July 26th, 2017

President/CEO SKILLSdox – betterU (TSX-V: BTRU)

As a serial entrepreneur I am always looking for new ideas and asking myself “what value and solutions can I bring to a problem that no one else has attempted nor succeeded at?” The hardest part about being an entrepreneur isn’t coming up with good ideas, it’s having the ability, courage, determination and persistence to lead a market and bringing an idea to fruition.

There are really only two types of entrepreneurs: ‘leaders’ and ‘followers’. Entrepreneurs who create “me too” products or services tend to be followers who enter the market after seeing proof of market acceptance. Many venture capital firms tend to also be followers which creates one of the largest challenges entrepreneurial ‘Leaders’ face when pioneering new ideas. Aside from peers and business associates with doubts and uncertainties, ‘naysayers’ in the investment community have the greatest impact on start-ups because unless they see a proven market, generated revenue or other large investment groups participating, they tend to sit passively by. What we need are more visionaries both in business pioneering and from the investment world who see beyond immediate revenues and towards value creation.

When I come up with an idea, one of the first questions I always ask myself is “How easy is it to duplicate this business?” In today’s global economy, entrepreneurs need to be rethinking how they develop their businesses in order to remain competitive because there are now a significant number of global followers. In the past, entrepreneurs could comfortably focus on building a solid business foundation, growing their revenues and market footprint at a reasonable pace. Today’s globalized landscape however, is competitive and fast-paced. We are seeing entrepreneurs from all around the world now having access to localized markets. These global entrepreneurs, through social and traditional media, are now able to hear about and gain access to opportunities once limited or unthought-of. The growing challenge with global competition now is that these entrepreneurs can significantly disrupt the opportunities traditionally built by local leaders. This is exactly what happened in the Ed-tech industry between 2004 and 2012. As a result of significant Silicon Valley investments and overhyped media on the value potential of Ed-tech opportunities, global entrepreneurs oversaturated North American Ed-tech markets.

Building Future Ed-tech Value

In order for entrepreneurs to create sustainable Ed-tech businesses in this new global environment they need to be focused on building additional ‘value’ into their business models and avoid relying on technology as a safety net. While many investors might emphasize that revenue is critical to the validation of a business, entrepreneurs must also understand that if their company has not been properly developed with inherent value outside the ‘lines of code’, thereby making it difficult to duplicate by future competitors, they run the risk of being knocked off by the ‘followers’. Many years ago simply developing software itself would have been seen as a barrier to entry that could prevent most competition, but with tens of thousands of technology companies operating in this space today, developing technology in general is one of the last things start-ups should be focused on. When I see Ed-tech start-ups spending time and money trying to build a better technology ‘mouse trap’ it tells to me that they have not really understood the value chain for their business or the industry they are entering into. The same theory can be applied to investment groups. If a venture capitalist is more on the Ed-tech as a barrier to entry, it’s a good indication that the VC is probably not well informed or prepared to the shift in the global Ed-tech market and are most likely following the leading investors instead of being innovators themselves.

Entrepreneurs in the technology space must identify what their value drivers are going to look like before they start building their company. If they want to build value that will be difficult to compete with, an entrepreneur must identify the hardest areas of business for a competitor to duplicate and plan out how they themselves will secure them. I call these areas ‘pillars’ of business. In the case of my company betterU, which I have been building for the last four years, I realized that there were four key pillars that I needed to set up in order to be successful in securing my company’s future position as a leader. I knew my vision was ambitious, and if I was able to successfully build it, I could create a company that would change the world for the better. My goal was to create an Ed-tech business that could help provide access to top quality education from around the world to people in emerging countries.

Focusing my efforts in India, my vision for the ‘equalization of education’ stemmed from a deeply rooted passion from my own history of struggling with education. My aim was to provide access to a lifetime of learning across all industries and verticals of education. Out of all the Ed-tech companies that I have seen through my many years of research, I have not found one company that has tried to build an Ed-tech marketplace with the ability to reach an entire country with a population as enormous as India. I would bet that most entrepreneurs would never dream of attempting to build this type of business because it seems impossible and success would be unattainable. All of the VCs I have met have felt the same way and would ask me “Why hasn’t anyone else already done this?” They would then convince themselves that it must be because there isn’t a market opportunity, that it will be too costly to build or that the total addressable market was an unrealistic proposition. They would conclude that a guy like me, standing alone with ideas of grandeur and limited funds, could never accomplish what seemed to be the impossible.

