
Archive for the ‘Featured’ Category
VIDEO: Peter Pascali $100,000 Donation Inspires Corporate Responsibility During #COVID19 Crisis $PYR $RTN $NOC $UTX $HPQ.ca $DDD.ca $SSYS $PRLB

Datametrex $DM.ca Executes $1.1M In New Contracts

- Secured contracts for approximately $1,100,000 CAD for its services
- The contracts are from Governments Hyosung Company and various divisions of Lotte including an initial contract with Canon Korea Business Solutions
TORONTO, March 26, 2020 — Datametrex AI Limited (the “Company†or “Datametrexâ€) (TSXV: DM) (FSE: D4G) (OTC: DTMXF) is pleased to announce that it has secured contracts for approximately $1,100,000 CAD for its services. The contracts are from Governments Hyosung Company and various divisions of Lotte including an initial contract with Canon Korea Business Solutions. Canon Korea Business Solutions was created in 1985 when Canon and Lotte created a joint venture company to service the Korean markets.
“I am thrilled to provide this update to our shareholders. Our sales team is doing a fantastic job opening new doors and extending contracts with existing clients. Our original goal of a “land and expand†strategy with is paying off nicely and we look forward to continuing the growth trajectory,†says Marshall Gunter CEO of Datametrex AI.
About Datametrex AI Limited
Datametrex AI Limited is a technology focused company with exposure
to Artificial Intelligence and Machine Learning through its wholly owned
subsidiary, Nexalogy (www.nexalogy.com).
Additional information on Datametrex is available at: www.datametrex.com
For further information, please contact:
Marshall Gunter – CEO
Phone: (514) 295-2300
Email: [email protected]
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This news release contains “forward-looking information” within the meaning of applicable securities laws. All statements contained herein that are not clearly historical in nature may constitute forward-looking information. In some cases, forward-looking information can be identified by words or phrases such as “may”, “will”, “expect”, “likely”, “should”, “would”, “plan”, “anticipate”, “intend”, “potential”, “proposed”, “estimate”, “believe” or the negative of these terms, or other similar words, expressions and grammatical variations thereof, or statements that certain events or conditions “may” or “will” happen, or by discussions of strategy.
Readers are cautioned to consider these and other factors, uncertainties and potential events carefully and not to put undue reliance on forward-looking information. The forward-looking information contained herein is made as of the date of this press release and is based on the beliefs, estimates, expectations and opinions of management on the date such forward-looking information is made. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, estimates or opinions, future events or results or otherwise or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.
Primo $PRMO.ca #COVID19 Preparedness and Support commitment to join forces with Celebrity Driven Brand Beauty Kitchen to produce a Hand Sanitizer

- Signed a production order with Celebrity Driven Brand Beauty Kitchen to provide a free non-hydroalcoholic gel to local communities after fears of hand sanitizer shortages.
VANCOUVER, British Columbia, March 24, 2020 — PRIMO NUTRACEUTICALS INC. (CSE: PRMO) (OTC: BUGVF) (FSE: 8BV) (DEU: 8BV) (MUN: 8BV) (STU: 8BV) (“Primo” or the “Company”)Â is pleased to announce that it has signed a production order with Celebrity Driven Brand Beauty Kitchen to provide a free non-hydroalcoholic gel to local communities after fears of hand sanitizer shortages.
As the impact of COVID-19 is felt across the globe, and with the reported cases of the corona virus spreading rapidly across Canada and the US, Primo Nutraceuticals feel it is our obligation, as corporate citizens, to address every aspect of our operations with the goal of ensuring that our workplace has proper business protocols in place for business to continue; and that our business community, friends, family and the public at large are safe guarded. We are proud to introduce a line of hand sanitizers in collaboration with Beauty Kitchen to help mitigate the spread of germs in our communities.
The directors of Primo are passionate about wanting to help their local communities fight the spread of germs by manufacturing the “Primo Clean†hand sanitizer and giving it away for free.
Andy Jagpal, President Comments:
“Through this initiative, Primo intends to help address the risk of a lack of hand sanitizer products in our local communities which will enable a greater number of people to continue to take the right action to protect themselves from the spread of the germs.”
