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BETTERU EDUCATION CORP. ANNOUNCES THE ADDITION OF KEVIN HARRINGTON, USA ‘SHARK TANK’ SERIAL ENTREPRENEUR, TO BETTERU’S BOARD OF ADVISORS

Posted by AGORACOM-JC at 5:13 PM on Friday, May 19th, 2017

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  • Kevin Harrington, a globally renowned entrepreneur, has joined the betterU Board of Advisors
  • In an effort to support management as it builds entrepreneurship programs to support small and medium size businesses across India

OTTAWA, May 19, 2017  – betterU Education Corp. (TSX VENTURE:BTRU) (FRANKFURT:5OGA), (the “Company” or “betterU”) is pleased to announce that Kevin Harrington, a globally renowned entrepreneur, has joined the betterU Board of Advisors in the company’s effort to support management as it builds entrepreneurship programs to support small and medium size businesses across India.

Kevin Harrington
betterU Education Corp. is pleased to announce that Kevin Harrington, a globally renowned entrepreneur, has joined the betterU Board of Advisors.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5a2541ce-710b-43aa-a2f3-58b5edfaa06b

In a growing country such as India, there are unfortunately more people than there are available jobs, which is what usually creates the ecosystem for entrepreneurship to thrive. While small and medium (S&M) size businesses make up most of a counties’ GDP, it would only make sense that there were educational programs to support these budding entrepreneurs. “Being an entrepreneur for more than 20 years, I understand the challenges faced with inadequate entrepreneur support. With betterU, we want to not only provide access to quality education, but also help bring together global leaders in key industries to help support India’s advancement. Having such a well-known entrepreneur like Kevin joining our team will help drive forward more awareness, increased support and access to better entrepreneur education for India,” said Brad Loiselle, President and CEO of betterU.

Over the last 10 years across North America, national reality entrepreneurship TV shows such as ‘Dragon’s Den’ in Canada and ‘Shark Tank’ in the USA have showcased, created awareness and brought a spark to the life of an entrepreneur. These TV shows consisted of a panel of highly successful entrepreneurs willing to invest their own money into new ideas presented by the budding entrepreneurs. The ‘Dragons or Sharks’ as these judges would be called, would evaluate the ideas, work to understand the stage of the business and determine if the budding entrepreneurs had what it took to drive the business to success. What made these shows so successful was that they showcased the reality of what it takes to build a business and the struggles that an entrepreneur would face. Shark Tank made its debut in India January 2016. Colors Infinity, which is the English entertainment channel of Viacom18 Media Pvt. Ltd. has launched a comprehensive marketing campaign for the show.  The show is very much in line with the direction of the country and the ‘Start-up’ and ‘Make in India’ Initiatives launched by Prime Minister Modi. “Being an entrepreneur is one of the most difficult careers to enter into, but also so rewarding. Education and ongoing leadership support for budding entrepreneurs will help increase the chance of success. Working with betterU I am excited to provide my decades of experiences to support India’s growth,” said Kevin Harrington, serial entrepreneur and business executive.

About Kevin Harrington

Kevin Harrington has been a successful entrepreneur over the last 40 years. He is an Original Shark on the ABC hit, Emmy winning TV show, “Shark Tank.” He is also the Inventor of the Infomercial, As Seen On TV Pioneer, Co-Founder of the Electronic Retailers Association (ERA) and Co-Founder of the Entrepreneurs’ Organization (EO). Kevin has launched over 20 businesses that have grown to over $100 million in sales each, has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide with iconic brands and celebrities such as Jack Lalanne, Tony Little, George Foreman, and the new I-Grow hair restoration product on QVC. Kevin has extensive experience in business all over the world, opening distribution outlets in over 100 countries worldwide. His success led Mark Burnett to hand pick Kevin to become an Original Shark on Shark Tank where he filmed over 175 segments.

Kevin currently operates a private consulting firm where he works with companies to increase distribution; analyze electronic retailing opportunities; effectively market on digital, social media, TV, radio, or print; source manufacturing; celebrity relationships; open up his rolodex; and has been able to 10 X the stock price of several public companies. In today’s competitive world, companies cannot operate the way they have in the past because of the advancements in technology and the digital marketplace. Kevin provides the advice and expertise on how to navigate the constant changing distribution and marketing outlets. Kevin also brings his rolodex and relationships to all companies he works with, including help in financing, like he did with Russell Simmons and Celsius: http://www.bizjournals.com/southflorida/news/2015/04/21/celsius-lands-16m-celebrity-investment.html.

