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Good Life Networks $GOOD.ca – These are the 5 big trends that will shape the future of digital advertising #adtech according to Adobe $ADBE $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:45 PM on Sunday, April 7th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

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These are the 5 big trends that will shape the future of digital advertising, according to Adobe

  • A new report from Adobe looks at the history of digital advertising and where it’s headed.
  • Programmatic TV and new creative tools are two big areas of marketer interest, said Keith Eadie, VP and general manager of Adobe Advertising Cloud.
  • More ad-tech consolidation is on the way as brands seek to work with fewer than 10 vendors, he said.

By: Lauren Johnson

A quarter-century after Hotwired.com, a digital offshoot of Wired magazine, sold the first banner ad for AT&T, US digital ad spending has eclipsed traditional advertising and is expected to hit $129.34 billion in 2019, according to eMarketer.

A new report from Adobe chronicles the evolution of digital advertising, including big moves like Yahoo launching search ads in 1996 to Snap’s rollout of ads in 2016. The report also details advertisers’ shift from direct to programmatic buying.

Business Insider talked with Keith Eadie, VP and general manager of Adobe Advertising Cloud, about five big trends that Adobe sees shaping the future of digital advertising. Below are excerpts from the interview.

Read more:We’re going to see continued consolidation’: Adobe’s $4.75 billion acquisition of Marketo could spur a takeover spree at Salesforce and Oracle

TV is the next battleground for programmatic advertising

Adobe is betting big on the future of video.

Today, most TV ads are not purchased through data-based deals but Eadie sees that changing as more companies like AT&T and Disney move into streaming TV services and content.

“You’re going to see a spectrum of packaging options put forth by the publisher,” Eadie said. “I don’t see a scale challenge in over-the-top — it’s a pretty big and rapidly growing pie.”

For its part, Adobe is focusing on building programmatic pipes for buyers to plan and measure addressable TV (which uses cable-box data to target ads), OTT and digital video. The company has partnerships with companies like NBCUniversal, Nielsen, Experian and Placed.

Ad-tech consolidation will continue — and brands are asking for it

Eadie joined Adobe through the acquisition of TubeMogul and said he expects more consolidation in ad tech, with eventually two or three companies emerging to compete with Facebook and Google.

Brands are pushing for some of that consolidation, who want to work with fewer than 10 companies, not hundreds, he said.

Some marketers have pushed back on the pitch by marketing clouds including Adobe of a one-stop shop for advertising and data because they are wary of getting locked into big deals, but Eadie said Adobe is well-positioned to work with big brands.

“Our approach is to be empower the digital transformation of the largest brands in the world,” he said. “We also approach it from the perspective that we’re building an open platform and our solutions will integrate with other technology if the marketer wants to do that.”

Ad fraud and viewability concerns are “teenager-like problems” for digital advertising

One area that is getting better is ad fraud and transparency, Eadie said.

Advertisers began grappling with tough problems like ad fraud, viewability and brand safety issues nearly 10 years ago. While advertising boycotts over brand-safety concerns on platforms like YouTube persist and bad actors continue to find new ways to siphon away ad dollars, Eadie said advertisers have made progress in tamping down areas of fraud like bots and malware that hijack ad networks and generate fake ad impressions.

Advertisers have also made headway in bringing transparency to ad-tech fees as more companies disclose their “tech tax” rates.

“We just have to be diligent and mindful about it, but we’re not spending an outsized amount of time on them as we used to be,” he said.

Marketers struggle to manage multiple channels

While technical issues in digital advertising are getting better, brands face new pressure to orchestrate marketing across multiple platforms.

Marketers are trying to sync up email, text messaging and website data to make ads more personalized. That requires brands to focus more on customer experiences and less on ad copy and messaging in specific campaigns. The challenge for CMOs is organizing teams accordingly, Eadie said.

Creative will become more important in digital

As the number of distribution platforms grows, brands increasingly are creating several versions of assets, like switching between horizontal web and email campaigns to vertical formats for Instagram and Snapchat.

Advertisers have tinkered with tactics like dynamic creative optimization that in theory can swap out ad copy, colors and click-through actions on the fly, but they struggle to do so, he said.

Adobe is tackling creative because it believes that digital advertisers haven’t focused on it as much as they should.

“If you don’t start with a channel that the ad is going to be delivered on and build a bespoke asset for that, you’re essentially wasting your money because the creative doesn’t match the format you want to utilize,” he said.

Source: https://www.businessinsider.com/adobe-5-big-predictions-for-digital-advertising-2019-3

Enthusiast Gaming $EGLX.ca spectators offer investors an opportunity to capitalize on #Esports $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 9:15 PM on Sunday, April 7th, 2019
  • Ambitious approach to rounding up these audiences between owned and affiliated media, YouTube channels, and a convention that had over 55,000 people attending in 2018
  • A market leader in digital media for video gaming
  • Its platform represents more than 80 websites reaching 75 million monthly visitors, as well as 900 YouTube channels reaching 50 million additional monthly visitors.

By: Max Arnold | April 05, 2019

The video gaming industry’s media audience goes beyond just the players of video games; there is now a robust audience of non-player spectators as well. This considerably shifts the dynamics of media in the eSports space making it similar to the media ecosystems of traditional sports, and creating correspondingly profitable business opportunities.

Toronto-Based Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming”) (TSXV: EGLX | OTCQB: EGHIF) has taken an ambitious approach to rounding up these audiences between owned and affiliated media, YouTube channels, and a convention that had over 55,000 people attending in 2018, making it one of the market leaders in digital media for video gaming. Its platform represents more than 80 websites reaching 75 million monthly visitors, as well as 900 YouTube channels reaching 50 million additional monthly visitors.