Establishing betterU’s Future Value

In building betterU for the emerging markets, the four key pillars of business that were required to build included: ‘Operations’, ‘Technology’, ‘Content’ and the ‘Network’. In a country like India, establishing ‘Operations’ was critical in order to be able to transact in local currency. This first step would prove to take time and patience to set up, but it was a much easier task to duplicate so this became a background administrative activity. Even though this was not a key priority from a value creation standpoint, in the end it would add to the value proposition of betterU because almost all foreign educators were unable to transact with the mass consumer market in India.

When I looked at each key pillar to determine what was the hardest to duplicate the ‘Network’ stood above the rest. If my goal was to educate an entire country, it would mean that we would need to be able to communicate with everyone on a constant basis. This was not an easy task and would prove to be very expensive since India is so vast; with a population of over 1 billion across various territories, languages, technology and financial constraints. To ensure that we had inherent value within our ‘Network’ pillar I had to look at what we would need to do to ensure that when competition entered the market they would have a much harder time competing and duplicating our model. The solution to staying ahead of any possible competition was to remain at the forefront of media visibility. In order to give our marketplace and our content partners a stronger position we needed to have a partner that communicated across the country each day and we needed to get them to become an integrated partner to betterU.

In 2014, I met with the Times Group to discuss this very idea. The Times Group is the largest media conglomerate in India so securing a partnership was a key factor to future success and would provide betterU with mass marketing across the country on nearly a daily basis; definitely limiting the number of competitors trying to duplicate our model. By mid-2015, after a year of meetings and significant due diligence, Bennett Coleman & Co. Ltd (Times Group) invested 150 crore or approximately $30 million into SKILLSdox India Private Ltd. (betterU India). This investment would now help secure and ensure that our pillar for ‘Network’ development and growth would include inherent future value.

With our ‘Network’ pillar value in hand, our focus turned to building value within our ‘Content’ pillar. In 2008, when I entered the Ed-tech market, it was apparent to me that there was an overabundance of content providers and Ed-tech companies around the world fighting for market share, for investment attention and for shrinking revenue opportunities. With our vision to provide access to all levels of education across a country, leveraging content leaders and Ed-tech companies from around the world we were able to stand out from the ‘me-too” Ed-tech companies who were solely focused on building content or technology. We would now be able to focus and achieve greater success with our asset light model by creating the ability to add, remove and scale content offerings much more quickly than any other educators in the world.

It is important to emphasize that our ‘Content’ pillar was a critical pillar to the success of our company as without content, we would have nothing to offer India. To attract leaders in the global education space we had to have an inherent value that they could not otherwise realize on their own, hence why I focused on securing our ‘Network’ value as our priority. I knew that if we could secure the network opportunity, content partners would see this value’s future potential and would be willing to join our education marketplace. With the Times Group secured, the value proposition to content partners had now increased. What this meant for betterU was that we could then start to bring together the top education leaders across all levels of education from around the world onto one platform. No one anywhere in the world has done this before to the extent that we were going to do with betterU. In the beginning of 2016, we had only a couple hundred courses and by the end of 2016 we were closing in on 10,000 courses across KG-12, Exam Preparation, High School Support Programs, College/University Level Programs, Skills Development, Self-Interest and much more.

There becomes a tipping point in the development of a marketplace whereby the more quality content partners we have, the more interest the market itself will take in our offering and the cycle grows. As our content partners grow, our business model is able to grow into other areas of opportunity such as corporate programs, employment opportunities and the creation of an education to employment ecosystem which becomes much harder to duplicate. The following is an example of our marketplace model.

There are many examples of businesses that have focused on building value into their key pillars in order to secure their future value. Facebook and LinkedIn are two good examples that focused on building their ‘Network’ as a priority. If Facebook had only developed their technology without onboarding students, would it have built its future value? If they would have focused on generating revenue, would they have built out a network as large as they did? It is so important in the building of your business pillars to identify which of the pillars would add the most value to your future business. From there you can then build value around that pillar which will help ensure that your business would be hard to duplicate by future competitors. When you look at all the key value pillars of these companies the most critical pillar that they needed to secure was their network of users. While it no doubt took time, it is what secured their future value. No matter how great their technology was it could be duplicated, which many other companies have tried after they saw social media succeeding. The reality is however, that Facebook and LinkedIn had built enough value in their key pillars that even after competitors tried duplicating their models they simply could not directly compete. Of course, as years past, there were many other types of social media companies that succeeded, but these two leaders remained as leaders throughout the growth of the industry.