PRIMO’s move comes in the wake of widespread shortages of hand sanitizer across the globe. In New York Gov. Andrew Cuomo announced that the state would be employing inmates in order to produce its own hand sanitizer.
The CDC recommends washing your hands with soap and water whenever possible as it will significantly reduce the amount of all types of germs and chemicals on hands. However, if soap and water are not available, using hand sanitizer can help you avoid spreading germs to others. Please note however, that hand sanitizers may not be as effective when hands are visibly dirty or greasy.
About Beauty Kitchen
Beauty Kitchen is a company that manufactures fresh handmade beauty
care, personal care, and cosmetics products, which was born from the
hugely popular Beauty Kitchen YouTube series.
The founder, Heather Marianna, a bubbly social media personality,
translated her passion for looking and feeling her absolute best into
the development of her all-natural beauty and skincare product line.
Beauty Kitchen’s founder and CEO, Heather Marianna, skyrocketed in
popularity with the launch of her Beauty Kitchen YouTube series in 2012
where she showcased simple, do-it-yourself beauty recipes made with
common kitchen household ingredients. The series generated a powerful
following of more than 4 million viewers. Beauty Kitchen is regularly featured in: Forbes,
The Source, MTV, Bravo, The New York Post, People, Flipsnack, Vegas,
Star Magazine, Radar Online and many more media outlets with a large
following of celebrities who use their products which include; Sean
“Puffy†Combs, Christina Milian, David Arquette, George Lopez, Larissa
Lima, Shark Tank’s Barbara Corcoran, Candace Cameron, Jen Harley, Lou
Ferrigno, The Real Housewives of Beverly Hills and others.
For more information visit: www.beautykitchenonline.com
About Primo Nutraceuticals
Primo Nutraceuticals Inc. (“Primo” or the “Company”) provides strategic capital to the thriving cannabis cultivation sector through ownership and development of commercial real estate and farm friendly properties. Primo is dedicated to funding the rapid growth in production, processing, retail and branding of cannabis and cannabis related products in Canada and the United States. Primo provides fully built out turnkey facilities equipped with state-of-the-art growing infrastructure to cannabis growers and processors. In addition to the Company’s flagship hemp project in Oregon State and the Greenhouse campus in Washington State, Primo has invested in several brands and is pursuing partnerships with retailers and distribution companies in Canada and the United States. Primo’s management is in the process of building a corporate road map to further vertically integrate the Company, specifically by way of “Primo†branded retail outlets – offering “Thrive,” “Primo,” and a selection of curated partner brands. The Company possesses proprietary formulas for cannabis edibles, topical, and tinctures. Primo is focused on building a strong presence in the hemp industry with the objective of extracting and selling cannabinoids (CBD) products in both Canada and the United States.
On behalf of the Board of Directors
PRIMO NUTRACEUTICALS INC.
“Andy Jagpalâ€
President and Director
To learn more about what this news means to the shareholders visit https://marketnewsfirst.com/primo-nutraceuticals
For further information, please contact Zoltan, IR Representative at: 604-722-0305 [email protected].
http://primoceuticals.com/
https://twitter.com/prmonutra
www.thriveCBD.org
FORWARD LOOKING STATEMENTS: This news release contains certain forward-looking statements within the meaning of Canadian securities laws. Forward-looking statements are based on the expectations and opinions of the Company’s management on the date the statements are made. The assumptions used in the preparation of such statements, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company expressly disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise.
No regulatory authority has approved or disapproved the information contained in this news release.
betterU $BTRU.ca / Ottolearn launch FREE #COVID19 mobile resource toolkit to fight the global crisis $ARCL $CPLA $BPI $FC.ca

- Announced the launch of a curated COVID-19 Resource Toolkit to help support individuals, employees, employers and governments in managing this crisis by providing access to relevant, current and critical global information
- Over the last several weeks, betterU doubled down their efforts in the development of the COVID-19 Resource Toolkit
OTTAWA, March 20, 2020Â — betterU Education Corp. (TSX VENTURE: BTRU, Frankfurt: 5OGA) (the “Company” or “betterU”) is pleased to announce the launch of a curated COVID-19 Resource Toolkit to help support individuals, employees, employers and governments in managing this crisis by providing access to relevant, current and critical global information.
