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ImagineAR $IP.ca $IPNFF Announces Mike Anderson, Former MD of The Sun, as Advisor to CEO For Spearheading UK & Europe Sales $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 7:16 AM on Thursday, July 30th, 2020
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  • Announced that Mike Anderson has joined the Company as an Advisor to the CEO for the purposes of launching ImagineAR platform sales in the UK and Europe
  • Mr. Anderson is the former managing director of the The Sun and News of the World publications, and founder of the mobile app UK development company -The Chelsea Apps factory
  • ImagineAR believes Mr. Anderson will significantly accelerate the Company’s presence and sales throughout the UK and Europe

VANCOUVER, BC, July 30, 2020 –ImagineAR (CSE: IP) (OTCQB: IPNFF) an Augmented Reality Company that enables sports teams, brands and businesses to instantly create their own mobile phone AR campaigns, is pleased to announce that Mike Anderson has joined the Company as an Advisor to the CEO for the purposes of launching ImagineAR platform sales in the UK and Europe.  Mr. Anderson is the former managing director of the The Sun and News of the World publications, and founder of the mobile app UK development company -The Chelsea Apps factory.  ImagineAR believes Mr. Anderson will significantly accelerate the Company’s presence and sales throughout the UK and Europe.

Mike Anderson said; “ImagineAR is the most advanced AR platform in the market today and I am excited to launch the company’s sales and marketing initiatives in the UK and Europe.  Its simple application means that organizations can almost instantly start engaging their customers and fans at a time when recovery and renewed market positions are essential. As consumers are slowly returning to stores and sport is coming back, information, offers and simple engagement will need to be more dynamic and shareable. ImagineAR lets marketing ideas to get creative and conversations around brands to escalate, enabling experimentation at value and speed unlike other current AR solutions.”

MIKE ANDERSON PROFESSIONAL BACKGROUND

Mike Anderson is a highly regarded leader in the world of digital with his roots firmly based in UK media. Part entrepreneur, part corporate animal, he quickly rose through the ranks ending up as MD of News UK. He worked for Rupert Murdoch and Les Hinton during his rise to the top and made the Board room of both News UK and Associated Newspapers (publishers of the Daily Mail). Whilst at Associated Newspapers, Mike was a driving force on the launch team of Metro. As MD he was instrumental in the paper being cited as a new business case with commercial results not seen previously in the newspaper industry. Mike built a stellar team growing revenue from £100k a week to £1m per week in just 12 months.  Additionally, Mike was the founder of the Chelsea APPS Factory which included UK clients KPMG, Ladbrokes, Standard Life, TfL, Vanquis and Waitrose.

“Mr. Anderson brings a tremendous track record of success in UK Media and Mobile App Sales,” said Alen Paul Silverrstieen, CEO and President of Imagine AR. “With today’s paradigm shift in digital marketing and activation throughout the world, Mobile Augmented Reality is a perfect engagement strategy to drive revenue.”

This press release is available on the Company’s AGORACOM Discussion Forum, a moderated social media platform that enables civilized discussion and Q&A between Management and Shareholders.

About ImagineAR

ImagineAR Inc. (CSE: IP) (OTC: IPNFF) is an augmented reality (AR) platform, ImagineAR.com, that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, products, landmarks and more to instantly engage videos, information, advertisements, coupons, 3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies.

All trademarks of the property of respective owners.

ON BEHALF OF THE BOARD

Alen Paul Silverrstieen
President & CEO

(818) 850-2490
https://twitter.com/IPtechAR
https://www.facebook.com/imaginationparktechnologies
https://www.instagram.com/iptechar
https://www.linkedin.com/company/imagination-park-technologies-inc

We encourage you to do your own due diligence and ask your broker if Imagine AR Inc. (cse: IP) is suitable for your particular investment portfolio*.

The Canadian Securities Exchange has neither approved nor disapproved the contents of this press release. This press release may include ‘forward-looking information’ within the meaning of Canadian securities legislation, concerning the business of the Company. The forward looking information is based on certain key expectations and assumptions made by Imagination Park’s management. Although Imagine AR  believes that the expectations and assumptions on which such forward- looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because Imagine AR can give no assurance that it will prove to be correct. These forward-looking statements are made as of the date of this press release, and Imagine AR disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

SOURCE ImagineAR

“I believe #AR could be bigger than the web,” said Scott Belsky, chief product officer of #Adobe Creative Cloud $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 12:58 PM on Monday, July 27th, 2020

SPONSOR: Imagine AR Inc. (IP:CSE) (IPNFF:OTCQB) is an Augmented Reality platform that allows businesses to easily launch AR campaigns. Clients Include: NBA Sacramento Kings, Mall of America, AT&T Shape and The Basketball Hall of Fame. The company recently announced partnership with Engaged Nation, an award winning leader in digital engagement marketing for casinos in addition to a collaboration with Music Superstar Flo Rida Learn More.

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“I believe AR could be bigger than the web,” said Scott Belsky, chief product officer of Adobe Creative Cloud. “But we have to unlock artists’ full potential in this new medium. And we need rules and standards for where, when, and how AR appears. It can be a lifesaver, but it can also be dangerously distracting. We’ll find the boundaries through responsible exploration.”

by CMO.com Team

This bridges the physical and digital worlds, opening up a new realm for creators and marketers to explore and experiment. Add to that the ongoing proliferation of voice interfaces, and it is clear to see that consumers are demanding more experiences that provide information in clever ways and stir emotions. Voice and immersive media can seamlessly permeate the environment around us and fulfill that demand with fresh, personal, and meaningful experiences.

“We think AR, combined with AI, can be a killer combination of experiences unlike anything we’ve seen before,” said Abhay Parasnis, EVP and CTO at Adobe.

AR promises retail environments where people can interact digitally with physical objects. For example, companies are already experimenting with using AR to give consumers X-ray vision to see internal construction or details of products, such as size and colors available in stock. AR also promises to impact the future of work, with more remote meetings in which on-site staff can collaborate creatively with virtual colleagues, as if they were working in the same room.

However, to realize the full promise of AR, the tools that let artists express their creative vision must evolve as well. Spatial design requires moving beyond current physical and digital tools to a multisensory approach that uses natural inputs, like voice, sight, touch, and gestures. As the means become more intuitive, the mechanics will fade into the background. Then, artists, designers — everyone — can explore the new dimension and craft experiences that know no limits.

