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Championing Digital Safety: Kidoz Inc. Leading the Way in AdTech

Posted by Brittany McNabb at 4:58 PM on Monday, March 4th, 2024

In an era where online privacy is increasingly compromised, Kidoz Inc. emerges as a beacon of responsibility and innovation in the AdTech sector. As a pioneer in safe digital advertising for children and families, Kidoz is not just reshaping the digital landscape; it’s setting new standards for digital safety and privacy.

Market Leadership and Reach

With a robust platform that reaches hundreds of millions of kids, teens, and families monthly, Kidoz has established itself as the largest mobile advertising network for this demographic. Trusted by global brands such as Lego, Nintendo, and Disney, Kidoz provides a safe and engaging environment for brand engagement.

Advocating for Children’s Online Safety

Kidoz champions the Kids Online Safety Act (KOSA), aiming to protect minors online beyond existing regulations like COPPA and GDPR. By integrating KOSA principles into its operations, Kidoz ensures a safer digital future for children, focusing on issues like harmful content, online bullying, and harassment.

Revenue Growth and Market Position

In 2022, Kidoz reported revenue exceeding $15 million, with the first 9 months of 2023 reaching $7.3 million in revenue, highlighting its strong position in the rapidly growing $400 billion mobile ad market. With nearly 5,000 apps worldwide leveraging the Kidoz Publisher SDK, the company continues to lead the market in compliance and innovation.

Ensuring Ad Safety and Compliance

Kidoz takes proactive measures to ensure that its advertising campaigns adhere to the highest standards of child safety. By rigorously monitoring campaigns and preventing the promotion of harmful products or services, such as illegal drugs or tobacco, Kidoz maintains a safe and educational digital space for children.

Commitment to Digital Safety

For Kidoz, digital safety isn’t just a policy; it’s a mission deeply ingrained in its ethos. By advocating for maximum data privacy settings for minors and promoting responsible online experiences, Kidoz is committed to preserving the innocence and rights of children in the digital age.

Join the Movement

By aligning with Kidoz, people become part of a movement that prioritizes digital safety and empowers children to explore, learn, and grow online, free from the perils of the internet.

YOUR NEXT STEPS

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

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VIDEO – KIDOZ Hits Record $12.4M Revenues & Profits In 2021 … But Q4 $5.9M Tells The Global Growth Story For 2022

Posted by AGORACOM-JC at 4:40 PM on Tuesday, February 22nd, 2022
Kidoz logo png

Kidoz (KIDZ: TSXV) owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google.    

The company recently released Record 2021 and Q4 Results.

Select Q4 2021 highlights: 

  1. Total Revenue of $5,883,484 – growth of 109% over $2,814,642 in Q3
  2. Profit of $990,302, an increase of $1,065,342 over a loss of ($75,040) in Q3
  3. Adjusted EBITDA of $1,353,442 – growth of 409% over $265,984 in Q3

We sat down with Kidoz Inc. Co-CEOs Jason Williams & Eldad Ben Tora to discuss their recently announced financial results.

Select Fiscal 2021 highlights: 

  1. Total Revenue of $12,433,573 – growth of 74% over 2020 Revenue of $7,148,029.
  2. Adjusted EBITDA of $1,507,720 compared to $771,236 in fiscal 2020.

Jason Williams, Kidoz Co-CEO stated:

“Kidoz occupies the perfect position as the leader in safe contextual mobile advertising. As broadcast television continues to decline and mobile apps continue to rise, the demand for safe advertising opportunities on mobile has never been higher. Advertisers are looking for brand-safe media with the widest reach and Kidoz is the solution. Kidoz is able to work to the specific requirements of leading family brands to build awareness and create engagement with every campaign and feature product.” 

KIDOZ IS A GLOBAL PLAYER

Eldad Ben Tora, Kidoz Co-CEO stated:

“In 2021 Kidoz launched campaigns for brands in 58 different countries.  Kidoz has built a global solution and is represented by a global network of sales agents who know the local representatives and brands looking to reach kids and families in a safe and compliant way.

2022 IS OFF TO A RECORD START

Ben Tora added:

“While Kidoz’s growth was outstanding in 2021, management believes that we are only beginning to realize the potential of our technology and the strength of our market position …. 2022 has started at a record pace and management is confident that we will be able to continue to increase our growth. Kidoz continues to expand the number of markets in which we operate and the number of products we can monetize.”

