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Good Life Networks $GOOD.ca to Present at International Deal Gateway in London $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:18 AM on Wednesday, May 22nd, 2019
  • Invited by Global Partnership Family Offices to present to the UK investment community at International Deal Gateway in London today, May 22, 2019.

Vancouver, British Columbia–(May 22, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has been invited by Global Partnership Family Offices (“GPFO”) to present to the UK investment community at International Deal Gateway in London today, May 22, 2019.

Jesse Dylan, CEO of GLN commented, “After our successful TSX presentation last month to the Toronto investment community, I’m thrilled to be one of only 10 companies in the world to be invited to this event in London. I’m looking forward to expanding GLN’s reach globally by introducing our company’s success story to the European investment community.”

About International Deal Gateway

International Deal Gateway is a digital marketplace for entrepreneurs and deal makers that facilitates direct, peer-to-peer transactions on a secure blockchain platform. Access to Deal Gateway gives members the power to discover deals and opportunities that could not be found through their usual networks.

About Global Partnership Family Offices

GPFO is a definitive source of information, unbiased advice and thought leading research and education to family office executives, wealth owners, family members and their close advisors worldwide.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s performance and business strategy. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the Digital Marketing Industry and general economic conditions or conditions in the financial markets.

GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

For further information, please contact:
[email protected]

CEO Jesse Dylan
604 265 7511

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/44951

Good Life Networks $GOOD.ca Appoints Stephen Tapp and Todd Finch as Advisors to the Company $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:22 AM on Monday, May 13th, 2019

  • Adds prominent leaders from media and technology sectors, bringing years of successful public and venture market experience to Company
  • Appointed respected global media veterans Stephen Tapp, and Todd Finch to its Advisory Board
  • Jesse Dylan, CEO of GLN commented, “As GLN continues its year over year growth, we have attracted an exceptional team of industry advisors with backgrounds ranging from Tesla to the biggest media corporations in Canada...”

Vancouver, British Columbia–(May 13, 2019) – Good Life Networks Inc. (TSXV: “GOOD”) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has appointed respected global media veterans Stephen Tapp, and Todd Finch to its Advisory Board.

Jesse Dylan, CEO of GLN commented, “As GLN continues its year over year growth, we have attracted an exceptional team of industry advisors with backgrounds ranging from Tesla to the biggest media corporations in Canada. Their diverse experience will help guide and support us through this evolutionary time in GLN’s lifecycle. We are thrilled to welcome Stephen and Todd to our Advisory board. Their combined experience in building leading media and technology businesses will be invaluable in helping us continue to grow and innovate.”

Stephen Tapp

Stephen is an internationally recognized leader in media & entertainment with a proven track record of building and operating profitable subscriber and advertiser supported businesses. He has been instrumental in several successful Canadian media company launches including TSN and Viewer’s Choice Pay Per View and was founding President and COO of XM Satellite Radio Canada. Mr. Tapp also served as EVP for Chum Ltd., overseeing such iconic brands as Citytv and MuchMusic. He currently acts as SVP of Business Development at leading global music and technology company, Stingray.

Todd Finch

Todd is a proven tech executive and has been an advisor and coach to numerous founders and CEOs in the Canadian tech landscape for the past 10 years. His many successes include the introduction of the browser to the Canadian market as President of Netscape Canada. He served as the President & CEO of Vizible Corporation, (acquired by OpenText in 2009) recognized as one of the fastest growing, innovative companies in Canada by Deloitte Fast 50 & tech 500.

Todd and Stephen join GLN’s team of experienced Advisors including Brennan Boblett and Ron Shuttleworth.

Brennan Boblett

Brennan spent 5 years at Tesla leading and managing the UI + UX design including auto pilot for the company’s model S, X and 3. Brennan has also held leading tech positions with Apple, Microsoft, Uber, PlayStation and Netflix.

Ron Shuttleworth

Ron has 25 years of experience in the technology sector as an operator, investor, analyst and investment banker specializing in M&A, equity and debt. As an operator, Ron has been CEO, Chief Technical Officer and Product Manager with direct experience in fintech, enterprise software and marketing automation. He was a top-ranked research analyst for eight years with nearly $500-million of capital raised within his coverage list.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

For further information, please contact:

Investor Relations 
[email protected]

CEO Jesse Dylan
604 265 7511

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s relationship with its Advisors. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary.