Enabling AR With AI
For designers, the mental shift from 2D to 3D — and spatial design — requires new tools and skills to work and thrive in a different dimension. AI is enabling the shift to more realistic and engaging experiences and more powerful personalization.

Creating AR experiences that look and feel convincing calls for rendering, lighting, materials, and objects that behave according to real-world rules. Using AI and machine learning, 3D design tools can handle time-consuming tasks and create photorealistic results that previously required costly photo shoots or hours of creative work.

“AI is enabling creators to develop immersive experiences much faster and with greater fidelity than ever before, and promises to empower individuals to interact with those experiences in real time,” said Tatiana Mejia, product marketing and strategy at Adobe.

Indeed, AI provides invaluable capabilities beyond accelerating content creation. For example, personalizing experiences and providing contextually relevant information in real time requires prodigious processing power. Learning from users’ reactions and predicting what they’ll want next demands instantaneous decision-making. This is where AI shines. AI can help designers use data on customer preferences to show products in 3D instantly, with favorite logos, colors, and sizes.

On the flip side, AI and machine learning can help experience businesses learn from every customer interaction so they continually become better at delivering the right offer. And using computer vision and neural networks, AR can lower barriers to online purchases, letting customers virtually try on clothes and experiment with make-up colors.

AI-powered tools for spatial design will make it easier to bring stories to life around us. Creatives working on the forefront of AR are already offering a hint of the limitless possibilities.

Bridging The Physical And Digital Worlds
“We’re used to art that lives in the physical world,” said Stefano Corazza, head of augmented reality at Adobe. “And we’re familiar with interactive experiences that live on a screen. AR is bridging these two worlds. It’s providing new flexibility and fluidity to the physical world.”

With AI-powered AR, object recognition and tracking, gestural input, eye tracking, and voice commands can combine to let users engage with 2D and 3D objects in virtual space with hands, eyes, and words. Visual artists gain a new medium for expression, brands and consumers gain a new way to interact, and colleagues gain a new way to communicate.

While many of the applications of AR have yet to be discovered, below we look at four ways artists, designers, and brands are using AR to make experiences more expressive, informative, interactive, and collaborative.

Example 1: Animation Anywhere
AR can transform everyday experiences into the extraordinary. And for some, AR provides a new way to express feelings that can’t be captured in any other way.

Artists Zach Lieberman and Molmol Kuo incorporated multisensory design capabilities in the iOS AR app Weird Type, which lets users write and animate anything, anywhere, in 3D space. That led to people using the app to tell a story about location, build sculptures, and describe sensations difficult to put into words, like the feeling of the wind.

With AR, companies can connect to customers through all of their senses. Combining 2D and 3D in AR can also help sell a vision, such as a new product design, to stakeholders and clients. Designers and developers can work together to build engaging experiences that marketers distribute via a brand’s app. And in addition to retail, AR offers endless opportunities in other realms, including medical training, tourism, advertising, and entertainment.

Example 2: Augmented Retail Experiences
A demonstration at the 2019 Adobe EMEA Summit, as reported by CNBC, showed how customers in a Foot Locker store could rotate and “explode” an AR shoe to learn about its construction, see a model in various colors, virtually discard rejected options, and check the stock for shoes in the appropriate size. All the information a customer could want appears as if by magic with the power of AI — and without ever asking a clerk for help.

Example 3: Immersive Art
A recent San Francisco Museum of Modern Art exhibit featured interactive artwork inspired by René Magritte. As reported by NVIDIA, visitors could insert themselves in paintings via an AR experience, mixing their images with the art. The relationship between creator and audience transforms, as AR allows consumers to “add” to a design. Interacting with Magritte’s work created a strong connection between visitors and the art, deepening their appreciation of it.

Example 4: Close Collaboration From Afar
Spatial computing lets colleagues collaborate from anywhere in AR, making them more productive and creative — and helping everyone feel more connected. Users can share their reality with transported 3D copies of colleagues, point at objects of interest, and write on virtual post-it notes they can even stick on the wall.

“AR challenges us to design for human perception, not pixels, when we integrate sight, speech, movement, haptics, and context,” said Silka Miesnieks, head of emerging design at Adobe.

Overcoming The Boundaries
In the era of AR and AI, artists and designers, marketers and developers — and eventually everyone — will make the shift to the multidimensional, multisensory, immersive world. We must rethink design principles, the creator’s role, and reimagine experiences to center on what humans, not devices, can do and with deep understanding of what moves them.

As immersive technologies transform creativity, creative tools should set designers free to work and play in new worlds and to think in disruptive new ways, no longer constrained by the boundaries of the past. AI can help speed creation and personalize the experiences. But for mass adoption, creative tools must become more intuitive and contextually appropriate.

With further advances in machine learning, the tools professionals already know will become more intuitive, assisting humans to explore spatial design with more integrated, seamless workflows. Voice recognition using natural language commands can simplify user interfaces and streamline processes.

Spatial computing promises solutions to previously unsolved problems, such as better city planning to address climate change, medical breakthroughs, and education that caters to a greater diversity of abilities using our sense of spatial memory through AR. It will challenge designers to create more immersive experiences while being transparent about how experiences are created, enhanced, and delivered. 

“I believe AR could be bigger than the web,” said Scott Belsky, chief product officer of Adobe Creative Cloud. “But we have to unlock artists’ full potential in this new medium. And we need rules and standards for where, when, and how AR appears. It can be a lifesaver, but it can also be dangerously distracting. We’ll find the boundaries through responsible exploration.”

Source: https://cmo.adobe.com/articles/2019/8/how-aipowered-augmented-reality-transforms-digital-experiences.html#gs.baxqr7

ImagineAR $IP.ca $IPNFF Announces That Major North American Sports & Entertainment Company Is Moving Forward With Augmented Reality Solution; Contract Is Imminent $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 6:57 AM on Monday, July 27th, 2020
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  • Advises investors it has been put on notice by a major North American sports & entertainment company (“NASEC”) that a contract is imminent
  • Given the size of the NASEC and potential time necessary between our recent notification and actual completion of an agreement, ImagineAR felt this is sufficiently material news that warrants immediate disclose to our shareholders, even before the formal contract is awarded

VANCOUVER, BC and ERIE, Pa., July 27, 2020 – ImagineAR Inc. (CSE: IP) (OTC: IPNFF) (“ImagineAR” or “Company”) an Augmented Reality Company that enables sports teams, businesses, retailers and organizations to instantly create their own AR mobile campaigns, wishes to advise investors it has been put on notice by a major North American sports & entertainment company (“NASEC”) that a contract is imminent.