Kevin got his start as a young entrepreneur in the early 80’s when he invested $25,000 and launched Quantum International. This turned into a $500 million per year business on the New York Stock Exchange and drove the stock price from $1 to $20 per share. After selling his interest in Quantum International, he formed a joint venture with the Home Shopping Network, called HSN Direct, which grew to hundreds of millions of dollars in sales. Entrepreneur Magazine has called him one of the top Entrepreneurs of our time.

Aside from speaking to audiences across five continents, Kevin’s influence has reached over 100 million people through his multi-media presence and industry dominance. A prominent business thought leader, he is often featured and quoted as a business leader in the Wall Street Journal, New York Times, USA Today, CNBC, Forbes, Inc., Entrepreneur, Fortune, The Today Show, Good Morning America, CBS Morning News, The View, Squawk Box, Fox Business, and more. He is a regular contributor to Forbes.com, Inc.com, and has published acclaimed books like Act Now! How I Turn Ideas Into Million Dollar Products as well as the best seller, Key Person of Influence.

He is a co-founder of the EO (Entrepreneurs Organization), which has grown to 45 countries and thousands of members, generating over $500 billion of member sales. In 1990, he co-founded the global direct to consumer organization and trade show, the Electronic Retailers Association (ERA). Today ERA is the exclusive trade association to represent a global $350-billion direct-to-consumer market place, encompassing 450 different companies in 45 countries.

The true value of Kevin is not only the 40 years of his knowledge of building businesses but also what he can do for other companies in many industries with his global rolodex and his ability to solve problems.

About betterU

betterU, an online education technology company, aims to provide access to quality education from around the world in order to foster growth and opportunity to those who want to better their lives. The Company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem. betterU’s offerings can be categorized into four broad functions: to compliment school programs with flexible KG-12 programs preparing children for their next stage of education, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

betterU cautions you that statements included in this press release that are not a description of historical facts may be forward-looking statements. Forward-looking statements are only predictions based upon current expectations and involve known and unknown risks and uncertainties. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of release of the relevant information, unless explicitly stated otherwise. Actual results, performance or achievement could differ materially from those expressed in, or implied by, betterU’s forward-looking statements due to the risks and uncertainties inherent in betterU’s business including, without limitation, statements about: the progress and timing of its clinical trials; difficulties or delays in development, testing, obtaining regulatory approval, producing and marketing its products; unexpected adverse side effects or inadequate therapeutic efficacy of its products that could delay or prevent product development or commercialization; the scope and validity of patent protection for its products; competition from other pharmaceutical or biotechnology companies; and its ability to obtain additional financing to support its operations. betterU does not assume any obligation to update any forward-looking statements except as required by law.

CONTACT INFORMATION

For further information, please visit

http://www.betteru.ca/investor-overview/

Investor contact: Bruce Chick, MBA

VP Corporate & Investor Relations 1-613-695-4100 Ext. 233

Email: ir@betteru.ca

BetterU Education Corp. Announces Private Placement $BTRU.ca

Posted by AGORACOM-JC at 5:03 PM on Friday, May 12th, 2017

  • Announce a non-brokered private placement to raise a minimum of $3,000,000 and maximum of $5,000,000
  • Financing will consist of a minimum of 5,454,600 Units at $0.55 per unit. Each unit consists of a Common share and a 1/2 warrant
  • Each full warrant can be exercised for one year at a price of $0.80

OTTAWA, ONTARIO–(May 12, 2017) - BetterU Education Corp. (TSX VENTURE:BTRU)(FRANKFURT:5OGA) (the “Company” or “betterU”) is pleased to announce a non-brokered private placement to raise a minimum of $3,000,000 and maximum of $5,000,000. The financing will consist of a minimum of 5,454,600 Units at $0.55 per unit. Each unit consists of a Common share and a 1/2 warrant (“Unit”). Each full warrant can be exercised for one year at a price of $0.80.

A finder’s fee of 7.5% in cash and/or 7.5% in warrants may be paid on a portion of the private placement.

The proceeds will be used for working capital purposes including, but not limited to, the expansion of betterU’s contact center and support resources, increase in technology development and support teams, the expansion of betterU’s office infrastructure and technologies as well as the increase in the management team in order to support the ramping up of betterU’s growth opportunities in India.