In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the Advisors will generate the anticipated results including but not limited to; revenue, business opportunities, business strategy and guidance per GLN management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

Good Life Networks $GOOD.ca – Video will account for almost half of US #programmatic ad spend in 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:37 PM on Wednesday, May 8th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

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Video will account for almost half of US programmatic ad spend in 2019

David Murphy

  • US marketers will spend $29.24bn (£22.47bn) on programmatic video this year
  • Accounts for 49.2 per cent of all US programmatic digital display ad spend, according to the latest forecast from eMarketer

US marketers will spend $29.24bn (£22.47bn) on programmatic video this year, which accounts for 49.2 per cent of all US programmatic digital display ad spend, according to the latest forecast from eMarketer. For the next few years, the analyst expects the share of programmatic spend that goes to video to remain steady, rising to 49.7 per cent in 2020 and to 49.9 per cent in 2021.

“The near 50-50 split of spending is an indicator of how eager buyers and sellers have become to capitalize on video advertising in any and all forms,” said eMarketer principal analyst Lauren Fisher. “It also speaks to how quickly both sides have embraced programmatic as the primary method for buying and selling these ads.”

Last September, eMarketer forecast that programmatic video would represent 48.7 per cent of all US programmatic ad spending by 2020. The forecast has been revised upward due to growth in programmatic spending on connected TV, over-the-top (OTT) video and social video advertising.

eMarketer includes the majority of social video in its definition of programmatic video because platforms like Facebook, Twitter and Snapchat allow advertisers to transact via programmatic direct ad manager tools. The analyst expected the combined programmatic video ad revenues of social networks today to account for roughly a third of total programmatic video ad spending. Much of this spend is being directed through mobile devices.

Within programmatic video, dollars allocated to mobile devices edge out dollars given to desktop, laptop or connected TV only slightly this year. Mobile’s share of programmatic video will peak in 2020, at 53.9 per cent. By 2021, that share will dip, eMarketer believes, as ad buyers ramp up investments in areas such as connected TV.

Digitally native video companies like YouTube, Roku and Hulu are growing their ad businesses at a time when TV networks are opening more inventory to digital buyers, and as demand-side platforms (DSPs) are investing heavily in making TV ad buying more automated, targeted and measurable. These trends contribute to a growth in programmatic video spend.

eMarketer forecasts that 81.2 per cent of total digital video spend will be transacted programmatically in 2019. That’s slightly less than the 84.9 per cent of total digital display spend that will be transacted programmatically this year.

Source: https://mobilemarketingmagazine.com/video-will-account-for-almost-half-of-us-programmatic-ad-spend-in-2019

Good Life Networks $GOOD.ca – U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:00 PM on Tuesday, May 7th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

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U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018

On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior.

  • Advertisers continue to harvest the benefits of programmatic buying, with the IAB reporting that programmatic ad revenue accounted for 80% of all digital display revenues.
  • Ad tech vendors employ programmatic with the expectation of more intelligent targetting greater cost benefits.

Taylor Peterson on May 7, 2019 at 3:36 pm

U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from $88.3 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report released Tuesday.

Trends driving growth

Digital ad giants. Large-scale ad companies are steering a large bulk of the growth, given their access to more sophisticated data and purchasing lifecycles, bolstered by Artificial intelligence (AI) and robust e-commerce technology. Trends show that smaller businesses are riding the coattails of larger ad enterprises, forming strategic partnerships that provide access to insights, influence and increased inventory access.

Storytelling. With consumers increasingly turning to social media to inform their purchase behavior, advertisers are capitalizing on the trend in an attempt to turn engagements into conversations. Beyond traditional social formats, brands are leveraging vertical stories to pivot their value narrative with content that addresses key touchpoints in the consumer’s journey.

Social commerce. Emerging tools and insights across social platforms continue to be a driving force for direct-to-consumer brands. Social DSPs are touting new features designed to ease the customer buying process while collecting deeper targetting insights for advertisers. As a result, trends indicate that advertisers are pouring more investments into social inventory with greater confidence.

Programmatic. Advertisers continue to harvest the benefits of programmatic buying, with the IAB reporting that programmatic ad revenue accounted for 80% of all digital display revenues. Ad tech vendors employ programmatic with the expectation of more intelligent targetting greater cost benefits. Walled gardens like Amazon, in which programmatic transactions are managed by the ecosystem owner, are reported to drive greater adoption of programmatic – especially for smaller businesses.

