Agoracom Blog Home

Posts Tagged ‘programatic’

Good Life Networks $GOOD.ca Doubles YOY Revenue to Over $20M in FY2018 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:17 AM on Thursday, April 4th, 2019

Reports Audited 2018 Financial Statements

  • Revenue increases by 106% to $20,077,289 over FY2017 with Adjusted EBITDA of $2,274,055 

  • Q4 FY2018 revenue of $10,076,639 is highest quarter reported to date

  • FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000

Vancouver, British Columbia–(April 4, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN” or the “Company“), a programmatic advertising technology company, today announced that it has filed its consolidated financial statements and management’s discussion and analysis for the year ended December 31, 2018, available on www.sedar.com. All figures are expressed in Canadian dollars unless otherwise stated.

Jesse Dylan, CEO of GLN commented, “2018 has been an instrumental year for GLN, we have seen tremendous growth and I am proud of our first annual audited results as a public company. GLN has exceeded our goals for the year including completing two significant acquisitions.” He added, “Through persistence, dedication and discipline, GLN is executing on our defined growth and earnings strategies, which we believe will deliver significant shareholder value.”

Financial Highlights:

  • Record revenue of $20,077,289 during the twelve months ended December 31, 2018 was a 106% increase compared to $9,723,075 recorded during the twelve months ended December 31, 2017;
  • Gross profit during the twelve months ended December 31, 2018 increased 68% to $7,279,028 from $4,334,670 during the twelve months ended December 31, 2017;
  • Gross margin as a percentage of revenue during the twelve months ended December 31, 2018 of 36% have adjusted to a more appropriate level as compared to 2017 where the margins were 45%;
  • Comprehensive loss for the twelve months ended December 31, 2018 was $1,939,376 compared to comprehensive income of $1,337,726 during the twelve months ended December 31, 2017;

  • Adjusted EBITDA for the twelve months ended December 31, 2018 was $2,274,055;
  • Trailing FY2018 pro forma revenue for GLN, 495 Communications LLC (“495“) and ImpressionX Inc. (“ImpressionX“) of ~$48,000,000, with adjusted EBITDA of $7,100,000 based on audited GLN and management prepared 495 and ImpressionX financial statements (January 1st, 2018 to December 31st, 2018);
  • Record revenue during the three months ended December 31, 2018 increased 80% to $10,076,639 compared to $5,589,844 during the three months ended December 31, 2017;
  • Gross profit during the three months ended December 31, 2018 increased 13% to $2,897,737 from $2,574,422 during the three months ended December 31, 2017;
  • Gross margin as a percentage of revenue during the three months ended December 31, 2018 of 29% have adjusted to a more appropriate level as compared to 2017 where the margins were at 45%;
  • Comprehensive loss for the three months ended December 31, 2018 was $254,600 compared to comprehensive income of $1,818,772 during the three months ended December 31, 2017.

Fourth Quarter and Recent Company Highlights

During the fiscal year ending December 31st, 2018, GLN achieved the following milestones:

  • Listed on the TSXV under stock ticker GOOD.

  • Listed on the Frankfurt Exchange under stock ticker 4G5.

  • Closed the acquisition of 495, a leading advertising and content marketing company based in New York City and Santa Monica, California.

  • Closed the acquisition of ImpressionX, a leading connected television (CTV) advertising technology company.
     
  • Entered a commercial agreement with a Major Canadian Financial Institution to provide credit facilities that gives GLN access to an aggregate total of $11,250,000 to support company M&A strategies. 

  • Integrated technology at the server level with both publishers and advertisers and reached its target of 30 integrations in 2018 two months ahead of schedule. 

  • Entered an agreement with Einstein Exchange as launch partner for their accounts receivable (“AR“) blockchain application. 

  • Entered into an agreement with AMPD Holdings Corp. (dba AMPD Game Technologies), to provide the Company’s programmatic advertising technology to the Gaming industry. 

  • Entered an Advisory Agreement with First Coin Capital to assist in the detailed analysis and planning of the GLN AR Blockchain payment application.

  • Commenced R&D program on mobile platform development

  • Received patent pending status from US Patent Office (“USPO“) for its AR blockchain application. USPO serial number 62/634,333.

  • After 22 months in development, received patent pending status from US Patent Office (“USPO“) for its programmatic video advertising platform. USPO serial number 62/619,450.