Strategically Partnering with and Acquiring Channels

Enthusiast Gaming has built a respectable portfolio of media assets through partnerships and acquisitions. At the beginning of 2019, Enthusiast Gaming announced a partnership with US-based Omnia Media Inc. (“Omnia”), to exclusively represent all of Omnia’s online gaming traffic in the United States, through Omnia’s multi-channel YouTube network which, across 900 channels, has 50 million monthly visitors and a base of more than 400 million subscribers.

In November 2018, Enthusiast Gaming acquired Operation Sports LLC (“Operation Sports”), which operates a leading web portal for eSports and video game content. Under Enthusiast Gaming’s ownership, the subscriber base of Operation Sports grew by more than 100,000 users, bringing the total subscriber base to over one million users as of March 20, 2019.

In-Person Engagement

Part of how Enthusiast Gaming has built its audience organically is by cultivating engagement through its flagship convention Enthusiast Gaming Live Expo (“EGLX”). Its first iteration in 2015 saw 1,700 attendees, growing to 12,000 attendees in 2017, followed by 24,000 attendees in March 2018, and 30,000 attendees in October 2018. EGLX is the largest gaming expo in Canada, and the event has sponsors that include Bell Canada, Nintendo, World Gaming, LG, and eBay. Enthusiast Gaming is contemplating expanding EGLX to other North American cities in light of significant growth in the video gaming sector.

Diversified Base of Revenues

Enthusiast Gaming generates earnings through a number of revenue categories. Video content attracts advertising payments, and EGLX produces revenue from show admissions, exhibitor booths, and show sponsors. Paid user subscriptions are another form of revenue for Enthusiast Gaming. For example, Enthusiast Gaming acquired The Sims Resource in January 2019, which generated approximately CAD $2.8 million in subscription payments in 2018, making up about 40% of its revenue.

Enthusiast Gaming Holdings Inc. has a current market cap of CAD $57.60 million and commenced public trading on the TSX Venture through an IPO on October 4th, 2018 with a closing price of CAD $1.07. TSXV: EGLX closed April 4th 2019 at a price of CAD $1.25, up 16.82% since inception.

Source: https://investorintel.com/sectors/technology/technology-intel/enthusiast-gaming-continues-to-accumulate-esports-viewers/

ThreeD Capital Inc. $IDK.ca – #Davos Report: Over 40 central banks worldwide are experimenting with #blockchain technology $HIVE.ca $BLOC.ca $CODE.ca

Posted by AGORACOM-JC at 9:00 PM on Sunday, April 7th, 2019

SPONSOR: ThreeD Capital Inc. (IDK:CSE) Led by legendary financier, Sheldon Inwentash, ThreeD is a Canadian-based venture capital firm that only invests in best of breed small-cap companies which are both defensible and mass scalable. More than just lip service, Inwentash has financed many of Canada’s biggest small-cap exits. Click Here For More Information.

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Davos Report: Over 40 central banks worldwide are experimenting with blockchain technology

  • Several central banks are looking into experimenting with cryptocurrencies
  • The degree of blockchain technology research and experimentation varies greatly among central banks, as do the motivations for interest.
  • The central banks use permissioned blockchain network to create their CBDCs

Rajarshi Mitra FXStreet

As per a new report by the World Economic Forum, over 40 central banks around the world are experimenting with blockchain technology. Ashley Lannquist, a project lead in blockchain and distributed ledger technology at the World Economic Forum and the primary author of the report, believes that “It’s very much the case that several central banks are looking at this [experimenting with cryptocurrencies].”

The report states that the degree of this experimentation varies greatly among banks:

“The degree of blockchain technology research and experimentation varies greatly among central banks, as do the motivations for interest. Some central banks are progressive, having begun research and experimentation as early as 2014 and having conducted multiple pilots or even deployments. Another set of institutions is curious and interested in the technology but largely monitors activity by peer institutions and within the private sector, including cryptocurrency investing activity. A final set has not yet dedicated resources to blockchain technology research and may never do so, either because of pressing priorities or the view that DLT at this stage does not promise sufficient upside when considering technological immaturity and risks.”

The report states how these central banks implement their CBDC pilots:

“In many of these CBDC pilots, the central bank issues digital tokens on a distributed ledger that represent, and are redeemable for, central bank reserves in the domestic currency held in a separate account with the central bank. The agents in the system use the CBDC to make interbank transfers that are validated and settled on the distributed ledger.”

The central banks prefer permissioned blockchain networks to create their CBDCs:

“The central banks typically use “permissioned” blockchain network implementations, whereby participants are limited and must be granted access to participate in the network and view the set of transactions. 

The central bank chooses, according to suitability and availability, the type of network and its internal mechanisms (most importantly, the decentralized consensus mechanism the network uses for participants to reach agreement on valid transactions). R3’s Corda, the Linux Foundation’s Hyperledger Fabric, J.P. Morgan’s Quorum, or a simple private configuration of the Ethereum blockchain network are the most popular implementations used by central banks.”

Source: https://www.fxstreet.com/cryptocurrencies/news/davos-report-over-40-central-banks-worldwide-are-experimenting-with-blockchain-technology-201904050249

INTERVIEW: $HPQ.ca Silicon Shines Bright With Apollon Solar As They Move Towards #Solar Grade #Silicon Metal Pilot

Posted by AGORACOM-JC at 4:09 PM on Friday, April 5th, 2019

Esports Entertainment Group $GMBL – Professional esports are just getting started, Take-Two CEO says $TECHF $ATVI $TTWO $GAME $EPY.ca $FDM.ca $TNA.ca

Posted by AGORACOM-JC at 10:00 AM on Friday, April 5th, 2019
SPONSOR: Esports Entertainment $GMBL Esports audience is 350M, growing to 590M, Esports wagering is projected at $23 BILLION by 2020. The company has launched VIE.gg esports betting platform and has accelerated affiliate marketing agreements with 190 Esports teams. Click here for more information
GMBL: OTCQB

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Professional esports are just getting started, Take-Two CEO says

  • According to research firm Newzoo, esports is projected to generate $1.1 billion in revenue in 2019, marking the first year the industry would reach the billion-dollar mark.

