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Esports Entertainment Group $GMBL – REPORT: The Highest-Earning Athletes in #Esports $TECHF $ATVI $TTWO $GAME $EPY.ca $FDM.ca $TNA.ca

Posted by AGORACOM-JC at 12:37 PM on Friday, August 23rd, 2019
SPONSOR: Esports Entertainment $GMBL Esports audience is 350M, growing to 590M, Esports wagering is projected at $23 BILLION by 2020. The company has launched VIE.gg esports betting platform and has accelerated affiliate marketing agreements with 190 Esports teams. Click here for more information
GMBL: OTCQB

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REPORT: The Highest-Earning Athletes in eSports

By Brandon Suss

  • Three weeks ago, Kyle “Bugha” Giersdorf, a 16-year-old esports athlete, won the 2019 Fortnite World Cup, winning $3 million and cementing himself as the 10th wealthiest esports athlete of all time.
  • Also, recently, professional streamer and esports athlete Ninja signed a deal with Mixer, a Microsoft-owned livestreaming company, that paid him $50 million to stream exclusively on their site.

Esports have been the topic of a lot of public discussion lately, with new developments within the tournament scene of the popular video game “Fortnite.” Three weeks ago, Kyle “Bugha” Giersdorf, a 16-year-old esports athlete, won the 2019 Fortnite World Cup, winning $3 million and cementing himself as the 10th wealthiest esports athlete of all time. Also, recently, professional streamer and esports athlete Ninja signed a deal with Mixer, a Microsoft-owned livestreaming company, that paid him $50 million to stream exclusively on their site.

Until the past couple of years, there hasn’t been a lot of money in esports; many players had to grind at endless tournaments to achieve pro status, and climb the ranks to be the richest esports athlete of their respective game. While prize money payouts have been lower in previous years, due to the influx of competitors in modern esports, new players should also get the respect they deserve for doing well in their games.

Esports encompasses athletes from all different types of competitive video games, and there have been top players of almost every age, ethnicity, gender and sexual orientation. In fact, some of the wealthiest esports athletes have overcome adversity based on some of these aspects of their identities.

Here are some of the current richest esports athletes. (This list does not include income earned from streaming or sponsorship deals, and is only based on the players’ tournament placing.)

Kuro “KuroKy” Takhasomi

KuroKy is a professional “Dota 2” player from Germany and is the wealthiest esports athlete of all-time; he has made over $4.2 million from 103 tournaments. He is known as one of, if not the best “Dota 2” player ever to play the game. Team Liquid, a premier esports team, signed KuroKy in 2015. They were the 10th team to sponsor KuroKy, a testament to his skill and future legacy.

KuroKy has many impressive wins at major tournaments; however, his most impressive win is his first-place finish at The International 2017, the largest tournament series for “Dota 2.” He had never gotten a first-place finish at any previous International tournaments, and this victory netted him over $2.1 million, an amount that only the top esports athletes have obtained.

Sasha “Scarlett” Hostyn

Scarlett is the wealthiest female esports athlete and hails from Canada. She made her breakout performance at IPL 4, with an impressive open-bracket run, defeating many difficult opponents only to get knocked out in the fifth round of losers. She truly put her name on the map when she won the 2012 Starcraft II World Championship Series Canada tournament, making her the best Canadian “Starcraft II” player. She then won the 2012 Starcraft II World Championship Series North America tournament and became the best North American player.

Scarlett is an extremely well-known player in the “Starcraft II” community and inspires female gamers around the world. She’s also the richest transgender esports athlete. She is currently placed ninth on the WCS Circuit ranking, and 27th on the WCS Korea ranking. Scarlett most recently won the Intel Extreme Masters Season XII — PyeongChang SC2 tournament, earning $50,000

Amer “Miracle” Al-Barkawi

“Dota 2” is the esports game with the most money in it, by far. Forty-three of the top 50 richest esports athletes have made the majority of their earning playing “Dota 2.” It’s a team-based, Multiplayer Online Battle Arena (MOBA) video game, which means that competitions take place among teams — “Dota 2,” specifically, in teams of five. It wouldn’t be fair to the rest of Team Liquid not to include Miracle.

Miracle is the highest-earning esports athlete from Jordan, and the second-wealthiest esports athlete of all time. He accompanied KuroKy on Team Liquid for their first-place finish at The International 2017, and Miracle, along with their three other teammates GH, Matumbaman and MinD_ContRol, all won the same amount as KuroKy in that tournament. Miracle also has three other first-place finishes at tournaments that have earned him over $550,000. Given the fact that he is only 22 years old and has only been playing “Dota 2” competitively for five years, this young star’s potential is only beginning to grow.

Andreas “Xyp9x” Højsleth

Xyp9x is the wealthiest “Counter-Strike: Global Offensive” player, and the third-richest esports athlete from Denmark. He has earned over $1.45 million from “CS:GO” and currently plays support, as a rifler for Astralis. He has come in first place at 43 tournaments and had his biggest win recently, at Intel Grand Slam Season 1, in which he earned $200,000. Before Xyp9x was even 18, he had already won over $5,000 in esports competitions, setting him up as one of the youngest athletes to look out for, and now that he is 23 years old, he has broken expectations and has built a legacy on continuing to break expectations to this day. 