Data regulations. Privacy directives like GDPR and CCPA have tipped the balance of power in favor of enterprise-level advertisers, who are able to make larger investments to aid compliance. For smaller businesses, this means more focus spent implementing and adhering to safeguards. Even so, the data shows that the privacy regulations are giving way to more innovative targeting strategies aimed at growing ad ROI.

Mobile and video ad revenues continue growing

It’s no surprise that mobile ad revenue is outpacing other devices at warp speed. The report indicated mobile advertising revenues grew 39.7, increasing its share of total revenues from 56.7% in 2017 to 65.1% last year. The industry’s compounded growth rate of the last 10 years is largely owed to mobile, which continues to cash in on single-click purchasing behavior, creative formats and social ubiquity.

The omnipresence of mobile advertising has prompted advertisers to embrace video content, which continues to show the largest revenue growth of all digital ad formats in 2018. According to the report, digital video revenue in 2018 rose 37% from 2017, totaling $16.3 billion. On mobile devices alone, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior.

Why we should care

As evidenced by its sharp revenue growth, digital advertising is increasingly consuming a majority share of the ad mix, with mobile and video powering it. Brands are using technology to their advantage, embracing programmatic tactics to connect with audiences wherever their eyes are focused.

“Advertisers are placing a premium on mobile and video, and in turn the two are fueling the ongoing rise of digital marketing,” Sue Hogan, SVP of research and measurement at IAB, said in a statement. Impending 5G access to faster internet speeds will work to stimulate even more buying interactions and greater innovation in digital formats, she added.

Source: https://marketingland.com/iab-u-s-digital-ad-revenues-top-100-billion-for-first-time-reaching-107-5-billion-in-2018-260546

Good Life Networks $GOOD.ca – Zeta Global Acquires Sizmek’s Data and #Programmatic Platform $ADBE $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:00 PM on Sunday, May 5th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

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Zeta Global Acquires Sizmek’s Data and Programmatic Platform

  • Zeta Global’s acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this quality and depth is offered in a DSP and will be at no cost
  • Zeta owns the third largest data set in the world with 2.2 billion probabilistic profiles and 750 million connected, deterministic profiles in its database.

By Ameya Dusane May 01 2019

The deal signifies a new monetization pipeline for the company and a superior DSP coming to market

New York: Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, retain them longer and grow their value, today announced that it has closed the acquisition of certain assets from online advertising technology company Sizmek.

Zeta Global’s acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this quality and depth is offered in a DSP and will be at no cost. Zeta owns the third largest data set in the world with 2.2 billion probabilistic profiles and 750 million connected, deterministic profiles in its database.

“We look forward to welcoming the talented Sizmek DSP and DMP teams and integrating their technology into our data and marketing clouds to deliver a uniquely valuable solution for clients and partners,” said David A. Steinberg, Zeta Global CEO, Chairman and Co-Founder.

Under the terms of the acquisition, Zeta now owns Sizmek’s DSP and DMP platforms and is hiring over 200 Sizmek employees. Zeta will soon make its proprietary data cloud and AI derived audiences available to Sizmek clients and partners . “We are witnessing the convergence of the world’s best AI with identity and intent data,” said Mike Caprio, former Chief Growth Officer for Sizmek, now a Divisional President for Zeta. “We’re excited to see this acquisition come together and believe that the combined company is better positioned to help our clients improve performance – across channels and across the customer lifecycle.”

Forrester principal analyst Joe Stanhope and author of the recent report A More Perfect Union: Adtech And Martech Convergence Will Revolutionize Marketing commented, “Convergence is happening and it will affect tens of billions of dollars in marketing spend. Connecting and delivering customer interactions across touchpoints and devices is pushing marketers’ current analysis, orchestration, and execution capabilities to their limits. Nowhere is the struggle more acute than efforts to build stronger connections between advertising and marketing, which promises tremendous potential synergies in coordinating insights, profiles, targeting, personalization, and execution.”

Speaking exclusively to MarTech Advisor David A. Steinberg Zeta CEO, added, “This acquisition brings a proprietary data cloud combined with a world-class DSP to the programmatic marketplace for the first time. The resulting Zeta DSP will mark the first time that data of this quality and depth is offered in a DSP, at no cost, as a part of using our platform,” said David A. Steinberg, CEO of Zeta Global. “Zeta owns the third largest data set in the world with 2.2 billion probabilistic profiles and 750 million connected, deterministic profiles in its database. We are excited to service our clients through this united company and look forward to the weeks and months ahead as we integrate.”