This financing and all securities proposed to be issued thereunder are subject to the acceptance of the TSX Venture Exchange. All securities issued under the private placement are subject to a four month and one day hold period from date of issuance.

“Industry leaders are focused on bringing together global partners that can help support and service the IT-ITes industry, including the individual training learning needs of the mass market. While betterU has all the right ingredients to support these leaders, it requires support in its infrastructure, team and technologies to meet the growing needs of the country,” says Bradley Loiselle, President and CEO of betterU.

About betterU

betterU, an online education technology company, aims to provide access to quality education from around the world in order to foster growth and opportunity to those who want to better their lives. The Company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem. betterU’s offerings can be categorized into four broad functions: to compliment school programs with flexible KG-12 programs preparing children for their next stage of education, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

betterU cautions you that statements included in this press release that are not a description of historical facts may be forward-looking statements. Forward-looking statements are only predictions based upon current expectations and involve known and unknown risks and uncertainties. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of release of the relevant information, unless explicitly stated otherwise. Actual results, performance or achievement could differ materially from those expressed in, or implied by, betterU’s forward-looking statements due to the risks and uncertainties inherent in betterU’s business including, without limitation, statements about: the progress and timing of its clinical trials; difficulties or delays in development, testing, obtaining regulatory approval, producing and marketing its products; unexpected adverse side effects or inadequate therapeutic efficacy of its products that could delay or prevent product development or commercialization; the scope and validity of patent protection for its products; competition from other pharmaceutical or biotechnology companies; and its ability to obtain additional financing to support its operations. betterU does not assume any obligation to update any forward-looking statements except as required by law.

For further information, please visit:

http://www.betteru.ca/investor-overview/

Investor contact: Bruce Chick, MBA
VP Corporate & Investor Relations: 1-613-695-4100 Ext. 233
Email: ir@betteru.ca

betterU Education, Canadian Embassy and NASSCOM, Held Discussions for the Purpose of Partnering to Help ‘Skill Up’ Millions of People Across India’s IT-ITes Sector $BTRU.ca

Posted by AGORACOM-JC at 8:56 AM on Tuesday, May 2nd, 2017

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  • Entered into discussions with NASSCOM / IT-ITes SSC
  • Partnering to support the country’s requirements for skilling millions of IT professionals across the IT sector
  • Discussions were held at NASSCOM’s head office in Noida, India on Friday April 28, 2017
  • Mr. Brian Parrott, Minister Commercial and Sr. Trade Commission Services from the Canadian Embassy was also present

OTTAWA, ONTARIO–(May 2, 2017) – betterU Education Corp. (TSX VENTURE:BTRU)(FRANKFURT:5OGA) (the “Company” or “betterU”) is pleased to announce that it has entered into discussions with NASSCOM / IT-ITes SSC, for the purpose of partnering to support the country’s requirements for skilling millions of IT professionals across the IT sector. The discussions were held at NASSCOM’s head office in Noida, India on Friday April 28, 2017. In a show of support for betterU and Canada’s commitment to bilateral trade, Mr. Brian Parrott, Minister Commercial and Sr. Trade Commission Services from the Canadian Embassy was also present.

The discussion, led by Mr. Bradley Loiselle, President and CEO betterU Education Corp., was focused on the approach and the capabilities of betterU to foster an exceptional educational environment by providing befitting skills that would lead to a better career by bridging the gap between one’s existing education and prospective job requirements. Through relevant training provided via betterU’s education marketplace, the learner would benefit not only from advancing their skills, but also accessing job opportunities. betterU and NASSCOM have now begun the process of exploring a formal agreement, subject to due diligence by both parties.

There are many global educators looking to participate in the “Skill India” initiative set out by Prime Minister Modi with a vision to skill up 500 million people by 2022. The reality is that most of them are not established to service the masses simply because there are too many variables required to meet the individual training needs of everyone. betterU, with thousands of courses across multiple learning categories plans to address the skill competencies of each learner through pre-and-post assessments, followed by recommending the best learning options selected across multiple global education programs, all while integrating their results back into the betterU profile of the learner. betterU’s collaborative approach will enable educators, that are normally focused only on specific types of learning, the opportunity to contribute to a learner’s learning path which might require more than what one individual educator can provide.

betterU’s aim is to provide access to relevant quality education from around the world in order to foster growth and opportunity to those who want to better their lives. The Company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem. “Skilling up millions of people requires a collective collaborative approach that focuses on bringing together all relevant educational services and content partners onto one delivery system. Without a collaborative approach, the chance of effectively skilling millions of people is much more difficult. We have spent years putting together a global education marketplace to support the vision of Prime Minister Modi and by partnering with organizations such as NASSCOM, we can collectively accomplish this,” said Bradley Loiselle, President and CEO betterU.