The speed in which COVID-19 has hit the world, closing businesses, cities and countries, has created a global panic and confusion that has only been compounded by the wave of both social media and the sensationalism of the media. betterU who is focused on education realized that their recently launched SaaS Mobile Enterprise solution, Ready-To-Go, could be adapted to help support the world by curating global content into one source application that could be made available instantly across the world in up to 20 languages. Please visit https://readytogo.betteru.ca/ to start the process of downloading the app and getting access to your COVID-19 Resource Toolkit.
Over the last several weeks, betterU doubled down their efforts in the development of the COVID-19 Resource Toolkit. The Company added modules into Ready-To-Go that comprised of content, links, fact sheets, PDFs, videos and graphics to support detailed information on the virus, live updates, risks of infection, symptoms and treatments, how to prepare, proper hygiene, self-isolation, managing anxiety and stress, travel advice, information for children, vulnerable populations, myths and questions and more! The information has been curated only from reliable sources such as the World Health Organization (WHO), Centre for Disease and Protection (CDC), the Canadian Government, many medical professional and leading global experts.
In addition to critical information about the virus, betterU has reached out to many of their global educators and partners for assistance in being able to provide their technology and learning programs that could support a free solution supporting people now working from home, to help deal with financial management, their home working environment, support risks and fear management, effective communication virtually and much more. The goal is to provide a fully comprehensive resource toolkit that provides an all-in-one solution that informs, supports and helps advance personal and business successes in a time of critical need.
“When betterU approached us about working together on this important issue, we had already been thinking about the how we could create something similar, so it was a no brainer for us to join betterU’s efforts. Our customers, their employees and their families are very important to us and we are working hard to support them all in this time of need.†Said Dan Belhassen, President of Neovation Learning Solutions – creators of the OttoLearn Agile Microlearning platform (Ottolearn.com)
betterU, Ottolearn and their education partners are providing these services and content for free to ensure we can help everyone, everywhere. betterU is continuing its efforts to bring together global educators, influencers and more to help support the world.
“These times are not easy, and we are all facing our own challenges. We need to come together as a community, a country and a world to support each other the best we can. This is what we thought could help, and while we know it is not enough, we hope it does support you.†Said Brad Loiselle, President and CEO of betterU.
About betterU Education Corp.
betterU is an education-to-employment technology company offering an end-to-end solution leveraging business intelligence to automate skilling, reskilling and upskilling for companies operating on domestic and global scales.
betterU has integrated into its platform the content, technology and support for tailored skills assessments, learning pathways and training modules from 100+ of the world’s leading online education providers. betterU’s eco-system includes detailed job, skill, employer, and educational profiles spanning 3,000+ standardized jobs. betterU’s integrated platform is the most efficient solution to address evolving skilling challenges for employers and employees through the employment lifecycle from entry level to executive. We don’t sell content, we help build better people.
For more information, please visit https://corporate.betteru.ca, https://readytogo.betteru.ca/
Contact:
Brad Loiselle, CEO
[email protected]
1-613-695-4100
betterU Education Corp.
Investor Relations
Email: [email protected]
About Neovation Learning Solutions
Led by award-winning Winnipeg entrepreneur Dan Belhassen, the Neovation Learning Solutions team is committed to providing over 500 clients worldwide (representing nearly a million learners) with “best-in class†L&D services. Clients reap the benefits of Neovation’s leading-edge software platforms (SmarterU.com and OttoLearn.com) and content creation services (Flarelearning.com.) Since 2012, Neovation has built a diverse and growing team of software developers, instructional and graphic designers, client care specialists and a sales and marketing team united with one purpose – to make learning magical for their clients. OttoLearn.com is Neovation’s agile microlearning platform that delivers knowledge retention and learner engagement to help companies improve their training KPIs.
