As a small-cap CEO, one of your most important goals is attracting new investors to your company. As the founder of the biggest online small-cap IR firm, I’ve tried to go beyond “selling” you by teaching you valuable small-cap CEO lessons.
Today’s lesson is perhaps the most valuable lesson of all because it serves as a clear example of how one CEO beat his corporate competitors by using the web to attract millions of individual investors.
Your personal politics aside, Barack Obama has run a simply masterful online campaign for the hearts, minds, votes and wallets of American voters, with the latter point being most relevant to you. Specifically, the New York Times reported the Obama Campaign raised $150,000,000 in September, shattering all records in the process, including the following unbelievable data:
- 632,000 new donors. The number of new donors added in September;
- 3.1 million. The number of total donors;
- $86. The average contribution per donor.
Yes, not every one of these donors came through the web but at an average of $86 per donor, you can bet an overwhelming majority of them came via the web.
How did he do it? We’ll save the full details for another day. For now, the following picture is worth a thousand words.
If a newbie Senator from Illinois can use these tactics to rise from long-shot candidate to becoming the first Black President of the United States of America, what is stopping you from using them to build an incredible, winning small-cap company?
Regards,
George
[…] Like you, Obama was a small-cap gem surrounded by Blue-Chip competitors who attracted the upper echelon of people and funding. Using the web, he took his message to millions of people using the least amount of money. The people responded. The rest is history.  Read more… […]
[…] This is perhaps the most valuable lesson of all because it serves as a clear example of how one CEO beat his corporate competitors by using the Internet to attract millions of individual investors. Read more… […]
[…] to say “you need to conduct online investor relations” and quite another to illustrate how Obama used an online marketing and communications strategy to win a Presidential […]