Reconciliation of Adjusted EBITDA

Adjusted EBITDA is a non-IFRS financial measure that we calculate as income (loss) before income taxes excluding depreciation and amortization, stock-based compensation expense, non- recurring non-operating expenses, interest expense, and gain or loss on financial instruments and foreign exchange.

Adjusted EBITDA is a measure used by management and the Board to understand and evaluate our core operating performance and trends. This measure differs from contribution in that adjusted EBITDA includes additional operating costs, such as general and administration expenses and marketing, but excludes funding interest costs.

The following table presents a reconciliation of adjusted EBITDA to loss before income taxes, the most comparable IFRS financial measure for each of the periods indicated:

Q4 Financials Conference Call Access

GLN is hosting a conference call, today, April 4, 2019, beginning at 11:00am EST (8:00am PST) to discuss the results. To access the conference call by phone, please dial the following numbers.

Canada/USA                 TF: 1-800-319-4610
International                  Toll: +1-604-638-5340
Germany                       TF: 0800-180-1954
UK                                 TF: 0808-101-2791

Callers should dial in five to 10 minutes prior to the scheduled start time and ask to join the Good Life Networks call. We encourage you to access the webcast and presentation material that will be published in the Investors section of GLN’s website at https://glninc.ca/overview/

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

CONTACT

Investor Relations
[email protected]

Jesse Dylan, CEO
604 265 7511

Forward Looking Statements

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the performance of the company. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the digital advertising industry and general economic conditions, success of acquisitions and any growth strategies implemented by the company. In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that any acquisitions and corporate directives and initiatives will be successfully completed in the time expected by management and produce the desired results, generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, other than as required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/43884

Good Life Networks $GOOD.ca – Confused About What Makes Something Programmatic? It Needs These 3 Features $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:55 AM on Tuesday, April 2nd, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

—————————

Confused About What Makes Something Programmatic? It Needs These 3 Features

  • Programmatic, an algorithmic approach to putting media placements in front of the right user, prioritizing reach over environment.
  • Programmatic gave new life to display advertising

By Kathleen Petersen

Display media—banner ads, specifically—has seen its share of ups and downs. In the mid-90s when digital advertising became a thing, banner ads were one of the first formats.

I can imagine those initial advertising agency media teams saying to clients, ” We ran this little box on our webpage and look how many clicks it got! Look how many people used this little box to visit your site!” But then, of course, consumers got used to banner ads. They were no longer a novelty, and people stopped clicking. Instead, they started saying things like, “Those ads are annoying,” or “I don’t even notice those ads” (although studies prove they do). Everyone hated them, and display advertising budgets started to dwindle.

Enter a new buying strategy: programmatic, an algorithmic approach to putting media placements in front of the right user, prioritizing reach over environment.

Programmatic gave new life to display advertising. Suddenly banners and video weren’t as expensive. They were more sophisticated in targeting and were easier to optimize based on an end goal (translation: better than running the impressions and assuming they do something good that can’t be proven). By 2010, sophisticated digital advertisers were funneling large amounts of their display media budgets to this approach. Today it’s all media teams talk about: programmatic banners, programmatic video, programmatic native, and now, programmatic TV, programmatic out of home and programmatic mail.

Hold up, though—that’s not programmatic. Programmatic has gone beyond what it is at its roots … to a buzzword for seemingly any media with a bit of data behind it.

Programmatic has gone beyond what it is at its roots—a modernized and automated approach to media buying—to a buzzword for seemingly any media with a bit of data behind it.

There are three pieces required to make something programmatic:

The ability to combine multiple layers of data

Demographics and interest targeting have been in digital media’s corner for a while. With a programmatic approach, you can slice and dice those targeting technologies, add others and stack them all on top of each other. This includes first-, second- and third-party data. The ability to determine if a person is within our target audience based on their demographics, what their interests are, where they are geographically, how often they travel, what type of credit card they use, how long they’ve owned their home and on and on is right up the programmatic alley.

Real-time bidding

Before programmatic buying was available, display buyers would identify sites with the highest reach against their target audience and buy a set number of impressions directly from said site. This isn’t the case with programmatic. Now we’re in an exchange, bidding to get the best placements in front of the most qualified users and paying only a penny more than the next advertiser we won the bid from. Buying programmatically is much more efficient and garners a far wider reach. You’re finding the best available user, regardless of the content they’re in. Not to say that premium environment prioritized in the days of old isn’t important. White lists and premium marketplaces can get you high-quality contextual placements while using a programmatic approach.

