Posted by AGORACOM-JC
at 4:40 PM on Tuesday, February 22nd, 2022
Kidoz (KIDZ: TSXV) owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google.
Total Revenue of $5,883,484 – growth of 109% over $2,814,642 in Q3
Profit of $990,302, an increase of $1,065,342 over a loss of ($75,040) in Q3
Adjusted EBITDA of $1,353,442 – growth of 409% over $265,984 in Q3
We sat down with Kidoz Inc. Co-CEOs Jason Williams & Eldad Ben Tora to discuss their recently announced financial results.
Select Fiscal 2021 highlights:
Total Revenue of $12,433,573 – growth of 74% over 2020 Revenue of $7,148,029.
Adjusted EBITDA of $1,507,720 compared to $771,236 in fiscal 2020.
Jason Williams, Kidoz Co-CEO stated:
“Kidoz occupies the perfect position as the leader in safe contextual mobile advertising. As broadcast television continues to decline and mobile apps continue to rise, the demand for safe advertising opportunities on mobile has never been higher. Advertisers are looking for brand-safe media with the widest reach and Kidoz is the solution. Kidoz is able to work to the specific requirements of leading family brands to build awareness and create engagement with every campaign and feature product.”
KIDOZ IS A GLOBAL PLAYER
Eldad Ben Tora, Kidoz Co-CEO stated:
“In 2021 Kidoz launched campaigns for brands in 58 different countries. Kidoz has built a global solution and is represented by a global network of sales agents who know the local representatives and brands looking to reach kids and families in a safe and compliant way.
2022 IS OFF TO A RECORD START
Ben Tora added:
“While Kidoz’s growth was outstanding in 2021, management believes that we are only beginning to realize the potential of our technology and the strength of our market position …. 2022 has started at a record pace and management is confident that we will be able to continue to increase our growth. Kidoz continues to expand the number of markets in which we operate and the number of products we can monetize.”
Now sit back, relax and watch this powerful interview with Co-CEOs of Kidoz Inc.
Posted by AGORACOM-JC
at 5:48 PM on Thursday, December 9th, 2021
Kidoz (KIDZ: TSXV) owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google.
Total Revenue of $2,814,642 – growth of 47% compared to Q3 2020 Total Revenue of $1,919,973 and growth of 29% from revenue of $2,177,505 for the second quarter of 2021.
Gross Profit of $1,226,534 – growth of 34% compared to Q3 2020 Gross Profit of $914,657 and growth of 20% from Gross Profit of $1,024,333 for the second quarter of 2021.
Adjusted EBITDA of $265,984 compared to an adjusted EBITDA of $16,484 for Q2 2021.
We sat down with Kidoz Inc. Co-CEOs Jason Williams & Eldad Ben Tora to discuss their recently announced Programmatic Solution “Kidoz Connect”.
This new product release is a unique programmatic solution providing ‘review & monetize’ technology to enable open market ad sourcing at scale. Kidoz Connect enables any brand, agency or DSP to programmatically reach the Kidoz unique inventory of over 300 million users accessible in a fully COPPA/GDPR compliant manner, through a single point of integration.
This new technology could increase impressions sold by 3-5X.
Co-CEO Eldad Ben Tora commented,
“Kidoz Connect is currently live with select launch partners and we are actively developing and integrating a number of new sources that will together create the pipeline of programmatic ad campaigns available to Kidoz’s app publisher network. As Kidoz advances its multiple product offerings, new opportunities arise in the bountiful mobile advertising ecosystem that is projected by eMarketer to exceed over US$400 billion by 2023 (eMarketer). Kidoz is perfectly positioned with powerful technology in a booming market and management anticipates a record Q4 and 2022 ahead.”
Now sit back, relax and watch this powerful interview with Co-CEOs of Kidoz Inc.
Posted by AGORACOM-JC
at 4:07 PM on Tuesday, September 21st, 2021
Kidoz (KIDZ: TSXV) owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google.
We sat down with Kidoz Inc. Co-CEOs Jason Williams & Eldad Ben Tora to discuss the entrance into lucrative teens and parents segment of soon to be $400 BILLION Mobile Ad Market.
