In a monumental move towards revolutionizing retail experiences, leading AI software provider, VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS), has joined hands with LuLu Group International, the Middle East’s largest retail chain. Boasting an impressive 238 outlets in the Gulf Cooperation Council, LuLu Group stands among the world’s 50 fastest-growing retailers.
This strategic partnership, facilitated by local partner System Security Solutions Company (3S), will see VSBLTY’s cutting-edge “Store as a Medium” technology integrated into select LuLu retail outlets. The deployment is set to expand across 200 plus locations within the next two years, guided by the exceptional performance of initial installations featuring Smart Cooler™ screens, 55″ screen kiosks, and innovative end cap displays.
Harnessing the power of AI-driven technology, VSBLTY will implement its state-of-the-art DataCaptor software, camera and sensor technology, and artificial intelligence capabilities. This dynamic combination will provide real-time shopper analytics and audience impression measurement, all while ensuring customer anonymity. The integration of VisionCaptor™ CMS further enables personalized content delivery based on key demographic indicators.
The venture’s ultimate objective is to optimize in-store revenue, capitalizing on existing and future trade and media programs, as well as the meticulous curation of first-party data. The partnership will also introduce marketing strategies aligned with LuLu’s loyalty program.
With anticipated revenue streams encompassing Project Management fees, Media Sales, Content Management, and SaaS fees for VisionCaptor & DataCaptor, this collaboration is poised to redefine retail in the Middle East. VSBLTY’s Co-founder & CEO, Jay Hutton, expressed immense enthusiasm, affirming the potential of this partnership to reshape advertising in the region.
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