By Lynn Wilkins on April 4, 2019 at 4:00 pm

Earlier this week at the Barclays Center, 74 men and 1 woman got the chance to live out a dream — they became professional competitive gamers.

The esports athletes were officially drafted for the second season of Take-Two‘s NBA 2K League, the gaming giant‘s esports league featuring their flagship NBA 2K sports video game franchise. Take-Two Interactive CEO Strauss Zelnick emphasized the excitement surrounding the league‘s second season, highlighting the popularity and rising importance of the esports industry as a whole.

“The first season ended with a great result, and everyone‘s looking forward to the April second tip-off,” he said Friday on CNBC‘s “Fast Money.” “Over 250 million people worldwide consume esports as a form of entertainment. About half of them, 125 million, are avid esports watchers.”

According to research firm Newzoo, esports is projected to generate $1.1 billion in revenue in 2019, marking the first year the industry would reach the billion-dollar mark.

In many ways this year‘s NBA 2K League embodies how quickly the space is growing. AT&T is joining the likes of Dell and Intel as a partner for the league, which has also expanded to 21 teams from the original 17 NBA franchise-owned teams that hit the virtual court during last year‘s inaugural season.

This year‘s draft pool also included 22 international players from outside of the U.S., reflecting the overall industry‘s drive to expand globally. Among the players in the draft pool was Chiquita Evans from Chicago, who became the league‘s first female player in a time when the esports industry as a whole is grappling with discussions around diversity and inclusion.

Ultimately, Zelnick believes that esports leagues like NBA 2K will boost the video game industry as a whole.

“We‘re having a record year with NBA 2K, so one of the things we love is that when there‘s more hits in the market, there are more people engaged and the entire market grows,” he said. “So we‘re going to sell more units of NBA 2K this year than ever before, we‘ll have higher recurrent consumer spending than ever before.”

But the biggest gaming companies are facing stiff competition. While Take-Two and Activision Blizzard have dove into esports, with Blizzard‘s Overwatch League being the latter‘s most recent investment in the space, they‘re still facing the likes of other publishers who have dominated the industry.

For example, Tencent-owned Riot Games‘ “League of Legends” events still draw huge numbers of viewers, with last year‘s World Championship finals attracting nearly 100 million unique viewers who watched the match (for comparison, this year‘s Super Bowl had 98 million viewers). This while Epic Games‘ “Fortnite” also continues to dominate online viewership, both recreational and competitively.

Zelnick, however, believes that those same competitors, like “Fortnite,” lift the games industry as a whole.

“We think that ‘Fortnite‘ is a great thing for the industry, it has probably brought in a somewhat younger consumer,” he explained. “I‘m often asked if it‘s something that has hurt us. To the contrary, we‘ve seen the market continue to grow at the same time that ‘Fortnite‘ has been an extraordinary hit for Epic.”

This despite the fact that some analysts believe game revenues could be set to decline. Back in January, London-based research firm owner Pelham Smithers forecast that video game revenue is headed for its first decline since 1995 on the back of tightening regulations in China, a shortage of big console hits in 2019 and waning player enthusiasm for battle royale titles like “Fortnite.”

But Smithers also made his predictions before the release of Electronic Arts‘ “Apex Legends,” which took the gaming world by storm and garnered 50 million players in just one month. The battle royale title is yet another name in the free-to-play ecosystem that has revolutionized the gaming industry in the last few years, allowing users to download a game at no cost. In this case, the vast majority of revenue is made through in-game purchases and microtransactions, which have become dominant sources of earnings for many publishers.

This has led even the biggest publishers to explore in-game monetization. Zelnick notes that not only have microtransactions become the “biggest opportunity” to encourage users to continue interacting with a title, but it ultimately is the biggest measure of engagement.

“Microtransactions is spending, and that‘s a reflection in our view of engagement,” he said, adding that they often are a result of “making the highest quality enttertainment” that “[engages] the customer.”

“If we get that right, monetization follows, revenues follow and profits follow, and that‘s been our story for the 11 years that we‘ve been responsible for this enterprise,” he added.

Additionally, the Chinese government has seemingly eased on their game approval regulations. After freezing game approvals for months last year in a content crackdown on gaming companies, Chinese regulators have since approved 80 new games in January and one more for gaming giant Tencent in late February.

Despite the games industry‘s growth, Activision Blizzard and Take-Two Interactive have struggled with both stocks down 9 and 15 percent respective this year. Thanks to its “Apex Legends” sensation, Electronic Arts has outperformed its competitors and surged 25 percent.

Source: https://senecastandard.com/professional-esports-are-just-getting-started-take-two-ceo-says/34939/

PyroGenesis $PYR.ca is Nominated for “Materials Company of the Year” at the 3D Printing Industry Awards 2019 $LMT $RTN $NOC $UTX $HPQ.ca $DDD.ca $SSYS $PRLB

Posted by AGORACOM-JC at 8:47 AM on Friday, April 5th, 2019
  • Nominated to the shortlist for “Materials Company of the Year” at the 3D Printing Industry Awards 2019 for the second year in a row.
  • “We are truly honored to have been shortlisted “Materials Company of the Year” for the second year in a row,” said Mr. P. Peter Pascali, CEO and President of PyroGenesis.

