You’re a small-cap CEO and looking for a way to tell your story to investors beyond text. I have always maintained that video is the best new online investor relations tool because of its personal touch (CEO speaking to investors) and demonstration abilities (new product, factory, etc.).
However, until a couple of years ago, video was nearly impossible to execute for all but the most savvy small-cap companies due to the lack of cheap channels such as YouTube. Moreover, online video usage was in its infancy with a limited number of users.
ONLINE VIDEO IS NOW ON
Today? Welcome to the ubiquitous world of online video. According to this NewTeeVee report, the amount of time U.S. Internet users spend watching video is up an impressive 40 percent year over year. Specifically, watchers tuned in for 273.1 minutes of online video in the month of November 2008, up from 195 minutes. Some other interesting stats include:
- 77 percent of the total U.S. Internet audience viewed online video.
- The number of video viewers was up 6% to 146 million.
- 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
- The duration of the average online video was 3.1 minutes.
HOW DOES THIS IMPACT YOUR INVESTOR RELATIONS?
Buy a good digital video camera and make video part of your IR program. The connection created to your shareholders will be invaluable. Meetings, executive addresses, new products, new facilities. If it’s something you want investors to know about, shoot it and share it. AGORACOM’s video strategy is already in full swing, just click on any of the logos above to see just some of our syndication.
Regards,
George
[…] Small-Cap CEO Lesson: Online Video Time Jumps 40% In 1 Year […]