Agoracom Blog Home

Posts Tagged ‘programatic advertising’

Good Life Networks $GOOD.ca Announces Up to $5 Million Private Placement of Units $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:14 AM on Monday, June 3rd, 2019
  • Syndicate of agents led by Haywood Securities Inc. and including Echelon Wealth Partners Inc, under which the Agents have agreed to offer for sale units of the Company,
  • On a “best effort” private placement basis, subject to all required regulatory approvals, at a price per Unit of $0.27 for total gross proceeds of up to approximately $5,000,000

VANCOUVER, British Columbia, June 03, 2019 – Good Life Networks Inc. (GOOD:TSX.V) (“GLN” or the “Company”), is pleased to announce that it has entered into a letter of engagement with a syndicate of agents led by Haywood Securities Inc. and including Echelon Wealth Partners Inc. (together, the “Agents“), under which the Agents have agreed to offer for sale units of the Company (the “Units”), on a “best effort” private placement basis, subject to all required regulatory approvals, at a price per Unit of $0.27 (the “Offering Price”), for total gross proceeds of up to approximately $5,000,000 (the “Offering”). Each Unit shall consist of one common share of the Company (a “Share”) and one-half of one common share purchase warrant (each whole warrant, a “Warrant”).  Each Warrant shall entitle the holder thereof to acquire one Share at a price of $0.35 for a period of 24 months following the closing of the Offering.

The Company has granted the Agents an over-allotment option to offer for sale up to an additional $1,000,000 of Units at the Offering Price, exercisable in whole or in part, at any time on or prior to 48 hours prior to the closing of the Offering.

In the event that, after the date that is six months following the closing of the Offering, the closing trading price of the Shares on the TSX Venture Exchange (the “TSXV”) is at or above $0.90 per Share for a period of 20 consecutive trading days, the Company may accelerate the expiry date of the Warrants by giving notice to the holders thereof and in such case the Warrants will expire on the 30th day after the date on which such notice is given by the Company.

The Company intends to use the net proceeds of the Offering for working capital and general corporate purposes.

Subscribers will be subject to a statutory hold period that extends four (4) months plus one (1) day from the closing of the Offering.

The closing date of the Offering is scheduled to be on or about June 20, 2019 and is subject to certain conditions including, but not limited to, the receipt of all necessary approvals, including the approval of the TSXV and the applicable securities regulatory authorities.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.  For further information on the Company, visit www.glninc.ca

For Further information please contact:

[email protected]

CEO Jesse Dylan
604 265 7511

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-looking statements

Except for the statements of historical fact, this news release contains “forward-looking information” within the meaning of the applicable Canadian securities legislation that is based on expectations, estimates and projections as at the date of this news release. “Forward-looking information” in this news release includes information about the proposed Offering, the anticipated closing date of the Offering and the Company’s use of proceeds of the Offering and other forward-looking information.

Factors that could cause actual results to differ materially from those described in such forward-looking information include, but are not limited to, the Offering may not close on the terms and timing anticipated, or at all; and the Company will not obtain TSXV approval of the Offering.

The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available to the Company. In connection with the forward-looking information contained in this news release, the Company has made assumptions about the Company’s ability to close the Offering, including obtaining TSXV approval. The Company has also assumed that no significant events occur outside of the Company’s normal course of business. Although the Company believes that the assumptions inherent in the forward-looking information are reasonable, forward-looking information is not a guarantee of future performance and accordingly undue reliance should not be put on such information due to the inherent uncertainty therein.

GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

Good Life Networks $GOOD.ca Increases Revenue by 249% to $4.6 Million for Q1 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:24 AM on Thursday, May 30th, 2019
  • Gross Profit increases by 245% to $1,544,961 in comparison to Q1 2018. Gross Margin for Q1 2019 remain stable at 33%(increase of 14% from Q4 2018) compared to 34% reported for Q1 2018
  • Letter Of Intent signed to acquire mPlore, leader in mobile ad technology and MOU signed with Globex to launch account receivable securitized token

Vancouver, British Columbia–(May 30, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a programmatic advertising technology company, today announced that it has filed its Q1 2019 financial statements and management’s discussion and analysis for the period ending March 31, 2019, available for viewing on www.sedar.com. All figures are expressed in Canadian dollars unless otherwise stated.