MONTREAL, April 05, 2019 — PyroGenesis Canada Inc. (http://pyrogenesis.com) (TSX-V: PYR) (OTCQB: PYRNF) (FRA: 8PY), a TSX Venture 50® high-tech company, (the “Company”, the “Corporation” or “PyroGenesis”) that designs, develops, manufactures and commercializes plasma atomized metal powder, plasma waste-to-energy systems and plasma torch  products, announced today that it has been nominated to the shortlist for “Materials Company of the Year” at the 3D Printing Industry Awards 2019 for the second year in a row.

Nominations, and winners are decided by public vote.

“We are truly honored to have been shortlisted “Materials Company of the Year” for the second year in a row,” said Mr. P. Peter Pascali, CEO and President of PyroGenesis. “Just being nominated again, together with giants in the industry, is a recognition of how far we have come in such a short time. Our recent exclusive partnership to supply plasma-atomized powder to the Additive Manufacturing industry in Europe, combined with our recently announced game-changing innovation, our NexGen™ Plasma Atomization System, underscore this success. We are moving rapidly on all fronts and expect to announce further exciting developments in the very near future.”

About PyroGenesis Canada Inc.

PyroGenesis Canada Inc., a TSX Venture 50® high-tech company, is the world leader in the design, development, manufacture and commercialization of advanced plasma processes and products. We provide engineering and manufacturing expertise, cutting-edge contract research, as well as turnkey process equipment packages to the defense, metallurgical, mining, advanced materials (including 3D printing), oil & gas, and environmental industries. With a team of experienced engineers, scientists and technicians working out of our Montreal office and our 3,800 m2 manufacturing facility, PyroGenesis maintains its competitive advantage by remaining at the forefront of technology development and commercialization. Our core competencies allow PyroGenesis to lead the way in providing innovative plasma torches, plasma waste processes, high-temperature metallurgical processes, and engineering services to the global marketplace. Our operations are ISO 9001:2015 certified, and have been since 1997. PyroGenesis is a publicly-traded Canadian Corporation on the TSX Venture Exchange (Ticker Symbol: PYR) and on the OTCQB Marketplace. For more information, please visit www.pyrogenesis.com

This press release contains certain forward-looking statements, including, without limitation, statements containing the words “may”, “plan”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”, “in the process” and other similar expressions which constitute “forward- looking information” within the meaning of applicable securities laws. Forward-looking statements reflect the Corporation’s current expectation and assumptions and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These forward-looking statements involve risks and uncertainties including, but not limited to, our expectations regarding the acceptance of our products by the market, our strategy to develop new products and enhance the capabilities of existing products, our strategy with respect to research and development, the impact of competitive products and pricing, new product development, and uncertainties related to the regulatory approval process. Such statements reflect the current views of the Corporation with respect to future events and are subject to certain risks and uncertainties and other risks detailed from time-to-time in the Corporation’s ongoing filings with the securities regulatory authorities, which filings can be found at www.sedar.com, or at www.otcmarkets.com. Actual results, events, and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements. The Corporation undertakes no obligation to publicly update or revise any forward- looking statements either as a result of new information, future events or otherwise, except as required by applicable securities laws. Neither the TSX Venture Exchange, its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) nor the OTCQB accepts responsibility for the adequacy or accuracy of this press release.

SOURCE PyroGenesis Canada Inc.

For further information please contact: Clémence Bertrand-Bourlaud, Marketing Manager/Investor Relations, Phone: (514) 937-0002, E-mail: [email protected]  

RELATED LINKS: http://www.pyrogenesis.com/

Primary Logo

Source: GlobeNewswire (April 5, 2019 – 8:35 AM EDT)

CLIENT FEATURE: NORTHBUD $NBUD.ca Signs $20 MILLION Binding LOI For Acquisition of Multi-State Licensed Operator Eureka Vapor $WEED.ca $CGC $ACB $APH $CRON.ca $HEXO.ca $TRST.ca $OGI.ca

Posted by AGORACOM-JC at 4:26 PM on Thursday, April 4th, 2019

WHY NORTHBUD FARMS?

  • Canadian regulatory door for CIP (Cannabinoid Infused Products) is opening this year
    as shown in other legal jurisdictions (Colorado, Washington, Nevada, California)
  • Infused products sector has become the highest margin segment of the industry
  • Positioned to be a raw input producer for this space
  • Currently working with multiple food, beverage and science companies to provide safe standardized cannabinoid infused raw inputs for large scale GMP manufacturing of products

NORTHBUD Signs Binding Letter of Intent to Enter U.S. Market with Strategic Acquisition of Multi-State Licensed Operator Eureka Vapor

CHECK OUT OUR RECENT INTERVIEW

FULL DISCLOSURE: NORTHBUD is an advertising client of AGORA Internet Relations Corp.

ThreeD Capital Inc. $IDK.ca – New $50 Million Fund Makes First Investment in #Blockchain ID Startup $HIVE.ca $BLOC.ca $CODE.ca

Posted by AGORACOM-JC at 2:00 PM on Thursday, April 4th, 2019

SPONSOR: ThreeD Capital Inc. (IDK:CSE) Led by legendary financier, Sheldon Inwentash, ThreeD is a Canadian-based venture capital firm that only invests in best of breed small-cap companies which are both defensible and mass scalable. More than just lip service, Inwentash has financed many of Canada’s biggest small-cap exits. Click Here For More Information.