Now sit back, relax and watch this powerful interview with Co-CEOs of Kidoz Inc.

VIDEO – Kidoz New Programmatic Advertising Technology Could Increase Impressions Sold By 3-5X

Posted by AGORACOM-JC at 5:48 PM on Thursday, December 9th, 2021
Kidoz logo png

Kidoz (KIDZ: TSXV) owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google.    

The company recently released impressive Q3 Results.

Select Q3 2021 highlights: 

  1. Total Revenue of $2,814,642 – growth of 47% compared to Q3 2020 Total Revenue of $1,919,973 and growth of 29% from revenue of $2,177,505 for the second quarter of 2021.
  2. Gross Profit of $1,226,534 – growth of 34% compared to Q3 2020 Gross Profit of $914,657 and growth of 20% from Gross Profit of $1,024,333 for the second quarter of 2021.
  3. Adjusted EBITDA of $265,984 compared to an adjusted EBITDA of $16,484 for Q2 2021.

We sat down with Kidoz Inc. Co-CEOs Jason Williams & Eldad Ben Tora to discuss their recently announced Programmatic Solution “Kidoz Connect”.

This new product release is a unique programmatic solution providing ‘review & monetize’ technology to enable open market ad sourcing at scale. Kidoz Connect enables any brand, agency or DSP to programmatically reach the Kidoz unique inventory of over 300 million users accessible in a fully COPPA/GDPR compliant manner, through a single point of integration.

This new technology could increase impressions sold by 3-5X.

Co-CEO Eldad Ben Tora commented,

“Kidoz Connect is currently live with select launch partners and we are actively developing and integrating a number of new sources that will together create the pipeline of programmatic ad campaigns available to Kidoz’s app publisher network. As Kidoz advances its multiple product offerings, new opportunities arise in the bountiful mobile advertising ecosystem that is projected by eMarketer to exceed over US$400 billion by 2023 (eMarketer). Kidoz is perfectly positioned with powerful technology in a booming market and management anticipates a record Q4 and 2022 ahead.” 

Now sit back, relax and watch this powerful interview with Co-CEOs of Kidoz Inc.

VIDEO – Kidoz (KIDZ: TSXV) To Address The Lucrative Teens and Parents Segment of Soon To Be $400B Mobile Ad Market

Posted by AGORACOM-JC at 4:07 PM on Tuesday, September 21st, 2021

Kidoz (KIDZ: TSXV) owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google.  

We sat down with Kidoz Inc. Co-CEOs Jason Williams & Eldad Ben Tora to discuss the entrance into lucrative teens and parents segment of soon to be $400 BILLION Mobile Ad Market. 

We discuss: 

  • New markets
  • Anticipated growth
  • Agencies that have already booked
  • +more

Q2 2021 highlights include:

  • Total Revenue of $2,177,505 – growth of 196% compared to Q2 2020 Total Revenue of $736,827.
  • AdTech revenue of $2,120,500 – growth of 247% compared to Q2 2020 AdTech Revenue $611,709.
  • Gross Profit of $1,024,333 – growth of 214% compared to Q2 2020 Gross Profit of $325,769.
  • EBITDA of $48,079 a 124% improvement from an EBITDA loss of ($197,057) in Q2 2020.

Sit back, relax and watch this powerful interview.

VIDEO – KIDOZ Co-CEOs Talk Impressive Q2 Revenue Growth Up 196% To $2.18M

Posted by AGORACOM-JC at 4:03 PM on Tuesday, August 24th, 2021

Kidoz owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google. 

We sat down with Kidoz Inc. Co-CEOs Jason Williams & Eldad Ben Tora to discuss their stunning Q2 growth, and more.

Q2 2021 highlights include:

  • Total Revenue of $2,177,505 – growth of 196% compared to Q2 2020 Total Revenue of $736,827.
  • AdTech revenue of $2,120,500 – growth of 247% compared to Q2 2020 AdTech Revenue $611,709.
  • Gross Profit of $1,024,333 – growth of 214% compared to Q2 2020 Gross Profit of $325,769.
  • EBITDA of $48,079 a 124% improvement from an EBITDA loss of ($197,057) in Q2 2020.

Sit back, relax and watch this powerful interview.

VIDEO – Kidoz Inc. $KIDZ $KDOZF Co-CEOs Talk Stunning Q1 Growth, Unstoppable Business Model, & More

Posted by AGORACOM at 9:41 AM on Friday, June 4th, 2021

Kidoz owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google. 

