Agoracom Blog

VSBLTY and Shelf Nine Unveil Game-Changing In-Store Media Campaign for Major East Coast Grocer

Posted by Brittany McNabb at 9:20 AM on Monday, December 4th, 2023

Philadelphia, Date – VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS), a pioneering AI-driven security and retail analytics software provider, is set to revolutionize the retail landscape with a strategic in-store media campaign. In collaboration with its subsidiary, Shelf Nine, the company is spearheading a groundbreaking initiative for a prominent Mid-Atlantic grocery partner, aiming to introduce a new home delivery service.

Background and Context

VSBLTY has been at the forefront of transforming retail experiences, leveraging AI-driven solutions for enhanced security and analytics. The collaboration with Shelf Nine extends the company’s reach into innovative in-store media campaigns, aligning with the evolving needs of the retail industry.

Key Highlights and Advantages

Shelf Nine’s recent six-digit omni-channel campaign marks a paradigm shift in retail strategy. Integrating creative approaches, including Digital Out of Home (DOOH), traditional OOH, and a new digital screen network, the campaign is designed to inform shoppers about a high-performance online order, pick-up, and delivery service. This approach reflects a disruptive yet effective method to drive trial and awareness for the new service.

Potential Impact and Significance

Mike Manion, CEO of Shelf Nine, emphasizes the significance of the campaign in supporting retail partners’ offerings, particularly in the rapidly growing food service category. With projections indicating a 10% – 18% annual compounded growth between 2022 and 2025, the campaign is strategically positioned to capitalize on this burgeoning market.

Expert Opinions and Analysis

Jay Hutton, CEO of VSBLTY, expresses confidence in Shelf Nine’s capabilities, citing their exceptional talent and expertise in media and marketing. The campaign is viewed as a precursor to the broader potential of in-store digital media network business, aligning with VSBLTY’s vision of maximizing, measuring, and optimizing results for evolving ad network programs.

Challenges and Considerations

While the announcement is met with optimism, the article acknowledges the potential challenges and considerations associated with executing such innovative campaigns. It also highlights the resilience and adaptability of the VSBLTY team and its strategic partners.


The in-store media campaign signifies a bold step into the future of retail advertising, combining creativity, technology, and strategic partnerships. As VSBLTY continues to shape the “Store as a Medium” movement, this initiative promises not only to enhance customer engagement and analytics but also to create new revenue streams for retailers.

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