In today’s Ed-tech space, building value into a company’s key pillars is very difficult to do because there are so many players already jockeying for market share in the shrinking North American markets. In 2008 however, I already knew that there were going to be too many future Ed-tech companies getting lost in the noise, so my focus and energy turned to the emerging markets where most seemed to be ignoring. My research showed that India could end up being the leading emerging market by 2015 so I began my journey across the globe. Having access to a total addressable market of over a billion people, and a country with a projected growth in technology presence and internet access, this decision made more sense to me if I wanted to position my future company as a leader. Unfortunately for potential competitors, most Ed-tech companies in 2008 were focused on revenue generation and not on securing their future value leading to significant problems for many of these companies today. betterU however, is now positioned to become a dominant player within India.

It takes significant time and money to build a business while remaining focussed on future value. Most start-up entrepreneurs do not have the financial resources to be able to support this way of building a company, so they are forced to jump into revenue generating mode or to try and seek funding which can be frustrating, often pulling efforts away from building the business. When entrepreneurs are forced to compromise building pillar value for revenue generation, it becomes very easy to lose sight of future security. Over the years of building both traditional and tech companies myself, I have been through the fund raising process many times with traditional banks, entrepreneurship banks, angel investors and venture capitalists and the one thing that has stood out for me the most was the blind value most put on revenue as the key business pillar. I believe this to be an old school way of thinking and is not right for today’s global environment. While I agree revenue is critical for sustainability, the difference between a billion dollar company and a million dollar company is the time and effort put towards the upfront pillar value creation that will position and help secure the company’s future. While investment obviously helps, if these pillars are not set up properly, the company will struggle with securing and maintaining its growth leadership. From personal experience, I have built many companies in my lifetime and the last two succeeded in generating millions in revenue. However, I was never able to build them to the potential opportunity to be the next billion dollar company because I simply did not have the time to build the proper value into my pillars and I found myself always chasing the next sale. This all changed for me in 2011 after I sold my last Ed-tech company and had my own funds to able to dedicate my focus to building betterU.

Solving Real Global Problems

There are many ideas that could solve significant global problems, but for the most part they present too many challenges, risks, costs or uncertainty, so the ideas stay unrealized. In addition, most investors unfortunately shy away from the unknown or from the entrepreneurs pioneering these initiatives. For me on the other hand, in 2008 when I saw an opportunity within the Ed-tech industry to build a company that could provide access to education into the emerging markets and help solve one of the world’s largest problems, I stepped up to be that leader.

When I entered this space, most Ed-tech companies were focused on building their solutions for markets like North America, Europe and Australia – all markets that already had relatively easy access to quality education. Their businesses were not about solving real problems, or changing the world, or providing education solutions that could help the needy get access to education, they were chasing revenues or investment opportunities because of the increasing number of large investments being made by VCs across the USA. The majority of the Ed-tech companies I saw entering into this space, some financed, others not, were for the most part short-sighted and blind to the much larger opportunity that could not only change the world, but had a real potential to be the next billion dollar company.

My vision to equalize education for countries that were in need of quality education like India meant that I would have to build value into my business and forgo a focus on revenue generation. I knew that the path I set my sights on was going to be a difficult road ahead, but I told myself that if it were easy, everyone would be doing it. My longer term vision and focus meant that I would likely be unable to get investment capital from traditional VCs or banks. Investors tend not to invest in uncertain markets, especially ones like emerging markets that have many significant barriers to overcome. Investors would look at my vision as a ‘pie in the sky’ idea and suggest that if no one else had already done it, it simply must not be possible. As an entrepreneur, I tend to follow my gut and I knew that what I was going to build, would be big. While it would take many years to put in place, I knew that my vision and determination would result in a business that could equalize education for all and position us to become a global leader. As Gandhi said “Be the change you wish to see in the world”.

There are many large corporations and charities supported by the likes of Microsoft, Facebook, Google, etc. that have Corporate Social Responsibility programs in place to help support the education of the emerging markets and while I agree that these are so important, they could be doing so much more. The problem is that they are not thinking large enough, not envisioning how to educate nations and then making it happen, not leveraging their immense funding pools to put in place what is required. Instead they tend to focus on smaller sectors, territories, or age groups, which limit the scope of their potential. This is really only a limitation to their experiences as a corporation because they might not have the vision of an entrepreneur.

My expectations in the development of betterU is that once the visibility of our marketplace takes shape, these leaders will be inspired to see how they too can make a global difference across all levels of education, all ages, all classes, genders and the multitude of languages and not be limited to servicing smaller segments. A close friend of mine, Praveen Varshney, once told me that “while alone you might be able to move fast, together we can go much farther”.

We can collectively make a huge global difference in the equalizing of education!

www.betterU.in

FEATURE: betterU (BTRU:TSX-V) $30 Million Marketing Plan Reaches 100 Million Potential Customers Every Week $BTRU.ca

Posted by AGORACOM-JC at 10:14 AM on Tuesday, June 20th, 2017

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CONNECTING GLOBAL EDUCATION WITH THE INDIAN MARKETPLACE

WHY BETTERU EDUCATION?