Lee “Faker” Sang Hyeok

Faker is the No. 1 ranked “League of Legends” player and the richest esports athlete in South Korea. “League” is a popular MOBA game inspired by “DOTA” and “Warcraft III” and, like other popular esports games, “League” has a variety of players from all around the world; however, the most dedicated fanbase is in South Korea. “League” has always been one of the most-viewed games on Twitch.tv, and it has been that way since its release in 2009, when it really blew up.

To be the top player at a game like this proves Faker’s prowess. He has earned over $1.2 million from “League” competitions, and has made first-place finishes in major tournaments since 2013; his most notable win was at the League of Legends 2016 World Championship. While Faker might be an extremely talented player, like in “DOTA 2,” you play as a team, so his team, SK Telecom T1 K, deserves props too.

Damon “Karma” Barlow

Karma is the eighth highest-earning gamer from Canada and the richest “Call of Duty” player, having taken the prize money at tournaments for nine different games in the series. He has had consistent results in each “COD” game, with peak years in 2013, 2014 and 2017, but he has also done well within the past few months, earning over $65,000 in prize money.

For many people, “COD” was the first game through which they heard about esports and major-league gaming. The game inspired countless kids to compete in esports, so being the richest player in the game is quite a title. Karma has won 59 tournaments, winning the most from the 2017 Call of Duty World League Championship tournament as a member of OpTic Gaming.

Of course, there’s plenty of other wealthy esports athletes out there, and there are lots of top players to admire. Esports are still an emerging medium, and it is likely that the current wealthiest and best players will soon be dethroned. With new money flowing in and more public attention toward esports than ever, it is likely that future tournaments will be even bigger and more competitive.

Video game entertainment is a big market, and many competitors record and stream videos to supplement their incomes, which can sometimes earn them more money than actual tournament revenue. It’s clear that gaming has a lot to look forward to in the future.

Source: https://studybreaks.com/tvfilm/richest-esports-athletes/

#Luminosity Gaming Adds Three Popular #Fortnite Influencers With Reach of Almost 3M Followers #Esports Enthusiast Gaming $EGLX.ca $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 8:32 AM on Thursday, August 22nd, 2019
  • Announced that Luminosity Gaming has signed international Fortnite influencers, “Spencer”, “Beaks”, and “Plu” to its roster of over 50 professional esports players and video gaming influencers. 
  • The three influencers will continue creating and sharing content around the popular video game, Fortnite, to their combined network of 2.7 million followers.

TORONTO, Aug. 22, 2019 – Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”), one of the largest vertically integrated video gaming media companies in North America, is excited to announce that Luminosity Gaming (“Luminosity”) has signed international Fortnite influencers, “Spencer”, “Beaks”, and “Plu” to its roster of over 50 professional esports players and video gaming influencers. 

The three influencers will continue creating and sharing content around the popular video game, Fortnite, to their combined network of 2.7 million followers. Luminosity continues to grow its combined reach of 60 million followers through signing new professional players and influencers and capitalizing on the 8 professional esports teams managed under the brand. 

On May 31, 2019, Enthusiast announced a merger with Luminosity and Aquilini GameCo. and the combined entity will consist of over 85 gaming websites, 900 YouTube Channels, 8 professional esports teams and over 50 influencers. The network reaches over 200 million viewers on a monthly basis and has become one of the leading networks for advertisers wanting to target the sought after gaming demographic. These signings allow Enthusiast to continue to build customized sponsorship and marketing programs for large brands across its website network, esports teams and players and live events business. 

Luminosity’s successful esports organization is an important component of the Enthusiast platform. One of the Company’s key growth priorities is Luminosity’s franchise appreciation through the growth of the talent roster and the continued development of content rich channels through players and influencers. Enthusiast will continue to leverage Luminosity’s leading industry presence, brand affinity, and growing roster of esports players and influencers to provide brands marketing and promotional strategies and partnerships. 

Menashe Kestenbaum, CEO of Enthusiast commented, “With the rapid growth of esports, we are thrilled to have such a strong team of content creators and esports professional athletes under the Luminosity brand. Between Enthusiast’s online gaming communities and live events and Luminosity’s dominance in esports, there are significant synergies for growth and cross promotion across the entire platform. We are building a powerful integrated video game and esports ecosystem and continue to provide our brand partners customized marketing programs to effectively reach these gaming communities.”

About Enthusiast Gaming

Enthusiast Gaming is one of the largest vertically integrated video game companies and has the fastest-growing online community of video gamers. Through the Company’s organic and acquisition strategy, it has amassed a platform of over 150 million monthly visitors across its network of websites and YouTube channels. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with approximately 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.