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New $50 Million Fund Makes First Investment in Blockchain ID Startup

  • A new $50 million VC fund has been set up by Nasdaq-listed company Okta to invest in early-stage technology startups, including those working with blockchain
  • Okta, which provides identity management solutions, announced the Okta Ventures Fund Wednesday, adding that it has made its first investment in blockchain-based identity startup Trusted Key

Yogita Khatri

Trusted Key was founded by former Microsoft, Oracle and Symantec executives and offers decentralized digital identity solutions allowing organizations to “work together as ecosystems to share strongly proofed user identities with user consent.”

Through its venture fund, Okta said it will invest in startups that are focused on building innovative solutions around its core businesses using blockchain, artificial intelligence and machine learning.

The San Francisco-based firm’s co-founder and chief operating officer, Frederic Kerrest, said:

“In line with Okta’s vision of enabling any organization to use any technology, Okta Ventures will invest in the growing ecosystem of startups tackling issues like identity, security, and privacy.”

Besides providing investment capital, Okta plans to provide its portfolio companies with additional support, including the use of its software and co-marketing opportunities.

Founded in 2009, Okta has raised total funding of over $229 million, according to Crunchbase. The firm is also backed by notable investors, including Andreessen Horowitz, Sequoia Capital, Khosla Ventures and others.

Okta went public in the U.S. in April 2017, raising $187 million via an initial public offering (IPO) that saw 11 million shares sold at $17 apiece. The share price of the company has risen sharply since and is currently trading at around $89.

Paper cutouts image via Shutterstock 

Source: https://www.coindesk.com/new-50-million-fund-makes-first-investment-in-blockchain-id-startup

Enthusiast Gaming’s $EGLX.ca #Esports Property, Daily Esports, Achieves 4X Growth in Traffic in Q1 2019 $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 9:37 AM on Thursday, April 4th, 2019

Strategic Focus on Esports Content Contributes to Surge in Traffic

  • Announced that its esports community, Daily Esports (dailyesports.gg), has reported record-breaking quarterly visitor growth since the acquisition in March 2018
  • The digital property saw a 4X pageview increase within the quarter, an increase of 135% in visitor traffic over the previous quarter, and has added 288,000 unique monthly visitors to its overall readership since the acquisition.

TORONTO, April 04, 2019 — Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”), a gaming company building the largest community of authentic gamers, is excited to announce that its esports community, Daily Esports (dailyesports.gg), has reported record-breaking quarterly visitor growth since the acquisition in March 2018.  The digital property saw a 4X pageview increase within the quarter, an increase of 135% in visitor traffic over the previous quarter, and has added 288,000 unique monthly visitors to its overall readership since the acquisition.

Daily Esports is one of the leading online communities of esports content around breaking news, game patches, analysis, opinion, tournament coverage, and more. Enthusiast Gaming acquired the digital property in March 2018 as the Company anticipated the tremendous growth of the esports industry. It is anticipated that the global esports audience will grow to 453.8 million worldwide in 2019(1), and Daily Esports is well positioned as one of the leading communities catering to esports enthusiasts.

Since the acquisition, Enthusiast and its Director of Content, Niero Gonzalez and Director of Special Projects, Jason Lepine have built out the Daily Esports team, including new Editor-in-Chief, Taha Zaidi, and 28 freelance writers. The additional staff  and rebranding of the property were both factors helping to fuel the growth. With a surging popularity in esports and games such as Fortnite and Apex Legends, Enthusiast focused its 28 writers to cover the latest esports news. Over the last month, Daily Esports has featured the industry’s newest entry, Apex Legends, which has spiked visitor growth. Apex Legends is EA’s free-to-play Battle Royale game which has already surpassed 50M players which makes it the fastest growing videogame in the sector. Due to the increasing popularity of the game, over 50% of the website’s traffic is being driven by Apex Legends content.

Jason Lepine, Director, Special Projects at Enthusiast Gaming commented, “It’s an exciting time in the world of esports and our property, Daily Esports, is positioned as the leading voice for the community. We are very happy with the growth to date, which confirms the success of our renewed strategy which focuses on providing cutting edge content around esports.” He continued, “The team has worked hard to become an authoritative voice in the coverage of the fastest growing Esports game, Apex Legends.”

(1) https://newzoo.com/insights/articles/newzoo-global-esports-economy-will-top-1-billion-for-the-first-time-in-2019/

About Enthusiast

Founded in 2014, Enthusiast is the fastest-growing online community of video gamers. Through the Company’s unique acquisition strategy, it has a platform of over 80 owned and affiliated websites and currently reaches over 75 million monthly visitors with its unique and curated content and over 50 million YouTube visitors. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with over 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.

CONTACT INFORMATION:
Investor Relations:
Julia Becker
Head of Investor Relations & Marketing
[email protected]
(604) 785.0850

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and future actions of the Company. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of Enthusiast to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to Enthusiast, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of the Company should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.

Energy Transition: $HPQ.ca – Apollon #Solar Extend Agreement Regarding the Development of the Technological Clusters Needed for a Green and Low Cost Transformation of #PUREVAP #Silicon Into Solar Grade Silicon

Posted by AGORACOM-JC at 8:41 AM on Thursday, April 4th, 2019
  • Announced that anticipated results from the mid 2019 commissioning of the PUREVAP™ Quartz Reduction Reactor pilot plant motivated the extension of the agreement with Apollon Solar SAS
  • Apollon Solar is a private French company that, over the past 20 years, has become one of the world leaders in the development of the metallurgical purification steps necessary for the transformation of 1 to 2 N silicon metal (“MG-Si”) into solar grade silicon metal

MONTREAL, April 04, 2019 — HPQ Silicon Resources Inc. (“HPQ”) (TSX VENTURE:HPQ) (FRANKFURT:UGE) (OTC PINK:URAGF) is pleased to announce that the anticipated results from the mid 2019 commissioning of the PUREVAP™ Quartz Reduction Reactor (“QRR”) pilot plant motivated the extension of the agreement with Apollon Solar SAS, (“Apollon”). Apollon Solar is a private French company that, over the past 20 years, has become one of the world leaders in the development of the metallurgical purification steps necessary for the transformation of 1 to 2 N silicon metal (“MG-Si”) into solar grade silicon metal (“SoG-Si”), the critical material needed for the photovoltaic conversion of the sun energy into electricity.