As with all large commercial contracts, the Company wants to clearly state there is a risk this deal may not close and cannot yet provide any assurances that it will close.  However, ImagineAR is of the opinion that all major hurdles have been dealt with and the path is now clear to contract. Given the size of the NASEC and potential time necessary between our recent notification and actual completion of an agreement, ImagineAR felt this is sufficiently material news that warrants immediate disclose to our shareholders, even before the formal contract is awarded.

Alen Paul Silverrstieen stated “We are taking the extraordinary step of advising our shareholders of an imminent material agreement with NASEC because we now expect it to be formalized in short order. I want to emphasize that no formal agreement has been executed and that we cannot provide any potential dates for or assurances of completion.”  

DISCUSSIONS WITH MAJOR BRANDS AND RETAILERS FOR AUGMENTED REALITY SOLUTIONS TO ENGAGE AND ACTIVATE CONSUMERS

ImagineAR is taking this opportunity to advise shareholders that we are in various stages of discussions with several major brands and retailers, which recognize the important role our Company’s augmented reality solution can play in delivering both consumer engagement and activation during this unprecedented time. Though none of these discussions have risen to the imminent status of NASEC, the Company can confirm that some are at advanced discussion stages.

IMAGINEAR JOINS GLOBAL SPORTS AND INNOVATION CENTER

ImagineAR has just joined the GSIC (Global Sports Innovation Center) powered by Microsoft with headquarters in Europe.  Earlier this month, ImagineAR was one of the 16 top-ranked start-ups of the 2020 WFS StartCup by GSIC World Football Summit and Global Sports Innovation Center and presented its fan engagement augmented reality platform to the judging panel.  Finalists are expected to be announced on July 27, 2020. 

The GSIC facilitates synergies and provides its partners with value-added services that enable sports entities and companies to grow and develop with the help of experienced professionals in different environments such as finance, innovation and product development.

This News Release is available on the company’s CEO Verified Discussion Forum, a moderated social media platform that enables civilized discussion and Q&A between Management and Shareholders.

About GSIC

Global Sports Innovation Center powered by Microsoft  (GSIC) is a business cluster powered by Microsoft Sport Team that gathers all kind of sports entities (clubs, federation, associations), institutions, tech-companies (from start-ups to enterprises), research organizations, investors and key figures of sport industry to improve its value chain. To do so we focus our activities and services on 6 main points: entrepreneurship, networking, applied research, showcase, Microsoft Partners Solutions and digital transformation advisory services. More than 340 companies from 38 different countries have already received support from the GSIC through different activities, as well as from their ambassadors and network of professionals of the sports industry.

More information at: http://sport-gsic.com/

About ImagineAR

ImagineAR Inc. (IP:CSE) (IPNFF:OTCQB) is an augmented reality (AR) platform, ImagineAR.com, that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, (products, landmarks and more to instantly engage videos, information, advertisements, coupons,3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies. The AR Platform is available as an SDK Plug-in for existing mobile apps.

All trademarks of the property of respective owners.

ON BEHALF OF THE BOARD

Alen Paul Silverrstieen
President & CEO

(818) 850-2490
https://twitter.com/IPtechAR
https://www.facebook.com/imaginationparktechnologies
https://www.instagram.com/iptechar
https://www.linkedin.com/company/imagination-park-technologies-inc

Forward-Looking Statements/Information: 

This news release contains certain statements which constitute forward-looking statements or information. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond ImagineAR’s control, including the impact of general economic conditions, industry conditions, and competition from other industry participants, stock market volatility and the ability to access sufficient capital from internal and external sources. Although ImagineAR believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, ImagineAR does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of ImagineAR should be considered highly speculative. There can be no assurance that ImagineAR will be able to achieve all or any of its proposed objectives. 

Neither the CSE Exchange nor its Regulation Services Provider (as that term is defined in the policies of the CSE Exchange) accepts responsibility for the adequacy or accuracy of this release.

Essential Steps For Any Business To Prepare For Augmented Reality #AR SPONSOR: Imagine AR $IP.ca $IPNFF $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 9:15 PM on Sunday, July 26th, 2020

SPONSOR: Imagine AR Inc. (IP:CSE) (IPNFF:OTCQB) is an Augmented Reality platform that allows businesses to easily launch AR campaigns. Clients Include: NBA Sacramento Kings, Mall of America, AT&T Shape and The Basketball Hall of Fame. The company recently announced partnership with Engaged Nation, an award winning leader in digital engagement marketing for casinos in addition to a collaboration with Music Superstar Flo Rida Learn More.

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Essential Steps For Any Business To Prepare For Augmented Reality

By: Michael Campbell Forbes Councils Member

EVP and General Manager of Augmented Reality at PTC, driving the commercial, product and technology strategy of the Vuforia business.

  • Augmented reality (AR) is a technology that transforms how information is captured, managed and communicated, both within a business and with its prospects and customers
  • It can significantly improve the way a business conducts collaborative engineering design reviews, sales and marketing, field service, skills transfer and manufacturing

However, AR’s transformative nature may make it hard to make decisions about. There is no real body of experience to refer to.

How can a business make itself ready to successfully apply AR? What will make implementation easier and more effective and ensure that the initial efforts provide a solid foundation for future transformation?

Knowing Where You Are And Where You Want To Go

There are two things you need to do at the very beginning: Identify a business goal, and assess what you are currently doing to achieve that goal.

A business goal can be retaining expertise by transferring skills from older or retiring workers to newer or unskilled workers. It can be providing product demos to prospects for products in a portfolio. It can be ensuring that engineers collaborate successfully on meeting permitting and safety requirements for new assembly lines across global locations.

Most importantly, what are the processes and procedures? Where are the bottlenecks or particular difficulties?

When considering where best to apply AR, further assessment is necessary — technology readiness. An impressive AR demo can be created for almost any business situation, but it’s important to choose a use case that can scale. AR can be used to improve routine, repetitive activities, but it won’t show its true value there, and investment in it will show less return.