About Luminosity Gaming

Luminosity Gaming is one of the largest globally recognized esports organizations in the world, with over 50 professional esports players and influencers reaching 60 million collective followers. Luminosity has 8 world class esports teams competing across top games such as Fortnite, Apex, Rainbow Six: Seige, Counter Strike, Call of Duty, Madden, Smite, etc. For more information visit www.luminosity.gg

CONTACT INFORMATION:

Investor Relations: 
Julia Becker
Head of Investor Relations & Marketing
[email protected]
(604) 785.0850 

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and future actions of the Company. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of Enthusiast to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to Enthusiast, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of the Company should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.  

Esports Entertainment Group $GMBL – #Ford $F launches its own #Esports virtual racing teams $TECHF $ATVI $TTWO $GAME $EPY.ca $FDM.ca $TNA.ca

Posted by AGORACOM-JC at 11:01 AM on Tuesday, August 20th, 2019
SPONSOR: Esports Entertainment $GMBL Esports audience is 350M, growing to 590M, Esports wagering is projected at $23 BILLION by 2020. The company has launched VIE.gg esports betting platform and has accelerated affiliate marketing agreements with 190 Esports teams. Click here for more information
GMBL: OTCQB

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Ford launches its own esports virtual racing teams

  • Ford plans to launch its own esports virtual racing teams. Under the name Fordzilla, the company will recruit top esports drivers for teams in France, Germany, Italy, Spain and the UK.
  • The company will also invite star players to form a European team with select members from each national team.

By: Christine Fisher

The Fordzilla teams will compete in games like Forza Motorsport 7, developed by Microsoft Game Studios’ Turn 10 Studios. According to Ford, millions of people play Forza games each month, and one million players choose Ford vehicles.

Ford has partnered with Microsoft Game Studios before, and a few years ago, the top prize in the first-ever Forza Racing Championship was a 2017 Ford Focus RS. We don’t know what prizes Ford will offer to its driving teams, but recruitment begins at Gamescom in Germany this week.

Catch up on all the latest news from Gamescom 2019 here! In this article: av, business, drivers, driving, esports, europe, european, ford, fordzilla, forza, forza motorsport 7, gamescom2019, gaming, league, Microsoft Game Studios, Microsoft Studios, racing, team, teams, transportation, turn 10 studios, virtual racing  

Source: https://www.engadget.com/2019/08/19/ford-esports-fordzilla-virtual-racing-teams/

Enthusiast Gaming $EGLX.ca – Prize pot of $30 million at #Fortnite World Cup shows #Esports’ rapid growth $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 11:45 AM on Monday, August 19th, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 75 million monthly visitors. The company exceeded 2018 target with $11.0 million in revenue. Learn More

EGLX: TSX-V

Prize pot of $30 million at Fortnite World Cup shows eSports’ rapid growth

The recent Fortnite World Cup had a total prize pool of $33m and the top winners took away several million each.

By: Federico Winer, PhD researcher, Loughborough University

  • Kyle Giersdorf, or Bugha to give him his game name, is $3m better off after winning the 2019 Fortnite World Cup.
  • The American teenager took home the largest-ever payout for a single player in an eSports tournament.
  • His win reflects the growing popularity of the game and the power of the eSports market. British teenager Jaden Ashman shared $2.25m with his teammate as the runners-up in the doubles competition.

The finals, at the end of July, followed ten weeks of competition involving more than 40m competitors and a total prize pot of over $30m. The tournament packed out the 23,771-seat Arthur Ashe stadium at Flushing Meadows, New York’s largest tennis arenas.

Fortnite Battle Royale is emerging as one of the most popular computer games with an estimated 250m players around the world. Essentially, it is a First-Person Shooter game where players fight to survive in a battle against other human players. Unlike some other games in this genre, such as PUBG or Counter-Strike, its graphics are cartoonish, which means parents of teenage players are less likely to object to the content – it doesn’t look violent of feature excessive blood, bullets and bombs.

Fortnite is rising to prominence in an increasingly lucrative market. Out of 7.6 billion people on the planet, there are approximately 2.2 billion gamers. This includes social gaming, mobile gaming, as well as free-to-play and pay-to-play multiplayer gaming. Of these players, there are about 380m eSports viewer fans – 165m of them regular viewers and 215m occasionals.

Epic Games, publisher of Fortnite, attracts players by making the game itself free to play. But they also sell “V-Bucks” to the players, which cost US$9.99 per 1,000 and can be spent on a variety of customisation and enhancements for players’ characters.

Evolution of eSports titles’ popularity, breakdown by searches in Google, 2004-present. Google Trends, 2019b, Author provided

None of these influence the actual performance of the character in the battle – accuracy and pace still depend on the skill of the individual competitor. This is similar to most eSports titles. But according to research firm Superdata, between its release in July 2017 and May 2018 Fortnite netted US$1.2 billion in revenue.

Competitive edge

So what exactly are eSports? They are defined as competitive tournaments involving electronic games – especially among professionals. Players compete in leagues or play for an audience on a live-streaming service in exchange for payment, which can range to several million dollars for the most successful players.