Jesse Dylan, CEO of GLN, commented, “I am very pleased with our financial results for the first quarter. We are diligently focused on executing our growth strategy and we continue to review accretive acquisition opportunities to scale the business and deepen our reach within the CTV and mobile space.” He continued, “We expect similar quarterly performance growth as recorded in previous years 2017, and 2018. This means that Q1 performance is a good indicator that we are on track to meet our 2019 performance objectives.”

First Quarter and Recent Company Highlights:

During the first quarter ending March 31, 2019, GLN achieved the following milestones:

  • Appoints Stephen Tapp and Todd Finch as Advisors to the Company
  • Signs Memorandum of Understanding with Globex to launch its account receivable securitized token
  • Expands reach in mobile advertising with a binding Letter of Intent to acquire mPlore, a leading mobile ad technology company
  • GLN property, 495 Communications, increases Roku channel development by 40%
  • Completed 495 integration, and doubles client base

Financial Highlights:

  • Revenue of $4,617,564 during the three months ended March 31, 2019 was a 249% increase compared to $1,322,139 recorded during the three months ended March 31, 2018;
  • Gross Profit increases by 245% to $1,544,961 in comparison to Q1 2018. Gross margin for Q1 2019 increased to 33%, which is a 14% sequential increase from Q4 2018 (and stable compared to 34% during the three months ended March 31, 2018);
  • Comprehensive loss for the three months ended March 31, 2019 was $1,510,680 compared to comprehensive loss of $2,948,479 during the three months ended March 31, 2018;
  • Adjusted EBITDA loss for the three months ended March 31, 2019 was $153,525 compared to an EBITDA loss for the three months ended March 31, 2018 was $366,534

Reconciliation of Adjusted EBITDA

Adjusted EBITDA is a non-IFRS financial measure that we calculate as income (loss) before income taxes excluding depreciation and amortization, stock-based compensation expense, interest expense, and gain or loss on financial instruments and foreign exchange.

Adjusted EBITDA is a measure used by management and the Board to understand and evaluate our core operating performance and trends. This measure differs from contribution in that adjusted EBITDA includes additional operating costs, such as general and administration expenses and marketing, but excludes funding interest costs.

The following table presents a reconciliation of adjusted EBITDA to loss before income taxes, the most comparable IFRS financial measure for each of the periods indicated:

  
 Three Months Ended March 31,
Adjusted EBITDA20192018
 $$
Comprehensive Income (Loss) for the Period(1,510,680)(2,948,479)
Reporting currency translation adjustment373,317
Listing fee2,318,018
Acquisition-related expenses8,500
Gain (Loss) on forgiveness of debt23,120(26,535)
Foreign exchange expense128,003(22,594)
Fair value of change of derivative liability(234,000)
Share-based compensation153,014488,830
Amortization319,9222,084
Interest expense196,16856,142
Accretion expense155,111
Adjusted EBITDA(153,525)(366,534)
   

Conference Call Details

GLN will be hosting a conference call beginning at 9:00am EST (6:00am PST), today, May 30th to discuss the results.

Conference Call Access

To access the conference call by phone, please dial the following numbers.

Canada/USA TF: 1-800-319-4610
International Toll: +1-604-638-5340
Germany TF: 0800-180-1954
UK TF: 0808-101-2791

Callers should dial in five to 10 minutes prior to the scheduled start time and ask to join the Good Life Networks call. We encourage you to access the webcast and presentation material that will be published in the Investors section of GLN’s website at https://glninc.ca/overview/

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

CONTACT

Investor Relations
[email protected]

Jesse Dylan, CEO
604 265 7511

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding management’s expectations with respect to the Company’s future performance growth and achievement of its future performance objectives. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to, the stability of the industry in which the Company operates, the Company’s ability to continue to achieve its performance objectives, the Company’s ability to sustain and support its performance growth, changes in legislation and general economic conditions or conditions in the financial markets.