On the fly optimization

At one time, ads ran and we served X number of impressions or ads ran, we ran X number of impressions and Y people clicked on them was the furthest extent to which you could report on your display media performance. You could take this information and adjust your strategy for next time. But with programmatic, algorithms are getting continuously smarter, and you’re able to optimize based on a multitude of factors. So now your campaign can improve as time goes on instead of waiting until the end so you know what to do better next time. Budgets can be prioritized according to what users are doing post-exposure in real-time. For example, if placement A is performing better than placement B, the algorithm will shift bids to prioritize the better performer.

These three features are possible with digital media, but at this point, it isn’t possible for traditional media channels to pull all of them off. As time and technology goes on, traditional media channels will get closer to achieving this. Television, with the use of smart TVs and OTT devices is the closest.

Data available for television targeting has become much more sophisticated in recent years, but they are lacking in real-time bidding. Most TV being bought “programmatically” is still purchased two weeks ahead of time, not at the exact second exposure is available. And while we can now use data to identify high indexing programming, the targeting isn’t 1-to-1 unless it is addressable. Out of home is in second place, and will be easier to achieve on small digital boards (think ATM or gas station screens) where a user can be identified by their phone’s proximity to the screen.

So, when you hear a media channel being referred to as programmatic, make sure the term is being used correctly. Advances in technology in digital and traditional channels that allow our campaigns to be more precise are very exciting and enticing, but check against these three features to ensure you know how your media dollars are being used.

Source: https://www.adweek.com/programmatic/confused-about-what-makes-something-programmatic-it-needs-these-3-features/

Good Life Networks $GOOD.ca – Pandora $PANDY expands programmatic offering with #Adobe $ADBE integration as digital audio space grows $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 3:37 PM on Wednesday, March 27th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

—————————

Pandora expands programmatic offering with Adobe integration as digital audio space grows

  • As the digital audio space grows, Pandora has made its audio, video and display inventory available programmatically through an integration with Adobe Advertising Cloud.

By Andrew Blustein

As the digital audio space grows, Pandora has made its audio, video and display inventory available programmatically through an integration with Adobe Advertising Cloud.

Sahil Gupta, director of global partnerships at Adobe Ad Cloud, said Pandora’s purchase of audio adtech company AdsWizz last May helped bring the offering to market.

Pandora, which formed an ad sales partnership with SoundCloud in October, has an expanded audience of 120m US monthly users at a time when digital audio consumption is climbing. According to a report from Adobe, consumers are 8% more likely to consume digital audio than they were last year.

Over the next year, about a quarter of consumers plan to spend more time listening to podcasts, Adobe found.

Gupta said he’s seeing advertisers experiment in digital audio as they try “to figure out where in the funnel” it sits.

“One thing is, a lot of these audio ads, especially in the mobile apps, can be paired to a display call to action, so that lends itself really well there,” said Gupta.

Brian Gilbert, senior director of programmatic operations at Pandora, said he’s seeing “a cultural shift” resulting from the growth of digital audio, and that’s impacting how advertisers approach their media strategy.

According to a report from Adobe, nearly half of the organizations surveyed plan to increase their digital audio ad spend by an average of 35% compared to last year.

However, the problem with the reach and scale that programmatic buying promises is that it can come at the cost of personalization.

Since Pandora touts its ability to offer brands targeted addressability, Scott Walker, senior vice-president of strategy and analytics at Pandora, recommends that advertisers take a hybrid approach.

“Our recommendation is always to build a hybrid of both [scale and personalization], and to test and learn as you go with the capabilities of running experiments, gaining insights and looking at analytics to see what’s the right messaging strategy,” said Walker.

Walker added that a “vast majority” of audio ads are played through to completion, and display and video ads have high viewability numbers because Pandora triggers them only when a user interacts with the app when it’s in the foreground.

Pandora also rolled out its podcast offering in December. Walker said the company is “focused on monetizing” podcasts as quickly as possible.

“For podcasts to become as big an ad market as it potentially can as adoption grows, they have to trade in a currency that the market trades in at scale, at that’s impressions and CPM,” said Walker.

Walker added that right now podcasts are primarily sponsor-driven, as the challenge of injecting ads into podcasts could cost the medium its “colloquial,” host-read feel.

Adobe found that for digital audio as a whole, conversion (47%) and awareness (28%) are advertisers’ primary measurement tactics.

