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Small-Cap CEO Lesson: Chinese Internet Users To Surpass Entire US Population In 2009

Posted by AGORACOM at 8:46 PM on Tuesday, January 6th, 2009

You’re a small-cap CEO and thinking about ways to broaden your shareholder base. You can continue knocking/calling/e-mailing the same people from the same tired lists, or you can take your message to the entire world via online investor relations.

Personally, I think the entire world is a better target market.  If you need more proof about how big of an audience we are talking about, consider the fact that 2009 will be the year when Chinese internet users surpass the total population of the United States.  Here’s the graph courtesy of CNN and JP Morgan:

Click On Graph For Larger Clearer Image

CLICK ON GRAPH FOR LARGER CLEARER IMAGE

As you can see, by December 2009, China will have 322 million internet users. That is a blow away number, let alone the 375 million expected to be online by December 2010.

Anybody interested in creating a long-term shareholder base out of this group over the next 2-3 years?  I can tell you AGORACOM is already planning to create a massive Chinese stock community.  Look for news by mid-February.

Hat Tip to Paul Kedrosky for the story.

Regards,
George

Small-Cap CEO Lesson: Create An Emotional Connection With Investors And Win.

Posted by AGORACOM at 3:52 AM on Monday, December 22nd, 2008

As the CEO / IRO of a small-cap company, one thing you struggle with is how to differentiate yourself from your peers and attract more shareholders to your company.  Yes, one great way is to communicate fundamentals via facts, figures and results. No doubt about it and I will always advocate this.

However, you can not forget the fact that investors are human, meaning they are both cerebral and emotional beings.  Facts and figures cater to the cerebral … but the greatest connection ultimately takes place on the emotional side. This is where brands become leaders. Emotional connections run deep into parts of people’s minds and souls that we can’t explain … but they stick with people (investors) forever (or until a company breaks the bond).

Want to see 2 amazing examples?

NIKE AND LOUIS VUITTON ARE 2 INCREDIBLE EXAMPLES

You don’t have to be a football or designer bag fan to appreciate the following ads.  See my comments at the end:

How did these ads make you feel?

Notice the absence of cerebral facts and figures? Notice the lack of “buy our shoes / handbags” messages. Yet, you probably feel a lot warmer towards these brands than you did just a minute ago. Amazing. I know I did after watching each ad.

EASIER SAID THAN DONE?  ACTUALLY, NO.

No doubt anything is easier said that done- and I know you don’t have the 7-digit budgets of Nike and Vuitton … but the good news is you don’t have to.  Technology now provides you with an ability to easily create a blend of imagery and music that best reflects your corporate image and values.  Companies like SpotRunner will even provide you with canned commercials that you can simply add music and words to – for $500!

In fact, I would contend the production side is actually pretty easy and very cost-efficient.  Same goes for distribution – you can distribute an ad via the web (your site, your IR HUB, e-mail, YouTube, investor confeences, Facebook, LinkedIn, etc.).

The hardest part of the process is coming up with something creative.  You and your team have to shake loose from spreadsheets for a few days and get in touch with your company’s soul.  You have to answer the question “where does my company connect with people?”

CONCLUSION

Daunting? You’re only constrained by your imagination.  Nonetheless, I’m willing to bet that 75% of CEO’s / IRO’s reading this have already had some ideas pop into their heads.  I know I did.  The good news is that you don’t have to come up with something today.  Just come up with something sooner than later.  Investors are waiting to connect.

Regards,
George

AGORACOM Sponsors “#HoHoTo” Party In Support Of Toronto Food Bank

Posted by AGORACOM at 1:49 PM on Monday, December 15th, 2008

I am very proud to announce that AGORACOM is a white sponsor of tonight’s #hohoto holiday party, with all proceeds going towards the Toronto Daily Bread Food Bank.

Tickets are sold out but you can still make a contribution to the event by going here. Weak economy or not, there are people (kids) who need some serious help and $10 would go a long way towards making their holiday a little better.

CREATED, PLANNED AND SOLD OUT VIA TWITTER IN JUST 2 WEEKS

What makes this event incredible is that it all came together online via Twitter … and grew like wildfire, resulting in some major media coverage. Last I heard, which was last week, the event had raised $18,000 and is much higher by now. I’ll let you know the final number when it is announced later today.

I know a lot of people helped put it all together – but the catalyst and quarterback was Rob Hyndman. Congratulations on spearheading an incredible event that will help put a smile on hundreds of faces during the holidays.

