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FEATURE: betterU (BTRU:TSX-V) $30 Million Marketing Plan Reaches 100 Million Potential Customers Every Week $BTRU.ca

Posted by AGORACOM-JC at 10:14 AM on Tuesday, June 20th, 2017

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CONNECTING GLOBAL EDUCATION WITH THE INDIAN MARKETPLACE

WHY BETTERU EDUCATION?

  • The ONLY Global Education Marketplace Serving India
  • Capitalizing On Mobile Payments Structure Others Unable To Provide
  • Unique Ability To Collect From 200 Different Payment Methods in India
  • As A Result, Leading Global Online Education Providers Use BetterU
  • BetterU Receives 20 – 50% Of All Revenues Generated
  • Indian Government Mandate To Educate 500 million by 2022
  • India Expecting To Double Online Education From $20B to $40B In 2017

“There are many significant barriers for doing business in India and it took betterU over 3.5 years to put in place all the pillars required to support the world’s online educators. These barriers are making it difficult for other online educators to do business in India.”

TIMES OF INDIA PARTNERSHIP – $30 MILLION MARKETING INVESTMENT

  • BetterU signed a $30 million marketing investment deal with Bennett Coleman Company Ltd. (Times Group)
  • Provides A Daily Full Page Ad In Times Of India
  • Provides BetterU With Significant Market Visibility & Call To Action
  • Enables betterU To Reach 80% Of The Country
  • Newsprint, Radio, Digital, TV, OHH and Medianet
  • Education Programs Marketed Directly To Indian Population

“The World’s Largest Online Education Mass Marketing Deal For India”

THE MODEL

  • Students / Learners Review and Select Courses Best Suited For Them
  • BetterU Collects All Registrations and Payments
  • BetterU Marketplace Connects Students To The Content Partner’s Course
  • BetterU Retains 20% to 50% of revenues collected as their fee

WHY INDIA

  • Indian Government Mandate To Educate & Skill 500 million People By 2022
  • Traditional Infrastructure (Schools, Teachers, etc) Not An Option
  • Online Education Is The Only Solution
  • Traditional Education Marketplaces Can Only Receive Credit Cards
  • India Payments Are Overwhelmingly Via Mobile
  • BetterU Recognized This Problem and Solved It
  • Traditional Education Providers Partnering With BetterU Makes Sense
  • India Expecting To Double Online Education From $20B to $40B In 2017

Investment Highlights

Developed Product: GENERATING REVENUE!

Defensible Market: BetterU Has Solved And Now Leading The ‘High-Barrier Entry’ To Indian Market

First Mover: Positioned To Become India’s Leading “Global Education Marketplace”

Unmatched Variety: Over 6,500 Courses Available.

Wide Audience: K-12, Exam Preparation, Skills Development, Higher-Ed +

Product Expansion Opportunities: B2B, B2C Learning and Employment Solutions Would Create “Lifetime Cycle” Operations

“Four years invested in the building of betterU’s India infrastructure, set up global operations, assembled core leadership team, secured the world’s largest online education mass marketing deal for India, enlisted leading content partners, and built credibility, trust and awareness across India.  They are the largest global education marketplace that has been built.”

INFRUSTRUCTURE 

  • Established Indian Entity To Effectively Conduct Business In India
  • Ability To Collect From 200 Different Payment Methods in India
  • People on the ground in India
  • Established Strong Relationships With Institutions, Training Partners and Leaders Across Multiple Sectors.

STOCK CHART

BETTERU ANNOUNCES THAT CHRIS GAYLE, ONE OF INDIA’S MOST RECOGNIZED CRICKET PLAYERS FROM IPL, HAS JOINED BETTERU’S MISSION FOR EDUCATING THE COUNTRY $BTRU.ca

Posted by AGORACOM-JC at 9:16 AM on Tuesday, May 30th, 2017

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  • Announced that Chris Gayle, Cricketer from the Indian Premier League (IPL), has joined betterU’s Brand Ambassador program
  • Brand Ambassador program is the company’s effort to continue to grow awareness and draw attention to the importance and personal value of skills development through betterU’s global education marketplace

OTTAWA, May 30, 2017 — betterU Education Corp. (the “Company” or “betterU”), (TSXV:BTRU), (FRANKFURT:5OGA) is pleased to announce that Chris Gayle, Cricketer from the Indian Premier League (IPL), has joined betterU’s Brand Ambassador program in the company’s effort to continue to grow awareness and draw attention to the importance and personal value of skills development through betterU’s global education marketplace.