Source:https://www.martechadvisor.com/news/ads/zeta-global-acquires-sizmeks-data-and-programmatic-platform/

Good Life Networks Property, 495 Communications, Partners with inMobi, a Mobile Advertising Company That Reaches 1.5BN Mobile Devices $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-Eric at 11:04 AM on Wednesday, April 24th, 2019
https://s3.amazonaws.com/s3.agoracom.com/public/companies/logos/564624/hub/GLNLogo-black-11.jpg
  • 495 Communications LLC signed on inMobi, a global mobile advertising platform that reaches over 1.5 billion unique mobile devices
  • inMobi helps clients like L’Oréal, Kelloggs, Samsung and Mastercard efficiently and effectively find target consumers across mobile and tablet devices

Vancouver, British Columbia–(Newsfile Corp. – April 24, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company is pleased to announce that 495 Communications LLC. (“495“), a GLN digital property, has signed on inMobi, a global mobile advertising platform that reaches over 1.5 billion unique mobile devices.
inMobi helps clients like L’Oréal, Kelloggs, Samsung and Mastercard efficiently and effectively find target consumers across mobile and tablet devices. Founded in 2007, inMobi is a global provider of enterprise platforms for marketers. The platform enables consumers to discover new products and services by providing contextual, relevant, and curated recommendations on mobile apps and devices. Their mobile-first platform allows brands, developers and publishers to engage consumers through mobile advertising.


Jesse Dylan, CEO of GLN
commented, “The success of companies like inMobi demonstrates that major brands and advertisers are looking for more effective ways to reach consumers outside of Facebook and Google, without the liability of personal identifiable information being used. The 495 team continues its exceptional performance by growing their strong network of clients.”

495 is a leading Connected Television (“CTV“), advertising and content marketing company. 495 focuses on building and developing CTV and Over the Top (“OTT“) channels for the sake of monetization and content distribution. CTV refers to any smart TV that can be connected to the internet and can stream OTT content beyond what is available from a traditional cable provider. OTT refers to any device (Roku, PlayStation, Xbox, Apple TV) that can be connected to a TV to allow for the delivery of video from the internet.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and the United Kingdom and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca.

CONTACT

Investor Relations
[email protected]

Jesse Dylan, CEO
604 265 7511

Good Life Networks $GOOD.ca Expands Reach in Mobile Advertising with a Binding Letter of Intent to Acquire #mPlore, a Leading #Mobile Ad Technology Company #Adtech $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:11 AM on Wednesday, April 10th, 2019
  • Entered into a binding letter of intent to acquire all of the issued and outstanding equity units of mPlore, LLC, a leading mobile content delivery platform based in Texas with operations in Newport Beach, California
  • Clients include Microsoft, Google, Yahoo, and Ericsson
  • Upon completion, the accretive acquisition will add another revenue stream to GLN’s growing platform of advertising solutions.

Vancouver, British Columbia–(April 10, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company is pleased to announce that it has entered into a binding letter of intent (the “LOI“) to acquire all of the issued and outstanding equity units (the “Units“) of mPlore, LLC (“mPlore“), a leading mobile content delivery platform based in Texas with operations in Newport Beach, California (the “Transaction“). GLN will acquire the Units for an aggregate purchase price of US$7,000,000, subject to adjustments.

The acquisition of mPlore will allow GLN to access the growing mobile advertising segment and capitalize on mPlore’s cutting edge mobile platforms used to deliver content, mobile apps, mobile search and advertising solutions to consumers. Established in 2015, mPlore currently works with tier-one mobile carriers like T-Mobile and Sprint along with OEM (Original Equipment Manufacturer) device manufacturers worldwide to deliver solutions to market. mPlore’s clients include Microsoft, Google, Yahoo, and Ericsson. Upon completion, the accretive acquisition will add another revenue stream to GLN’s growing platform of advertising solutions.

“Following the success of our recent Net Applications R&D project, providing on page advertising technology to consumer’s mobile devices, we are excited to announce the acquisition of their mobile division, mPlore,” said Jesse Dylan, CEO of GLN. “mPlore is a leader in mobile ad technology, with a suite of innovative products targeting mobile users. According to the IAB’s (Interactive Advertising Bureau), Canadian Media Usage Study, 91% of adults 18-34 access the internet on their mobile device and we are thrilled to expand our revenue opportunities into one of the fastest growing segments, mobile advertising.