Top players and teams are well remunerated. Forbes reported that the “average starting North America League of Legends Championship Series (NA LCS) player salary is now over US$320,000, with over 70% of the players performing on multi-year contracts”. An article in Business Insider in 2018 reveals that top teams such as Evil Geniuses earn more than US$10m a year in revenue. This is almost the same budget as a top second division team from La Liga, in Spain.

The recent Fortnite world cup had a total prize pool of $33m and, as we have heard, the top winners took away several million each. Even players who ranked as lowly as 65-108 took away $50,000 for their pains.

When it comes to training for competition, you could be forgiven for thinking that eSports players are not like traditional athletes, building strength and endurance over long hours in the gym or pounding the streets. But, as the growth in prize money means the potential rewards for success grow ever larger, a new generation of eSports professionals is finding that fitness aids concentration. Some of the more successful teams are even drafting in coaches from other sports.

I have connected with several teams and, even in those with low budgets, they are aware of the importance of their physical and mental well-being through nutrition and exercise to perform better in games.

What’s next?

ESports look to be here to stay, but the degree of success will depend on a variety of factors, including general entertainment trends, industry governance and the possibility of government censorship in certain regions. To help the various players in the market understand consumers better and react proactively to changes in the business environment, it is essential to highlight the critical value of eSports data – something that I have been researching for some time.

The huge and rapid growth of eSports – and the massive revenues this promises – are thought by many industry insiders to be indicative of a bubble. Commenting on headlines which implied that gaming tournaments were “bigger than the Superbowl”, Sebastian Park, vice-president of eSports with the Houston Rockets (which owns a majority stake in professional League of Legends team Clutch Gaming) said recently: “When I read a lot of these papers, I don’t know where they derive 50% of those numbers”.

For the health of the industry, it’s critical to be able to establish how different esports industry stakeholders are collecting data and information from the fans to understand their behaviour and consumer trends. There has been speculation that Nielsen, which has been collecting data on TV viewing since the 1950s, is working on a solution. This could be the next big step in establishing eSports credibility.

Source: https://scroll.in/field/933717/prize-pot-of-30-million-at-fortnite-world-cup-shows-esports-rapid-growth-but-is-it-sustainable

#Luminosity Gaming Signs Popular #Fortnite Influencer, #Yelo – Adds over 2 million followers to combined network of over 200 million $EGLX.ca $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 10:11 AM on Friday, August 16th, 2019
EGLX: TSX-V

Adds over 2 million followers to combined network of over 200 million

  • Signed international Fortnite influencer, Yelo, to its roster of over 50 professional esports players and video gaming influencers.
  • Yelo’s combined social network reaches over 2 million followers across all social channels, a substantial addition to the 200 million plus fans the combined organization currently reaches.

TORONTO, Aug. 16, 2019 — Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”), one of the largest vertically integrated video gaming media companies in North America, is excited to announce that Luminosity Gaming (“Luminosity”) has signed international Fortnite influencer, Yelo, to its roster of over 50 professional esports players and video gaming influencers. Yelo’s combined social network reaches over 2 million followers across all social channels, a substantial addition to the 200 million plus fans the combined organization currently reaches.

The amalgamation of Enthusiast and Luminosity creates one of the largest esports organizations in the world. The organization is comprised of the top players and content creators in the esports ecosystem. Yelo joins Luminosity’s team of players and influencers which currently reaches over 60 million followers across social media. Combined with Enthusiast’s network of over 150 million monthly visitors, the collective reach totals over 200 million gaming enthusiasts across 85 websites, 900 YouTube channels, 8 professional esports teams and over 50 social influencers.

Steve Maida, President of Luminosity commented, “We are excited to sign Yelo to our talent roster and social audience of 60 million followers. With over 2 million social media followers, he is rapidly growing into one of the biggest Fortnite influencers on the scene. Yelo joining the Luminosity and Enthusiast Gaming family of players is further validation of the Luminosity brand power as one of the fastest growing esports organizations in the world, attracting top talent in the industry.”

About Enthusiast Gaming

Enthusiast Gaming is one of the largest vertically integrated video game companies and has the fastest-growing online community of video gamers. Through the Company’s organic and acquisition strategy, it has amassed a platform of over 150 million monthly visitors across its network of websites and YouTube channels. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with approximately 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.

About Luminosity Gaming

Luminosity Gaming is one of the largest globally recognized esports organizations in the world, with over 60 million registered active users. Luminosity has 8 world class esports teams competing across top games such as Fortnite, Apex, Rainbow Six: Seige, Counter Strike, Call of Duty, Madden, Smite, etc. For more information visit www.luminosity.gg

CONTACT INFORMATION:

Investor Relations: 
Julia Becker
Head of Investor Relations & Marketing
[email protected]
(604) 785.0850 

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and future actions of the Company. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of Enthusiast to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to Enthusiast, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of the Company should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful. 