AR really shines at helping with complex, varied and changing circumstances. The wider the range of product types, manufacturing procedures or workforce capabilities, the more clearly AR will show its value and the wider the organizational uptake will be.

Delivering AR To The User

AR content can be delivered to the end user in a variety of ways, and careful consideration of that user’s needs and the constraints of their work environment is necessary for a successful demonstration.

For example, a sales rep may need to present a broad portfolio of thousands of product configurations to prospects and customers. Currently, that may involve shipping samples to trade shows, providing spec sheets, and linking to diagrams and videos on webpages.

With AR, a customer can see all the details of a specific product, get a good idea of how it works and understand how it differs from the competition. Implementing AR on a phone or tablet can allow that sales rep to easily build a relationship with that customer, demonstrate a product of interest, communicate its details and use, and answer any technical questions while maintaining the touch essential to the sales process.

However, if the goal is to improve worker productivity on the production line, where various tools need to be picked up and used, AR content can be best delivered through a hands-free wearable, whether binocular eyewear such as Microsoft HoloLens or Magic Leap or monocular eyewear such as Google Glass Enterprise or the RealWear HMT-1. That information is overlaid on what the worker is seeing, whether it is instructions, fill levels or safety precautions, without interfering with the worker’s tasks.

It’s worth spending some time to really consider the various possible ways your AR could be used now and in the future so the chosen technology presents the information in an optimal way for the user.

Ensuring Access To The Necessary Content

An audit of the information necessary to build an AR experience that communicates effectively to the user can turn up gaps. This is fairly common because the range of information AR can communicate is much wider than is possible with existing channels. Ensuring the availability of this information as early in the process as possible can make for effective implementation.

If you want to provide procedural guidance to line workers, you must have — or be able to create or capture — digitized work instructions. If you want to provide 3D instructions on how to maintain and service a newly acquired machine, you must have the 3D CAD data. If you want workers to see diagnostic information about a machine’s performance such as vibration, temperatures and fill levels, that machine must have the necessary sensors and connectivity.

Identifying this information will require acquiring, storing, managing, distributing and analyzing new types of data and repurposing data you already have.

While not ideal, the lack of some information is not fatal. For example, if there is no 3D CAD data for your machine, using a head-mounted device to record an expert performing all the required maintenance procedures can fill the gap. However, identifying those gaps and planning methods for filling those gaps is essential.

Presenting That Content In A Useable Way

Technologies such as web and mobile apps, which were new not so long ago, are now established, and the methods for creating them and making them usable are defined. AR is much earlier in the process of becoming routine, so the specifics of AR usability still require attention.

Even an AR project that addresses a business goal, understands user needs and is supplied with the right content can fail if the user experience is inadequate. There are many ways to go wrong, from excessive or poorly organized information to inadequate visual contrast.

The need for usability is great, and tools to assist in AR content authoring are developing quickly. They’re already providing significant assistance to content developers, but understanding the capabilities and needs of the worker and rigorously establishing what information is most important in what context is key in this step.

You Are Ready For AR

Almost every business can improve efficiency, reduce costs, more quickly skill workers or ensure compliance through the information AR communicates. Choosing the right place to try AR first takes some thought and planning, which will enable an effective AR implementation that will provide a foundation for future growth.

Source: https://www.forbes.com/sites/forbestechcouncil/2020/07/23/essential-steps-for-any-business-to-prepare-for-augmented-reality/#67597b4c4550

VIDEO – Loop Insights $MTRX.ca Artificial Intelligence #AI + ImagineAR $IP.ca $IPNFF Augmented Reality Will Change Shopping Forever $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 9:00 PM on Wednesday, July 22nd, 2020
Loop Insights – Medium

“Change Shopping Forever” … that’s a pretty bold statement to make from two small cap companies in the early stages of commercialization.  But when you watch this interview, it becomes pretty apparent why Loop Insights (MTRX:TSXV) and ImagineAR (IP:CSE / IPNFF:OTCQB) realized within a couple of hours of speaking they were creating the “Minority Report” of shopping.  

How?  

Well, this is the part where we write a carefully crafted synopsis of the interview to provide viewers with enough context to dive into the video.  But this is the first time in our existence where a synopsis just isn’t possible because it’s tough enough trying to describe the benefits of one paradigm shifting technology, let alone two of them that have joined forces.  If we tried, we’d give away the entire interview and still not do it justice.  

Trust us that this is a video you have to watch – and then share.  In fact, you’ll probably end up watching it a couple of times.  

These two companies are onto something we’ve never seen before.  At Agoracom, we believe the convergence of AI and AR is going to change the world this decade in many applications – and we just found the first two companies who may very well be doing by closing the loop between E-commerce and Bricks & Mortar.  

Get your popcorn ready.  

Watch this interview or listen by Podcast on AppleGoogleSpotify or your favourite podcaster.

Loop Insights $MTRX.ca and ImagineAR $IP.ca $IPNFF Sign MOU To Integrate Artificial Intelligence and Augmented Reality #AR, Creating Real-Time Actionable Data For Brands To Hyper Target Consumers and Sports Fans

Posted by AGORACOM-JC at 7:16 AM on Monday, July 20th, 2020
Loop Insights – Medium
  • Announced the signing of an MOU with ImagineAR (CSE: IP); (OTCQB: IPNFF) an Augmented Reality (“AR”) mobile platform
  • Integration of each company’s respective technologies into a singular platform will deliver personalized promotions and targeted engagement, leading to higher conversions and transaction revenue in the professional sports, entertainment, and retail industries
  • Both companies are well supported and positioned with Loop recently becoming a member of the Amazon Partner Network and ImagineAR being a Microsoft co-sell Azure partner

VANCOUVER, BC, July 20, 2020 – Loop Insights Inc. (TSXV: MTRX) (the “Company” or “Loop”), a provider of contactless solutions and Artificial Intelligence (“AI”) to drive marketing and real-time consumer insights, is pleased to announce the signing of an MOU with ImagineAR (CSE: IP); (OTCQB: IPNFF) an Augmented Reality (“AR”) mobile platform.

The integration of each company’s respective technologies into a singular platform will deliver personalized promotions and targeted engagement, leading to higher conversions and transaction revenue in the professional sports, entertainment, and retail industries. 