CONTINUING THE VALIDATION OF THE INNOVATIVE SOLAR POTENTIAL OF THE PUREVAPTM QRR

Bernard J. Tourillon President and CEO of HPQ Silicon Resources stated: “The December 2017 agreement with Apollon was the final piece of the puzzle in the creation of a world-class technical team.  Joining PyroGenesis (PYR-TSXV) and HPQ, Apollon is dedicated to establishing a Low Cost and Green metallurgical approach for the production of solar grade silicon metal (SoG-Si).  The extension of the agreement, as we get ready to produce our first 4N+ Purity (99.99+%) PUREVAP™ Silicon Metal (Si) (PVAP-Si) in 2019, could not be better timing, as the identification of the technological clusters needed for the transformation of PVAP-Si into SoG-Si has already started”.

The following release will take the form of a question and answer discussion between Mr. Bernard J. Tourillon (MBA, President and CEO of HPQ Silicon) who will ask the questions, and Mr. Jed Kraiem Ph.D, (General Manager at Apollon Solar) who will answer them.

Q.  Hi Jed, thank you for taking the time for the Q&A session. Can you describe Apollon Solar’s expertise in the metallurgical production of Solar Silicon (SoG-Si UMG)?

A.  Certainly, for almost 20 years Apollon has invested time and money in research and development related to the development of metallurgical routes for the production of solar grade silicon metal (SoG-Si).  Over time, Apollon emerged as a world leaders in the definition of impurity specifications for SoG-Si and the development of technological process required (Clusters) to produce solar cells with high photovoltaic conversion efficiency using silicon produced via metallurgical processes (“SoG Si UMG”).  Some of our most significant achievements are:

  • We were the first company ever (and the only one) to manufacture entirely monocrystalline Czochralski (Cz) ingots made with 100% SoG Si UMG;
  • Working with the UNSW (University of New South Wales), we have obtained a Voc of 690 mV on standard PHOTOSIL Multi-crystalline Si wafers with a resistivity of 0.5 Ohm.cm;
  • Working with the ANU (Australian National University), we have obtained, and the results were independently validated by a third party Institute, a maximum conversion efficiency of 21.1% on N-type wafers, a world record for a solar cell made from 100% “SoG Si UMG” that is still standing today.  Furthermore, without betraying any secret, we can already say that this record should be largely beaten in the coming months.

Q.  Can you please describe the differences between the chemical production of Polysilicon (Siemens process) and a metallurgical production of Solar grade Silicon (SoG-Si UMG)?

A.  Polysilicon was originally designed to meet the demands of the electronic industry with purities between 9N to 11N depending on end usage.  The Siemens process uses hydrochloric acid to dissolve MG-Si and produce a gas compound, trichlorosilane on a fluidized bed, then that gas compound is purified and finally reduced to solid silicon or Polysilicon.  This process requires significant amounts of electrical energy (about 72 kWh per kg produced) and is potentially harmful to the environment because of the usage of chloride and silane in the process.  Over the years, the Siemens process was optimized around producing 6N to 9N purity Si used in the solar industry and massive investments in commercial development lead to large plants being built.  The main reason the chemical approach became the dominant process until now was the absence of alternatives to polysilicon in the early 2000s, when solar energy experienced it’s first boom.  At that time, solar cells using metallurgically produce Solar Grade Silicon Metal were unable to reach the same levels of performance as those reached with polysilicon.

Metallurgically produced Solar Grade Silicon Metal (SoG-Si) has a purity of 5N+ with the main impurities being Boron, Phosphorus, Carbon and Oxygen.  Contrary to chemical Solar Grade Si production (Siemens or FBR), the production of SoG-Si via metallurgical routes involves different liquid and solid phase processes, with at least 3 different purification steps (Cluster) needed to obtain solar requirements.  Since the final purity of the product is adapted to solar application, CAPEX demands are reduced and after industrial scale optimization, operating costs (OPEX) will be significantly lower. Since 2007, many industrials have refined metallurgical Silicon into Solar Grade Silicon Metal (SoG –Si) via metallurgical processes and demonstrated that photovoltaic performances could be similar to performance attained using polysilicon.

On that point, Apollon Solar was one of the very first companies to demonstrate the possibility of obtaining very high photovoltaic conversion efficiency using 100% SoG Si UMG.

Q.  Few industrial manufacturers have demonstrated an interest in metallurgical production of Solar Silicon (SoG-Si UMG), why is Apollon Solar still interested in its potential?

A.  Developing a metallurgical pathway for the production of solar grade silicon metal requires time and significant investments.  During the past 10 years, Apollon Solar has been involved in the development and optimization of the technologies needed to purify silicon metal (Mg-Si).  Thanks to our global vision of the value chain and especially our photovoltaic expertise, Apollon Solar has identified the processes that need to be integrated in order to produce metallurgically low cost solar grade silicon metal (SoG-Si) that can reach high photovoltaic efficiency (Technological clusters).

