If you are a Canadian Small-Cap CEO that still doubts the power of the web as your primary IR tool, then consider the following facts released by eMarketer very carefully:
1] More than 22 million Canadians will access the Internet regularly in 2008, over 67% of the nation’s total population.
2] Over the next four years, user numbers will rise by about 1.5 million annually, passing 25 million in 2012, when penetration will reach almost 73%.
3] Broadband is more prevalent in Canada than in many other countries, including the US. Broadband penetration is also growing more quickly than the online population.
All of this data prompted Karen Von Abroms, Senior Analyst at eMarketer and author of this report to say:
“The combination of a relatively small population and the country’s large
size may encourage Canadians to make the most of online communications.”
CONCLUSION
You have an entire nation with a vivacious appetite for consuming online content. Their consumption is not selective. Canadians will search, research, communicate, purchase and invest through the web. As such, your audience currently stands at 22,000,000 + potential investors and growing by 1,500,000 new potential investors per year. Moreover, when it is all said and done, 75% of this audience will be consuming rich content (video, audio, webcasts, podcasts, etc.) via brodband.
If you don’t think 22,000,000 – 25,000,000 potential investors warrant your immediate attention, sorry for the interruption. You can now return to your previously scheduled, old-fashioned, outdated IR strategy that is going to leave you sucking the wind of Canadian listed companies that built their IR strategy around an online strategy.
We are in the midst of an unstoppable shift in communications. Companies that adopt a long-term strategy to Target, Amalgamate, Communicate and Convert potential investors via the web will win and win big. Companies that fail to do so will find themselves out of touch, out of favour and too far behind an insurmountable gap.
Regards,
George
Hat tip to Tech Blogger, Mark Evans, who first covered the article.
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