Both companies are well supported and positioned with Loop recently becoming a member of the Amazon Partner Network and ImagineAR being a Microsoft co-sell Azure partner. ImagineAR clients include NBA Sacramento Kings, AT&T, Mall of America, and the Basketball Hall of Fame.

LOOP INSIGHTS ENTERING COMMERCIALIZATION WITH TIER-1 CUSTOMERS AND NORTH AMERICAN TELECOM GIANTS

On July 13, 2020, Loop announced the acceleration of conversations and projects with two of Canada’s largest telecommunications companies, as well as, two of the largest network providers in the United States. Moreover, the Company is in advanced discussions with major organizations in the NFL, NHL, NCAA, and a globally renown Casino company. 

Loop Insights CEO Rob Anson stated: “Loop Insights utilization of Artificial Intelligence and IoT technology was already turning heads in retail with our ability to deliver dynamic, personalized promotions in real-time. With ImagineAR’s immersive AR applications, we can create a whole new world of engagement that does not exist today. Together, our innovative solution unlocks engagement strategies that consumers simply have not previously experienced. This is the convergence of AI, IoT, and AR that technology companies have been promising the retail industry for years.”

THE COMBINED OFFERING AND MARKET OPPORTUNITY

ImagineAR allows its clients real-time engagement with their consumer using mobile augmented reality. Loop Insights enhances the AR solution with artificial intelligence to make the customer experience hyper-personalized promotions for the purpose of generating a higher average spend. Loop and ImagineAR will jointly introduce their platform to each other’s global client networks to increase reach and accelerate scalability. Revenues will be driven through onboarding and annual licensing fees, both companies will also benefit from monthly Software as a Service (SaaS) and managed service fees. 

ImagineAR CEO Paul Silverrstieen added: “Both of our companies are already focused on the sports, entertainment and retail industries. ImagineAR’s platform solution captures fan and consumer attention with its immersive experiential AR activations. Now with Loop’s integration, we can offer highly personalized, dynamic targeted promotions to increase loyalty and consumer spend, as well as marketing attribution to create detailed fan loyalty profiles, for our shared global clients.”

Together, the companies plan on seizing huge market opportunities in AR and AI. According to Allied Market Research, in 2017, the global augmented and virtual reality market size was $11.35 billion and is now projected to reach $571.42 billion by 2025—growing at a CAGR of 63.3%. The global artificial intelligence market size was estimated at $39.9 billion in 2019 and is expected to reach 62.3 billion by the end of this year (2020) alone. The companies are set on capturing meaningful market share by merging their respective groundbreaking technologies, which are already achieving 3rd party validation.

About ImagineAR Inc.
ImagineAR is an augmented reality (AR) platform that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, products, landmarks, and more to instantly engage videos, information, advertisements, coupons, 3-D holograms, and any interactive content all hosted in the cloud and managed using a menu-driven portal.

About Loop Insights: Loop is a Vancouver-based technology company that provides transformative artificial intelligence services and IoT solutions to the brick and mortar retail industry to support its longevity in the face of a growing online consumer culture. At the core of its solution is the Fobi IoT technology, which has the unique ability to connect company-wide data with in-store transactional data in real time. This disruptive capability creates revenue-generating insights, which can be actioned through Loop’s automated personalized marketing platform to increase foot traffic, wallet share, loyalty and spend.

Forward-Looking Statements/Information: 

This news release contains certain statements which constitute forward-looking statements or information. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond Loop’s control, including the impact of general economic conditions, industry conditions, and competition from other industry participants, stock market volatility and the ability to access sufficient capital from internal and external sources. Although Loop believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, Loop does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of Loop should be considered highly speculative. There can be no assurance that Loop will be able to achieve all or any of its proposed objectives. 

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Augmented reality #AR heads-up displays for cars are finally a real thing – SPONSOR: Imagine AR $IP.ca $IPNFF $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 9:51 AM on Tuesday, July 14th, 2020

SPONSOR: Imagine AR Inc. (IP:CSE) (IPNFF:OTCQB) is an Augmented Reality platform that allows businesses to easily launch AR campaigns. Clients Include: NBA Sacramento Kings, Mall of America, AT&T Shape and The Basketball Hall of Fame. The company recently announced partnership with Engaged Nation, an award winning leader in digital engagement marketing for casinos in addition to a collaboration with Music Superstar Flo Rida Learn More.

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Augmented reality heads-up displays for cars are finally a real thing

By: Jonathan M. Gitlin

When Audi briefed Ars on its newest electric car, the part that most piqued our interest was the news that the Q4 e-tron Sportback will feature an augmented reality heads-up display. As we explained in that article, Audi didn’t feel like elaborating much on the new technology. Perhaps it wishes it had, as it’s going to be beaten to the punch by its deadly rival Mercedes-Benz. When the 2021 S-Class debuts in September, the brand’s flagship sedan will offer an AR HUD, among other tech upgrades.

The automaker has even been forthcoming with some technical info on this latest driver assist. It uses a digital mirror device from Texas Instruments—perhaps no surprise given that TI has been developing automotive AR tech for a while now. The DMD has a resolution of 1.3 megapixels (or megamirrors, to be strictly accurate) and projects onto a 10˚ horizontal, 5˚ vertical aperture HUD, with the image appearing 33 feet (10m) away. (Mercedes-Benz says it’s the equivalent of a 77-inch monitor.)

Unfortunately, Mercedes-Benz hasn’t shared any still images of the AR HUD in action, and there were only a few seconds of video in the b-roll that the company provided. But the automaker did helpfully tweet out a longer video this morning, which we’ve embedded below, as it really is the best way to see how the system works. (If the embedded tweet isn’t showing up for you, you can view it here.)

Ready for the next level of displays? The augmented reality head-up display (AR-HUD) of the new #SClass provides loads of #augmentedreality content for #drivingassistance systems and navigation information. #MercedesBenz #MBUX pic.twitter.com/LwGqGJvRjB

— Daimler AG (@Daimler) July 10, 2020

As you can see, it fuses various sensor inputs from the vehicle like the forward-looking radar as well as optical sensors to alert or inform the driver. That information could be the distance to a car you’re following, or markers delineating the edge of the road in low-light situations, or navigation help via directional arrows that work a bit like the optimal racing line overlay in games like Forza.