Esports Entertainment Group $GMBL – Kellogg’s $K shifts sports-related ad spending to #Esports $TECHF $ATVI $TTWO $GAME $EPY.ca $FDM.ca $TNA.ca

Posted by AGORACOM-JC at 1:52 PM on Thursday, August 15th, 2019
SPONSOR: Esports Entertainment $GMBL Esports audience is 350M, growing to 590M, Esports wagering is projected at $23 BILLION by 2020. The company has launched VIE.gg esports betting platform and has accelerated affiliate marketing agreements with 190 Esports teams. Click here for more information
GMBL: OTCQB

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Kellogg’s shifts sports-related ad spending to esports

  • The advertiser is shifting more advertising spending to esports because it offers something that most traditional sports cannot — almost unprecedented access to younger people between the ages of 21 and 34 who have high incomes.
  • For Kellogg’s, esports has gone from an experimental investment to a continuous one

by Seb Joseph

Competitive gaming campaigns are now a staple, rather than a test, on media plans for most Kellogg’s brands.

The advertiser is shifting more advertising spending to esports because it offers something that most traditional sports cannot — almost unprecedented access to younger people between the ages of 21 and 34 who have high incomes. Since it jumped on the esports bandwagon two years ago, Kellogg’s has steadily made inroads, moving from experiential activations at tournaments to being the headline sponsor of them. For Kellogg’s, esports has gone from an experimental investment to a continuous one, said Dominik Schafhaupt, marketing manager for snacks in Northern Europe at Kellogg’s.

The scale of those investments will flex depending on the brand and its target audience as well the market they are based in, said Schafhaupt who revealed that the advertiser is changing how it funds its association with esports now that it’s a mainstay on media plans. Previously, advertisers like Kellogg’s dipped into sponsorship budgets to fund early forays into the world of competitive gaming. But as the stakes of making those activations work got bigger so too did the budgets for them, which meant advertisers turned to digital and broader marketing budgets.

“Esports is an element of our communications mix, and there isn’t a single spend pillar it is funded by,” said Schafhaupt.

Perhaps nowhere is this more obvious at Kellogg’s than on its Pringles brand.

The snacks brand has paid to sponsor the League of Legends European Championships this summer in a deal with its organizer Riot Games. The partnership comes just seven months after Kellogg’s signed a deal with gaming community N3rd Street Gamers, which runs its own tournaments.

Marketing partnerships like this tend to average around $2 million (£1.6 million) to $4 million (£3.3 million) per year and are often done as multiyear deals, said Rich Routman, president at sports media company Minute Media. Generally, deals like the one between Kellogg’s and Riot Games usually consist of marketing rights similar to standard sports leagues with broadcaster advertising placements, event marketing assets and marketing partnership rights across the vertical crucial to the company’s business, said Routman. Yet how all of those assets are added up for commercial fees depends on the seller. Since there is such a difference in maturity between esports organizations, sponsorship costs and assets can greatly differ and the market hasn’t had time to mature properly to dictate the costs.

The deal between Kellogg’s and Riot Games, for instance, is based on one of several tiered packages sold by the latter. Each package is weighted toward either media exposure or experiential activations, which are supported by media impressions and a rate card for the various assets that can be used. Having that scope between each package means Riot can create bespoke sponsorships depending on what an advertiser wants, said Alban Dechelotte, head of business development and sponsorship for Riot Games.

The Pringles logo will appear on the streams of the tournaments alongside a call to action when players are entering the game. Those streams — and subsequently the Pringles brand — will be on both YouTube and Twitch, which are watched on average by 1.6 million people daily during the normal season of League of Legends matches, according to Riot Games. The number of people watching the matches at the same time each week has hit a peak of over 300,000, up 40% for the same event in 2018, according to Riot Games.

“Gaming and esports are places where our core target group is, and so now is the time to get into the community around competitive gaming,” said Schafhaupt.

Aside from media exposure, Kellogg’s is also exploring in-game activations.

Millions of Pringles cans across Europe will sport a unique code that players can redeem to take part in a raffle to win rare characters to use in the game. Unlike similar activations, which can feel gimmicky, Kellogg’s is hoping its decision to allow people to use the code to redeem characters that have been retired and, therefore, are unavailable swells its cache among the notoriously advertising-adverse gaming audience.

“I would love to measure my sales off the back of the sponsorship, but I can’t because we have distribution partners that sit between us and consumers,” said Schafhaupt. “At the moment, the industry looks at measurement in esports from a media-value perspective. It’s one of the areas we’re building on with the sponsorship by looking at how the community responds to our brand and also the redemption rates of the code.”

Source: https://digiday.com/uk/its-a-continuous-investment-kelloggs-gets-serious-about-esports/

Enthusiast Gaming $EGLX.ca – #FIFA #eWorld Cup 2019 Grand Final generates record viewership #Esports $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 12:10 PM on Wednesday, August 14th, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 75 million monthly visitors. The company exceeded 2018 target with $11.0 million in revenue. Learn More

EGLX: TSX-V

FIFA eWorld Cup 2019 Grand Final generates record viewership

  • Online viewership increased by 60 per cent from 29m views in 2018 to 47m views in 2019
  • FIFA eWorld Cup™ Grand Final match carried by 21 broadcasters in more than 75 territories
  • More than 140m views across EA SPORTS™ FIFA 19 Global Series season since October 2018

FIFA and Electronic Arts Inc. announced today that the FIFA eWorld Cup™ 2019 experienced another increase in total viewership and achieved new record figures, generating more than 47 million views across online platforms during the three-day event.

