If you are a small-cap CEO, then you are going to be very interested in a profound statistic that came out of CNBC just a few minutes ago. Specifically, CNBC ran a poll and determined the profile of the most bullish investor today is a 28-year old male. The most bearish are 57-year old females.
POLL SERVES AS FURTHER EVIDENCE OF POWER OF ONLINE INVESTOR RELATIONS
CNBC’s conclusion that 28-year old males are most bullish on the stock market today supports our position that online investor relations provides small-cap companies with the greatest ROI.
Why? Though internet use is broad amongst both genders and all age groups, there are still meaningful differences in the actual figures by age groups.
INTERNET USAGE GREATEST AMONGST YOUNGER INVESTORS, DISSIPATES WITH AGE
Take a look at the following internet usage statistics by age: According to the study (conducted in Canada but reflects US habist as well) internet use by age group breaks down as follows:
18- to 29-year-olds >>> 90%
30- to 44-year-olds >>> 88%
45- to 59-year-olds >>> 78%
60-year-olds and + >>> 50%
If the age profile of the most bullish investor in this environment is 28, then it follows that the sweet spot is targeting investors between 25 – 32 years old. With 90% of them on the internet, an online investor relations program is the fastest way to attract new investors to your company.
ONLINE INVESTOR RELATIONS PROVIDES COMPANIES WITH BEST ROI
Further to my post about Best Investor Relations Practices During Market Turmoil It should come as no surprise that your best Return On Investor Relations Investment because only the web can provide you with two critical functions:
1] The ability to precision target investors. If you are a widget company, you want to target investors interested in widgets and your competitors. You don’t want to waste IR dollars conducting general marketing. The web can do this. Traditional IR can’t do this.
2] The ability to measure the success of a campaign. From search engines to behavioral ads to creating an online community, you know exactly how successful each component of your online campaign is performing. If people are responding to your campaign and the result is a growing community of investors reading more and more information, the inevitable result is going to be a larger shareholder base and higher share price.
Regards,
George
[…] CNBC ran an extensive survey and found that 28-year old males are today’s most bullish investors. How many 25-35 year old males are in your database? AGORACOM is targeting them via the web right now. Whose audience is bigger?  Read more… […]
[…] CNBC’s survey reveals 28-year old males are the most bullish on the stock market today, which supports AGORACOM’s position that online investor relations provides small-cap companies with the greatest ROI. Find our why? Read more… […]
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