Media Contact: Dan Belhassen, President, Neovation Learning Solutions
https://www.neovation.com/ or https://www.ottolearn.com/
[email protected] – 204-594-1341 (x201) – Mobile: 204-955-8038
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/aa810f37-d751-4d4f-b9ff-73f0e0a6b6e5
betterU’s Ready-To-Go COVID-19 Resource Toolkit
COVID-19 Resource Toolkit is comprised of content, links, fact sheets, PDFs, videos and graphics to support detailed information on the virus, live updates, risks of infection, symptoms and treatments, how to prepare, proper hygiene, self-isolation, managing anxiety and stress, travel advice, information for children, vulnerable populations, myths and questions and courses with more to come.
INTERVIEW: Empower $CBDT.ca #CBD Clinics Designated Essential Service – February Visits Climb 800% $WEED.ca $CGC $ACB $APH $CRON.ca $HEXO.ca $OGI.ca

With 165,000 patients, Empower Clinics (CBDT:CSE) (EPWCF:OTCQB) has a database that almost every medical cannabis and CBD company would kill for. Patient visits increased 351% in Q4 and 800% in February. But would Coronavirus social gathering imitations put the clinic network at risk?
No. In fact, it has had the opposite effect, with the clinics being designated an essential service. Moreover, Empower has had to actually increase operating hours.
Watch this interview with the Company’s CEO, Steven McAuley, who is Six Sigma certified under the quality initiative of legendary GE chairman Jack Welch. We’ve never seen a Six Sigma certified CEO in the Canadian small cap markets. Never …. which also explains how McAuley has been able to guide Empower Clinics through the most disruptive retail environment in recent history. Â
Grab your favourite beverage and settle in to watch what may be your next great small cap investment.
Empower Clinics $CBDT.ca Daily Patient Count Continues at Record Pace with Medical Cannabis Certifications Deemed an Essential Service $WEED.ca $CGC $ACB $APH $CRON.ca $HEXO.ca $OGI.ca

Empower Clinics adapts operational processes to manage continued record patient counts during COVID-19 outbreak
- Patient visits in corporate clinics continue at record pace, with patients demonstrating an even greater need for plant-based medicine, as the impact of COVID-19 becomes more pervasive
- State’s of Arizona and Oregon have declared a State of Emergency over the novel coronavirus outbreak therefore, as a medical service provider, Empowers corporate medical clinics are considered an essential service and are not subject to certain mandated closures
VANCOUVER, BC / March 18, 2020 / EMPOWER CLINICS INC. (CSE: CBDT) (OTC: EPWCF) (Frankfurt 8EC) (“Empower” or the “Company“), a vertically integrated and growth-oriented life sciences company, announces that patient visits in corporate clinics continue at record pace, with patients demonstrating an even greater need for plant-based medicine, as the impact of COVID-19 becomes more pervasive.
“The coronavirus crisis is impacting all aspects of our lives, but our clinics remain incredibly busy, as patients show how important their medical cannabis treatment options are to manage increased levels of anxiety, stress, chronic pain and PTSD” said Steven McAuley, Chairman & CEO of Empower. “We had to quickly adapt clinic operating procedures to ensure optimum safety for employees and patients, updated cleaning and sanitation protocols, and provided extensive new communications to our team and patients.”
The State’s of Arizona and Oregon have declared a State of Emergency over the novel coronavirus outbreak therefore, as a medical service provider, Empowers corporate medical clinics are considered an essential service and are not subject to certain mandated closures.
The Company has made changes to clinic operations and patient management based on the most recent recommendations from the (CDC) Centers for Disease Control and Prevention, and their guidance for healthcare facilities.
ABOUT EMPOWER
Empower is a vertically-integrated health & wellness brand with it’s first hemp-derived CBD extraction facility under development, the Company produces its proprietary line of cannabidiol (CBD) based products and distributes products through company owned and franchised clinics, with wholesale partnerships, online channels and with new retail opportunities nationwide in the U.S. The company is a leading multi-state operator of a network of physician-staffed wellness clinics, focused on helping patients improve and protect their health, through innovative physician recommended treatment options. The company has commenced activity on how to connect its significant data, to the potential of the efficacy of alternative treatment options related to hemp-derived cannabidiol (CBD) therapies.