“It is predicted that the mobile ad spend will surpass all traditional media combined by 2020 (1),” stated mPlore Chairman, Pete Wilson. “Our technology combined with GLN’s will allow us to expand and capitalize on the exciting advertising opportunities available as more and more consumers view content on their mobile device.”

Under the terms of the LOI, consideration for the Units will consist of the following:

  1. US$2,850,000 in cash, payable to the Unit holders of mPlore upon closing of the Transaction;
  2. a performance earn-out of up to US$2,100,000 in cash based on mPlore achieving mutually agreeable benchmarks over 24 months (terms to be disclosed upon signing the Definitive Agreement); and
  3. a performance earn-out of up to US$2,100,000 in common share purchase warrants of the Company (“Warrants“) payable upon mPlore achieving mutually agreeable benchmarks, over 24 months (terms to be disclosed upon signing the Definitive Agreement) based upon the greater of (i) the 10-day volume weighted average trading price of the Company’s common shares on the TSX Venture Exchange (the “TSXV“) immediately prior to the date of issuance; and (ii) the lowest price permitted by the policies of the TSXV.

The LOI contemplates the parties acting in good faith to finalize and enter into a definitive share purchase agreement (the “Definitive Agreement“) within one-hundred and twenty (120) days from the execution of the LOI. The LOI was negotiated at arm’s length.

The closing of the Transaction will result in the termination of a research & development agreement entered into by GLN and Net Applications Holdings LLC (“Net Applications“) in 2018. mPlore is the mobile division of Net Applications.

The closing of the Transaction is conditional upon the Board of Directors and TSXV approval and the satisfaction of customary closing conditions to be contained in the Definitive Agreement.

About mPlore

mPlore is a division of Net Applications, a leader in digital performance solutions by enhancing impression quality and brand safety. Established in 2015, mPlore is a mobile content delivery platform which delivers a suite of products including, mobile search, content, mobile data and ad delivery to its clients. mPlore allows clients to target, display, market, deliver and monetize content and advertising to mobile device users.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

(1)https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020

CONTACT

Investor Relations
[email protected]

Jesse Dylan, CEO
604 265 7511

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s acquisition of mPlore. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the timing of the acquisition of mPlore, successful completion of the acquisition of the Units, execution of the Definitive Agreement, the number of securities of GLN that may be issued in connection with the Transaction; GLN realizing on the anticipated value of acquiring the Units, GLN maintaining its projected growth, approval of the TSXV and general economic conditions or conditions in the financial markets.

In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the integration with mPlore’s technology will be successfully completed in the time expected by management and will generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/43993

Good Life Networks $GOOD.ca – These are the 5 big trends that will shape the future of digital advertising #adtech according to Adobe $ADBE $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:45 PM on Sunday, April 7th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

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These are the 5 big trends that will shape the future of digital advertising, according to Adobe

  • A new report from Adobe looks at the history of digital advertising and where it’s headed.
  • Programmatic TV and new creative tools are two big areas of marketer interest, said Keith Eadie, VP and general manager of Adobe Advertising Cloud.
  • More ad-tech consolidation is on the way as brands seek to work with fewer than 10 vendors, he said.

By: Lauren Johnson

A quarter-century after Hotwired.com, a digital offshoot of Wired magazine, sold the first banner ad for AT&T, US digital ad spending has eclipsed traditional advertising and is expected to hit $129.34 billion in 2019, according to eMarketer.

A new report from Adobe chronicles the evolution of digital advertising, including big moves like Yahoo launching search ads in 1996 to Snap’s rollout of ads in 2016. The report also details advertisers’ shift from direct to programmatic buying.

Business Insider talked with Keith Eadie, VP and general manager of Adobe Advertising Cloud, about five big trends that Adobe sees shaping the future of digital advertising. Below are excerpts from the interview.

Read more:We’re going to see continued consolidation’: Adobe’s $4.75 billion acquisition of Marketo could spur a takeover spree at Salesforce and Oracle

TV is the next battleground for programmatic advertising

Adobe is betting big on the future of video.

Today, most TV ads are not purchased through data-based deals but Eadie sees that changing as more companies like AT&T and Disney move into streaming TV services and content.

“You’re going to see a spectrum of packaging options put forth by the publisher,” Eadie said. “I don’t see a scale challenge in over-the-top — it’s a pretty big and rapidly growing pie.”

