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The biggest companies sponsoring #Esports teams and tournaments $GMBL $KO $ATVI $TTWO $GAME $

Posted by AGORACOM-JC at 11:17 AM on Friday, January 12th, 2018
  • Esports and competitive gaming are growing in popularity and gaining viewership each month
  • Current value of the eSports market is approximately $900 million, a figure that should continue to rise throughout the year
  • International 2017, the world championships for Dota 2, broke the record for the largest prize pool in eSports history at $24,787,916

By: Andrew Meola

eSports and competitive gaming are growing in popularity and gaining viewership each month. The current value of the eSports market is approximately $900 million, a figure that should continue to rise throughout the year.

Consider that the prize pools for the most popular eSports games (League of LegendsDota 2Call of Duty) get richer with each passing year. The International 2017, the world championships for Dota 2, broke the record for the largest prize pool in eSports history at $24,787,916. But more impressive is that every International since 2014 has accomplished that feat.

And as with any successful industry, a greater valuation means more money will follow. For competitive gaming, that has taken shape in the form of eSports sponsors and gaming sponsorships. These eSports sponsorship deals are helping push international competitions from a niche segment to full-fledged sporting events.

Below, we’ve compiled an eSports sponsors list that highlights some of the major companies that are attaching their names and dollars to competitive gaming.

Intel: Has sponsored Intel Extreme Masters along with ESL (Electronic Sports League) since 2006. This is the longest-running eSports tournament in existence.

Melia Robinson

Coca-Cola: The soda giant sponsors the League of Legends World Championship, one the largest eSports competitions on earth. But to take it a step further, Coca-Cola and Riot Games partnered with some cinemas to host more than 200 simultaneous viewing parties for the 2016 League of Legends World Championships throughout the U.S., Canada, and Europe.

Comcast Xfinity: The cable and internet provider sponsors both ESL and the eSports team Evil Geniuses, which competes at the highest levels in Dota 2League of Legends, and more.

Red Bull: Energy drinks such as Red Bull are major proponents of eSports. The company began by sponsoring tournaments for Blizzard’s StarCraft 2 and then branched out into Dota 2. Red Bull sponsors competitions and teams, such as Tempo Storm.

Mountain Dew: The soft drink company sponsors several eSports teams, including Team Dignitas, Splyce, and Team SK Gaming. It also started the Mountain Dew League, which helps amateur teams try to make it to the pros.

T-Mobile: The wireless carrier sponsored eSports organizations TSM and Cloud9 starting in August 2017. T-Mobile also sponsored Twitch’s E3 fighting game tournament “Twitch Esports Arena” in June 2017 at the Staples Center in Los Angeles.

Mobil 1: The synthetic motor oil brand sponsors the Rocket League Championship Series. It’s a natural fit, as Rocket League is a game in which two teams of three remote-controlled cars play soccer.

Audi: The German automaker began sponsoring Counter-Strike: Global Offensive team Astralis in January 2017.

Airbus: The aeronautics company announced a sponsorship with eSports team Out of the Blue in October 2017.

More to Learn

As the eSports market grows, more sponsors and investors will flow into the industry, which will create a booming opportunity for all the players involved. To see how it all fits together, BI Intelligence, Business Insider’s premium research service, has put together a comprehensive guide on the future of professional gaming called The eSports Ecosystem.


Twitch’s New Virtual Currency Stream+ Could Be A Boost For Esports Betting $GMBL

Posted by AGORACOM-JC at 9:04 AM on Thursday, October 6th, 2016

Breakaway includes the option to make bets using the new virtual currency, Stream+.

During a brief video demonstration of Breakaway, Amazon Game Studios showed that players could wager on matches and earn Steam+ coins by watching.

Adam Wong, managing editor for Double Helix, part of Amazon Game Studios, explained:

“We wanted to create more ways for viewers, broadcasters and players to interact with each other on Twitch, so various teams within Amazon Game Studios are building new features that enhance the experience between players, broadcasters and viewers.”

Patrick Gilmore of Amazon Game Studios gave only slightly more information on Stream+:

“Stream+ is a loyalty points system where players can earn points by watching streams.”

He added that Stream+ points could be spent on wagering, but exactly how the system will work, and whether the Stream+ points or coins would be tradable across or outside of the Twitch platform was left unaddressed.

Game currencies raise regulatory issues

The issue is important from a regulatory point of view. The UK Gambling Commission (UKGC) has made its position clear.

If a virtual currency or in-game article (a skin) can be monetised, then it is the equivalent of money. If used for an activity that qualifies as gambling, then the provider needs a gambling licence.

“Where ‘skins’ are traded or are tradeable and can therefore act as a de facto virtual currency and facilities for gambling with those items are being offered, we consider that a licence is required.”

Twitch will almost certainly avoid skin betting controversy

The last few months have seen Valve attempt to stop its Steam platform being used for skin betting. Almost all the betting has revolved around CS:GO skins, which could be traded and monetized on third party sites.

Valve’s approach to the regulatory and reputational risks that arose will have been taken on-board by Twitch.

The likelihood is that Twitch will make certain that any gambling using Stream+ will fit strictly within the confines of the legal definitions of social gaming.

This will not prevent Twitch or game producers from receiving revenues from the sale of Stream+ coins, but will mean that Twitch is likely to set ground rules preventing the coins from subsequently being monetized.

Esports Betting Industry Coverage Brought To You By Betway

Esports betting may see second order benefits

While the new currency may not see esports betting operators benefit directly, it may introduce more players and fans to the fun of betting on their favorite players and games.

This greater awareness that betting is possible reduces the gap which esports betting operators have to bridge in attracting customers.

If customers are accustomed to betting on in-game action in Breakaway, betting real money on a Dota 2 or League of Legends tournament will be less of a novelty.