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Augmented Reality #AR: How to engage tomorrow’s consumers – SPONSOR: Imagine AR $ $ $ $ $

Posted by AGORACOM-JC at 6:05 PM on Wednesday, June 10th, 2020

SPONSOR: Imagine AR Inc. (IP:CSE) (IPNFF:OTCQB) is an Augmented Reality platform that allows businesses to easily launch AR campaigns. Clients Include: NBA Sacramento Kings, Mall of America, AT&T Shape and The Basketball Hall of Fame. The company recently announced partnership with Engaged Nation, an award winning leader in digital engagement marketing for casinos Learn More.

Augmented reality: How to engage tomorrow’s consumers

By Vogue Business Team

In this week’s Tech Edit by Vogue Business podcast, Maghan McDowell discusses augmented reality’s current acceleration, and what that means for shopping now and in the future.

In episode four of the Tech Edit by Vogue Business podcast, entitled Augmented reality: How to engage tomorrow’s consumers, innovation editor Maghan McDowell is discussing how augmented reality has evolved from entertainment to utility between brands and consumers. 

Carolina Arguelles, head of global product marketing for Snapchat’s camera and AR products, explains the “three Cs” of camera marketing and describes new ways brands are using AR. Daniel Beauchamp, head of AR and VR at Shopify, shares how Shopify is making it easier for merchants to create AR experiences for online shopping. Lastly, Dina Fierro, vice-president of global digital strategy at Nars Cosmetics, discusses how the brand is now integrating AR in every way possible.


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