We discuss:
New markets
Anticipated growth
Agencies that have already booked
+more
Q2 2021 highlights include:
Total Revenue of $2,177,505 – growth of 196% compared to Q2 2020 Total Revenue of $736,827.
AdTech revenue of $2,120,500 – growth of 247% compared to Q2 2020 AdTech Revenue $611,709.
Gross Profit of $1,024,333 – growth of 214% compared to Q2 2020 Gross Profit of $325,769.
EBITDA of $48,079 a 124% improvement from an EBITDA loss of ($197,057) in Q2 2020.
Sit back, relax and watch this powerful interview.
Posted by AGORACOM-JC
at 4:03 PM on Tuesday, August 24th, 2021
Kidoz owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google.
We sat down with Kidoz Inc. Co-CEOs Jason Williams & Eldad Ben Tora to discuss their stunning Q2 growth, and more.
Q2 2021 highlights include:
Total Revenue of $2,177,505 – growth of 196% compared to Q2 2020 Total Revenue of $736,827.
AdTech revenue of $2,120,500 – growth of 247% compared to Q2 2020 AdTech Revenue $611,709.
Gross Profit of $1,024,333 – growth of 214% compared to Q2 2020 Gross Profit of $325,769.
EBITDA of $48,079 a 124% improvement from an EBITDA loss of ($197,057) in Q2 2020.
Sit back, relax and watch this powerful interview.
Posted by AGORACOM-AB
at 9:41 AM on Friday, June 4th, 2021
Kidoz owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google.
We sat down with Kidoz Inc. $KIDZ $KDOZF Co-CEOs Jason Williams & Eldad Ben Tora to discuss their explosive, unstoppable business model, their stunning Q1 growth, and more.
Posted by AGORACOM-JC
at 8:30 AM on Monday, July 22nd, 2019
Announced that Mr. Andrew Osis will be returning as the Company’s Chief Financial Officer, effective July 22, 2019.
Mr. Osis will replace Konstantin Lichtenwald in this role.
Vancouver, British Columbia–(July 22, 2019) – Good Life Networks Inc. (TSXV: GOOD) (“GLN” or the “Company“), is pleased to announce that Mr. Andrew Osis will be returning as the Company’s Chief Financial Officer (“CFO“), effective July 22, 2019. Mr. Osis will replace Konstantin Lichtenwald in this role.
Mr. Osis previously served as interim CFO of GLN and was instrumental
in the Company’s successful public listing. His experience includes
Vice President-Global Banking at RBC Dominion Securities, Inc., and has
been involved in more than $25 billion in transactions. Mr. Osis has
also held positions with Peters & Company and Newcrest Capital where
he focused on mergers, acquisitions, and equity and debt financings.
Since leaving the investment banking business. Mr. Osis has served on
numerous Boards of Directors, and as CEO and CFO of public and private
organizations, covering technology, media and entertainment, energy and
oilfield services, manufacturing, life sciences, and other sectors. Mr.
Osis received an undergraduate degree from The Haskayne School of
Business.
Jesse Dylan CEO of GLN commented, “We are
delighted to have someone with Andrew’s extensive finance and public
market experience and acumen re-join our company as GLN’s new CFO.
Andrew was instrumental in guiding our company leading up to and
including our initial public offering but unfortunately had to step down
for family reasons. We are extremely happy to welcome him back.
Andrew’s considerable financial management experience guiding RBC
Dominion Securities and numerous publicly listed companies, track record
of growth and strong leadership skills will add great value to GLN.”
Mr. Osis will return to his role as CFO taking over for Konstantin Lichtenwald, the Company’s current CFO. “Konstantin has been an integral part of the GLN team,” says Jesse Dylan CEO.
We thank Konstantin for his hard work and commitment to excellence.
Konstantin will remain at GLN as a strategic advisor and to assist Mr.
Osis in the transition.”