  • The ONLY Global Education Marketplace Serving India
  • Capitalizing On Mobile Payments Structure Others Unable To Provide
  • Unique Ability To Collect From 200 Different Payment Methods in India
  • As A Result, Leading Global Online Education Providers Use BetterU
  • BetterU Receives 20 – 50% Of All Revenues Generated
  • Indian Government Mandate To Educate 500 million by 2022
  • India Expecting To Double Online Education From $20B to $40B In 2017

“There are many significant barriers for doing business in India and it took betterU over 3.5 years to put in place all the pillars required to support the world’s online educators. These barriers are making it difficult for other online educators to do business in India.”

TIMES OF INDIA PARTNERSHIP – $30 MILLION MARKETING INVESTMENT

  • BetterU signed a $30 million marketing investment deal with Bennett Coleman Company Ltd. (Times Group)
  • Provides A Daily Full Page Ad In Times Of India
  • Provides BetterU With Significant Market Visibility & Call To Action
  • Enables betterU To Reach 80% Of The Country
  • Newsprint, Radio, Digital, TV, OHH and Medianet
  • Education Programs Marketed Directly To Indian Population

“The World’s Largest Online Education Mass Marketing Deal For India”

THE MODEL

  • Students / Learners Review and Select Courses Best Suited For Them
  • BetterU Collects All Registrations and Payments
  • BetterU Marketplace Connects Students To The Content Partner’s Course
  • BetterU Retains 20% to 50% of revenues collected as their fee

WHY INDIA

  • Indian Government Mandate To Educate & Skill 500 million People By 2022
  • Traditional Infrastructure (Schools, Teachers, etc) Not An Option
  • Online Education Is The Only Solution
  • Traditional Education Marketplaces Can Only Receive Credit Cards
  • India Payments Are Overwhelmingly Via Mobile
  • BetterU Recognized This Problem and Solved It
  • Traditional Education Providers Partnering With BetterU Makes Sense
  • India Expecting To Double Online Education From $20B to $40B In 2017

Investment Highlights

Developed Product: GENERATING REVENUE!

Defensible Market: BetterU Has Solved And Now Leading The ‘High-Barrier Entry’ To Indian Market

First Mover: Positioned To Become India’s Leading “Global Education Marketplace”

Unmatched Variety: Over 6,500 Courses Available.

Wide Audience: K-12, Exam Preparation, Skills Development, Higher-Ed +

Product Expansion Opportunities: B2B, B2C Learning and Employment Solutions Would Create “Lifetime Cycle” Operations

“Four years invested in the building of betterU’s India infrastructure, set up global operations, assembled core leadership team, secured the world’s largest online education mass marketing deal for India, enlisted leading content partners, and built credibility, trust and awareness across India.  They are the largest global education marketplace that has been built.”

INFRUSTRUCTURE 

  • Established Indian Entity To Effectively Conduct Business In India
  • Ability To Collect From 200 Different Payment Methods in India
  • People on the ground in India
  • Established Strong Relationships With Institutions, Training Partners and Leaders Across Multiple Sectors.

STOCK CHART

betterU Education Corp.  Announces Marketplace Growth in 2017 $BTRU.ca

Posted by AGORACOM-JC at 9:12 AM on Thursday, June 1st, 2017

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  • Quarter ended March 31st, saw an additional 1,546 new users registered
  • 41% or 634 of them completing purchases resulting in Rs.2.3 Million ($48K) in revenue, which is an average purchase of Rs.3,627 ($76) / person

OTTAWA, June 01, 2017  — betterU Education Corp. (the “Company” or “betterU”), (TSXV:BTRU), (FRANKFURT:5OGA) is pleased to announce the Company’s growth across registrations, revenue, content partnerships and the launch of new programs. (unaudited)

betterU Marketplace
Content Delivery

A chart accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/18fcf7e9-d7fa-4f0b-aa4a-dddfaaa29da9

Since the launch of betterU’s marketplace this year and without any mass marketing, the last quarter ended March 31st, saw an additional 1,546 new users registered with 41% or 634 of them completing purchases resulting in Rs.2.3 Million ($48K) in revenue, which is an average purchase of Rs.3,627 ($76) / person. betterU has worked diligently, post going public in mid-March, to increase its team in Canada and India, to support the coming mass marketing campaigns anticipated to begin this June-July and carried forward. Driving mass market visibility to the betterU marketplace is a key priority that will help drive revenues and brand exposure to new heights.