After impressive numbers throughout the season, FIFA eWorld Cup™ 2019 views increased 60 per cent compared to last year, becoming the most viewed event of the EA SPORTS™ FIFA 19 Global Series.

The action was streamed in six languages for the first time – Arabic, Chinese, English, German, Portuguese and Spanish – and was broadcast to more than 75 territories around the world. Additionally, the EA SPORTS™ FIFA 19 Global Series generated more than 140 million total views across the 2018/2019 season since kicking off in October 2018.

At the FIFA eWorld Cup™ 2019, the world’s best 32 EA SPORTS™ FIFA 19 players competed to be named champion. Mohammed ‘MoAuba’ Harkous from Germany was ultimately crowned FIFA eWorld Cup™ Champion 2019, winning the grand prize of USD 250,000 and an exclusive invitation to The Best FIFA Football Awards™, which take place in Milan on 23 September.

The pinnacle of the EA SPORTS™ FIFA 19 Global Series enjoyed a fitting climax, with an enthusiastic crowd watching on from The O2, London’s revered riverside arena, which created a one-of-a-kind atmosphere in one of the most iconic music and entertainment venues in the world.

After an expanded calendar which included 17 worldwide league partners, new events such as the FIFA eNations Cup™ and the eChampions League, as well as new events all over the globe, the FIFA eWorld Cup™ 2019 crowned the world’s best EA SPORTS™ FIFA 19 player.

Speaking about the event, Luis Vicente, Chief Digital Transformation and Innovation Officer at FIFA said: “The FIFA eWorld Cup™ 2019 showcased once more the growing interest in competitive FIFA and the huge potential for both viewership and on-site live audiences. Surpassing 100 million views across the season is another record milestone for us and our partner EA SPORTS™. With the newly introduced event structure and rankings this season, the competition level at the FIFA eWorld Cup™ was the most competitive we’ve ever seen.”

Vicente added: “With a 60 percent year-on-year increase in viewership, the new elements added to the FIFA eWorld Cup™ 2019 like the on-site production in six languages and live music acts complemented another record-breaking event, resulting in a unique and exciting live experience for fans at The O2 in London, as well as an enhanced livestream experience for viewers on FIFA’s digital channels.”

Reflecting on the FIFA eWorld Cup™ 2019 and the EA SPORTS™ FIFA 19 Global Series, Todd Sitrin, SVP and GM of the EA Competitive Gaming Division said: “Competitive FIFA viewership growth has skyrocketed. This growth was fuelled by an expanded EA SPORTS™ FIFA 19 Global Series which now includes millions of competitors, 17 football league partners hosting top-flight leagues, and dozens of licensed events being executed throughout the year. We’re very happy with the results and the fact that the eSports industry has recognized this franchise as a tier one eSport.”

Source: https://www.fifa.com/fifaeworldcup/news/fifa-eworld-cup-2019-grand-final-generates-record-viewership

Enthusiast Gaming $EGLX.ca & #Luminosity Gaming Partner With #foodora Canada, a Leading Food Delivery Platform Operating in 10 Cities Across Canada $EGLX.ca $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 9:15 AM on Tuesday, August 13th, 2019
  • Entered into a sponsorship agreement with foodora Canada to provide digital marketing strategies and Luminosity merchandise sponsorship opportunities
  • Enthusiast and Luminosity will launch a digital advertising campaign to complement foodora Canada’s overall advertising strategy
  • foodora Canada will also be a key merchandise sponsor for Luminosity, which includes placement of the foodora logo on the Luminosity team jerseys.

TORONTO, Aug. 13, 2019 – Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”), one of the largest vertically integrated video gaming media companies in North America, is pleased to announce that, in partnership with Luminosity Gaming (“Luminosity”), it has entered into a sponsorship agreement (the “Agreement”) with foodora Canada, to provide digital marketing strategies and Luminosity merchandise sponsorship opportunities.

foodora Canada is a leading on-demand food delivery platform operating in 10 cities, servicing more than 3,000 restaurants across Canada.  foodora is dedicated to bringing Canadian food lovers their favourite meals, from a curated list of local restaurants, delivered within 35 minutes. foodora is committed to lowering its carbon footprint by delivering predominantly via bike, and by implementing a cutlery opt-in feature. In Canada, foodora caters to all major cities, including: Toronto, Ottawa, Vancouver, Calgary, Edmonton, Montreal and more.

Under the Agreement, Enthusiast and Luminosity will launch a digital advertising campaign to complement foodora Canada’s overall advertising strategy. The Company will launch a social media contest to promote foodora across Canada. foodora Canada will also be a key merchandise sponsor for Luminosity, which includes placement of the foodora logo on the Luminosity team jerseys.