I’ll admit it: I’m excited that this tech is finally making its way into production and I’m eager to try it out, although some in the automotive UX world are not entirely convinced that a limited field-of-view HUD is the right way to implement this idea versus a full AR windshield.

That tech was considered unworkable a few years ago, and early practical demos of AR driver assists used goggles instead. But by CES in 2019 there were already static demos from companies like Saint-Gobain Sekurit and the aforementioned TI. A successful implementation will require restraint on the part of the UX designers, with AR elements being used sparingly to avoid information overload that could actually be even more distracting to drivers. But given that the problem of distracted driving is partly a problem of where a driver is looking, AR has the potential to save lives.

Source: https://arstechnica-com.cdn.ampproject.org/c/s/arstechnica.com/cars/2020/07/augmented-reality-heads-up-displays-for-cars-are-finally-a-real-thing/?amp=1

ImagineAR $IP.ca Receives Over $1,500,000 From Exercise of Warrants To Fund Augmented Reality Growth & Operations For Next 12 Months $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 7:16 AM on Wednesday, July 8th, 2020
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  • Announced the receipt of more than $1,500,000 from the exercise of warrants
  • Proceeds from this latest round of warrant exercises provides ImagineAR with the financial resources necessary to fund growth and operations for a minimum of 12 months, assuming the Company wasn’t able to generate any further revenue from business operations.

VANCOUVER, BC and ERIE Pa., July 8, 2020 – Imagine AR Inc. (CSE: IP) (OTC: IPNFF)  (“ImagineAR” or “Company”) an Augmented Reality Company that enables sports teams, businesses, retailers and organizations to instantly create their own AR mobile campaigns, is pleased to announce the receipt of more than $1,500,000 from the exercise of warrants.

WARRANT PROCEEDS PROVIDE GROWTH CAPITAL FOR 12 MONTHS AND BEYOND

The proceeds from this latest round of warrant exercises provides ImagineAR with the financial resources necessary to fund growth and operations for a minimum of 12 months, assuming the Company wasn’t able to generate any further revenue from business operations. 

However, as the Company expects to anticipate meaningful revenue from its current and anticipated sales pipeline over the next 12 months, as well as, receive additional proceeds from further anticipated warrant exercises, the Company is confident it now has the war chest necessary to pursue all anticipated business opportunities as the demand for its Augmented Reality solutions continues to grow on a weekly basis. 

FINANCING PROCEEDS IN 2020 TOTAL APPROXIMATELY $3,000,000

“Today’s announcement significantly bolsters our financial strength and resources necessary to execute our business plan without any further fundraising required at this time.” said Alen Paul Silverrstieen President & CEO of Imagine AR Inc. “Taking into account the $1.5 million raised by way of oversubscribed convertible debenture on February 26, the continued support and confidence of our valued shareholders is deeply appreciated as we aggressively pursue our growth strategy to become the leading augmented reality platform in 2020 and beyond. “

About ImagineAR

ImagineAR Inc. (CSE: IP) (OTC: IPNFF) is an augmented reality (AR) platform, ImagineAR.com, that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, products, landmarks and more to instantly engage videos, information, advertisements, coupons, 3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies. The AR Platform is available as an SDK Plug-in for existing mobile apps.

This News Release is available on the company’s CEO Verified Discussion Forum, a moderated social media platform that enables civilized discussion and Q&A between Management and Shareholders. 

All trademarks of the property of respective owners.

ON BEHALF OF THE BOARD

Alen Paul Silverrstieen
President & CEO

(818) 850-2490
https://twitter.com/IPtechAR
https://www.facebook.com/imaginationparktechnologies
https://www.instagram.com/iptechar
https://www.linkedin.com/company/imagination-park-technologies-inc

We encourage you to do your own due diligence and ask your broker if Imagine AR Inc. (cse: IP) is suitable for your particular investment portfolio*.

The Canadian Securities Exchange has neither approved nor disapproved the contents of this press release. This press release may include ‘forward-looking information’ within the meaning of Canadian securities legislation, concerning the business of the Company. The forward looking information is based on certain key expectations and assumptions made by Imagine AR management. Although Imagine AR believes that the expectations and assumptions on which such forward- looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because Imagine AR can give no assurance that it will prove to be correct. These forward-looking statements are made as of the date of this press release, and Imagine AR disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

ImagineAR $IP.ca Signs Escape Room. Issues Mid-Year Corporate Update. TikTok, TikTok … $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 7:09 AM on Tuesday, June 30th, 2020
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  • IMAGINEAR SIGNS PARTNERSHIP WITH FIRST ESCAPE ROOMS IN AMERICA TO INCORPORATE AUGMENTED REALITY – WITH POTENTIAL GLOBAL EXPANSION
  • Escape Room NJ, with 3 locations in New Jersey, has executed a partnership agreement to become both a client and reseller of ImagineAR
  • Escape Room NJ will be first-ever Escape Room in North America to integrate immersive Augmented Reality within their three locations, as well as, offer AR Scavenger Hunts to their consumer and corporate clientele
  • There are over 2,000 Escape Rooms around the world

VANCOUVER, BC and ERIE Pa., June 30, 2020  - Imagine AR Inc. (IP:CSE) (IPNFF:OTCQB) (“ImagineAR” or “Company”) an Augmented Reality Company that enables businesses, sports teams and organizations to create their own AR campaigns, would like to take this opportunity to provide investors with a mid-year corporate update during this holiday shortened week in which both the Canadian and American stock markets will be closed for their respective independence day holidays.

Though the Company fully expects to resume the release of further news related to significant business development after this week, investors will be happy to hear about new developments in this update.

AN INCREDIBLE BUT NOT SURPRISING 2020 SO FAR FOR IMAGINEAR

Alen Paul Silverrstieen, CEO of ImagineAR, stated “This was the year that, by all expert accounts, was the year that Augmented Reality would begin to make its first commercialization push and it did not disappoint.  Despite dramatic geo-political, economic and societal volatility from the start of 2020 resulting in delays to some of our negotiations, we were still able to close a significant financing, announce significant national and global partnerships, and add top notch people to our board and team.  It is safe to say that we anticipate significant results to stem from this positioning in the second half of the year and, quite frankly, for the foreseeable future”.