We sat down with Kidoz Inc. $KIDZ $KDOZF Co-CEOs Jason Williams & Eldad Ben Tora to discuss their explosive, unstoppable business model, their stunning Q1 growth, and more.

  • Total Revenue of $1,55M up 58% 
  • AdTech revenue of $1,5M up 68%
  • 2021 Gross Profit of $685,041 up 54% 
  • 2021 EBITDA of up 111%

Check out the full interview down below.

Good Life Networks $GOOD.ca Announces Return of Former Chief Financial Officer $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:30 AM on Monday, July 22nd, 2019
Glnlogo black 11
  • Announced that Mr. Andrew Osis will be returning as the Company’s Chief Financial Officer, effective July 22, 2019.
  • Mr. Osis will replace Konstantin Lichtenwald in this role.

Vancouver, British Columbia–(July 22, 2019) – Good Life Networks Inc. (TSXV: GOOD) (“GLN” or the “Company“), is pleased to announce that Mr. Andrew Osis will be returning as the Company’s Chief Financial Officer (“CFO“), effective July 22, 2019. Mr. Osis will replace Konstantin Lichtenwald in this role.

Mr. Osis previously served as interim CFO of GLN and was instrumental in the Company’s successful public listing. His experience includes Vice President-Global Banking at RBC Dominion Securities, Inc., and has been involved in more than $25 billion in transactions. Mr. Osis has also held positions with Peters & Company and Newcrest Capital where he focused on mergers, acquisitions, and equity and debt financings. Since leaving the investment banking business. Mr. Osis has served on numerous Boards of Directors, and as CEO and CFO of public and private organizations, covering technology, media and entertainment, energy and oilfield services, manufacturing, life sciences, and other sectors. Mr. Osis received an undergraduate degree from The Haskayne School of Business.

Jesse Dylan CEO of GLN commented, “We are delighted to have someone with Andrew’s extensive finance and public market experience and acumen re-join our company as GLN’s new CFO. Andrew was instrumental in guiding our company leading up to and including our initial public offering but unfortunately had to step down for family reasons. We are extremely happy to welcome him back. Andrew’s considerable financial management experience guiding RBC Dominion Securities and numerous publicly listed companies, track record of growth and strong leadership skills will add great value to GLN.”

Mr. Osis will return to his role as CFO taking over for Konstantin Lichtenwald, the Company’s current CFO. “Konstantin has been an integral part of the GLN team,” says Jesse Dylan CEO. We thank Konstantin for his hard work and commitment to excellence. Konstantin will remain at GLN as a strategic advisor and to assist Mr. Osis in the transition.”

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

[email protected]

CEO Jesse Dylan
604 265 7511

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Good Life Networks $GOOD.ca Signs MOU with Skyrocket Entertainment to Power Film Branded Gaming Content #adtech $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:18 AM on Wednesday, July 17th, 2019
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  • Entered into a Memorandum Of Understanding with Skyrocket Entertainment, a gaming, film and media brand rights entity, to integrate its patent-pending video advertising technology into Skyrocket’s gaming platforms.
  • Skyrocket Entertainment is an exciting new venture cornering a gap in the market by migrating iconic Hollywood feature films and branded intellectual property rights into the worldwide gambling and social gaming sector.

Vancouver, British Columbia–(July 17, 2019) – Good Life Networks Inc. (TSXV: GOOD) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has entered into a Memorandum Of Understanding (“MOU” or the “Agreement“) with Skyrocket Entertainment (“Skyrocket”), a gaming, film and media brand rights entity, to integrate its patent-pending video advertising technology into Skyrocket’s gaming platforms.

Skyrocket Entertainment is an exciting new venture cornering a gap in the market by migrating iconic Hollywood feature films and branded intellectual property rights into the worldwide gambling and social gaming sector. Skyrocket Entertainment recently acquired the international rights to 75 iconic feature films including Rambo 4, The Expendables and The Fallen franchise and is in negotiations with major Hollywood film studios on a further 100 films. Skyrocket will transform these world-renowned stories and characters into new gaming content and products for Social Money Gaming and Real Money Gaming such as Slots, Instant Games, bingo and lotto. The average online slot game delivers significant long-term revenue, which generates new revenue streams for moviemakers. Pursuant to the MOU, Skyrocket will work with GLN to implement the Company’s advertising technology into the worldwide online gaming sector, an industry valued at $52 billion this year.1

Jesse Dylan, CEO of GLN commented, “Skyrocket’s innovative and immersive approach to gaming is the perfect fit for GLN’s technology. This partnership will give GLN access to an exclusive audience coveted by today’s advertisers with gaming content focused and built around iconic Hollywood brands”

Skyrocket CEO, Sean O’Kelly, added: “We’re excited to be working with GLN and their pioneering technology on this innovative venture.”