The GLN Story
GLN’s patent pending technology is the engine that sits between
advertisers and publishers. A highlight of GLN’s tech is that it does
not collect PII (Personal Identifiable Information). Built for cross
device video advertising: Mobile, In-App, Desktop and CTV (Connected
Television) the GLN Programmatic Video Advertising Platform has among
the lowest fraud rates of similar vendors in the industry. Advertisers
make more money by reaching their target audience more effectively. GLN
makes money by retaining a percentage of the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices in Newport
Beach and Santa Monica California, New York and UK and trades on the
TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange
under the stock symbol 4G5. For further information on the Company,
visit www.glninc.ca
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
Posted by AGORACOM-JC
at 8:18 AM on Wednesday, July 17th, 2019
Entered into a Memorandum Of Understanding with Skyrocket Entertainment, a gaming, film and media brand rights entity, to integrate its patent-pending video advertising technology into Skyrocket’s gaming platforms.
Skyrocket Entertainment is an exciting new venture cornering a gap in the market by migrating iconic Hollywood feature films and branded intellectual property rights into the worldwide gambling and social gaming sector.
Vancouver, British Columbia–(July 17, 2019) – Good Life Networks Inc. (TSXV: GOOD) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has entered into a Memorandum Of Understanding (“MOU” or the “Agreement“) with Skyrocket Entertainment (“Skyrocket”), a gaming, film and media brand rights entity, to integrate its patent-pending video advertising technology into Skyrocket’s gaming platforms.
Skyrocket Entertainment is an exciting new venture cornering a gap in
the market by migrating iconic Hollywood feature films and branded
intellectual property rights into the worldwide gambling and social
gaming sector. Skyrocket Entertainment recently acquired the
international rights to 75 iconic feature films including Rambo 4, The Expendables and The Fallen
franchise and is in negotiations with major Hollywood film studios on a
further 100 films. Skyrocket will transform these world-renowned
stories and characters into new gaming content and products for Social
Money Gaming and Real Money Gaming such as Slots, Instant Games, bingo
and lotto. The average online slot game delivers significant long-term
revenue, which generates new revenue streams for moviemakers. Pursuant
to the MOU, Skyrocket will work with GLN to implement the Company’s
advertising technology into the worldwide online gaming sector, an
industry valued at $52 billion this year.1
Jesse Dylan, CEO of GLN commented, “Skyrocket’s
innovative and immersive approach to gaming is the perfect fit for GLN’s
technology. This partnership will give GLN access to an exclusive
audience coveted by today’s advertisers with gaming content focused and
built around iconic Hollywood brands”
Skyrocket CEO, Sean O’Kelly, added: “We’re excited to be working with GLN and their pioneering technology on this innovative venture.”
Correction:
GLN also wishes to correct information published in the News Release
dated May 10th, 2019 in which Matt Hopkins was announced as President of
GLN. Mr. Hopkins’ correct title should have read President of GLN’s
Mobile division.
About Skyrocket Entertainment:
Skyrocket Entertainment www.theskyrocket.co
merges the film and media worlds with the Gaming Industry, creating
more immersive games from film & media brands. Skyrocket
Entertainment is a snappy content generator delivering via licensed and
certified gaming platforms. Skyrocket’s USP is the attractiveness of
using film and TV IP with established audiences, a team that knows how
to build software to market regulation and services which standardise
integrations to distributors, operators and their players.
The GLN Story
GLN’s patent pending technology is the engine that sits between
advertisers and publishers. A highlight of GLN’s tech is that it does
not collect PII (Personal Identifiable Information). Built for cross
device video advertising: Mobile, In-App, Desktop and CTV (Connected
Television) the GLN Programmatic Video Advertising Platform has among
the lowest fraud rates of similar vendors in the industry. Advertisers
make more money by reaching their target audience more effectively. GLN
makes money by retaining a percentage of the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices in Newport
Beach and Santa Monica California, New York and UK and trades on the
TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange
under the stock symbol 4G5. For further information on the Company,
visit www.glninc.ca
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
Forward Looking Statements:
Forward-looking statements relate to future events or future
performance and reflect the expectations or beliefs regarding future
events of management of GLN. This information and these statements,
referred to herein as “forwardâ€looking statements”, are not historical
facts, are made as of the date of this news release and include without
limitation, statements regarding discussions of future plans, estimates
and forecasts and statements as to management’s expectations and
intentions with respect to the Company’s agreement with Skyrocket. These
statements generally can be identified by use of forward-looking words
such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”,
“believe” or “continue” or the negative thereof or similar variations.