Over this same period, the Company’s content partnerships have grown by an additional 16 educators from countries including the USA, Australia, UK and India. With a combined 2,044 additional multi-category programs ranging across business, technology, exam preparation and KG-12, betterU is now approaching close to 10,000 available programs on its global education marketplace. This is a 4,255% increase over last year’s available programs of only 235 skill development courses. The Company’s focus on the acquisition of content partnerships has been a key initiative to meet the needs of the mass market learners as well as to support betterU’s overall marketplace offering. The more quality content available across categories, types of learning, services and affordability, the more users betterU will continue to attract and be able to support.

In addition, betterU has launched several new programs including its B2B initiatives, which have already resulted in 103 corporations being engaged from our Bangalore, Delhi and Mumbai offices. Revenues are expected to be generated over the upcoming months from these initiatives.

With millions of people requiring access to different forms of education, their variable needs make it impossible for a single educator to service the full solution. betterU’s goal has been to build ‘the Amazon / Uber’ of education for India, a Global Education Marketplace that has the breadth and depth of available content, educational services and support to meet the variable needs of the mass population. “The focus of the Company has always been to put in place the right solutions, partnerships and business models to support the mass growth of India. This last year of modifications to betterU has primed the Company for this growth. We are starting to see a growth in the level of interest from the consumer market, corporates, educators and government,” said Bradley Loiselle, President / CEO betterU.

About better

betterU, an online education technology company, aims to provide access to quality education from around the world in order to foster growth and opportunity to those who want to better their lives. The Company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem. betterU’s offerings can be categorized into four broad functions: to compliment school programs with flexible KG-12 programs preparing children for their next stage of education, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This press release may contain forward-looking statements and information, which may involve risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with betterU’s growth, the state of the financial markets, regulatory risks and other factors. There can be no assurance or guarantees that any statements of forward-looking information contained in this release will prove to be accurate. Actual results and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral statements containing forward-looking information are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. Unless otherwise required by applicable securities laws, betterU disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers should not place undue reliance on any statements of forward-looking information that speak only as of the date of this release. Further information on betterU’s public filings, including their most recent audited consolidated financial statements, are available at www.sedar.com.

For further information, please visit

http://www.betteru.ca/investor-overview/

Investor contact:

Bruce Chick, MBA
VP Corporate & Investor Relations 1-613-695-4100 Ext. 233
Email: ir@betteru.ca

BETTERU ANNOUNCES THAT CHRIS GAYLE, ONE OF INDIA’S MOST RECOGNIZED CRICKET PLAYERS FROM IPL, HAS JOINED BETTERU’S MISSION FOR EDUCATING THE COUNTRY $BTRU.ca

Posted by AGORACOM-JC at 9:16 AM on Tuesday, May 30th, 2017

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  • Announced that Chris Gayle, Cricketer from the Indian Premier League (IPL), has joined betterU’s Brand Ambassador program
  • Brand Ambassador program is the company’s effort to continue to grow awareness and draw attention to the importance and personal value of skills development through betterU’s global education marketplace

OTTAWA, May 30, 2017 — betterU Education Corp. (the “Company” or “betterU”), (TSXV:BTRU), (FRANKFURT:5OGA) is pleased to announce that Chris Gayle, Cricketer from the Indian Premier League (IPL), has joined betterU’s Brand Ambassador program in the company’s effort to continue to grow awareness and draw attention to the importance and personal value of skills development through betterU’s global education marketplace.

Chris Gayle, Brand Ambassador, betterU
Chris Gayle

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/cc0d00c1-35f2-4621-be27-c1267f735845

betterU’s vision is to provide all individuals across the country with the opportunities to learn and grow. This bold initiative is in line with Prime Minister Modi’s mandate to skill up 500 million people by 2022. To achieve such levels of mass education, betterU understands that there is a need for a collective collaboration between global educators, industry leaders, and government as well as influential individuals such as Chris Gayle. This also aligns with the recent addition of Satnam Singh, the first NBA player to ever get drafted from India, who joined betterU back in late 2016. Part of betterU’s ongoing strategy is to continue to create awareness to the value of life-time learning and the ongoing need for personal advancement of one’s skills.