Regards,
George

Small-Cap CEO Lesson: Top 10 Reasons Why Online IR Will Surpass Traditional IR In 2009

Posted by AGORACOM at 9:06 AM on Thursday, December 4th, 2008

Throughout 2008, I’ve provided a series of blog posts titled Small-Cap CEO Lessons. The purpose of the series has been to provide CEO’s with valuable data and information that would beneficially impact their business. In addition, it also served as an education in online marketing. It is one thing to say “you need to conduct online investor relations” and quite another to illustrate how Obama used an online marketing and communications strategy to win a Presidential election.

With the year winding down, new CEO readers of this blog ratcheting up and with every CEO trying to figure out their best plan of attack in 2009, it only made sense to re-visit the best lessons of the year in order to help CEO’s make their best decisions possible.

Yes, I concede that AGORACOM is biased towards online strategies that reach a new, targeted and massive group of investors – but I also have to concede that the data irrefutabley speaks for itself. Moreover, given the fact AGORACOM attraced 1.2 million investors that visited 7.6 million times and read 101 million pages of information this year, it is safe to say our Small-Cap CEO lessons are more than self-serving lip service.

TOP 10 REASONS WHY ONLINE IR WILL SURPASS TRADITIONAL IR IN 2009

1. SEC Gives OK To Websites, Blogs, RSS Feeds and Other Web 2.0 Tools For Reg FD

This story by far ranks as the #1 online investor relations story of the year.

On July 30th, according to unanimously approved new guidance by the US Securities and Exchange Commission, the SEC announced that public companies could rely on their websites and blogs to meet the public disclosure requirements under Regulation FD.

If this doesn’t fall under the “enough said” category, then the following quote from SEC Chairman Christoper Cox should do it:

“The use of electronic media is arguably superior to providing company
information the old way.
It’s a better way to provide information to most
investors since today it can be presented in interactive format that allows
each individual to click through or drill down to the level of detail that’s
appropriate to him or her.”

Amazingly, this statement was preceded by the SEC approving the use of electronic shareholder forums on February 25, 2008. You can read the SEC statement here, or watch the following video of Chairman Cox discussing the initiative. Either way, great news for companies that want to eliminate the inefficiencies of the telephone and communicate via community.

If your last or biggest hurdle to conducting a full blown online IR campaign was an unfounded fear of complying with securities regulations, you now have the green light. We knew this years ago and very happy to see the SEC jumped on board.

2. How Obama Used The Web To Attract 3.1 Million Investors, Smash All Records and Win The Election

Any personal politics aside, Barrack Obama is was the equivalent of a small-cap CEO trying to make it to the top on limited resources, including cash, people and supporters. Like you, he was surrounded by Blue-Chip competitors (i.e. Hillary Clinton) that attracted the upper echelon of people and funding.

What did he do? He went grass roots. Using the web, he took his message to the most amount of people while using the least amount of money. The people responded, gave him their support and money. The rest is history.

3. IR Consultant To World’s Biggest Companies Advises “Retail Investor Relations Is Paramount”

When Dominic Jones speaks, we listen. So should you. What’s he telling the world’s biggest pubco’s? If you don’t use the web to reach new investors, communicate with them and build relationships, you’re only reaching a fraction of investors.

4. 28-Year Old Males Are The Most Bullish Investors Today

CNBC ran an extensive survey and found that 28-year old males are today’s most bullish investors. It makes sense given the fact they have the longest investment horizon and, therefore, willing to take the greatest amount of risk. How many 25-35 year old males are in your database? AGORACOM is targeting them via the web right now. Whose audience is bigger?

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AGORACOM Small-Cap TV On Demand – Breaking Small-Cap And Micro-Cap News

Posted by AGORACOM at 12:25 PM on Tuesday, December 2nd, 2008

YouTube                    Small-Cap Podcast                     iTunes                         Twitter

AGORACOM TV IS NOW ON DEMAND!

AGORACOM TV Is Available Anytime and Anywhere. Now, You Never Have To Miss It If Life Gets Too Busy @ 9:45 AM EST.

Watch Repeats on YouTube, Subscribe To Our RSS Feed On Our Very Own SmallCapPodcast , Automatically Download OnTo Your iPod Via iTunes Or Follow The Show On Twitter.

If You Believe As We Do That We Are Entering The Buying Opportunity Of A Lifetime, Don’t Miss An Episode Of AGORACOM TV!.

“We Do Everyting” Model Is Dead – Including Investment Banking

Posted by AGORACOM at 10:43 AM on Monday, December 1st, 2008

The Girl Who Had Everything

The Girl Who Had Everything - Saatchi Gallery

Interesting quote from Josh Hamerman Via IR Cafe

The supermarket model of investment banking died a very quick death
this past fall. The future of the industry, many believe, will be fashioned
after the boutiques – firms that focus on just a few key areas, but do so
exceptionally well.

