- Announced the launch of its new YouTube series entitled “Taste This!” as the Company further expands its offering of content aimed at educating consumers on plant-based living.
- The series will be produced and hosted by Mr. Adam Kruger .
- Each episode of Taste This! will feature three different brands of the same food product which are then blind taste-tested by three individuals.
- The taste-testers will then give their opinions about the products that they tasted, which product they preferred and attempt to identify the brand.
VANCOUVER, BC , April 6, 2021 – PlantX Life Inc. (the ” Company ” or ” PlantX “) (CSE: VEGA ) (Frankfurt: WNT1) (OTCQB: PLTXF) is pleased to announce the launch of its new YouTube series entitled “Taste This!” as the Company further expands its offering of content aimed at educating consumers on plant-based living. The series will be produced and hosted by Mr. Adam Kruger . Each episode of Taste This! will feature three different brands of the same food product which are then blind taste-tested by three individuals. The taste-testers will then give their opinions about the products that they tasted, which product they preferred and attempt to identify the brand.
“Having a media presence further establishes the PlantX brand while aiding customers in their decision-making process for what to purchase online. Looking at pictures and reading ingredients is great, but being able to actually see people taste and compare different products creates excitement around the products involved,” said PlantX CEO Julia Frank . “We believe media content will increase enthusiasm for the brands being featured on the program.”
“We are so excited to launch this series. Customer education is one of our priorities, and Taste This! is exactly the quality content that will contribute to that,” said PlantX Founder Sean Dollinger . “Adam’s experience and plant-based lifestyle only enhance the production and we are thrilled to have him producing the show.”
Kruger is an on-camera and live event host, producer, podcaster and longtime vegan. Kruger hosted and produced over 150 segments for the hit lifestyle series ” This Is LA “. Most recently, he launched the podcast “Enhanced Living” which is available on major streaming platforms.
“Adam is a true professional and having him at the helm of the series brings peace of mind,” said PlantX CMO Alex Hoffman. “After conceiving this idea, I knew exactly what I wanted to create for the series. Adam brought it to life, and I can’t wait to see more.”
The series teaser can be found here . The first episode of ” Taste This! ” will air on Friday, April 9 th 2021 at 6pm PST .
About PlantX Life Inc.
As the digital face of the plant-based community, PlantX’s platform is the one-stop-shop for everything plant-based. With its fast-growing category verticals, the Company offers customers across North America more than 10,000 plant-based products. In addition to offering meal and indoor plant deliveries, the Company currently has plans underway to expand its product lines to include cosmetics, clothing, and its own water brand — but the business is not limited to an e-commerce platform. The Company uses its digital platform to build a community of like-minded consumers, and most importantly, provide education. Its successful enterprise is being built and fortified on partnerships with top nutritionists, chefs and brands. The Company eliminates the barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.
About Adam Kruger
Adam Kruger is a longtime vegan with over 20 years’ experience in the entertainment industry. Originally from Montréal, Adam moved to Los Angeles after completing his Bachelor of Commerce degree from the John Molson School of Business at Concordia University . Kruger has achieved success in television hosting and standup comedy, while also running a live event business of his own since 2013. Kruger has been a keynote speaker in front of thousands of people, is an avid fitness enthusiast and also completed a 200 hour comprehensive yoga and Ayurveda instructor training. Krueger has been on a plant-based diet since 2009 and became a vegan in 2016.
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