For its part, Adobe is focusing on building programmatic pipes for buyers to plan and measure addressable TV (which uses cable-box data to target ads), OTT and digital video. The company has partnerships with companies like NBCUniversal, Nielsen, Experian and Placed.

Ad-tech consolidation will continue — and brands are asking for it

Eadie joined Adobe through the acquisition of TubeMogul and said he expects more consolidation in ad tech, with eventually two or three companies emerging to compete with Facebook and Google.

Brands are pushing for some of that consolidation, who want to work with fewer than 10 companies, not hundreds, he said.

Some marketers have pushed back on the pitch by marketing clouds including Adobe of a one-stop shop for advertising and data because they are wary of getting locked into big deals, but Eadie said Adobe is well-positioned to work with big brands.

“Our approach is to be empower the digital transformation of the largest brands in the world,” he said. “We also approach it from the perspective that we’re building an open platform and our solutions will integrate with other technology if the marketer wants to do that.”

Ad fraud and viewability concerns are “teenager-like problems” for digital advertising

One area that is getting better is ad fraud and transparency, Eadie said.

Advertisers began grappling with tough problems like ad fraud, viewability and brand safety issues nearly 10 years ago. While advertising boycotts over brand-safety concerns on platforms like YouTube persist and bad actors continue to find new ways to siphon away ad dollars, Eadie said advertisers have made progress in tamping down areas of fraud like bots and malware that hijack ad networks and generate fake ad impressions.

Advertisers have also made headway in bringing transparency to ad-tech fees as more companies disclose their “tech tax” rates.

“We just have to be diligent and mindful about it, but we’re not spending an outsized amount of time on them as we used to be,” he said.

Marketers struggle to manage multiple channels

While technical issues in digital advertising are getting better, brands face new pressure to orchestrate marketing across multiple platforms.

Marketers are trying to sync up email, text messaging and website data to make ads more personalized. That requires brands to focus more on customer experiences and less on ad copy and messaging in specific campaigns. The challenge for CMOs is organizing teams accordingly, Eadie said.

Creative will become more important in digital

As the number of distribution platforms grows, brands increasingly are creating several versions of assets, like switching between horizontal web and email campaigns to vertical formats for Instagram and Snapchat.

Advertisers have tinkered with tactics like dynamic creative optimization that in theory can swap out ad copy, colors and click-through actions on the fly, but they struggle to do so, he said.

Adobe is tackling creative because it believes that digital advertisers haven’t focused on it as much as they should.

“If you don’t start with a channel that the ad is going to be delivered on and build a bespoke asset for that, you’re essentially wasting your money because the creative doesn’t match the format you want to utilize,” he said.

Source: https://www.businessinsider.com/adobe-5-big-predictions-for-digital-advertising-2019-3

Good Life Networks $GOOD.ca Doubles YOY Revenue to Over $20M in FY2018 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:17 AM on Thursday, April 4th, 2019

Reports Audited 2018 Financial Statements

  • Revenue increases by 106% to $20,077,289 over FY2017 with Adjusted EBITDA of $2,274,055 

  • Q4 FY2018 revenue of $10,076,639 is highest quarter reported to date

  • FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000

Vancouver, British Columbia–(April 4, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN” or the “Company“), a programmatic advertising technology company, today announced that it has filed its consolidated financial statements and management’s discussion and analysis for the year ended December 31, 2018, available on www.sedar.com. All figures are expressed in Canadian dollars unless otherwise stated.

Jesse Dylan, CEO of GLN commented, “2018 has been an instrumental year for GLN, we have seen tremendous growth and I am proud of our first annual audited results as a public company. GLN has exceeded our goals for the year including completing two significant acquisitions.” He added, “Through persistence, dedication and discipline, GLN is executing on our defined growth and earnings strategies, which we believe will deliver significant shareholder value.”

