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INTERVIEW: betterU (BTRU:TSX-V) $30 Million Marketing Plan Reaches 100 Million Potential Customers Every Week $BTRU.ca

Posted by AGORACOM-JC at 8:51 AM on Wednesday, April 19th, 2017

AGORACOM Welcomes BetterU Education Corp. (TSX-V:BTRU) with $30M marketing investment deal signed, ability to reach 100M potential learners each week $BTRU.ca

Posted by AGORACOM-JC at 4:50 PM on Wednesday, April 12th, 2017

Betteru large

CONNECTING GLOBAL EDUCATION WITH THE INDIAN MARKETPLACE

WHY BETTERU EDUCATION?

  • Partnering with leading content providers from around the world
  • Promoting / managing quality online education in India
  • Marketplace’ has been designed to represent our educators programs

TIMES OF INDIA PARTNERSHIP

  • betterU signed a 150 Crore (approx $30 million) marketing investment deal with Bennett Coleman Company Ltd. (Times Group)
  • Provides betterU with significant market visibility
  • Enables betterU to be promoted across upwards of 80% of the country by means of newsprint, radio, digital, TV, OHH and Medianet
  • Bringing awareness to marketplace, education partners’ programs to the mass population of the country on a weekly basis.

THE MODEL

  • Provides mass marketing across India (Newsprint, Radio, TV, Digital, and Magazine),
  • Collects all registrations and payments, then through back end coding, connect the learner to the content partner’s course
  • Holds back 20% to 50% of revenues collected as their fee

WHY INDIA

  • Indian Government has mandated to educate and skill up 500 million people by 2022
  • Focused on digitizing the country
  • National Skills Development Corporation has a directive to educate and skill up 150 million people in India
  • Online education is the only way these mandates can be accomplished
  • India is expecting to double in online education sales from $20B to $40B this year.

Investment Highlights

Market: Access to ‘high-barrier to entry’ Indian market through current Indian operations.

First Mover: Potential to become leading “global education marketplace” in India.

Developed Product: GENERATING REVENUE!

Unmatched Variety: Over 6,500 courses available.

Wide Audience: K-12, exam preparation, skills development, higher-ed and more.

Product Expansion Opportunities: B2B, B2C learning and employment solutions.

INFRUSTRUCTURE 

  • Established an Indian entity in order to effectively do business in India
  • Ability to collect from 200 different payment methods in India
  • People on the ground in India
  • Established strong relationships with institutions, training partners and leaders across multiple sectors.

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