Mr. Gayle and the CEO of betterU both came from backgrounds in which they struggled with access to quality education. Yet even through these limiting moments, their dedication, persistence and a passion to become more, resulted in both growing to become leaders in their respective fields. “When Chris and I met in Bangalore many months back, I realized the value he could bring to betterU because of his appreciation and understanding towards the value of education along with his love of India, made us immediate partners. Everyone has the right to education, but the realities are that not everyone has access to it, whether that be due to their physical location, affordability, connection to technology, or fear of the unknown. I am excited to welcome Chris to the betterU family, and for helping support betterU and India! I am also looking forward to building a life-time friendship,” said Brad Loiselle, President and CEO, betterU Education Corp.

betterU and Mr. Gayle will be working on collaborative opportunities to promote the company’s content partners’ through betterU’s overall vision to support India. “I am excited to be working with Brad and betterU in the supporting of this great initiative. I have so many fans across the country that have supported me for so many years and I feel passionate about continuing to support them outside of Cricket. I love India, I love the people and I want to be part of making a global difference through opening education to all!” said Chris Gayle, IPL Cricket player.

About Chris Gayle

Christopher “Chris” Gayle is a Jamaican cricketer and a former captain, who plays international cricket for the West Indies. Gayle captained the West Indies’ Test side from 2007 to 2010. Considered one of the greatest batsmen in limited-overs cricket, Gayle has set and tumbled numerous records across all three formats of cricket. He is known as a hard-big hitter, very often hitting sixes; in 2012, he became the first player to hit a six off the first ball of a Test match.

He is one of only four players who have scored two triple centuries at Test level: 317 against South Africa in 2005, and 333 against Sri Lanka in 2010. Gayle became the first batsman in World Cup history to score a double century when he reached 200 off 138 balls against Zimbabwe during the 2015 World Cup. He finished on 215 runs, which was the record for highest score in a World Cup until it was broken by Martin Guptill against Gayle’s own team. He is one of the five players to score a double century in ODIs. In March 2016, Gayle became only the second player (after Brendon McCullum) to hit two Twenty20 International hundreds, scoring 100 not out against England.

He plays domestic cricket for Jamaica, and represents the Royal Challengers Bangalore in the Indian Premier League, the Karachi Kings in the Pakistan Super League, the Melbourne Renegades in the Big Bash League and the Dhaka Gladiators in the Bangladesh Premier League. He has also represented Worcestershire, the Western Warriors, Sydney Thunder, Barisal Burners, Kolkata Knight Riders and Somerset in his career. He was also selected for team Uva Next for the inaugural Sri Lanka Premier League in 2012. – Source: Wikipedia

About better

betterU, an online education technology company, aims to provide access to quality education from around the world in order to foster growth and opportunity to those who want to better their lives. The Company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem. betterU’s offerings can be categorized into four broad functions: to compliment school programs with flexible KG-12 programs preparing children for their next stage of education, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This press release may contain forward-looking statements and information, which may involve risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with betterU’s growth, the state of the financial markets, regulatory risks and other factors. There can be no assurance or guarantees that any statements of forward-looking information contained in this release will prove to be accurate. Actual results and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral statements containing forward-looking information are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. Unless otherwise required by applicable securities laws, betterU disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers should not place undue reliance on any statements of forward-looking information that speak only as of the date of this release. Further information on betterU’s public filings, including their most recent audited consolidated financial statements, are available at www.sedar.com.

For further information, please visit

http://www.betteru.ca/investor-overview/

Investor contact:

Bruce Chick, MBA
VP Corporate & Investor Relations 1-613-695-4100 Ext. 233
Email: ir@betteru.ca

BETTERU EDUCATION CORP. ANNOUNCES THE ADDITION OF KEVIN HARRINGTON, USA ‘SHARK TANK’ SERIAL ENTREPRENEUR, TO BETTERU’S BOARD OF ADVISORS

Posted by AGORACOM-JC at 5:13 PM on Friday, May 19th, 2017

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  • Kevin Harrington, a globally renowned entrepreneur, has joined the betterU Board of Advisors
  • In an effort to support management as it builds entrepreneurship programs to support small and medium size businesses across India

OTTAWA, May 19, 2017  — betterU Education Corp. (TSX VENTURE:BTRU) (FRANKFURT:5OGA), (the “Company” or “betterU”) is pleased to announce that Kevin Harrington, a globally renowned entrepreneur, has joined the betterU Board of Advisors in the company’s effort to support management as it builds entrepreneurship programs to support small and medium size businesses across India.

Kevin Harrington
betterU Education Corp. is pleased to announce that Kevin Harrington, a globally renowned entrepreneur, has joined the betterU Board of Advisors.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5a2541ce-710b-43aa-a2f3-58b5edfaa06b

In a growing country such as India, there are unfortunately more people than there are available jobs, which is what usually creates the ecosystem for entrepreneurship to thrive. While small and medium (S&M) size businesses make up most of a counties’ GDP, it would only make sense that there were educational programs to support these budding entrepreneurs. “Being an entrepreneur for more than 20 years, I understand the challenges faced with inadequate entrepreneur support. With betterU, we want to not only provide access to quality education, but also help bring together global leaders in key industries to help support India’s advancement. Having such a well-known entrepreneur like Kevin joining our team will help drive forward more awareness, increased support and access to better entrepreneur education for India,” said Brad Loiselle, President and CEO of betterU.