Adobe also announced a partnership with Roku as they look to address the pain points of ad buying on OTT.

Source: https://www.thedrum.com/news/2019/03/26/pandora-expands-programmatic-offering-with-adobe-integration-digital-audio-space

Good Life Networks $GOOD.ca – Mobile accounted for almost 80 per cent of programmatic spend in China last year $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 5:00 PM on Tuesday, March 5th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

—————————

Mobile accounted for almost 80 per cent of programmatic spend in China last year

By: Tim Maytom

  • Programmatic spending in China has surged over the past year, increasing by 48.6 per cent year-on-year to hit a total of $16.7bn (£11.9bn) in 2017, according to new figures from eMarketer.

Spending was driven by local internet giants like Baidu, Alibaba and Tencent, who are expected to continue to dominate the programmatic ad landscape. The so-called ‘BAT companies’ cast a large shadow over digital publishing in the region, with most advertisers buying directly through one of the BAT companies.

As a result, direct sales accounted for 63.5 per cent of programmatic digital display ad spending last year, compared to just 36.5 per cent through real-time bidding.

With many Chinese consumers considered mobile-first, digital advertisers in the region have followed suit, with 79.9 per cent of programmatic spend dedicated to mobile advertising, and mobile expected to keep driving total programmatic growth.

Despite this rapid growth, programmatic’s share of overall display ad spending in China lags behind the US and the UK, at 60 per cent, compared to 78 per cent and 79 per cent respectively. This is largely due to the limited options available to advertisers in China, compared to the more competitive spread of publishers in the US and UK, which enables more spending.

eMarketer’s forecast for the region predicts that growth will continue to slow over the next few years but will remain healthy, dropping to 36.6 per cent this year, and 29.8 per cent in 2019. By 2019, programmatic is expected to account for 69 per cent of all digital display ad spending, with spending of around $29.6bn.

Source: https://mobilemarketingmagazine.com/mobile-accounted-for-almost-80-per-cent-of-programmatic-spend-in-china-last-year

Good Life Networks $GOOD.ca – 6 ad trends you need to know $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:59 PM on Friday, February 15th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

—————————

6 ad trends you need to know


  • With colourful banner ads and video content competing for eyeballs, it can be easy for advertisers to forget about the power of audio.
  • But as we enter 2019, this programmatic opportunity is becoming harder to ignore.

With the holidays over, this is the time to reflect and fine-tune strategies for the year ahead. 2018 was a whirlwind of changes, and it continues to be a challenge differentiating your brand and maintaining trust in a world where everyone is vying for attention. The more you can stay ahead of the curve, the better equipped you will be to adapt to those changes as they occur. So what should advertisers and marketers start taking note of?

Ad Technology: Artificial Intelligence

Artificial intelligence (AI) is completely reshaping advertising as we know it, and is now a standard part of an advertising company’s repertoire. So how’s AI going to be different in 2019? For the past couple of years, it has been widely considered a transformative technology on the verge of disrupting every major industry; however, it hasn’t yet been implemented broadly enough to unlock its true value.

That’s all going to change. AI is expected to be widely adopted across the digital ad landscape in 2019, from being the basis for cutting-edge AI-based ad targeting solutions, to building personalized consumer experiences on a daily basis. Advertisers are even using AI in the production process: a recent survey found that almost two-thirds of enterprise marketers expect to use AI in their content marketing strategy this year, mostly to better understand their customers, drive productive and create personalized message

Sound of success

With colourful banner ads and video content competing for eyeballs, it can be easy for advertisers to forget about the power of audio. But as we enter 2019, this programmatic opportunity is becoming harder to ignore. In fact, audio takes up the largest proportion of mobile phone usage, with the average consumer listening for 52 minutes every day. Driven by growing mobile device ownership – and compounded by the rise in streaming radio, podcasts, audiobooks and voice assistants – digital audio is here to stay.

Spotify was an early-mover in offering programmatic audio, and other streaming services are following suit. Growing adoption rates among voice-activated smart home speakers and subscription services lend further momentum to this trend, and as these technologies evolve, so do the opportunities for brands to connect with audiences in new and exciting ways.

This year, digital audio is expected to reach marketplace maturity as an ad medium. If advertisers want to tap into today’s key trends and reach audiences more effectively, they need to consider programmatic audio as part of any well-rounded campaign.

