AGORACOM is proud to announce that our US Investor Relations programs now include the ability to reach investors via Bloomberg Television and CNBC TV. These incredible tools were made available thanks to our powerful partners at Google, who are now handling offline ad space for the likes of (TV) Bloomberg, CNBC (Newspapers) New York Times (Radio) Clear Channel.
ONLINE VS. OFFLINE
Though the primary focus (98%) of our partnership with Google is targeting and attracting new online investors, we also understand the value of a highly targeted offline audience. Specifically, investors viewing prime-time stock market television programming between the hours of 5PM and 8PM, every Monday to Thursday. That’s right, no 2AM slots on Sunday nights that others have tried to push in the past. This is strictly prime-time.
As such, via our partnership with Google, we are now able to target investors viewing Bloomberg Television and CNBC during this time slot on the Dish Satellite Network.
BLOOMBERG AND CNBC DEMOGRAPHICS ARE IDEAL FOR SMALL-CAPS
CNBC TV and Bloomberg TV are North American’s most respected business channels, airing business and financial news 24 hours a day. The quality of their prime-time programming between 5 – 8 PM make their combined audience the most valuable business audience in the United States. The Mendelsohn Affluent Surve has found that Bloomberg TV viewers have an average household income of $199,000, the highest of any cable network it measures. CNBC viewers have an average household income of $184,000.
IDEAL FOR SMALL-CAP BUDGETS
Dish Network provides Satellite TV to 13,000,000 households and businesses across the United States. The demographic and audience size are actually ideally suited for small-cap companies. Namely, an affluent but affordable audience size.
HOW ABOUT ALL THOSE PVR’S SKIPPING COMMERCIALS?
If you thought about this, then you are on the same page with us as this was one of the first questions we asked. You will love the answer. The combination of Satellite technology and Google tracking provides the valuable benefit of being able to track and not count any ads in which a viewer changes the channel within the first 8 seconds.
As such, you don’t have to worry about dilution of your ad spend due to skipped commercials….and focus on acquiring new shareholders via a couple of great mediums. If you have a great story to tell, let’s talk. Please send e-mail to:
AIR at AGORACOM.com
Regards,
George
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