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Starbucks could be the first big chain to start selling CBD beverages
- Coffee behemoth Starbucks could be the first major chain to introduce a range of cannabis-infused beverages, according to analysts.
- A report released Monday by Cowan revealed its analysis of the CBD market.
- The group believes that by 2025, CBD retail sales could reach up to $16 billion and that CBD is likely to start showing up in a variety of products on the market.
“The dynamics are fluid, likely delaying adoption from major coffee players like Starbucks in the near term,†wrote analyst Andrew Charles in the report.
“Should the regulation of CBD oil as an additive to food/beverage change or craft/independent coffee shops find a way to comply with the existing regulation, we could envision Starbucks ultimately piloting the ingredient.â€
Despite the analysts’ projections, however, Starbucks-branded CBD drinks may not be in the cards–at least for some time. Starbucks CEO Kevin Johnson told CNBC in January that while the coffee giant is keeping an eye on the trend, cannabis drinks aren’t something the company is planning on rolling out in the near future.
If the caffeine purveyors opt to incorporate cannabis beverages into product lines, they face heavy regulations that may not be worth it–at least in Canada.
All cannabinoids, including CBD, must be sourced from a licenced producer, and regulators still aren’t sure how to deal with potential age restrictions.
Nonetheless, there’s money to be made, so in a few years, there might just be a CBD Frappuccino available to enthusiasts. See you in 2025!
Source: https://www.thegrowthop.com/cannabis-health/starbucks-could-be-the-first-big-chain-to-start-selling-cbd-beverages