Correction:

GLN also wishes to correct information published in the News Release dated May 10th, 2019 in which Matt Hopkins was announced as President of GLN. Mr. Hopkins’ correct title should have read President of GLN’s Mobile division.

About Skyrocket Entertainment:

Skyrocket Entertainment www.theskyrocket.co merges the film and media worlds with the Gaming Industry, creating more immersive games from film & media brands. Skyrocket Entertainment is a snappy content generator delivering via licensed and certified gaming platforms. Skyrocket’s USP is the attractiveness of using film and TV IP with established audiences, a team that knows how to build software to market regulation and services which standardise integrations to distributors, operators and their players.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

1: https://www.hollywoodreporter.com/news/online-gambling-rights-firm-skyrocket-acquires-millennium-film-content-1202528

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s agreement with Skyrocket. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the success of the integration with Skyrocket’s platform, success of any film property customized and marketed in the gaming industry and general economic conditions or conditions in the financial markets or gaming industry.

In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the agreement between GLN and Skyrocket will generate the results per GLN management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

For further information, please contact:

[email protected]

CEO Jesse Dylan
604 265 7511

Good Life Networks $GOOD.ca Announces the Patent Cooperation Treaty Deems Its #Programmatic Advertising Technology Novel in over 140 Countries $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:49 AM on Monday, July 8th, 2019

Glnlogo black 11
  • Announced that its patent pending technology for its Programmatic Advertising Platform has been deemed novel by the International Searching Authority for the PCT
  • Once a technology, product or service is deemed novel by the PCT it is considered patentable and can move to the next phase of the process.
  • The PCT covers over 140 countries and positions the Company to protect its rights in one or all these jurisdictions.

Vancouver, British Columbia–(July 8, 2019) – Good Life Networks Inc. (TSXV: GOOD) (OTC PINK: GOOLF) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, is pleased to announce that its patent pending technology for its Programmatic Advertising Platform has been deemed novel by the International Searching Authority for the PCT (“Patent Cooperation Treaty”). Once a technology, product or service is deemed novel by the PCT it is considered patentable and can move to the next phase of the process. The PCT covers over 140 countries and positions the Company to protect its rights in one or all these jurisdictions.

GLN has been developing its unique advertising technology since 2016 with the sole aim of facilitating effective online advertising without the use of personally identifiable information (PII). The importance of not using PII was revealed after numerous scandals involving user tracking and extensive personal data collection practices became public. (1) The use of PII is now subject to extensive regulation with GDPR (General Data Protection Regulation) in Europe with similar rules coming to the US and Canada. These regulations carry large financial penalties for companies who use PII without the expressed permission of the users, extensively limiting the availability of user data to target advertising in the future.

GLN will now move to the national phase of the process to achieve patent protection in the countries and regions it deems relevant and strategic for its Non-PII advertising technology. GLN believes this patent will help secure a unique position for the Company as a technology leader in non-PII advertising.

Jesse Dylan, CEO of GLN, commented, “The use of PII is becoming heavily regulated and rightfully restricted. Advertisers are very aware of the perils of becoming the next data breach scandal. GLN anticipated this industry liability back in 2016 and invested the time, energy and resources to create a novel non-PII advertising platform. We are delighted to have positioned ourselves at the leading edge of the industry changes and will soon have the official protections to capitalize on these regulatory initiatives long into the future.”

The GLN Story

GLN’s technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

1: https://www.cnbc.com/2018/03/21/facebook-cambridge-analytica-scandal-everything-you-need-to-know.html

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s patent applications. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the success of any associated regulatory approval and general economic conditions or conditions in the financial markets.