Over the last 10 years across North America, national reality entrepreneurship TV shows such as ‘Dragon’s Den’ in Canada and ‘Shark Tank’ in the USA have showcased, created awareness and brought a spark to the life of an entrepreneur. These TV shows consisted of a panel of highly successful entrepreneurs willing to invest their own money into new ideas presented by the budding entrepreneurs. The ‘Dragons or Sharks’ as these judges would be called, would evaluate the ideas, work to understand the stage of the business and determine if the budding entrepreneurs had what it took to drive the business to success. What made these shows so successful was that they showcased the reality of what it takes to build a business and the struggles that an entrepreneur would face. Shark Tank made its debut in India January 2016. Colors Infinity, which is the English entertainment channel of Viacom18 Media Pvt. Ltd. has launched a comprehensive marketing campaign for the show.  The show is very much in line with the direction of the country and the ‘Start-up’ and ‘Make in India’ Initiatives launched by Prime Minister Modi. “Being an entrepreneur is one of the most difficult careers to enter into, but also so rewarding. Education and ongoing leadership support for budding entrepreneurs will help increase the chance of success. Working with betterU I am excited to provide my decades of experiences to support India’s growth,” said Kevin Harrington, serial entrepreneur and business executive.

About Kevin Harrington

Kevin Harrington has been a successful entrepreneur over the last 40 years. He is an Original Shark on the ABC hit, Emmy winning TV show, “Shark Tank.” He is also the Inventor of the Infomercial, As Seen On TV Pioneer, Co-Founder of the Electronic Retailers Association (ERA) and Co-Founder of the Entrepreneurs’ Organization (EO). Kevin has launched over 20 businesses that have grown to over $100 million in sales each, has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide with iconic brands and celebrities such as Jack Lalanne, Tony Little, George Foreman, and the new I-Grow hair restoration product on QVC. Kevin has extensive experience in business all over the world, opening distribution outlets in over 100 countries worldwide. His success led Mark Burnett to hand pick Kevin to become an Original Shark on Shark Tank where he filmed over 175 segments.

Kevin currently operates a private consulting firm where he works with companies to increase distribution; analyze electronic retailing opportunities; effectively market on digital, social media, TV, radio, or print; source manufacturing; celebrity relationships; open up his rolodex; and has been able to 10 X the stock price of several public companies. In today’s competitive world, companies cannot operate the way they have in the past because of the advancements in technology and the digital marketplace. Kevin provides the advice and expertise on how to navigate the constant changing distribution and marketing outlets. Kevin also brings his rolodex and relationships to all companies he works with, including help in financing, like he did with Russell Simmons and Celsius: http://www.bizjournals.com/southflorida/news/2015/04/21/celsius-lands-16m-celebrity-investment.html.

Kevin got his start as a young entrepreneur in the early 80’s when he invested $25,000 and launched Quantum International. This turned into a $500 million per year business on the New York Stock Exchange and drove the stock price from $1 to $20 per share. After selling his interest in Quantum International, he formed a joint venture with the Home Shopping Network, called HSN Direct, which grew to hundreds of millions of dollars in sales. Entrepreneur Magazine has called him one of the top Entrepreneurs of our time.

Aside from speaking to audiences across five continents, Kevin’s influence has reached over 100 million people through his multi-media presence and industry dominance. A prominent business thought leader, he is often featured and quoted as a business leader in the Wall Street Journal, New York Times, USA Today, CNBC, Forbes, Inc., Entrepreneur, Fortune, The Today Show, Good Morning America, CBS Morning News, The View, Squawk Box, Fox Business, and more. He is a regular contributor to Forbes.com, Inc.com, and has published acclaimed books like Act Now! How I Turn Ideas Into Million Dollar Products as well as the best seller, Key Person of Influence.

He is a co-founder of the EO (Entrepreneurs Organization), which has grown to 45 countries and thousands of members, generating over $500 billion of member sales. In 1990, he co-founded the global direct to consumer organization and trade show, the Electronic Retailers Association (ERA). Today ERA is the exclusive trade association to represent a global $350-billion direct-to-consumer market place, encompassing 450 different companies in 45 countries.

The true value of Kevin is not only the 40 years of his knowledge of building businesses but also what he can do for other companies in many industries with his global rolodex and his ability to solve problems.

