Agoracom Blog

ImagineAR Scores Huge With First UK Professional Soccer Client, Queens Park Rangers Football Club

Posted by Alavaro Coronel at 11:31 AM on Friday, December 1st, 2023

In a groundbreaking move, ImagineAR, a key player in the augmented reality (AR) landscape, has just announced a significant achievement: signing a contract with its first UK professional soccer client, the Queens Park Rangers (QPR). This marks a pivotal moment not only for ImagineAR but also for the broader landscape of augmented reality in sports, a field poised to revolutionize how fans engage with their favorite teams.

Unlocking the World of Augmented Reality: A Brief Overview

Before delving into the QPR partnership, let’s take a moment to understand the profound impact of augmented reality. Tim Cook, the CEO of Apple, has emphasized that augmented reality is set to play a crucial role in shaping the future of technology, predicting its influence to be as significant as that of smartphones. ImagineAR is not merely embracing this concept; they are spearheading its application in the sports realm.


ImagineAR’s partnership with QPR, the first of its kind in the UK, has been years in the making. The QPR CEO, inspired by the success of a similar venture with the Baltimore Ravens, a significant American football team, decided to bring the immersive experience to the UK soccer scene. The collaboration aims to launch an interactive mobile augmented reality fan experience, adding a new layer to how fans interact with the team.

Engaging Fans Beyond the Game

QPR plans to leverage ImagineAR’s technology in their Fan Zone, an area outside the stadium dedicated to fan engagement. The collaboration will include holograms and other augmented reality activations that enhance the match day experience. Fans can expect a mix of AR elements, from highlights and games of the week to exclusive behind-the-scenes content. The platform’s capabilities extend to delivering coupons and rewards, fostering a deeper connection between the team and its supporters.

Expanding Horizons: The Role of Urban Zoo and Potential in Premier League

ImagineAR’s collaboration with Urban Zoo, a leading mobile app developer in the UK soccer scene, is pivotal. Urban Zoo’s role as the app provider for various UK soccer teams positions ImagineAR strategically. The success of the QPR venture is expected to open doors to other English Premier League teams. With Urban Zoo as a go-between, the potential for widespread adoption of AR technology in the UK soccer landscape becomes increasingly promising.

Addressing Concerns and Building Trust

Given the competitive nature of the sports industry, questions arise about the dynamics between ImagineAR and Urban Zoo. However, assurances from ImagineAR’s CEO, Alen Paul Silverrstieen, suggest a positive and collaborative relationship, emphasizing the high-level discussions and mutual respect that underpin their partnership.

Redefining American Football with the Baltimore Ravens

While conquering the UK soccer scene, ImagineAR has not overlooked its success in American football. The collaboration with the Baltimore Ravens has taken a significant step forward with Verizon sponsoring a massive AR-based sweepstakes. This not only showcases the prowess of ImagineAR’s technology but also attracts global attention with Verizon’s endorsement.

Strategic Private Placement: A Testament to Investor Confidence

ImagineAR’s recent private placement, a challenging feat in the current small-cap market environment, stands out. The group of long-term investors supporting ImagineAR demonstrates their confidence not only in the company’s current capabilities but also in its future market potential. This strategic move positions ImagineAR to achieve its goals faster and explore new opportunities.

Looking Ahead: Immersive Entertainment Centers and Beyond

The USA escrow announcement, particularly the one in the Southern US, sheds light on ImagineAR’s ventures into location-based entertainment (LBE). LBE involves creating immersive entertainment experiences, potentially combining virtual reality, AR, and other attractions in dedicated spaces. ImagineAR envisions blending licensing deals with direct-to-consumer opportunities, signaling a strategic shift towards high-growth markets beyond sports.


ImagineAR’s breakthrough with QPR, coupled with strategic investments and ventures into immersive entertainment, paints a compelling picture of the company’s trajectory. As the global AR market gears up for exponential growth, ImagineAR’s innovative applications in sports and entertainment position them as a key player in shaping the future of augmented reality experiences. Investors and industry enthusiasts alike have much to anticipate as ImagineAR continues to redefine the intersection of technology and fan engagement.



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