Good afternoon to you all. Back on February 1st, we announced that our US Investor Relations programs would now include the ability to reach investors via Bloomberg Television and CNBC TV. These incredible tools were made available thanks to our powerful partners at Google, who are now handling offline ad space for the likes of (TV) Bloomberg, CNBC (Newspapers) New York Times (Radio) Clear Channel.
To this end, I’m proud to announce that our first Bloomberg Television began running in mid-June on behalf of our client Futuremedia. About 125,000 people have watched the ad so far and volume on FMDAY is much higher than normal.
Anecdotally, a partner from Washington called to advise they were watch Bloomberg the other day and nearly jumped out of their chair when I popped up on the screen. We’ve uploaded the commercial to YouTube for all to see. The quality isn’t as crisp as the actual playing version but you’ll get the idea.
Suffice it to say that we are really excited about this initiative and expect to be launching a few more campaigns in the coming weeks, including our very own AGORACOM ad. As always, we put our money where our mouth is by using the exact same tools we ask our clients to use.
Regards,
George