About betterU

betterU, an online education technology company, aims to provide access to quality education from around the world in order to foster growth and opportunity to those who want to better their lives. The Company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem. betterU’s offerings can be categorized into four broad functions: to compliment school programs with flexible KG-12 programs preparing children for their next stage of education, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

betterU cautions you that statements included in this press release that are not a description of historical facts may be forward-looking statements. Forward-looking statements are only predictions based upon current expectations and involve known and unknown risks and uncertainties. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of release of the relevant information, unless explicitly stated otherwise. Actual results, performance or achievement could differ materially from those expressed in, or implied by, betterU’s forward-looking statements due to the risks and uncertainties inherent in betterU’s business including, without limitation, statements about: the progress and timing of its clinical trials; difficulties or delays in development, testing, obtaining regulatory approval, producing and marketing its products; unexpected adverse side effects or inadequate therapeutic efficacy of its products that could delay or prevent product development or commercialization; the scope and validity of patent protection for its products; competition from other pharmaceutical or biotechnology companies; and its ability to obtain additional financing to support its operations. betterU does not assume any obligation to update any forward-looking statements except as required by law.

CONTACT INFORMATION

For further information, please visit

http://www.betteru.ca/investor-overview/

Investor contact: Bruce Chick, MBA

VP Corporate & Investor Relations 1-613-695-4100 Ext. 233

Email: ir@betteru.ca

BetterU Education Corp. Announces Private Placement $BTRU.ca

Posted by AGORACOM-JC at 5:03 PM on Friday, May 12th, 2017

  • Announce a non-brokered private placement to raise a minimum of $3,000,000 and maximum of $5,000,000
  • Financing will consist of a minimum of 5,454,600 Units at $0.55 per unit. Each unit consists of a Common share and a 1/2 warrant
  • Each full warrant can be exercised for one year at a price of $0.80

OTTAWA, ONTARIO–(May 12, 2017) – BetterU Education Corp. (TSX VENTURE:BTRU)(FRANKFURT:5OGA) (the “Company” or “betterU”) is pleased to announce a non-brokered private placement to raise a minimum of $3,000,000 and maximum of $5,000,000. The financing will consist of a minimum of 5,454,600 Units at $0.55 per unit. Each unit consists of a Common share and a 1/2 warrant (“Unit”). Each full warrant can be exercised for one year at a price of $0.80.

A finder’s fee of 7.5% in cash and/or 7.5% in warrants may be paid on a portion of the private placement.

The proceeds will be used for working capital purposes including, but not limited to, the expansion of betterU’s contact center and support resources, increase in technology development and support teams, the expansion of betterU’s office infrastructure and technologies as well as the increase in the management team in order to support the ramping up of betterU’s growth opportunities in India.

This financing and all securities proposed to be issued thereunder are subject to the acceptance of the TSX Venture Exchange. All securities issued under the private placement are subject to a four month and one day hold period from date of issuance.

“Industry leaders are focused on bringing together global partners that can help support and service the IT-ITes industry, including the individual training learning needs of the mass market. While betterU has all the right ingredients to support these leaders, it requires support in its infrastructure, team and technologies to meet the growing needs of the country,” says Bradley Loiselle, President and CEO of betterU.

About betterU

betterU, an online education technology company, aims to provide access to quality education from around the world in order to foster growth and opportunity to those who want to better their lives. The Company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem. betterU’s offerings can be categorized into four broad functions: to compliment school programs with flexible KG-12 programs preparing children for their next stage of education, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

betterU cautions you that statements included in this press release that are not a description of historical facts may be forward-looking statements. Forward-looking statements are only predictions based upon current expectations and involve known and unknown risks and uncertainties. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of release of the relevant information, unless explicitly stated otherwise. Actual results, performance or achievement could differ materially from those expressed in, or implied by, betterU’s forward-looking statements due to the risks and uncertainties inherent in betterU’s business including, without limitation, statements about: the progress and timing of its clinical trials; difficulties or delays in development, testing, obtaining regulatory approval, producing and marketing its products; unexpected adverse side effects or inadequate therapeutic efficacy of its products that could delay or prevent product development or commercialization; the scope and validity of patent protection for its products; competition from other pharmaceutical or biotechnology companies; and its ability to obtain additional financing to support its operations. betterU does not assume any obligation to update any forward-looking statements except as required by law.

For further information, please visit:
http://www.betteru.ca/investor-overview/

Investor contact: Bruce Chick, MBA
VP Corporate & Investor Relations: 1-613-695-4100 Ext. 233
Email: ir@betteru.ca