Good afternoon to you all. From the “I love traffic data” department, I’m happy to provide you with mobile data traffic to AGORACOM for the month of August. Here is a snapshot of the overall data, followed by my comments:
- All comparisons above are to January 2010 – and man is mobile skyrocketing
- Given the fact August is an even slower month than December for investor traffic, I am pleasantly surprised to see that we received 16,000 visits from mobile devices this month. That is a 45% increase vs. January of 2010.
- Mobile devices accounted for just over 3% of all visits to AGORACOM in August.
- 6.12 pages per visit – an increase of 40.15%tells me that investors have moved beyond basic skimming from their mobile devices and are relying on them as much as their PC’s and laptops. The entire site average for August was 9.68 pages per visit.
- Likewise, average time on the site jumped 39.5% to 6mins 33secs. When you consider the site average for August was 8:22, you have even more evidence that mobile investor access is no longer for hit an run purposes
This one is a real shocker. Despite Apple’s popularity, I would not have expected small-cap investor access via iPhones, iPods and iPads to surpass that of business intensive Blackberry users. This should be doubly true when you consider the fact we have a significant content partnership with Blackberry. Apple didn’t surpass, it destroyed Blackberry.
Moreover, I fully expected Android usage (phones carrying the operating system created by Google) to be a distant 3rd this early in the game. Think again.
Here are the numbers:
- 1st – Apple accounted for 75% of all mobile visits to AGORACOM in August, broken down as follows:
- iPhone 8,521;
- iPad 2,293;
- iPod 1,500
- 2nd – Android 14.5%
- 3rd – Blackberry 6.1%
I can only conclude from the above noted data that
1. Our iPhone app launch on September 15th is a well timed step in the right direction.
2. Even though Blackberry users as a group tend to be a significantly larger proportion of business/market people, Apple users appear to be a significantly larger proportion of retail investors that prefer to access online financial communities such as AGORACOM.
3. Android – as expected – will be a force to be reckoned with. Time to find an Android app developer!