Because of our unique expertise in both Silicon metallurgy and photovoltaic cells, Apollon Solar strongly believes in the future of the metallurgical pathway, but that is not the case for other manufacturers who generally only have one of these two core competences

Furthermore, three recent facts have reinforced our interest in the metallurgical production of SoG-Si:

  • The production in the near future of 4N purity Si (PVAP-Si) at a cost similar to traditional MG Si;
  • The possibility of using low resistivity wafers (higher concentration of Boron and Phosphorus) to obtain high PV efficiencies thanks to Passivated Emitter & Rear Cell (PERC)1 cell technology;
  • The growing interest of public administrations and consumers for photovoltaic modules with a low carbon footprint (reduction of approximately 33% of the module’s CO2 emissions through the use of metallurgical solar Si).

Q.  Can you explain why Apollon thinks that an innovation like PUREVAP™ RRQ will allow the metallurgical production of Solar Silicon (SoG-Si UMG) to compete with polysilicon production?

A.  In  2017, Apollon Solar identified the PUREVAP™ QRR process as a unique metallurgical process, based on an innovative technological approach developed by PyroGenesis Canada Inc (“PCI”) for HPQ (patent pending, owned by HPQ).

Basically PUREVAP™ is a technology that is totally different from the traditional processes that transform Quartz into Metallurgical Silicon (“MG-Si”) and it is totally different from the well-known conventional physical and chemical processes of metallurgical purification of silicon (plasma, slags, acid leaching, alloys, and others).

The successful industrialization of such a simpler process, as well as the production of PUREVAP™ Silicon metal of 4N + purity (99.99 +% Si) with 1 ppmw of Boron (PVAP-Si) would result in a simplification of the refining steps and an improvement in material yield, resulting in significant cost savings (CAPEX and OPEX). Although still subject to validation, the addition of the technologies required for the transformation of PVAP-Si into Metallurgical Solar Silicon (“SoG-Si UMG”) would allow for a cost reduction that could equate to 60% for CAPEX and 30% for the “cash costs” (versus the most recent factories built in China).

While there is still some way to go toward industrial validation, this is a true innovation and its potential is there, so this is why we are excited to be continuing our involvement with HPQ!

Q.  Which types of solar cells is the PUREVAP™ SoG-Si UMG meant for?

A.  The first application for a PUREVAP™ SoG-Si UMG will be Multicrystalline solar cells (p-type Al-BSF and PERC) which will represent about 40% of the market in 2019 (that is about 50 GW or 175,000 MT/year of SoG Si).  This is related to the fact that impurities specifications are less restrictive in multicrystalline than monocrystalline cells.

The new Mono PERC cell structures enabled higher solar cells efficiencies and lower SoG-Si consumption, monocrystalline (“mono-c”) cells are presently gaining market shares compared to multicrystalline (multi-c”), but this does not mean that the market for multicrystalline solar cells is not without a future.

The potential cell efficiency of a Multi PERC cell structure should be about 22.5%.  Future multicrystalline market shares will depend on its costs and the speed at which cell performance will increase.  Based on historical precedents, major technological advances in solar cells are always implemented first in the mono-c Si market before transferring to the multi-c Si market.  When the significant cost reduction emanating from technological advances reaches the multi-c Si, it always gains back the market share lost to mono-Si.

Combining the innovations related to the increase conversion efficiency from Mono-c Si to Multi-c to the usage of a PUREVAP™ SoG-Si UMG will present a new pathway to significantly reducing the costs of the multi-c solar cells, as SoG-Si currently represents about 15% of the costs of a solar module.

Q.  Can HPQ’s PUREVAP™ SoG-Si UMG be used to produce Si for industrial monocrystalline cells?

A.  In the past, Apollon Solar and their partners have proven that high efficiency monocrystalline cells can be made from SoG Si 100% UMG (today’s world record at 21.1%).  So this is an opportunity that will be studied as well.  Indeed the difference in cell efficiency for solar cells made from SoG Si 100% UMG compared to solar cells made from polysilicon reference wafers could be less than 1.0% absolute.

Q.  What is Apollon Solar’s position on perovskites solar cells?

A.  Perovskites use in photovoltaic applications is a very recent innovation so this is a less mature technology compared to crystalline SoG-Si.  While Perovskites base technology has made enormous progress in terms of photovoltaic efficiency in recent years and it cost and efficiency potential is very appealing, two major problems have emerged:

  1. A problem of long-term stability (cells are very sensitive to moisture) and;
  2. Lead is a major component of perovskites, making them less environmentally friendly than Silicon while its removal reduces cells performances.

Many research efforts on that topic are currently underway and could eventually solve these main problems.  However, perovskites are still far from industrialization and before they are able to compete with SoG-Si, a lot of convincing results will be required regarding both performance and reliability over time.

This having been said, another interesting point seems to be the potential to use SoG-Si in combination with Perovskites.  In this case, the low cost solar Silicon (“SoG-Si UMG”) produced by HPQ could probably be adapted to the industrial realization of Silicon/Perovskites tandem cells. Indeed for that type of cells, an optimum between the purity and the cost of silicon presumably exists.  This is where a PUREVAP™ SoG-Si UMG would be at an advantage versus polysilicon with it high fixed costs that do not depend on the purity of the product.

Q.  Do you see other markets for the PUREVAP™ RRQ process?

A.  Whatever process is used to produce Solar grade Silicon (“SoG Si”) (metallurgical or chemical), the main raw material needed will always be Metallurgical Grade Silicon Metal (“Si-MG”), a product that costs producers of SoG Si approximately US $ 2.5/kg for a 2 N purity raw material.