In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the patent approvals with achieve the results per GLN management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

For further information, please contact:

[email protected]
CEO Jesse Dylan
604 265 7511

Good Life Networks $GOOD.ca – #Programmatic Advertising Trends In 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 3:30 PM on Thursday, July 4th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

—————————

Programmatic Advertising Trends In 2019

By Rebecca Paddon

Shopify has previously highlighted the need for dynamic ads and has offered advice on how to automate it to help boost your brand. However, in 2019, it’s not just enough that you know when to post on Facebook to get the most engagement: it’s important that you find a smarter way to advertise. 

Enter, programmatic advertising. In 2019, 65% of all digital adspend is expected to be programmatic. And in 2019, that number is seen to rise to 80% in the US, Canada, UK, and Denmark.

This article will discuss what programmatic advertising is all about and how you can leverage it for your brand. 

Programmatic Advertising Defined

Digiday simplifies programmatic advertising when it said: “It’s using machines to buy ads, basically.” 

Traditionally, ad space was sold and bought by humans. Requests for Proposal (RFP) were made and sent, multiple meetings were set, and negations dragged on before the advertisement was actually published. This meant the advertisers could be losing valuable real estate if they do not successfully secure an ad space. On the other hand, agencies may be putting money into ad spaces that might not actually be seen by their target audience. 

Essentially with the automation of programmatic ad buying, these risks are minimized. Advertisers get an agreed upon number of impressions per ad space, provided that the publisher is targeting their buyer personas. Instapage expounds on when it said that when you buy ad space through software, you rely on “complex algorithms to deliver advertisements contextually.” This also makes the entire ad buying, targeting, and placement process possible in less than a second. 

How it works 

Agencies and advertisers use a demand-side platform (DSP) that helps them decide which impressions to buy from publishers, and how much they are willing to pay for them. On the other side, the publishers have their own platform, the supply side platform (SSP), which shows available ad spaces. 

These two platforms are then paired in real time, so advertisers can see how their ads are doing. In case you see an opportunity to amplify or modify your message, then you can bid for more impressions. If not, then your continuous campaign will run as planned. 

This transparency and flexibility are what make programmatic advertising a growing industry. As alluded to earlier, an estimated $84 billion will be spent on programmatic ads in 2019. And with features like cross-device campaigns, and improved retargeting, the industry can only be expected to grow. 

How Programmatic Ads Help You Reach the Right Audience 

It has always been a challenge to get ads in front of the right audiences. With programmatic ads, you can place your ads based on your buyer persona’s age, social status, gender, and even geographic location. By design, you will be paying for highly effective and targeted ads that are delivered to the right users at the right time. This is akin to having your online store work across all devices.  

What’s more, once paired with analytics and its real-time insights, you can get valuable lessons on how you can improve your campaigns immediately. This has the added benefit of enhancing your targeting approach so that it will be spot-on in the future. 

Now that you know what programmatic ads are and how they can be helpful, here is how you can incorporate them in your strategy this 2019. 

How to Maximize Programmatic Ads 

1. Use a programmatic model you are comfortable with

While the majority of advertisers are comfortable with the use of their DSPs, some would want better flexibility to validate ad buys and ensure that there is no fraud. For this reason, it is important that you consider your programmatic model before committing to it long term. 

Some brands are opting to go in-house, particularly since this gives them full control. All aspects of the campaign—from ideation, execution, and to activation—are controlled by the company. However, this is far trickier than that. Programmatic advertising is complex, and unless you have an in-house team that actually knows what it’s doing, then you could be purchasing ad space that might not provide optimal returns. 

For this reason, many brands are choosing a hybrid approach, where advertisers can see what their agencies are buying, and having an internal team (whether through the agency or in-house) validate these buys. 

2. Pool all your data and come up with a sound programmatic strategy

Once you decide on a programmatic model, then you should consider your strategy. Do not isolate your creative arm from your agency; rather, bring the two parties together to come up with creative executions of your programmatic ads. 

What this means is that you look at all your data—your analytics, CRM stats, and market research, as well as other data sources you may have—and try to see which media type, location, or device would best appeal to your audience. This way, your campaign is not a shot in the dark: you are actually running a data-driven programmatic ad campaign, so you are more likely to get better leads. 

Go beyond retargeting, and see how you can get the right response by testing out varying accuracies and scales of your campaign. Scale it back if you think you’ve gone too far, or choose a different method if you think your ads are not hitting the mark. 

To come up with a sound strategy, have a sit down with your data, creative, and agency: talk about your prospects and goals, and see how efficient your ads should be.

Read more: http://www.adotas.com/2019/07/maximize-programmatic-advertising-2019/