The explosive growth of eCommerce

According to an eMarketer study, the ecommerce sector is estimated to experience double-digit growth until 2021, with sales expected to exceed $4 trillion by 2010. Few industries can boast such an illustrious future, and businesses need to initiate innovative changes to take advantage of the ecommerce boom, or risk falling behind.

In particular, expanding middle class populations, extensive mobile and internet penetration as well as improving logistics and infrastructure in the Asia-Pacific  has led to it becoming the world’s largest retail ecommerce market, with sales expected to reach $2.725 trillion by 2020.

A surge in video content, personalized ads, advanced filtering and immersive digital experiences are just a few of the changes in ecommerce that will affect the advertising industry over the next few years. The potential here is massive, and if implemented correctly, can completely change how users interact with advertisements altogether.

Everything is now on-the-go (OTG)

Less than 50 years ago, mobile phones didn’t exist. But today, it’s near impossible to imagine life without one. In fact, an estimated 84% of people can’t go a single day without their phones! We use them on a daily basis for communicating, navigating and even shopping, dubbed mCommerce.

The Asia Pacific region is leading the drive for mCommerce, with India, Thailand and Indonesia having the highest mobile wallet adoption rates. Mobile payments in China alone dwarfed those in the U.S. by more than 25,000% over a recent 10-month period, with USD 12.8 trillion changing hands in China compared to only USD 49.3 billion in the U.S. The rate of adoption across sectors such as retail, financial and on-demand services –from food delivery to ride sharing – has played a crucial role in this rapid growth.

Before, it was mobile phones that drove more online screen time. But now the human behaviour of doing everything while on the go is driving mobile phones sales.

Less ads, more storytelling

A 2015 report by Nielsen found that respondents trusted recommendations from people they know the most. This was followed by branded websites, editorial content, such as newspaper articles, and consumer opinions posted online. By comparison, obvious advertisements trailed behind in the list of advertising format that people trusted.

As part of an effort to increase trust and authenticity, brands are starting to work with micro-influencers as opposed to social media personalities with larger followings. Micro-influencers appear more relatable, engaging and reliable to their audience, and tends to be more knowledgeable or have followers more suited to a brand’s particular niche.

In addition, content has to be relevant. It might sound like common sense but it’s easy for brands to forget that the story they tell won’t be hugely exciting for everyone. Our experience has shown that brands needs to be smart with their storytelling or risk getting lost amongst the clutter.

With this in mind, advertisers are adapting by creating content that consumers enjoy. Short, 6-second video ads and longer interactive ads that can’t be skipped tend to have higher rates of interaction from consumers. A new type of ad has also emerged in China to play during breaks of online TV dramas. These ads utilize the TV shows’ original content and narrative arcs, and feature the same actors in their on-screen costumes, piquing the audience’s interest by making the ad almost indistinguishable from the original content. This type of advertising was projected to surpass 2 billion yuan (US$311 million) in sales revenue this year alone, and we predict this figure will only continue to grow over the next year.

The establishment of the outcome media economy

A recent report looking into digital marketers’ top media investment priorities for the next 12-24 months found that 86% of respondents around the world expect to increase their investment in outcome-driven media over this period. The term ‘outcome-driven media’ refers to planning and optimizing campaigns against KPIs – often tailor-made for an advertiser or campaign – that are much more closely aligned to the marketer’s ultimate marketing and business goals.

While results showed some variation across regions, industries, and level of digital media investment, there is a clear trend that marketers across the globe are united in their desire to continuously improve and the way that they measure the value of their efforts.

Anyone tasked with growing a brand’s exposure needs to be able to confidently address growing media complexity and understand the impact of campaigns on business results. So it’s no surprise that marketers in our day and age hunger for new ways to measure their efforts and demonstrate the real effect their media placements have on their company’s bottom line.

In conclusion

As with any industry, advertising isn’t perfect, and it will never be. But the future of advertising is bright. As advertisers become more familiar with the full potential of AI and mobile, they will deliver more personalized experiences to consumers, as well as improved results and more sophisticated insights to clients. And as advertisers start to tap into greater creativity, brands will find it easier to draw genuine interest and build closer connections with consumers.

These are my top trends to look out for as you think about your advertising or marketing strategy for the upcoming year. While there’s no magic formula to building the perfect advertising strategy, paying attention to these six areas will help you stay ahead of the pack.

Source: https://www.marketing-interactive.com/6-ad-trends-you-need-to-know/