Video is the future of the web. Don’t bother with the stats, take our word for it that the data is irrefutable. When you consider the human race has made video (via TV) its’ preferred mode of content consumption over the last 50 years, it shouldn’t come as a surprise to anyone.
The challenge, however, is monetization. Yeah, YouTube has done a great job by running ads … but how optimized is that given the number of times we all hit “skp this ad” in our rush to watch a video? Forget about the fact that you have to be a major brand or influencer to even qualify.
AGORACOM sat down with Peeks CEO, Mark Itwaru to discuss the company’s revolutionary live streaming video app where people can interact and transact in real time by selling goods and services for real cash. Users are even able to send cash tips as appreciation for content. We love what Peeks is doing because transactions take place in REAL time … and that is an eye opener for everyone from major brands to a brand new broadcaster.
It also explains why Peeks just paid $128 Million to get out of its’ revenue share agreement and own the technology outright. Sounds like a crazy number? Think again. The Company’s user metrics are skyrocketing and big things are planned for 2018, including a Peeks credit card for broadcasters to instantly access and spend their money. You may even just see an AGORACOM channel broadcasting in the new year.
Watch this interview. Spread the word. Peeks is the new kids on the live streaming block …and their bringing real-time monetization with them.