- Adds 20 mobile video gaming media websites to the Enthusiast Gaming network, increasing the platform to over 100 websites
- Expands reach of live event business to include 25 live events across 11 key markets including the US and UK
- Adds approximately C$3M in annualized revenue
TORONTO, Sept. 18, 2019 — Enthusiast Gaming Holdings Inc. (TSXV: EGLX), (“Enthusiast Gaming†or the “Companyâ€), is pleased to announce that through its wholly owned subsidiary, Enthusiast Gaming Properties Inc., it has entered into a Share Purchase Agreement (“Agreementâ€) to acquire all of the shares of Steel Media Limited (“Steel Mediaâ€), a leading mobile gaming and live events company.Â
Steel Media owns 20 mobile gaming media websites including:
pocketgamer.com, pocketgamer.biz, appspy.com, and 148apps.com; and is
the owner and operator of over 25 video game networking events across 11
countries, including key markets such as the US and UK. Pocket Gamer (www.pocketgamer.com)
is the world’s leading destination for the mobile gaming community,
including: iPhone, iPad, Android, Nintendo Switch, 3DS and more. As one
of the most recognized brands in the mobile gaming industry, Pocket
Gamer has over 2 million monthly impressions on mobile and web, and
covers multiple sites, events and even printed magazines.
Steel Media is also an industry leader in B2B and consumer mobile
gaming events. It owns and operates numerous successful networking
events around the world with 15,000 registered industry attendees and
key sponsors and partners. Steel Media hosts Pocket Gamer Party, Top 50
Developer Guide, Mobile Mixers, the Mobile Games Awards, and its feature
event, Pocket Gamer Connects, the largest B2B mobile games conference
series, with events in locations such as London, San Francisco, Helsinki
and Seattle with additional locations coming soon. The Steel Media team
will continue operating the business and led by its Chief Executive
Officer, Chris James.
The acquisition of Steel Media unlocks a new audience segment for
Enthusiast Gaming, the highly coveted and rapidly growing mobile gaming
segment. Further, the acquisition aligns with Enthusiast Gaming’s
strategy of growing its total audience reach across the entire gaming
market through accretive acquisitions both within its online media
segment and expanding events business. Combined with Steel Media,
Enthusiast Gaming’s digital network will reach more than 100 properties
and significantly increases its mix of owned and operated sites in its
network.
Menashe Kestenbaum, President of Enthusiast Gaming commented, “We
have seen a significant increase in mobile gaming and it continues to
be a huge segment within the overall gaming industry. The acquisition of
Steel Media aligns with our growth strategy through M&A and also
the continued expansion of our events division.†He continued,
“Steel Media has built a well-recognized brand and successful businesses
across mobile, B2B and events that will allow us to continue
capitalizing on the growth of mobile gaming and drive further revenue
synergies across two of our three pillars, Media and Events.â€
The Agreement
Pursuant to the terms of the Agreement, Enthusiast Gaming has agreed
to (i) a cash payment of approximately US$2,969,000 with US$1,968,536 to
be paid on closing (US$1,000,000 net of cash on hand) and the balance
to be paid on the first anniversary of the date of closing and (ii)
issue US$500,000 worth of common shares in the capital of the Company (“Common Sharesâ€)
at a deemed price per share equal to the 5 day volume weighted average
trading price. In addition, Enthusiast Gaming has agreed to an earn out
payment of up to US$500,000 based on the performance of Steel Media.
The Agreement remains subject to TSX Venture Exchange approval. Any
Common Shares issued in connection with the Agreement will be subject to
a 12 month hold period from the date of issuance.
About Enthusiast Gaming
Enthusiast Gaming (TSX.V:EGLX) is one of the largest vertically
integrated video game and esports companies in the world. The Company’s
digital platform includes +85 gaming related websites and 900 YouTube
channels which collectively reach 150 million visitors monthly.
Enthusiast’s esports division, Luminosity Gaming, a leading global
esports organization consists of 8 professional esports teams under
ownership and management, including the #1 ranked Overwatch team, the
Vancouver Titans and over 50 gaming influencers with a total audience of
60 million followers. Collectively, the community reaches over 200
million gaming enthusiasts on a monthly basis. Enthusiast also owns and
operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo,
EGLX, (eglx.ca) with approximately 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com. For more information on Luminosity Gaming, please visit luminosity.gg.
CONTACT INFORMATION
Investor Relations:
Julia Becker
Head of Investor Relations & Marketing
Telephone: 604-785-0850
Email: [email protected]
Forward-Looking Information
Certain statements in this release are forward-looking
statements. Forward looking statements consist of statements that are
not purely historical, including any statements regarding beliefs,
plans, expectations or intentions regarding the future. Such statements
are subject to risks and uncertainties that may cause actual results,
performance or developments to differ materially from those contained in
the statements, including risks related to factors beyond the control
of Enthusiast Gaming. The risks include risks that are customary to
transactions of this nature and customary to companies which have their
stock traded on the TSXV. No assurance can be given that any of the
events anticipated by the forward-looking statements will occur or, if
they do occur, what benefits Enthusiast Gaming will obtain from them.
For instance, there can be no assurance that the acquisition will close
as anticipated, that the acquisition will position the Company as a
leader in the mobile gaming sector and that the acquisition will result
in growth of the Company’s online and offline gaming community.
This press release does not constitute an offer to sell or
solicitation of an offer to buy any of the securities in the United
States. The securities have not been and will not be registered under
the United States Securities Act of 1933, as amended (the “U.S.
Securities Actâ€) or any state securities laws and may not be offered or
sold within the United States or to a U.S. Person unless registered
under the U.S. Securities Act and applicable state securities laws or an
exemption from such registration is available.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.