In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that GLN’s operations will generate the anticipated results as per management’s expectations and that the Company’s performance will grow at the same rate as it has in 2017 and 2018.

GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/45150

Good Life Networks $GOOD.ca to Report First Quarter Earnings Results May 30, 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:12 AM on Wednesday, May 29th, 2019
  • Will release its first quarter financial and operating results at 7:50am EST (4:50am PST) Thursday, May 30, 2019. GLN will then host a conference call beginning at 9:00am EST (6:00am PST) to discuss the results.

Vancouver, British Columbia–(May 29, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, will release its first quarter financial and operating results at 7:50am EST (4:50am PST) Thursday, May 30, 2019. GLN will then host a conference call beginning at 9:00am EST (6:00am PST) to discuss the results.

Conference Call Access

To access the conference call by phone, please dial the following numbers.

Canada/USA TF: 1-800-319-4610
International Toll: +1-604-638-5340
Germany TF: 0800-180-1954
UK TF: 0808-101-2791

Callers should dial in five to 10 minutes prior to the scheduled start time and ask to join the Good Life Networks call. We encourage you to access the webcast and presentation material that will be published in the Investors section of GLN’s website at https://glninc.ca/overview/

The GLN Story

GLN is a patent pending machine learning programmatic video advertising technology company that does not collect PII (Personal Identifiable Information). GLN has the ability to transact on millions of online video ads daily 3 times faster than IAB (Interactive Advertising Bureau) standards. GLN is headquartered in Vancouver, Canada with offices in the US and UK and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Addressable Market: The total media ad spend worldwide will rise 7.4% to $628.63 billion in 2018, according to “Global Ad Spending: The eMarketer Forecast for 2018.” Digital media will account for 43.5% of that investment, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total advertising will near 50%.

CONTACT:

Investor Relations
[email protected]

Jesse Dylan, CEO
604 265 7511

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/45098

Good Life Networks $GOOD.ca to Present at International Deal Gateway in London $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:18 AM on Wednesday, May 22nd, 2019
  • Invited by Global Partnership Family Offices to present to the UK investment community at International Deal Gateway in London today, May 22, 2019.

Vancouver, British Columbia–(May 22, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has been invited by Global Partnership Family Offices (“GPFO”) to present to the UK investment community at International Deal Gateway in London today, May 22, 2019.

Jesse Dylan, CEO of GLN commented, “After our successful TSX presentation last month to the Toronto investment community, I’m thrilled to be one of only 10 companies in the world to be invited to this event in London. I’m looking forward to expanding GLN’s reach globally by introducing our company’s success story to the European investment community.”

About International Deal Gateway

International Deal Gateway is a digital marketplace for entrepreneurs and deal makers that facilitates direct, peer-to-peer transactions on a secure blockchain platform. Access to Deal Gateway gives members the power to discover deals and opportunities that could not be found through their usual networks.

About Global Partnership Family Offices

GPFO is a definitive source of information, unbiased advice and thought leading research and education to family office executives, wealth owners, family members and their close advisors worldwide.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s performance and business strategy. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the Digital Marketing Industry and general economic conditions or conditions in the financial markets.

GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

For further information, please contact:
[email protected]

CEO Jesse Dylan
604 265 7511

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/44951

Good Life Networks $GOOD.ca Appoints Stephen Tapp and Todd Finch as Advisors to the Company $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:22 AM on Monday, May 13th, 2019

  • Adds prominent leaders from media and technology sectors, bringing years of successful public and venture market experience to Company
  • Appointed respected global media veterans Stephen Tapp, and Todd Finch to its Advisory Board
  • Jesse Dylan, CEO of GLN commented, “As GLN continues its year over year growth, we have attracted an exceptional team of industry advisors with backgrounds ranging from Tesla to the biggest media corporations in Canada...”