Joshua Hamerman, “A Tree Grows on Wall Street,”
Mergers & Acquisitions, December 2008

EVERYTHING KILLED YAHOO…

I personally believe the days of “we do everything” – for anything but retail shopping and Vegas buffets – has been done or dying for some time now. Case in point, we can all agree that Yahoo has suffered for running its operations like Peanut Butter, which led to a Senior Vice-President wrote the now infamous Peanut Butter Manifesto in which he summarized the company as follows:

“I’ve heard our strategy described as spreading peanut butter across the
myriad opportunities that continue to evolve in the online world. The result:
a thin layer of investment spread across everything we do and thus we
focus on nothing in particular. I hate peanut butter and so should you”

… WHY NOT EVERYBODY ELSE?

Why are the days of “we do everything” over? Quite simply – the web. The web has forced us to become specialized because people are now able to search for specific items to fill their personal or business needs. As a result, people are now trained to demand specialists, not generalists. This doesn’t mean your stuck to one line of business – but it does mean that anything you do must be done very well or, as Hamerman says above, exceptionally well.

Regards,
George

Chinese Small-Cap Company Feature: China Advanced Construction Materials

Posted by AGORACOM at 12:37 PM on Friday, November 21st, 2008

AGORACOM is a sponsor of the Roth China Vegas Conference and reporting on some of the incredible companies that are presenting at this conference.  As many of you know, we are very bullish on the long-term future of Chinese Small Cap Stocks for two reasons:

1]  The obvious reason – China is the fastest growing economy on the planet and nothing is going to slow down its ascent over the next 50 years and beyond. Investing in growth companies there just makes too much sense.

2]  Many Small Cap Chinese Stocks are listing in the US (OTCBB, AMEX and graduating higher) with great financial results.  Unlike many dubious US Small Cap Companies, Chinese Companies don’t seem to believe in losing money or failing to execute in a business plan.  As such, 7-digit revenues and profits are very common.

AGORACOM AS A STARTING POINT FOR CHINESE SMALL CAP COMPANIES

In addition to the featured company below, you can refer to our China category for other featured Chinese Small-Cap Companies, or view our extensive coverage of them on AGORACOM TV .  As always, we will disclose any IR relationship with any public company.  Given the sheer number of great Chinese Small-Cap Companies out there, you can expect us NOT to have an IR relationship with most of these companies.

TODAY’S FEATURED COMPANY

China Advanced Construction Materials (OTCBB: CADC)

80% of China ACM revenues are directly derived from major state-owned construction companies.  China ACM is a producer of advanced construction materials for large scale commercial, residential, and infrastructure developments. The company is primarily focused on producing and supplying a wide range of advanced ready-mix concrete materials for highly technical, large scale, and environmental construction projects

Financial Highlights for Q1 Ended September 30, 2008

  • Revenue decreased to $5.0 million, up from $6.0 million in the corresponding period in 2007.  However, decrease in revenue is due to a switch to higher margin products, as reflected in gross margin increases below.
  • Gross profit increased by 170% to $2.7 million, representing a 52.3% gross margin, compared with gross profit of $1.0 million, or a 17.2% gross margin, for the same period in 2007. The increase in gross profit is mainly attributable to a deliberate shift in the Company’s product and services mix.
  • Net income increased to $1.1 million, as compared to a $1.0 million for the same period in 2007.  However, this quarter also included one-time expenses related to completion of a reverse merger transaction.

CHINA ACM ANTICIPATES $9 MILLION IN NET INCOME FOR 2009

“”We look forward to beginning the projects recently awarded to us such as the East Datong to Gudian railway and the Beijing to Shi Jiazhuang high-speed railroad. As a result of these and other projects underway, our current backlog stands at over 1.5 million cubic meters of ready-mix concrete through June 30, 2009, securing our ability to achieve a net income of at least $9 million for fiscal 2009, after adjusting for certain transaction-related charges and expenses.”

Xianfu Han, Chairman and Chief Executive Officer

AGORACOM Small Cap Community Sets Monthly Visitor Records – 149,400 Investors Visited 741,500 Times In October

Posted by AGORACOM at 1:24 AM on Tuesday, November 11th, 2008

Good evening to you all.  Despite significant weakness in the markets during October, I am very pleased to announce that AGORACOM set a monthly record for unique visitors (149,385) and total visits (741,562).  All of our traffic stats are tracked and reported by Google Analytics.

We attribute our October success to a couple of important factors.  First, in keeping with our advice to pubco clients that marketing during turbulent times is actually quite effective, AGORACOM launched 30-second TV ads on BNN, Bloomberg and CNBC in mid-September.  Using Google Trends, we saw an immediate impact with US searches for “Agoracom” sky-rocketing by mid-October.  FYI, the anecdotal feedback has been tremendous from current and prospective clients who have seen the ads.

