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Else $BABY.ca $BABYF to launch product rollout to “Big Y” stores in April $VERY.ca $MEAT.ca $EATS.ca $VEGN.ca

Posted by AGORACOM-JC at 8:03 AM on Wednesday, April 7th, 2021
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  • Announced that it will begin its Northeast rollout by mid April 2021 , through “Big Y” World Class Markets, out of Springfield Massachusetts
  • Else’s Plant-Based Nutrition for Toddlers will be available for purchase in all 71 Big Y grocery stores.

VANCOUVER, BC , April 7, 2021 – ELSE NUTRITION HOLDINGS INC. (TSXV: BABY) (OTCQX: BABYF) (FSE: 0YL) (“Else” or the “Company”) the Plant-Based baby, toddler and children nutrition company , announces that it will begin its Northeast rollout by mid April 2021 , through “Big Y” World Class Markets, out of Springfield Massachusetts . Else’s Plant-Based Nutrition for Toddlers will be available for purchase in all 71 Big Y grocery stores.

“Launching with Big Y represents another exciting milestone for Else,” said Hamutal Yitzhak , Else CEO and Co-Founder. “The northeast population size is paramount to the growth of our brand. Big Y’s large-format shelves and health-minded shoppers represent an opening into the progressive New England customer-base. We are eager to bring real, whole food-based, clean label solutions to families in this region,” she added.

About Big Y

Big Y is one of the largest independently owned supermarket chains in New England , and it employs over 12,000 people. In 2020 Big Y was the 210th-largest private company in the United States , according to that year’s Forbes magazine “500 Largest Private Companies” list. As of October 2020 , Big Y operates 71 supermarkets in Massachusetts and Connecticut ; [1] [3] many of which are located in the metropolitan areas of Springfield , Worcester , Greater Boston , and Hartford . In addition to its traditional supermarkets, Big Y owns and operates two specialty markets: Table & Vine, a large specialty liquor and wine store in West Springfield ; and the Fresh Acres Market, a concept mixing an open-air-style farmers’ market with upscale food choices, in Springfield . Big Y also operated two standalone pharmacies in Springfield and Wilbraham before eventually folding them into the pharmacies located in its nearby stores.