“As foodora continues to grow, evolve and innovate within the Canadian food delivery space, it’s important that we also continue to reach new customers who would find value in our services,” said Matt Rice, Head of Marketing at foodora Canada. “Partnering with Enthusiast and Luminosity allows us to tap into an existing mobile-first gaming community who are always searching for ways to be more efficient. It’s the perfect fit.”

Jon Dwyer, SVP & Head of Special Partnerships at Luminosity Gaming, commented, “The partnership with foodora Canada proves our ability to successfully integrate our operations thus far, and I am proud of both Enthusiast and Luminosity for the collaborative effort to develop a successful, custom marketing campaign.” He continued, “It’s exciting for us to see non-endemic gaming brands like foodora Canada utilizing our platform to reach the combined network of 200 million gamers, and one of the most sought after demographics.”

About Enthusiast Gaming

Enthusiast Gaming is one of the largest vertically integrated video game companies and has the fastest-growing online community of video gamers. Through the Company’s organic and acquisition strategy, it has amassed a platform of over 150 million monthly visitors across its network of websites and YouTube channels. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with approximately 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.

About Luminosity Gaming

Luminosity Gaming is one of the largest globally recognized esports organizations in the world, with over 60 million registered active users. Luminosity has 8 world class esports teams competing across top games such as Fortnite, Apex, Rainbow Six: Seige, Counter Strike, Call of Duty, Madden, Smite, etc. for more information visit www.luminosity.gg

About foodora Canada

foodora is dedicated to bringing Canadian food lovers their favourite meals from a curated list of local restaurants. Since 2015, the on-demand food delivery service has grown to more than 3,000 partner restaurants in 10 cities across Canada. Belonging to Delivery Hero, a worldwide leader of the food delivery industry, foodora is a sustainably focused company that strives to reduce its carbon footprint through its use of bikes and its commitment to reducing single-use plastic. For more information, visit http://www.foodora.ca.

CONTACT INFORMATION:

Investor Relations: 
Julia Becker
Head of Investor Relations & Marketing
[email protected]
(604) 785.0850 

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and future actions of the Company. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of Enthusiast to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to Enthusiast, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of the Company should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f898501c-2f99-4e90-85d9-e2a1106d607f

Enthusiast Gaming $EGLX.ca – From casual #gaming to making millions: Inside the fast-growing #Esports industry $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 1:33 PM on Monday, August 12th, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 75 million monthly visitors. The company exceeded 2018 target with $11.0 million in revenue. Learn More

EGLX: TSX-V

From casual gaming to making millions: Inside the fast-growing esports industry

  • Giorgio Calandrelli, 26, used to play the game Fortnite solely for “fun.” That was until his debut competition under a major esports brand last year.
  • The Italian professional gamer, who is known to his fans as “Pow3r,” says he faced numerous setbacks in his opening bid to impress his new team, London-based Fnatic.

By: Ryan Browne

“I f**ked up,” he says with candor. An accidental misclick that pulled him out of his game also cost him a match. “The tournament is about consistency and getting the most kills as possible to get in the top 20,” Calandrelli told CNBC. Each move he makes matters.

Luckily for Calandrelli, he was afforded a comeback, accruing 20 online kills in a “special challenge” game that won him a lucrative $10,000 prize. Altogether, Fnatic’s Fortnite team managed to bag more than $100,000 over the course of the tournament.

And that’s just the tip of a growing iceberg. Fnatic says that prize pools in the first year of a Fortnite competition have ranged from $1 million to $20 million. Last year, the game’s developer Epic Games announced it was committing $100 million for Fortnite tournament prize pools from 2018 to 2019.

But while esports has grown up as an industry over the past decade, in terms of both money and viewership, its stars — and fans — seem to be getting younger and younger.

Last month saw 16-year-old gamer Kyle “Bugha” Giersdorf haul a huge $3 million reward after coming first place in the Fortnite World Cup, the championship dedicated to the popular battle royale game.

Fortnite has helped reignite interest in esports, with titans of the entertainment industry struggling to figure out how to catch up. Comcast, for example, recently announced it would build a $50 million arena designed to accommodate esports tournaments.

Industry research group Newzoo estimates esports revenues will top $1 billion for the first time this year, climbing 27% from last year’s figure. It’s a phenomenon that’s helped people transition from playing casually in their bedrooms to playing for money in major competitions.

“It’s just like any sport,” Sam Mathews, Fnatic’s co-founder and CEO, told CNBC. “You have the amateurs, and then the semi-amateur pros; then semi-pro and then you get up to pro. It really takes that sort of skill level and attitude. Attitude is a huge part of any sport.”

“When we scout players, we need to see that they go to trials, we need to check that they have the right attitude. And eventually if they’re good enough they make it onto our main squad.”

‘Common ground’

Competitive gamers’ earnings don’t stop at prize pools. There are esports team contracts, sponsorship deals and merchandise on top of that.

Teespring is a platform dedicated to making and selling customized merchandise, with a particular focus on so-called online “influencers.”

Chris Lamontagne, the firm’s CEO, told CNBC it’s formed a strong base of customers involved in gaming. Lamontagne said the benefit of customized merchandise for gamers is it creates “common ground” between them and their fan base.

