- TAAT’s flagship product now under the representation of CROSSMARK
- The Texas-based sales agency of more than 25,000 employees serves retail channels across North America
- TAAT will leverage CROSSMARK’s existing relationships with more than 100,000 convenience retailers
LAS VEGAS and VANCOUVER, British Columbia, Feb. 02, 2021 — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that its flagship product TAAT™ is now under the representation of CROSSMARK, Inc. (“CROSSMARK”), a Texas-based sales agency of more than 25,000 employees that serves retail channels across North America as well as Canada.
TAAT™ intends to leverage CROSSMARK’s existing relationships with over 100,000 convenience retailers to expand availability of TAAT™ in Ohio and potentially elsewhere in the United States. Besides food, beverage, and household products in the consumer packaged goods (“CPG”) category, CROSSMARK has also had success in commercializing tobacco category offerings in the United States.
In addition to providing wholesale and retail head office listing support, CROSSMARK is to deploy an in-field execution team across both banner and independent retailers to support in-store acceptance, merchandising, and reorders of TAAT™ products. TAAT™ also seeks to leverage CROSSMARK’s extensive promotional, trade marketing, and analytics support to augment existing initiatives and potentially drive nationwide growth, as the Company works towards its sales and volume objectives for 2021.
The Company’s engagement with CROSSMARK is the result of the successful completion of a process that began in October 2020 when the Company issued requests for proposals (“RFP”) to solicit national-level representation for TAAT™ by a sales agency in the United States.
Tags: Beyond Tobacco, CROSSMARK, TAAT, TAAT Lifestyle & Wellness