About NASSCOM

NASSCOM is the industry association for the IT-BPM sector in India. A not-for-profit organisation funded by the industry, its objective is to build a growth-led and sustainable technology and business services sector in the country.

Established in 1988, NASSCOM’s membership has grown over the years and currently stands at 1,400. These companies represent 95 percent of industry revenues and have enabled the association to spearhead initiatives and programs to build the sector in the country and globally.

NASSCOM members are active participants in the new global economy and are admired for their innovative business practices, social initiatives and thrust on emerging opportunities.

www.nasscom.in/

About better

betterU, an online education technology company, aims to provide access to quality education from around the world in order to foster growth and opportunity to those who want to better their lives. The company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem. betterU’s offerings can be categorized into four broad functions: to compliment school programs with flexible KG-12 programs preparing children for next stage of education, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.

www.betterU.ca and www.betterU.in

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This press release may contain forward-looking statements and information, which may involve risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with betterU’s growth, the state of the financial markets, regulatory risks and other factors. There can be no assurance or guarantees that any statements of forward-looking information contained in this release will prove to be accurate. Actual results and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral statements containing forward-looking information are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. Unless otherwise required by applicable securities laws, betterU disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers should not place undue reliance on any statements of forward-looking information that speak only as of the date of this release. Further information on betterU’s public filings, including their most recent audited consolidated financial statements, are available at www.sedar.com.

To view the photo accompanying this press release, click on the following link: http://www.marketwire.com/library/20170501-betterUa.jpg

For further information, please visit :

http://www.betteru.ca/investor-overview/

Investor contact:
Bruce Chick, MBA
VP Corporate & Investor Relations
1-613-695-4100 Ext. 233
ir@betteru.ca

INTERVIEW: betterU (BTRU:TSX-V) $30 Million Marketing Plan Reaches 100 Million Potential Customers Every Week $BTRU.ca

Posted by AGORACOM-JC at 8:51 AM on Wednesday, April 19th, 2017

AGORACOM Welcomes BetterU Education Corp. (TSX-V:BTRU) with $30M marketing investment deal signed, ability to reach 100M potential learners each week $BTRU.ca

Posted by AGORACOM-JC at 4:50 PM on Wednesday, April 12th, 2017

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CONNECTING GLOBAL EDUCATION WITH THE INDIAN MARKETPLACE

WHY BETTERU EDUCATION?

  • Partnering with leading content providers from around the world
  • Promoting / managing quality online education in India
  • Marketplace’ has been designed to represent our educators programs

TIMES OF INDIA PARTNERSHIP

  • betterU signed a 150 Crore (approx $30 million) marketing investment deal with Bennett Coleman Company Ltd. (Times Group)
  • Provides betterU with significant market visibility
  • Enables betterU to be promoted across upwards of 80% of the country by means of newsprint, radio, digital, TV, OHH and Medianet
  • Bringing awareness to marketplace, education partners’ programs to the mass population of the country on a weekly basis.

THE MODEL

  • Provides mass marketing across India (Newsprint, Radio, TV, Digital, and Magazine),
  • Collects all registrations and payments, then through back end coding, connect the learner to the content partner’s course
  • Holds back 20% to 50% of revenues collected as their fee

WHY INDIA

  • Indian Government has mandated to educate and skill up 500 million people by 2022
  • Focused on digitizing the country
  • National Skills Development Corporation has a directive to educate and skill up 150 million people in India
  • Online education is the only way these mandates can be accomplished
  • India is expecting to double in online education sales from $20B to $40B this year.

Investment Highlights

Market: Access to ‘high-barrier to entry’ Indian market through current Indian operations.

First Mover: Potential to become leading “global education marketplace” in India.

Developed Product: GENERATING REVENUE!

Unmatched Variety: Over 6,500 courses available.

Wide Audience: K-12, exam preparation, skills development, higher-ed and more.

Product Expansion Opportunities: B2B, B2C learning and employment solutions.

INFRUSTRUCTURE 

  • Established an Indian entity in order to effectively do business in India
  • Ability to collect from 200 different payment methods in India
  • People on the ground in India
  • Established strong relationships with institutions, training partners and leaders across multiple sectors.

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