Vancouver, British Columbia–(May 13, 2019) – Good Life Networks Inc. (TSXV: “GOOD”) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has appointed respected global media veterans Stephen Tapp, and Todd Finch to its Advisory Board.

Jesse Dylan, CEO of GLN commented, “As GLN continues its year over year growth, we have attracted an exceptional team of industry advisors with backgrounds ranging from Tesla to the biggest media corporations in Canada. Their diverse experience will help guide and support us through this evolutionary time in GLN’s lifecycle. We are thrilled to welcome Stephen and Todd to our Advisory board. Their combined experience in building leading media and technology businesses will be invaluable in helping us continue to grow and innovate.”

Stephen Tapp

Stephen is an internationally recognized leader in media & entertainment with a proven track record of building and operating profitable subscriber and advertiser supported businesses. He has been instrumental in several successful Canadian media company launches including TSN and Viewer’s Choice Pay Per View and was founding President and COO of XM Satellite Radio Canada. Mr. Tapp also served as EVP for Chum Ltd., overseeing such iconic brands as Citytv and MuchMusic. He currently acts as SVP of Business Development at leading global music and technology company, Stingray.

Todd Finch

Todd is a proven tech executive and has been an advisor and coach to numerous founders and CEOs in the Canadian tech landscape for the past 10 years. His many successes include the introduction of the browser to the Canadian market as President of Netscape Canada. He served as the President & CEO of Vizible Corporation, (acquired by OpenText in 2009) recognized as one of the fastest growing, innovative companies in Canada by Deloitte Fast 50 & tech 500.

Todd and Stephen join GLN’s team of experienced Advisors including Brennan Boblett and Ron Shuttleworth.

Brennan Boblett

Brennan spent 5 years at Tesla leading and managing the UI + UX design including auto pilot for the company’s model S, X and 3. Brennan has also held leading tech positions with Apple, Microsoft, Uber, PlayStation and Netflix.

Ron Shuttleworth

Ron has 25 years of experience in the technology sector as an operator, investor, analyst and investment banker specializing in M&A, equity and debt. As an operator, Ron has been CEO, Chief Technical Officer and Product Manager with direct experience in fintech, enterprise software and marketing automation. He was a top-ranked research analyst for eight years with nearly $500-million of capital raised within his coverage list.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

For further information, please contact:

Investor Relations 
[email protected]

CEO Jesse Dylan
604 265 7511

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s relationship with its Advisors. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary.

In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the Advisors will generate the anticipated results including but not limited to; revenue, business opportunities, business strategy and guidance per GLN management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

Good Life Networks $GOOD.ca – Video will account for almost half of US #programmatic ad spend in 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:37 PM on Wednesday, May 8th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

—————————

Video will account for almost half of US programmatic ad spend in 2019

David Murphy

  • US marketers will spend $29.24bn (£22.47bn) on programmatic video this year
  • Accounts for 49.2 per cent of all US programmatic digital display ad spend, according to the latest forecast from eMarketer

US marketers will spend $29.24bn (£22.47bn) on programmatic video this year, which accounts for 49.2 per cent of all US programmatic digital display ad spend, according to the latest forecast from eMarketer. For the next few years, the analyst expects the share of programmatic spend that goes to video to remain steady, rising to 49.7 per cent in 2020 and to 49.9 per cent in 2021.

“The near 50-50 split of spending is an indicator of how eager buyers and sellers have become to capitalize on video advertising in any and all forms,” said eMarketer principal analyst Lauren Fisher. “It also speaks to how quickly both sides have embraced programmatic as the primary method for buying and selling these ads.”

Last September, eMarketer forecast that programmatic video would represent 48.7 per cent of all US programmatic ad spending by 2020. The forecast has been revised upward due to growth in programmatic spending on connected TV, over-the-top (OTT) video and social video advertising.

eMarketer includes the majority of social video in its definition of programmatic video because platforms like Facebook, Twitter and Snapchat allow advertisers to transact via programmatic direct ad manager tools. The analyst expected the combined programmatic video ad revenues of social networks today to account for roughly a third of total programmatic video ad spending. Much of this spend is being directed through mobile devices.