ON BEHALF OF THE BOARD OF DIRECTORS:
Steven McAuley
Chief Executive Officer
CONTACTS:
Investors: Steven McAuley
CEO
604-789-2146
Investors: Dustin Klein
SVP, Business Development
720-352-1398
For French inquiries: Remy Scalabrini, Maricom Inc., E: [email protected], T: (888) 585-MARI
DISCLAIMER FOR FORWARD-LOOKING STATEMENTS
This news release contains certain “forward-looking statements” or “forward-looking information” (collectively “forward looking statements”) within the meaning of applicable Canadian securities laws. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release.Forward-looking statements can frequently be identified by words such as “plans”, “continues”, “expects”, “projects”, “intends”, “believes”, “anticipates”, “estimates”, “may”, “will”, “potential”, “proposed” and other similar words, or information that certain events or conditions “may” or “will” occur. Forward-looking statements in this news release include statements regarding; the Company’s intention to open a hemp-based CBD extraction facility, the expected benefits to the Company and its shareholders as a result of the proposed acquisitions and partnerships; the effectiveness of the extraction technology; the expected benefits for Empower’s patient base and customers; the benefits of CBD based products; the effect of the approval of the Farm Bill; the growth of the Company’s patient list and that the Company will be positioned to be a market-leading service provider for complex patient requirements in 2019 and beyond. Such statements are only projections, are based on assumptions known to management at this time, and are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the forward-looking statements, including; that the Company may not open a hemp-based CBD extraction facility; that legislative changes may have an adverse effect on the Company’s business and product development; that the Company may not be able to obtain adequate financing to pursue its business plan; general business, economic, competitive, political and social uncertainties; failure to obtain any necessary approvals in connection with the proposed acquisitions and partnerships; and other factors beyond the Company’s control. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. Readers are cautioned not to place undue reliance on the forward-looking statements in this release, which are qualified in their entirety by these cautionary statements. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements in this release, whether as a result of new information, future events or otherwise, except as expressly required by applicable laws.
Mota Ventures $MOTA.ca Announces Successful Launch of New “Immune Support” Product $APH.ca $GBLX $PFE $ACG.ca $ACB.ca $WEED.ca $HIP.ca $WMD.ca $CGRW

- First Class CBD has launched a new “immune support” product that has generated significant demand since it was released
- This is the first of a number of new CBD products aimed at promoting personal immune health that First Class is developing
- During the first four days, company acquired over 1,000 customers and will be scaling rapidly
VANCOUVER, BC / March 18, 2020 / Mota Ventures Corp. (CSE:MOTA)(FSE:1WZ1)(OTC:PEMTF) (the “Company“) announces that First Class CBD has launched a new “immune support” product that has generated significant demand since it was released. This is the first of a number of new CBD products aimed at promoting personal immune health that First Class is developing.
One of our primary competitive advantages as a business is our ability to adapt to market changes. With the immense demand in the market for products to promote personal immune system health, we launched a First Class immune product; during the first four days, we acquired over 1,000 customers and will be scaling rapidly. Next week we will be launching a complete line of immunity products, including a CBD oil plus B-vitamins, Vitamin C and Zinc.
Our mission is to provide pure and efficacious products to our customers that depend upon us throughout the United States and Europe. Our supply chain is functioning uninterrupted. The Company has personally met with suppliers in the United States and are confident in its ability to continue to meet the demands of the current sales volume, and new product lines for March 2020 and beyond.
“I am extremely pleased with the success of our launch of our new product line. Our ability to adapt and innovate is stronger than ever. Demand for our new immune category has been exceptional and I believe this will be a significant driver to revenue in 2020,” stated Ryan Hoggan, CEO of the Company.
About Mota Ventures Corp.
Mota is seeking to become a vertically integrated global CBD brand. Its plan is to cultivate and extract CBD into high-quality value-added products from its Latin American operations and distribute it both domestically and internationally. Its existing operations in Colombia consist of a 2.5-hectare site that has optimal year-round growing conditions and access to all necessary infrastructure. Mota is looking to establish sales channels and a distribution network internationally through the acquisition of the Sativida and First Class CBD brands. Low cost production, coupled with international, direct to customer sales channels will provide the foundation for the success of Mota.