Financial Highlights:

  • Record revenue of $20,077,289 during the twelve months ended December 31, 2018 was a 106% increase compared to $9,723,075 recorded during the twelve months ended December 31, 2017;
  • Gross profit during the twelve months ended December 31, 2018 increased 68% to $7,279,028 from $4,334,670 during the twelve months ended December 31, 2017;
  • Gross margin as a percentage of revenue during the twelve months ended December 31, 2018 of 36% have adjusted to a more appropriate level as compared to 2017 where the margins were 45%;
  • Comprehensive loss for the twelve months ended December 31, 2018 was $1,939,376 compared to comprehensive income of $1,337,726 during the twelve months ended December 31, 2017;

  • Adjusted EBITDA for the twelve months ended December 31, 2018 was $2,274,055;
  • Trailing FY2018 pro forma revenue for GLN, 495 Communications LLC (“495“) and ImpressionX Inc. (“ImpressionX“) of ~$48,000,000, with adjusted EBITDA of $7,100,000 based on audited GLN and management prepared 495 and ImpressionX financial statements (January 1st, 2018 to December 31st, 2018);
  • Record revenue during the three months ended December 31, 2018 increased 80% to $10,076,639 compared to $5,589,844 during the three months ended December 31, 2017;
  • Gross profit during the three months ended December 31, 2018 increased 13% to $2,897,737 from $2,574,422 during the three months ended December 31, 2017;
  • Gross margin as a percentage of revenue during the three months ended December 31, 2018 of 29% have adjusted to a more appropriate level as compared to 2017 where the margins were at 45%;
  • Comprehensive loss for the three months ended December 31, 2018 was $254,600 compared to comprehensive income of $1,818,772 during the three months ended December 31, 2017.

Fourth Quarter and Recent Company Highlights

During the fiscal year ending December 31st, 2018, GLN achieved the following milestones:

  • Listed on the TSXV under stock ticker GOOD.

  • Listed on the Frankfurt Exchange under stock ticker 4G5.

  • Closed the acquisition of 495, a leading advertising and content marketing company based in New York City and Santa Monica, California.

  • Closed the acquisition of ImpressionX, a leading connected television (CTV) advertising technology company.
     
  • Entered a commercial agreement with a Major Canadian Financial Institution to provide credit facilities that gives GLN access to an aggregate total of $11,250,000 to support company M&A strategies. 

  • Integrated technology at the server level with both publishers and advertisers and reached its target of 30 integrations in 2018 two months ahead of schedule. 

  • Entered an agreement with Einstein Exchange as launch partner for their accounts receivable (“AR“) blockchain application. 

  • Entered into an agreement with AMPD Holdings Corp. (dba AMPD Game Technologies), to provide the Company’s programmatic advertising technology to the Gaming industry. 

  • Entered an Advisory Agreement with First Coin Capital to assist in the detailed analysis and planning of the GLN AR Blockchain payment application.

  • Commenced R&D program on mobile platform development

  • Received patent pending status from US Patent Office (“USPO“) for its AR blockchain application. USPO serial number 62/634,333.

  • After 22 months in development, received patent pending status from US Patent Office (“USPO“) for its programmatic video advertising platform. USPO serial number 62/619,450.

Reconciliation of Adjusted EBITDA

Adjusted EBITDA is a non-IFRS financial measure that we calculate as income (loss) before income taxes excluding depreciation and amortization, stock-based compensation expense, non- recurring non-operating expenses, interest expense, and gain or loss on financial instruments and foreign exchange.

Adjusted EBITDA is a measure used by management and the Board to understand and evaluate our core operating performance and trends. This measure differs from contribution in that adjusted EBITDA includes additional operating costs, such as general and administration expenses and marketing, but excludes funding interest costs.

The following table presents a reconciliation of adjusted EBITDA to loss before income taxes, the most comparable IFRS financial measure for each of the periods indicated:

Q4 Financials Conference Call Access

GLN is hosting a conference call, today, April 4, 2019, beginning at 11:00am EST (8:00am PST) to discuss the results. To access the conference call by phone, please dial the following numbers.

Canada/USA                 TF: 1-800-319-4610
International                  Toll: +1-604-638-5340
Germany                       TF: 0800-180-1954
UK                                 TF: 0808-101-2791

Callers should dial in five to 10 minutes prior to the scheduled start time and ask to join the Good Life Networks call. We encourage you to access the webcast and presentation material that will be published in the Investors section of GLN’s website at https://glninc.ca/overview/

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

CONTACT

Investor Relations
[email protected]

Jesse Dylan, CEO
604 265 7511

Forward Looking Statements

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the performance of the company. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the digital advertising industry and general economic conditions, success of acquisitions and any growth strategies implemented by the company. In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that any acquisitions and corporate directives and initiatives will be successfully completed in the time expected by management and produce the desired results, generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, other than as required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/43884

Good Life Networks $GOOD.ca – Confused About What Makes Something Programmatic? It Needs These 3 Features $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:55 AM on Tuesday, April 2nd, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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Confused About What Makes Something Programmatic? It Needs These 3 Features

  • Programmatic, an algorithmic approach to putting media placements in front of the right user, prioritizing reach over environment.
  • Programmatic gave new life to display advertising

By Kathleen Petersen

Display media—banner ads, specifically—has seen its share of ups and downs. In the mid-90s when digital advertising became a thing, banner ads were one of the first formats.

