It was bound to come up sooner or later, so here we are. Companies such as Sun Microsystems and General Motors have been operating blogs that contain posts by company officers. I personally believe both companies should be commended for using blogs to further communicate with the investment community. Nonetheless, I’ve debated those who believe blogs do not constitute full disclosure - though none of them have ever been able to tell me how webcasts stay within the guidelines.
Well, the issue is now officially on the table thanks to SEC Chairman Cox dropping in on the blog moderated by Sun CEO, Jonathan Schwartz. I could try to summarize the courteous discourse between the two but nothing beats the real thing.
I’m confident that blogs are going to pass the test due to the fact they are available for all to read just as webcasts are available for all to listen/watch. Nonetheless, you are watching history in the making as Web 2.0 finds its way into investor relations – something we’re already leading the way with in the small-cap / micro-cap world.
Best,
George