As if competing trying to compete with Craigslist (free classified ads) wasn’t already a near impossible task, eBay decided to saddle itself with a near impossible name to remember/spell/pronounce/relate to. It is akin to deciding to climb Mt Everest with a cube of lard on your back.
Is it any surprise the launch has been anything but a hit? All the money, consultants and research in the world doesn’t guarantee success … but it should guarantee protection from self-inflicted brandicide. Had to get this off my chest.
Best,
George
p.s. eBay owns 25% of Craigslist. Go figure.
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Last modified: July 13, 2026