ON BEHALF OF THE BOARD OF DIRECTORS
MOTA VENTURES CORP.
Ryan Hoggan
Chief Executive Officer
For further information, readers are encouraged to contact the President of the Company, Joel Shacker, at +604.423.4733 or by email at [email protected] or www.motaventuresco.com
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statement
All statements in this press release, other than statements of historical fact, are “forward-looking information” with respect to the Company within the meaning of applicable securities laws, including with respect to the business prospects of First Class CBD and its new product lines, its plans to become a vertically integrated global CBD brand, its plans to cultivate and extract cannabis to produce CBD and high-quality value added CBD products in Latin America for distribution domestically and internationally. The Company provides forward-looking statements for the purpose of conveying information about current expectations and plans relating to the future and readers are cautioned that such statements may not be appropriate for other purposes. By its nature, this information is subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct and that objectives, strategic goals and priorities will not be achieved. These risks and uncertainties include but are not limited those identified and reported in the Company’s public filings under the Company’s SEDAR profile at www.sedar.com. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking information, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. The Company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise unless required by law.
SOURCE: Mota Ventures Corp.
Indian #Edtech industry to grow at an incredible rate in 2020 – SPONSOR: BetterU Education Corp. $BTRU.ca $ARCL $CPLA $BPI $FC.ca
| SPONSOR: BetterU Education Corp. aims to provide access to quality education from around the world. The company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem. Click here for more information. |

Indian edtech industry to grow at an incredible rate in 2020

- Not everyone has access to quality academic resources at school, but more and more people have a phone in their hands nowindicating how edtech is helping democratize education
- At the same time, the consumer base is increasing phenomenally, paving way for opportunities not just in the academic space, but in vocational courses and skill development as well
With a robust rise in smartphone ownership and internet adoption, learning has become more personalized, convenient, and all-encompassing. Not everyone has access to quality academic resources at school, but more and more people have a phone in their hands nowindicating how edtech is helping democratize education. At the same time, the consumer base is increasing phenomenally, paving way for opportunities not just in the academic space, but in vocational courses and skill development as well.
AMIDST ALL THESE DEVELOPMENTS, HERE ARE SOME TRENDS THAT SIGNIFY HOW THE EDTECH INDUSTRY IN INDIA WILL CONTINUE GROWING AT AN INCREDIBLE RATE IN 2020, AND BEYOND:
With the proliferation of smartphones, there has been a significant shift towards mobile-first solutions and products. In the edtech space, mobile-first approach will become central for learner experience. There are many effective ways for mobile learning to be tapped into which can provide consumers an enhanced experience within a short-time span. Because of this and other such factors, mobile-first learning products will explode in the country’s edtech space.
There lies a massive opportunity in the space of vernacular content. A report by Google India and KPMG estimated that as much as 73% of the Indian internet users are going to interact in a regional language by 2021. Amid this, having an English-only approach for the platform will limit the consumer base to a significant extent. Therefore, there is a lot of scope for business in the vernacular market, and further scope for them to play a role in bridging the country’s digital divide.
Indians are more than willing to pay for digital services now. Due to a rise in disposable income, there has been certain income elasticity towards expenditure on education-related products. This indicates how across various income levels, Indian consumers are willing to invest in value-added online learning products and platforms. The ‘freemium’ model has also led to the rise of paid models by facilitating free trials for better decision-making on the consumers’ end.
These are some of the several innovations and developments taking place in various fields of edtech, leading to new delivery methods, improvement in student engagement tactics, democratized access to education, personalized experiences, and more. India has a large consumer base and there are diverse categories of learners, learning modes, courses, and outcomes that entrepreneurs in the edtech space, or edupreneurs’ can explore. With our classrooms, workplaces, and job markets changing owing to the rapidly emerging technologies, edtech has become all the more relevant today, and will continue to positively impact more and more people across the country in 2020, and beyond.
Authored article by Micha Borkowski, CEO and co-founder of Brainly, an edutech startup.