Within programmatic video, dollars allocated to mobile devices edge out dollars given to desktop, laptop or connected TV only slightly this year. Mobile’s share of programmatic video will peak in 2020, at 53.9 per cent. By 2021, that share will dip, eMarketer believes, as ad buyers ramp up investments in areas such as connected TV.

Digitally native video companies like YouTube, Roku and Hulu are growing their ad businesses at a time when TV networks are opening more inventory to digital buyers, and as demand-side platforms (DSPs) are investing heavily in making TV ad buying more automated, targeted and measurable. These trends contribute to a growth in programmatic video spend.

eMarketer forecasts that 81.2 per cent of total digital video spend will be transacted programmatically in 2019. That’s slightly less than the 84.9 per cent of total digital display spend that will be transacted programmatically this year.

Source: https://mobilemarketingmagazine.com/video-will-account-for-almost-half-of-us-programmatic-ad-spend-in-2019

Good Life Networks $GOOD.ca – U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:00 PM on Tuesday, May 7th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

—————————

U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018

On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior.

  • Advertisers continue to harvest the benefits of programmatic buying, with the IAB reporting that programmatic ad revenue accounted for 80% of all digital display revenues.
  • Ad tech vendors employ programmatic with the expectation of more intelligent targetting greater cost benefits.

Taylor Peterson on May 7, 2019 at 3:36 pm

U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from $88.3 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report released Tuesday.

Trends driving growth

Digital ad giants. Large-scale ad companies are steering a large bulk of the growth, given their access to more sophisticated data and purchasing lifecycles, bolstered by Artificial intelligence (AI) and robust e-commerce technology. Trends show that smaller businesses are riding the coattails of larger ad enterprises, forming strategic partnerships that provide access to insights, influence and increased inventory access.

Storytelling. With consumers increasingly turning to social media to inform their purchase behavior, advertisers are capitalizing on the trend in an attempt to turn engagements into conversations. Beyond traditional social formats, brands are leveraging vertical stories to pivot their value narrative with content that addresses key touchpoints in the consumer’s journey.

Social commerce. Emerging tools and insights across social platforms continue to be a driving force for direct-to-consumer brands. Social DSPs are touting new features designed to ease the customer buying process while collecting deeper targetting insights for advertisers. As a result, trends indicate that advertisers are pouring more investments into social inventory with greater confidence.

Programmatic. Advertisers continue to harvest the benefits of programmatic buying, with the IAB reporting that programmatic ad revenue accounted for 80% of all digital display revenues. Ad tech vendors employ programmatic with the expectation of more intelligent targetting greater cost benefits. Walled gardens like Amazon, in which programmatic transactions are managed by the ecosystem owner, are reported to drive greater adoption of programmatic – especially for smaller businesses.

Data regulations. Privacy directives like GDPR and CCPA have tipped the balance of power in favor of enterprise-level advertisers, who are able to make larger investments to aid compliance. For smaller businesses, this means more focus spent implementing and adhering to safeguards. Even so, the data shows that the privacy regulations are giving way to more innovative targeting strategies aimed at growing ad ROI.

Mobile and video ad revenues continue growing

It’s no surprise that mobile ad revenue is outpacing other devices at warp speed. The report indicated mobile advertising revenues grew 39.7, increasing its share of total revenues from 56.7% in 2017 to 65.1% last year. The industry’s compounded growth rate of the last 10 years is largely owed to mobile, which continues to cash in on single-click purchasing behavior, creative formats and social ubiquity.

The omnipresence of mobile advertising has prompted advertisers to embrace video content, which continues to show the largest revenue growth of all digital ad formats in 2018. According to the report, digital video revenue in 2018 rose 37% from 2017, totaling $16.3 billion. On mobile devices alone, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior.

Why we should care

As evidenced by its sharp revenue growth, digital advertising is increasingly consuming a majority share of the ad mix, with mobile and video powering it. Brands are using technology to their advantage, embracing programmatic tactics to connect with audiences wherever their eyes are focused.