“There’s a lot of content that can be created just given there’s a mutual connection over the game itself,” he said. He added there are “a couple of big esport teams” using Teespring, without identifying which ones.

Beyond Fortnite, there are plenty of games that have become pillars of the competitive gaming landscape. These include Dota 2, League of Legends, Counter-Strike: Global Offensive and Overwatch.

watch now VIDEO01:20 Sixteen-year-old wins Fortnite World Cup and takes home $3 million

And esports has stretched out beyond staged tournaments, thanks to the advent of live streaming. Calandrelli said he often does live broadcasts on Amazon-owned platform Twitch, a venue which he says helps him connect with his fans.

“Something in the gaming world working really well is streaming,” Lamontagne said. Teespring has signed partnerships with Google’s YouTube and Twitch that let content creators sell their merchandise through its service.

One of the biggest streamers out there right now is Tyler “Ninja” Blevins, who managed to rake in nearly $10 million last year, largely thanks to fan donations and paid subscriptions on Twitch and ad revenue on YouTube.

Blevins helped Fortnite become an esports phenomenon in its own right — with almost 250 million registered users as of March 20, the game’s influence can’t be understated.

And the streaming battlefield could be about to see a shakeup. Ninja recently made the surprise announcement that he would be shifting from Twitch — where he’s pulled in about 14.7 million followers — to Microsoft’s live streaming service Mixer.

Diversification

Mathews, himself a gamer, said there’s plenty of money to be made on the part of esports organizations as well as the players themselves. Fnatic for example has diversified into hardware, selling everything from professional-grade keyboards to gaming headsets.

The company bought gaming hardware manufacturer Func back in 2015, and sells its gear in 400 Best Buy stores in the U.S. It’s also got a presence in South Korea and Japan, Mathews said.

watch now  

“To this day we’re the only esports organization to own its own peripheral hardware business,” he said. “It’s a massively growing part of our revenue stream and something we really believe in.”

Esports players are also making moves in the music industry. Fnatic’s Calandrelli said he is in talks with “one of the biggest” group of rappers in his country on collaborating with them, and has previously done tie-ups with record labels like Virgin EMI and Atlantic Records.

Calandrelli declined to disclose details of his earnings when asked by CNBC.

According to the British Esports Association, some of the top esports players in the world include Saahil “UNiVeRsE” Arora, with estimated income of over $2.6 million, Lee “Faker” Sang-hyeok, with $890,000 in earnings, and Robin “flusha” Ronnquist, who earns an estimate of $388,000.

Source: https://www.cnbc.com/2019/08/12/inside-the-fast-growing-esports-industry-fnatic-fortnite-and-twitch.html

Esports Entertainment Group $GMBL – #NetEase Plans $710M #Esports Park in Shanghai $TECHF $ATVI $TTWO $GAME $EPY.ca $FDM.ca $TNA.ca

Posted by AGORACOM-JC at 4:17 PM on Friday, August 9th, 2019
SPONSOR: Esports Entertainment $GMBL Esports audience is 350M, growing to 590M, Esports wagering is projected at $23 BILLION by 2020. The company has launched VIE.gg esports betting platform and has accelerated affiliate marketing agreements with 190 Esports teams. Click here for more information
GMBL: OTCQB

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NetEase Plans $710M Esports Park in Shanghai

  • Chinese game publisher NetEase announced its plans to invest over Â¥5B RMB ($710M USD) to build an “Esports Park” in the Shanghai Qingpu district.
  • Multiple esports projects will be hosted in the park related to product design, venue, teams development, talent construction, and user experiences.
  • NetEase will build China’s first “class-A venue” in the park, at a minimum of 50K square meters, and 5,000 seats. This follows the Shanghai government’s new classification and set of standards for esports venues.

Game publisher and the exclusive Chinese distributor of Blizzard Entertainment games, NetEase, announced that it plans to invest over Â¥5B RMB ($710M) to build the “NetEase Esports Park” in the Shanghai Qingpu district. 

The plan was announced at 2019 Global Esports Conference in Shanghai, held by the Shanghai government. Ding Yingfeng, president of NetEase, said that the plan would include multiple esports-related projects,  including those related to product design, team development, talent construction, and user experiences. 

Yingfeng also announced that the company will build China’s first “class-A esports venue” in the park. This is in accordance with a new classification and set of standards for esports venues announced by the Shanghai government. As a class-A esports venue, the facility is required to have a minimum size of 50K square meters, and 5,000 seats.

As well as being a distributor of Blizzard titles, NetEase owns the Shanghai Dragons, an Overwatch team which represents Shanghai in the Overwatch League (OWL). In July, Activision Blizzard announced that every Overwatch League team would host at least two homestand events next year, in place of the original home-away plan.  It is very likely that NetEase’s esports park will be used for the Shanghai Dragons’ homestand events, and will potentially become the team’s permanent home venue in 2021.

Source: https://esportsobserver.com/netease-esports-park-shanghai/