This reality has not changed even as production costs for industry leaders went from US $ 25 per kg fifteen years ago to less than US $ 9 per kg today, therefore making the relative importance of this raw material going from less than 10% of costs about fifteen years ago, when Polysilicon selling prices were high (> US $ 50 per kg) up to approximately 33% of today’s cost, just as Polysilicon spot prices have starting reaching a price range <US $ 10 per kg.

The PUREVAP™ process, being the only process that can provide the industry with access to a superior raw material, will have a significant competitive advantage versus traditional producers of Mg-Si.

Finally, by optimizing the PUREVAP™ Silicon structure, it could be made suitable for use in a very important potential market: anodes for Lithium-ion batteries.

Q.  No industrial group involved in the production of Metallurgical Silicon (MG – Si) and Solar Silicon (SoG – Si) seems interested in developing an equivalent process, why?

A.  Firstly, it is important to realize that there is a real cultural difference between upstream actors, (metallurgical grade Silicon metal and Solar Grade Silicon Metal producers) and downstream producers, (photovoltaic producers).  Contrary to what one might believe, the border between these two groups is not very porous.  Having experienced these difficulties first hand in our previous projects, this is an area where Apollon Solar can help HPQ and PyroGenesis benefit from the lessons learned and make these two worlds work together to our advantage.

Secondly, until recently there was no significant market for high purity metallurgical Silicon 3N + (99.9 +% Si) and this may explain some of this lack of interest.

Yet, for several decades now, researchers and industrials have developed Metallurgical purification processes that are now mature and can produce Solar Grade Silicon (“SoG-Si UMG”) from Metallurgical Silicon Metal (“MG- Si”).

The industrial scaling up development of these technologies was long and costly, but some industrials did succeed in producing a commercial SoG-Si UMG.  While metallurgical production of SoG-Si consumes less energy than chemical production SoG-Si (35,000 KWh/t versus 72,000 KWh/t), operational savings until now have never been enough to pay back the CAPEX required for the production of SoG-Si UMG.

Presently only REC Solar Norway (Elkem Solar) still seemed to have an industrial production of SoG-Si UMG and it is small, 8,000 MT per year, or about 2% of the global solar Si market.

One of the main reasons why industrials have limited their investment in new metallurgical process to make SoG-Si is the massive margin destruction that has been happening over the last 25 years, and this even as demand for solar panels increased exponentially.  This contradictory reality is a demonstration of the price elasticity of solar energy, whereby reduction in cost of making solar energy results in an increase in demand for solar energies.

Q.  What is the future trend of the Solar Grade Silicon market?

A.  Just during the last 6 years, the spot prices of polysilicon (“SoG-Si”) dropped from US $25 per kg to less than US $ 10 per kg.  At these new prices not even the new high-performance plants built in China, with their cash cost below US$ 9 per Kg, and their all in cost around US$ 14 per kg can continue operating for a long period with spot prices staying below US$ 14 per kg.

So if there is a conclusion I would like readers to take away from this exchange is that demand for Solar Energy is not going away, therefore demand for SoG Si is not going away either.  Furthermore, since chemical processes to make SoG-Si have been optimized to the max, it is evident that very soon a new Low Cost pathway to make a SoG-Si that can produce high efficiency solar cells will be needed to meet solar demand.

The PUREVAP™ RRQ process being develop by HPQ and PyroGenesis is coming to market at the most opportune time, and when you combine this new process with our solar technological knowhow it creates a solar team with the potential to become a significant agent of change for the industry.

This press release is available on the forum “CEO Verified Discussion Forum“, a moderated social media platform that allows civilized discussion and questions and answers between management and shareholders.

About HPQ Silicon

HPQ Silicon Resources Inc. is a TSX-V listed (Symbol HPQ) resource company focuses on becoming a vertically integrated producer of High Purity Silicon Metal (4N+) and a metallurgical producer of Solar Grade Silicon Metal (“SoG-Si”) used in the manufacturing of multi and monocrystalline solar cells of the P and N types, required for production of high performance photovoltaic solar systems.

HPQ’s goal is to develop, in collaboration with industry leaders, PyroGenesis (TSX-V: PYR) and Apollon Solar, experts in their fields of interest, the innovative PUREVAPTM “Quartz Reduction Reactors (QRR)”, a new Carbothermic process (patent pending), which will permit the transformation and purification of quartz (SiO2) into high purity silicon metal (4N+ Si) in one step therefore reducing significantly the CAPEX and OPEX costs associated with a metallurgical transformation of quartz (SiO2) into SoG Si. The pilot plant equipment that will validate the commercial potential of the process is on schedule to start mid-2019

Disclaimers:

This press release contains certain forward-looking statements, including, without limitation, statements containing the words “may”, “plan”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”, “in the process” and other similar expressions which constitute “forward-looking information” within the meaning of applicable securities laws. Forward-looking statements reflect the Company’s current expectation and assumptions, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These forward-looking statements involve risks and uncertainties including, but not limited to, our expectations regarding the acceptance of our products by the market, our strategy to develop new products and enhance the capabilities of existing products, our strategy with respect to research and development, the impact of competitive products and pricing, new product development, and uncertainties related to the regulatory approval process. Such statements reflect the current views of the Company with respect to future events and are subject to certain risks and uncertainties and other risks detailed from time-to-time in the Company’s on-going filings with the securities regulatory authorities, which filings can be found at www.sedar.com. Actual results, events, and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements. The Company undertakes no obligation to publicly update or revise any forward-looking statements either as a result of new information, future events or otherwise, except as required by applicable securities laws.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information, contact
Bernard J. Tourillon, Chairman, President and CEO Tel (514) 907-1011
Patrick Levasseur, Vice-President and COO Tel: (514) 262-9239
www.HPQSilicon.com

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