MARKET CAPITALIZATION APPRECIATION IN 2020

The Company’s great progress in 2020, as well as, positioning for growth can best be observed through our market capitalization growth in 2020.  At the outset of the year, ImagineAR had a market capitalization of less than $5,000,000.  Today, that figure sits at approximately $25,000,000.

Furthermore, liquidity and dollar volume trading in the first quarter was encouraging and showed us signs of promise, which came to fruition at the end of the second quarter with daily dollar volume trading regularly exceeding $500,000 and even surpassing $3,000,000 recently.  

Silverrstieen added “With a market cap of approximately $25 million dollars, ImagineAR continues to provide investors with a great opportunity to participate in the anticipated growth of Augmented Reality, which promises to be a disruptive over the next 3 years and then well beyond into the rest of the decade”.  

2020 HIGHLIGHTS FOR IMAGINEAR

January 21 – Retained Mackie Research For Capital Market Services

January 30 – Closed Financing First Tranche Of $560,000

February 11 – Mike Tuncliffe, Former EVP & Head Of Universal Music Group and Brands, Joins Advisory Board.

“I believe ImagineAR has the potential to transform music & entertainment related properties into unique immersive experiences for fans and consumers across the Globe”

February 26 – ImagineAR Closes Over Subscribed Financing For $1,500,000

April 29 – ImagineAR Signs 5-Year, $300,000 Licensing Agreement With SlapItOn For Athletes to Engage Fans Through Augmented Reality.

“ImagineAR is the most advanced augmented reality mobile platform in the marketplace today. We are planning to provide a unique platform in today’s world for artists and athletes to engage safely and consistently with fans in their homes”

May 12 – ImagineAR Announces Partnership With Engaged Nation, An Award Winning Digital Marketing Firm For Casinos

May 19 – ImagineAR Appoints Troy Miller, With Over $500 Million In Career Sports Sponsorships and Media Deals, As Advisor For Sports Venues and Live Streaming

“ImagineAR brings a leading edge Augmented Reality platform to the pro sports and collegiate athletic teams venues for fan engagement and new revenue streams.”

June 4 – ImagineAR Partners With North Highland, Ranked By Forbes As One Of America’s Best Management Consulting Firms In 2020.

June 15 – ImagineAR Teams Up With Music Superstar Flo Rida, NBA Superstar Dwyane Wade and Broward County Education Fund To Help Students Celebrate Graduation Through Augmented Reality

“This futuristic ImagineAR augmented reality technology is a trip – Flo Rida”

ImagineAR Video Recording Integration With TikTok & Instagram Receives Significant Media Coverage

ImagineAR launched its latest mobile app update in time for the Broward County initiative for students to record their Augmented Reality dance experiences with Flo Rida and instantly upload them to TikTok.  The Flo Rida AR experience was covered by the NY Times, NBC, CBS, NPR and many other media outlets throughout the United States.

This new Augmented Reality Video Record feature allows users to record their immersive ImagineAR experiences and share them instantly into TikTok, as well as, other social media platforms.

To this end, ImagineAR just launched a special Holiday AR Experience today in which anyone in the USA or Canada can enjoy for free. Simply download the ImagineAR mobile app (IOS and Android), Select “AR Near Me”, record and share in social media.  It is that easy.  Make sure to tag #ImagineARHoliday so that we can discover you.

IMAGINEAR SELECTED AS FINALIST TO PRESENT AT WORLD FOOTBALL SUMMIT & GLOBAL SPORTS INNOVATION CENTER – POWERED BY MICROSOFT

The WFS startcup by GSIC is known for its power to catapult sportech start-ups into the big leagues.  16 start ups from 10 different countries have been selected out of 90 candidates to pitch to the global football (Soccer – America) industry at WFS Live, where startups will have the opportunity to pitch their solutions to 100+ top speakers and nearly 3,000 industry professionals from all over the world from July 6th to 9th.

This selection demonstrates the recognition ImagineAR is gaining from the global sports industry as a disruptive technology that is capable of transforming the global football and sports industry.

The Global Sports Innovation Center (GSIC) is a business cluster powered by Microsoft Sport Team that gathers sports entities (clubs, federation, and associations), institutions, technology companies at all stages of development, research organizations, investors and key figures of sport industry to improve its value chain.

IMAGINEAR SIGNS PARTNERSHIP WITH FIRST ESCAPE ROOMS IN AMERICA TO INCORPORATE AUGMENTED REALITY – WITH POTENTIAL GLOBAL EXPANSION

Escape Room NJ, with 3 locations in New Jersey, has executed a partnership agreement to become both a client and reseller of ImagineAR.   Escape Room NJ will be first-ever Escape Room in North America to integrate immersive Augmented Reality within their three locations, as well as, offer AR Scavenger Hunts to their consumer and corporate clientele.  There are over 2,000 Escape Rooms around the world.

Jeff Sherer, Owner of Escape Room NJ stated “We are very excited to announce a partnership with Imagine AR. Working with them, we are proud to announce the first ever AR Escape Rooms in the world. In this day and age where some people are not comfortable to be in large groups or even indoors with other people, we believe this will offer a whole new avenue to play Escape Rooms and Scavenger Hunts outdoors around our location or even remotely out doors in their own neighborhoods using only their mobile phone. KIDS BIRTHDAY PARTIES ARE BACK ON with Escape Room and Imagine AR working together the opportunities are limitless as is the fun.”

Sherer added “We are also going to be the first company to introduce AR into Rage Rooms. Partnering with Imagine AR we look forward to taking the most Smashingly Good Times you can have with an assortment of weapons and make it even better!”

Silverrstieen stated “This partnership with Escape Room NJ demonstrates the limitless applications for ImagineAR in any industry and any location.  With respect to Escape Rooms specifically, Jeff is closely associated with Escape Room owners around the world and plans to present ImagineAR as an additional great product for their customers and revenue stream for owners.”

Escape Room NJ is one of New Jersey’s most popular Escape Room companies. Opening the first location in Bergen County NJ back in 2015, they have grown and branched into Hatchet Throwing, Kids Parties, Virtual Reality, Human Bumper Balls and many more exciting forms of entertainment for Teambuilding, Parties, Fundraisers and any other group event for all ages.