“Advertisers are placing a premium on mobile and video, and in turn the two are fueling the ongoing rise of digital marketing,” Sue Hogan, SVP of research and measurement at IAB, said in a statement. Impending 5G access to faster internet speeds will work to stimulate even more buying interactions and greater innovation in digital formats, she added.

Source: https://marketingland.com/iab-u-s-digital-ad-revenues-top-100-billion-for-first-time-reaching-107-5-billion-in-2018-260546

Good Life Networks $GOOD.ca – The Trade Desk $TTD A Fast-Growing #AdTech Company, Opens For Business In China $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:32 AM on Friday, March 29th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

—————————

The Trade Desk, A Fast-Growing Ad-Tech Company, Opens For Business In China

Search engine Baidu partners with the Trade Desk in China. 

  • The Trade Desk, the fast-growing programmatic advertising platform, flung open its doors in China on Tuesday
  • Several months after announcing partnerships with key Chinese Internet players, officially offer global brands a shot at the country’s 800 million Internet users.
  • (That’s 20% of all internet users in the word.) And, 788 million of them are mobile.

Jill Goldsmith Contributor

The Trade Desk, the fast-growing programmatic advertising platform, flung open its doors in China on Tuesday. Several months after announcing partnerships with key Chinese Internet players, it can officially offer global brands a shot at the country’s 800 million Internet users. (That’s 20% of all internet users in the word.) And, 788 million of them are mobile.

Marketers are eager to tap the massive opportunity of China’s 1.4 billion population and expanding middle class. In an announcement, the Trade Desk described an active period of beta testing that delivered multi-channel campaigns to Chinese audiences in sectors ranging from hospitality, luxury retail and education to food, beverage and biotech.

Trade Desk clients can tap into China on the same proprietary Trade Desk platform they use for the rest of the world.

Programmatic advertising automates buying and selling. The Trade Desk’s platform helps marketers analyze, locate and target audiences and optimize pricing across markets and devices. The platform’s capabilities, user interface and planning tools were updated last summer in an AI-driven package called the Next Wave that’s had quick uptake by clients and helped drive robust financials in 2018.

The ad-tech company reported full-year revenue of $477 million, up 55% year-on-year. Net income jumped to $88 million from $50 million. It expects revenue to continue rising this year to $637 million. The Trade Desk was founded in 2009 in Ventura, California. It went public in 2016.

International accounted for 15% of total sales. That’s a big jump from three years ago, CEO and founder Jeff Green told investors this month, but it’s well short of where the company wants to be. China’s a major step in that expansion. “We have made a significant investment in the country over the past few years,” Green said in the statement, “and are confident in our ability to be the trusted programmatic partner to help multinational brands grow in China.”

At the Mach 6 investor event, Green described an even bigger mandate he sees. “We are not just there to ride the wave [of a rising middle class], but to empower it. Helping people decide for the first time what kind of laundry detergent to washing machine to buy.”

The Trade Desk now has some 50 employees in offices in mainland China and Hong Kong and is looking to hire about 20 more. According to its latest 10k, it has 724 clients around the world, mostly advertising agencies or divisions within them.

In an interview, Tim Sims, SVP of inventory partnerships, shrugged off Wall Street jitters over China’s slower growth because the market is just so big and the number of connected consumers growing so fast. “What’s so incredible to me is that, in a relatively short period of time, in less than a generation, [the population equivalent of] two United States are getting access to the internet.”

Sims said myriad deals beyond those with the big four partners the company announced had to be set up over the course of a challenging several years. In the US and Europe, he noted, media, tech and data companies often serve multiple markets. “In China, every single partner is new to us,” he said.

Source: https://www.forbes.com/sites/jillgoldsmith/2019/03/26/the-trade-desk-opens-for-business-in-china-with-alibaba-baidu-tencent/#62139ad23601

Good Life Networks $GOOD.ca – Looking Ahead: Predictions for Programmatic Advanced TV Advertising $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:15 PM on Tuesday, March 19th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

—————————


By: Jose Pacheco

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019.