Secondly, comScore reported that traffic to financial websites has actually jumped as a result of market turmoil, serving as further proof that small-cap public companies need to maintain marketing during this period.

Thanks to our great members and our great clients for helping make AGORACOM a 2nd generation financial community in which smart investors and smart public companies can communicate in near real-time, without problems relating to profanity, spam, flaming, stock bashing and stock hyping.

Regards,
George

White House Web 2.0; Forums and Real-Time Questions. Hmmm…

Posted by AGORACOM at 11:04 AM on Wednesday, November 5th, 2008

Good morning to you all. The enclosed video is just 2:52 but provides a strong outline of Obama’s technology policies. One of the policies that we found particularly exciting is the creation of online forums providing citizens with an ability to post questions and receive answers in real-time.

Where have we heard that before? 🙂 Barack, if you’re looking for a working and proven platform, give us a call.

We’re excited about the fact that President-Elect Obama gets it. He understands how to use technology as a powerful communications tool, rather than fearing it. He understands that people are going to have both positive and negative conversations – and chooses to be a part of it.

White House 2.0. Has a nice ring to it.

UPDATE (NOV 16) – Obama today announced that he will be using YouTube to post weekly addresses and other updates to the nation.

Regards,
George

AGORACOM Noront Community Serves Notice That Main Street Now Has Muscle. Staves Off Hedge Fund In Board Battle

Posted by AGORACOM at 9:50 PM on Tuesday, October 28th, 2008

Nemis credited the company’s retail shareholders, many of whom use the small-cap
investor relations website Agoracom, for strengthening management’s position.

“Without the Agoracom support, we never would have come to a balance with Rosseau
and never been able to negotiate the kind of agreement that we did negotiate and that
was my main concern.”

Richard Nemis, Chairman Emeritus, Noront Resources
Annual General Meeting
October 28, 2008

On October 9th, the most recent and biggest battle for a Canadian junior resource company – Noront Resources – commenced.  As the company’s investor relations firm, we went to work protecting the interests of management and the board – but we weren’t alone.  The AGORACOM Noront Shareholder Community was bigger, more motivated and ultimately more effective than the AGORACOM Aurelian warriors – and that was one hell of a crew.  Here is the tale of the tape over just 19 days.  The figures are quite simply massive and unprecedented.

PAGE VIEWS:             2,232,789
UNIQUE VISITORS:     41,709
PAGES PER VISIT:       58.90
AVG TIME PER VISIT:  22:09
TOP 10 COUNTRIES:   Canada, USA, Netherlands, Germany, Belgium, Austria, United Kingdom, Peru, Switzerland

On October 27th, after a 19-day e-mail, web, telephone, letter writing and media campaign that the dissident shareholder group never could have foreseen, the two sides agreed to a jointly determined single slate of directors for election at Noront’s annual and special meeting.

Much like the Democratic and Republican political conventions, once the nominees have been finalized, both sides agree to lay down their arms and unite behind the new leadership. True, it will take many investors some time to completely trust and support the new board but that is to be expected following any such battle.

For our part, AGORACOM unequivocally supports the new board and will continue to do its part to advance the best interests of the company and its shareholders.

On a broader scale, however, something has permanently changed the stock market landscape. It’s big and notice of the change was served the following day.

On October 28th, the AGORACOM Noront Community finished the lesson first started by the AGORACOM Aurelian Community, which forced Kinross Gold to extend it’s “friendly offer” 3 times before finally taking control of Aurelian Resources.  Specifically, Bay Street no longer has unfettered control. The boys in the towers can no longer count on making deals to the detriment of retail investors over scotch.  Main Street now has Web 2.0 muscle and will use it to amalgamate and protect its interests.

CONCLUSION

Words can not express how proud I am of every AGORACOM Noront member/shareholder.  You saved the day.  You are pioneers that shook the small-cap world and returned it to its rightful owner – the retail investor.  Above all, you are a courageous, intelligent, cooperative, selfless and noble group.  Be proud and take a moment to fully savor your accomplishment.

Tomorrow, let’s get back to work.  Noront Resources will not be the last company to go through this process.  This is especially true given current market conditions.  Spread the word by sending this message to every investor you know, with the goal of having a fully functioning HUB (client or non-client), for every great small-cap company. Investor communities are never going to be the same.

Finally, I’ll save the last word for Chairman Emeritus, Richard Nemis.  On behalf of everyone at AGORACOM and the entire AGORACOM Noront Community, thank-you. For everything.  Anytime, anywhere, just pick up the phone. You have an army at your service.

With great respect,
George, Paul and the AGORACOM Team