Rage Room is the first and the largest Rage Room company in NJ. With locations in Madison, Pompton Lakes and Englewood NJ they are the ultimate place to go and “BREAK SH!T”

PARTING HOLIDAY WISHES

The Company wishes its investors in both Canada (July 1st) and America (July 4th) safe and happy holidays.  Finally, ImagineAR extends its thanks to all shareholders for their support and looks forward to achieving great things together over the remainder of 2020 and well beyond.

This News Release is available on the company’s CEO Verified Discussion Forum, a moderated social media platform that enables civilized discussion and Q&A between Management and Shareholders.

About ImagineAR

ImagineAR Inc. (CSE: IP) (OTC: IPNFF) is an augmented reality (AR) platform, ImagineAR.com, that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, products, landmarks and more to instantly engage videos, information, advertisements, coupons, 3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies.

All trademarks of the property of respective owners.

ON BEHALF OF THE BOARD

Alen Paul Silverrstieen
President & CEO

(818) 850-2490
https://twitter.com/IPtechAR
https://www.facebook.com/imaginationparktechnologies
https://www.instagram.com/iptechar
https://www.linkedin.com/company/imagination-park-technologies-inc

We encourage you to do your own due diligence and ask your broker if Imagination Park Entertainment Inc. (cse: IP) is suitable for your particular investment portfolio*.

The Canadian Securities Exchange has neither approved nor disapproved the contents of this press release. This press release may include ‘forward-looking information’ within the meaning of Canadian securities legislation, concerning the business of the Company. The forward looking information is based on certain key expectations and assumptions made by Imagine AR management. Although Imagine AR believes that the expectations and assumptions on which such forward- looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because Imagine AR can give no assurance that it will prove to be correct. These forward-looking statements are made as of the date of this press release, and Imagine AR disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

#HADO: The Amazing Ways Augmented Reality #AR Is Changing Sport – SPONSOR: Imagine AR $IP.ca $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 8:49 AM on Friday, June 26th, 2020

SPONSOR: Imagine AR Inc. (IP:CSE) (IPNFF:OTCQB) is an Augmented Reality platform that allows businesses to easily launch AR campaigns. Clients Include: NBA Sacramento Kings, Mall of America, AT&T Shape and The Basketball Hall of Fame. The company recently announced partnership with Engaged Nation, an award winning leader in digital engagement marketing for casinos in addition to a collaboration with Music Superstar Flo Rida Learn More.

http://www.smallcapepicenter.com/imagine%20ar%20squre.jpg

HADO: The Amazing Ways Augmented Reality Is Changing Sport

  • Now that Japanese start-up Meleap created the world’s first physical e-sport called HADO, gamers have a way to be active while competing in the digital world
  • HADO is an entirely new experience the company calls techno sports that uses augmented reality (AR) tech and motion sensors without requiring the player to be tethered to a gaming system, controllers, or cables

By: Bernard Marr Contributor

Now that Japanese start-up Meleap created the world’s first physical e-sport called HADO, gamers have a way to be active while competing in the digital world. HADO is an entirely new experience the company calls techno sports that uses augmented reality (AR) tech and motion sensors without requiring the player to be tethered to a gaming system, controllers, or cables. The company has three AR offerings, including HADO Augmented Sport (Player vs. Player), HADO Monster Battle, and HADO Shoot; they will soon add HADO Kart.

HADO: The Amazing Ways Augmented Reality Is Changing Sport

First Experience to Merge Physical Athletics with AR Technology

In HADO Augmented Sport, you can see how physical the game can be. It resembles dodgeball with players competing in an arena and flipping and bending to avoid being hit by the opposing team’s energy balls. Competitors can play 1v1, 2v2, or 3v3. Each team stays on one side of the court. The goal is to hit the other team with as many energy balls as possible to drain them of their “lives” and get points during a timed event.

Players can defend themselves with shields and barriers. If the shields get hit, they will weaken and ultimately need to be recharged. If you remember playing dodgeball, there is a lot of ducking and diving in HADO, just as there is in the traditional dodgeball game. Quick reflexes and coordination are necessary to avoid being hit. Players also have the option to alter their play characteristics to become more defensive (shields get stronger, but a slower recharge time for attacks) or offensive (quick recharge time after attacks, but shields are weaker). In addition to shield thickness and recharge speed, players can alter the bullet size. These adjustments can allow for different players on the same team to play different strategic roles in the competition.

AR of HADO

The digital experience is enabled by an AR device that players wear on their heads and a motion sensor the size of a smartphone worn on the wrist or forearm. Players are able to move unrestricted in the real environment while interacting with the digital items they can see through the AR headset. This is not a sport played in your living room, but in 60+ arenas in 15 countries that give ample space for the competition similar to other physical sports such as volleyball and basketball. AR tech is also lighter weight, so players can dive and move without feeling weighed down. The possibilities allowed through AR make applications for HADO’s e-sport virtually unlimited.

Physical Fitness with HADO

HADO requires players who are physically agile and have gaming skills as well. Players who succeed at the game will be in constant motion while diving, bending, and squatting to evade the energy balls hurled by the other team. When players shoot energy balls, they use a punching motion. Players must have great hand-eye coordination and be adept at blocking from a variety of angles. There are VR games such as Sparc and Audioshield that can help players with hand-eye coordination training required to be good at HADO.

Global Expansion

HADO has held several competitions and events in Asia, including the HADO World Cup tournament where the world’s top players compete for a cash prize and bragging rights as the HADO World Champions. There are plans to expand globally by 2020. Currently, 600,000 users have experienced HADO sports.

HADO is launching a pro AR league in Japan this year as well. Tournaments are planned every week and will award a cash prize to the winners. The first official season of the pro league begins in the third quarter of 2019.

As this new concept of e-sports gains popularity, a HADO arena might open near you, where you will be able to compete with other players locally to see what it’s all about. Until then, you can watch YouTube to see players in action.

Not only did Meleap make many childhood dreams come true with the creation of HADO and by bringing virtual and physical realms together, but they proved that AR technology and athletic sports can be combined for an entirely new experience. It will be interesting to watch as others apply these concepts to other sports competitions and use cases in a variety of industries.

Source: https://www.forbes.com/sites/bernardmarr/2019/10/23/hado-the-amazing-ways-augmented-reality-is-changing-sport/#19465cde1b33