Global platforms with bottomless pockets will quickly penetrate local markets; local traditional players will produce and license premium content for big platforms; technology will accelerate the disintermediation from large producers and rights holders to audiences; successful subscription models will be accompanied by new non-advertising formulas; traditional and virtual aggregators with tools for content discovery will lead to increased fragmentation, and emerging content producers and distributors designing and bundling targeted proposals for thematic content and audience niches.

All of this will play in a ‘muddy pitch’ within Europe. There will be problems with audience measurement, demanding regulations for the use of personal data, concerns around transparency and ad fraud, convulsed advertising markets, and heterogeneous social, cultural and political environments.

Within this highly complex scenario, we will find interesting emergent trends across European markets for programmatic advertising, and AdTech advanced solutions for television.

Below are three core trends to keep an eye out for: 

1. IPTVs

Telecommunications companies that are well positioned in distribution and aggregation can start experimenting without too many restrictions or opportunity costs, and with predominant positions (direct access to homes, high penetration, in-house content, advertising money where to diversify its current businesses, innovation with which to differentiate competitively, etc.).

In Spain, key players in this field are likely to be involved in the TV offering of the large IPTV operators, such as Movistar, Vodafone, Orange and Euskaltel, benchmarking programmatic and addressable ad solutions, which are already developed in the United States and the United Kingdom.

The local broadcasters and content producers, as original sources of content, should assume a collaborative role in these models, and take full advantage of the value of shared experimentation —eEmerging advanced advertising monetization of a currently non-efficient distribution channel, access to technology and new processes and acquisition of knowledge.

2. OTTs

There is a clear opportunity for the development of an advertising-based OTT market (Ad Supported Video or ASV OTT) for several reasons:

The focus around the subscription monetization for this distribution model, the loss of an important share of the free ad-inventory dragged by the content licensed to the OTTs with SVoD models, the possibilities of thematic segmentation of product niches and profiling of targets due to the technology, more and more advanced and cost-effective distribution technologies, and, of course, relevant AdTech solutions already in place: programmatic, dynamic, Artificial Intelligence and addressable advertising based on data, new formats and models (rewarded video for example) and anti-fraud controls (current tools and new to explore, as blockchain).

As is happening in the United States, OTT proposals focused on the advertising market are foreseeable across a wide variety of models: premium and niche content, generalistic and segmented targets, pure and hybrid (freemium) monetization, local and global approaches.

3. Broadcasters

In this market, the development of programmatic and advanced advertising on television does not seem that it could be led by local traditional TV operators.

This is due to complex (and decreasing) main advertising markets, limited premium inventories for non-advertising models (subscription, production and licensing for platforms, etc.), limited technological capabilities and resources, old-business organizations and structures, short-term objectives, defense of traditional models, local focus, etc.

Therefore, in this area, it is interesting to follow up on one of the few announced global initiatives, the pan-European platform of the RTL Group, which although with a very complex integration (global approach with specific local implementations), is planned from a strategy that responds to two of the challenges: on the one hand, a strong technological component (mainly via acquisitions as SpotX, Smartclip, Yospace and several MCVNs) and, on the other hand, an international approach to the market.

Source: https://martechseries.com/author/jose-manuel-gonzalez-pacheco/

INTERVIEW: Jesse Dylan, CEO Discusses GLN’s $GOOD.ca Significant Growth Plans to Drive 2019 Projected Revenues of $67M $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:15 PM on Sunday, March 17th, 2019

Jesse Dylan, Founder & CEO of Good Life Networks (TSXV: GOOD) (FSE: 4G5) sits down with former Global TV anchor, Steve Darling of Proactive Investors to discuss GLN’s significant growth over the last year, how the company plans to drive 2019 projected revenues of $67M and the importance of brand safety and protecting consumers Personally Identifiable Information.

With the recent controversy around brands using PII and the implementation of new regulations designed to protect consumers, GLN prides itself on having built its patent pending technology from the ground up without using consumers private information to target advertisements. GLN continues to focus on the importance of brand integrity and consumer privacy.