Chris Gayle, Brand Ambassador, betterU
Chris Gayle

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/cc0d00c1-35f2-4621-be27-c1267f735845

betterU’s vision is to provide all individuals across the country with the opportunities to learn and grow. This bold initiative is in line with Prime Minister Modi’s mandate to skill up 500 million people by 2022. To achieve such levels of mass education, betterU understands that there is a need for a collective collaboration between global educators, industry leaders, and government as well as influential individuals such as Chris Gayle. This also aligns with the recent addition of Satnam Singh, the first NBA player to ever get drafted from India, who joined betterU back in late 2016. Part of betterU’s ongoing strategy is to continue to create awareness to the value of life-time learning and the ongoing need for personal advancement of one’s skills.

Mr. Gayle and the CEO of betterU both came from backgrounds in which they struggled with access to quality education. Yet even through these limiting moments, their dedication, persistence and a passion to become more, resulted in both growing to become leaders in their respective fields. “When Chris and I met in Bangalore many months back, I realized the value he could bring to betterU because of his appreciation and understanding towards the value of education along with his love of India, made us immediate partners. Everyone has the right to education, but the realities are that not everyone has access to it, whether that be due to their physical location, affordability, connection to technology, or fear of the unknown. I am excited to welcome Chris to the betterU family, and for helping support betterU and India! I am also looking forward to building a life-time friendship,” said Brad Loiselle, President and CEO, betterU Education Corp.

betterU and Mr. Gayle will be working on collaborative opportunities to promote the company’s content partners’ through betterU’s overall vision to support India. “I am excited to be working with Brad and betterU in the supporting of this great initiative. I have so many fans across the country that have supported me for so many years and I feel passionate about continuing to support them outside of Cricket. I love India, I love the people and I want to be part of making a global difference through opening education to all!” said Chris Gayle, IPL Cricket player.

About Chris Gayle

Christopher “Chris” Gayle is a Jamaican cricketer and a former captain, who plays international cricket for the West Indies. Gayle captained the West Indies’ Test side from 2007 to 2010. Considered one of the greatest batsmen in limited-overs cricket, Gayle has set and tumbled numerous records across all three formats of cricket. He is known as a hard-big hitter, very often hitting sixes; in 2012, he became the first player to hit a six off the first ball of a Test match.

He is one of only four players who have scored two triple centuries at Test level: 317 against South Africa in 2005, and 333 against Sri Lanka in 2010. Gayle became the first batsman in World Cup history to score a double century when he reached 200 off 138 balls against Zimbabwe during the 2015 World Cup. He finished on 215 runs, which was the record for highest score in a World Cup until it was broken by Martin Guptill against Gayle’s own team. He is one of the five players to score a double century in ODIs. In March 2016, Gayle became only the second player (after Brendon McCullum) to hit two Twenty20 International hundreds, scoring 100 not out against England.

He plays domestic cricket for Jamaica, and represents the Royal Challengers Bangalore in the Indian Premier League, the Karachi Kings in the Pakistan Super League, the Melbourne Renegades in the Big Bash League and the Dhaka Gladiators in the Bangladesh Premier League. He has also represented Worcestershire, the Western Warriors, Sydney Thunder, Barisal Burners, Kolkata Knight Riders and Somerset in his career. He was also selected for team Uva Next for the inaugural Sri Lanka Premier League in 2012. – Source: Wikipedia

About better

betterU, an online education technology company, aims to provide access to quality education from around the world in order to foster growth and opportunity to those who want to better their lives. The Company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem. betterU’s offerings can be categorized into four broad functions: to compliment school programs with flexible KG-12 programs preparing children for their next stage of education, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This press release may contain forward-looking statements and information, which may involve risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with betterU’s growth, the state of the financial markets, regulatory risks and other factors. There can be no assurance or guarantees that any statements of forward-looking information contained in this release will prove to be accurate. Actual results and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral statements containing forward-looking information are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. Unless otherwise required by applicable securities laws, betterU disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers should not place undue reliance on any statements of forward-looking information that speak only as of the date of this release. Further information on betterU’s public filings, including their most recent audited consolidated financial statements, are available at www.sedar.com.

For further information, please visit

http://www.betteru.ca/investor-overview/

Investor contact:

Bruce Chick, MBA
VP Corporate & Investor Relations 1-613-695-4100 Ext. 233
Email: ir@betteru.ca