If you’re a small to mid-cap CEO and still having doubts about the power of online investor relations, then you need not look any further than this quote which came from 40 IROs who gathered at the TMX Broadcast Centre recently in Toronto for the fifth annual IR Magazine Canada Think Tank.
One of the day’s most popular discussions was about social media, with evidence starting to show that Twitter and blogs have taken hold as
primary sources of investment information for analysts and institutional investors. Think tank participants discussed how they’re using
social media technology for both internal and external audiences, and how they’re monitoring social networks for information about their
own company as well as their peers.
Yep, that is a light bulb going off in your head. Analysts and Institutional Investors are primarily turning to the web for investment information. Still want to ignore online investor relations?
This is officially the 50th post I have made under my Small-Cap CEO Lessons category, which now means you have 50 irrefutable reasons to conduct online investor relations. In a nutshell, it is bigger, faster, more efficient, more cost effective, more effective and provides you with a far greater ROI than traditional investor relations.