I can imagine those initial advertising agency media teams saying to clients, ” We ran this little box on our webpage and look how many clicks it got! Look how many people used this little box to visit your site!” But then, of course, consumers got used to banner ads. They were no longer a novelty, and people stopped clicking. Instead, they started saying things like, “Those ads are annoying,” or “I don’t even notice those ads” (although studies prove they do). Everyone hated them, and display advertising budgets started to dwindle.

Enter a new buying strategy: programmatic, an algorithmic approach to putting media placements in front of the right user, prioritizing reach over environment.

Programmatic gave new life to display advertising. Suddenly banners and video weren’t as expensive. They were more sophisticated in targeting and were easier to optimize based on an end goal (translation: better than running the impressions and assuming they do something good that can’t be proven). By 2010, sophisticated digital advertisers were funneling large amounts of their display media budgets to this approach. Today it’s all media teams talk about: programmatic banners, programmatic video, programmatic native, and now, programmatic TV, programmatic out of home and programmatic mail.

Hold up, though—that’s not programmatic. Programmatic has gone beyond what it is at its roots … to a buzzword for seemingly any media with a bit of data behind it.

Programmatic has gone beyond what it is at its roots—a modernized and automated approach to media buying—to a buzzword for seemingly any media with a bit of data behind it.

There are three pieces required to make something programmatic:

The ability to combine multiple layers of data

Demographics and interest targeting have been in digital media’s corner for a while. With a programmatic approach, you can slice and dice those targeting technologies, add others and stack them all on top of each other. This includes first-, second- and third-party data. The ability to determine if a person is within our target audience based on their demographics, what their interests are, where they are geographically, how often they travel, what type of credit card they use, how long they’ve owned their home and on and on is right up the programmatic alley.

Real-time bidding

Before programmatic buying was available, display buyers would identify sites with the highest reach against their target audience and buy a set number of impressions directly from said site. This isn’t the case with programmatic. Now we’re in an exchange, bidding to get the best placements in front of the most qualified users and paying only a penny more than the next advertiser we won the bid from. Buying programmatically is much more efficient and garners a far wider reach. You’re finding the best available user, regardless of the content they’re in. Not to say that premium environment prioritized in the days of old isn’t important. White lists and premium marketplaces can get you high-quality contextual placements while using a programmatic approach.

On the fly optimization

At one time, ads ran and we served X number of impressions or ads ran, we ran X number of impressions and Y people clicked on them was the furthest extent to which you could report on your display media performance. You could take this information and adjust your strategy for next time. But with programmatic, algorithms are getting continuously smarter, and you’re able to optimize based on a multitude of factors. So now your campaign can improve as time goes on instead of waiting until the end so you know what to do better next time. Budgets can be prioritized according to what users are doing post-exposure in real-time. For example, if placement A is performing better than placement B, the algorithm will shift bids to prioritize the better performer.

These three features are possible with digital media, but at this point, it isn’t possible for traditional media channels to pull all of them off. As time and technology goes on, traditional media channels will get closer to achieving this. Television, with the use of smart TVs and OTT devices is the closest.

Data available for television targeting has become much more sophisticated in recent years, but they are lacking in real-time bidding. Most TV being bought “programmatically” is still purchased two weeks ahead of time, not at the exact second exposure is available. And while we can now use data to identify high indexing programming, the targeting isn’t 1-to-1 unless it is addressable. Out of home is in second place, and will be easier to achieve on small digital boards (think ATM or gas station screens) where a user can be identified by their phone’s proximity to the screen.

So, when you hear a media channel being referred to as programmatic, make sure the term is being used correctly. Advances in technology in digital and traditional channels that allow our campaigns to be more precise are very exciting and enticing, but check against these three features to ensure you know how your media dollars are being used.

Source: https://www.adweek.com/programmatic/confused-about-what-makes-something-programmatic-it-needs-these-3-features/