These forwardâ€looking statements involve numerous risks and
uncertainties and actual results might differ materially from results
suggested in any forward-looking statements. Important factors that may
cause actual results to vary include without limitation, risks relating
to the success of the integration with Skyrocket’s platform, success of
any film property customized and marketed in the gaming industry and
general economic conditions or conditions in the financial markets or
gaming industry.
In making the forwardâ€looking statements in this news release,
the Company has applied several material assumptions, including without
limitation that the agreement between GLN and Skyrocket will generate
the results per GLN management’s expectations. GLN does not assume any
obligation to update the forward-looking statements, or to update the
reasons why actual results could differ from those reflected in the
forward looking-statements, unless and until required by applicable
securities laws. Additional information identifying risks and
uncertainties is contained in GLN’s filings with the Canadian securities
regulators, which filings are available at www.sedar.com.
Tags: adtech, CSE, digital advertising, stocks, tsx, tsx-v Posted in Good Life Networks | Comments Off on Good Life Networks $GOOD.ca Signs MOU with Skyrocket Entertainment to Power Film Branded Gaming Content #adtech $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 8:49 AM on Monday, July 8th, 2019
Announced that its patent pending technology for its Programmatic Advertising Platform has been deemed novel by the International Searching Authority for the PCT
Once a technology, product or service is deemed novel by the PCT it is considered patentable and can move to the next phase of the process.
The PCT covers over 140 countries and positions the Company to protect its rights in one or all these jurisdictions.
Vancouver, British Columbia–(July 8, 2019) – Good Life Networks Inc. (TSXV: GOOD) (OTC PINK: GOOLF) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, is pleased to announce that its patent pending technology for its Programmatic Advertising Platform has been deemed novel by the International Searching Authority for the PCT (“Patent Cooperation Treaty”). Once a technology, product or service is deemed novel by the PCT it is considered patentable and can move to the next phase of the process. The PCT covers over 140 countries and positions the Company to protect its rights in one or all these jurisdictions.
GLN has been developing its unique advertising technology since 2016
with the sole aim of facilitating effective online advertising without
the use of personally identifiable information (PII). The importance of
not using PII was revealed after numerous scandals involving user
tracking and extensive personal data collection practices became public.
(1) The use of PII is now subject to extensive regulation with GDPR
(General Data Protection Regulation) in Europe with similar rules coming
to the US and Canada. These regulations carry large financial penalties
for companies who use PII without the expressed permission of the
users, extensively limiting the availability of user data to target
advertising in the future.
GLN will now move to the national phase of the process to achieve
patent protection in the countries and regions it deems relevant and
strategic for its Non-PII advertising technology. GLN believes this
patent will help secure a unique position for the Company as a
technology leader in non-PII advertising.
Jesse Dylan, CEO of GLN, commented, “The use of
PII is becoming heavily regulated and rightfully restricted. Advertisers
are very aware of the perils of becoming the next data breach scandal.
GLN anticipated this industry liability back in 2016 and invested the
time, energy and resources to create a novel non-PII advertising
platform. We are delighted to have positioned ourselves at the leading
edge of the industry changes and will soon have the official protections
to capitalize on these regulatory initiatives long into the future.”
The GLN Story
GLN’s technology is the engine that sits between advertisers and
publishers. A highlight of GLN’s tech is that it does not collect PII
(Personal Identifiable Information). Built for cross device video
advertising: Mobile, In-App, Desktop and CTV (Connected Television) the
GLN Programmatic Video Advertising Platform has among the lowest fraud
rates of similar vendors in the industry. Advertisers make more money by
reaching their target audience more effectively. GLN makes money by
retaining a percentage of the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices in Newport
Beach and Santa Monica California, New York and UK and trades on the
TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange
under the stock symbol 4G5. For further information on the Company,
visit www.glninc.ca
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
Forward Looking Statements:
Forward-looking statements relate to future events or future
performance and reflect the expectations or beliefs regarding future
events of management of GLN. This information and these statements,
referred to herein as “forwardâ€looking statements”, are not historical
facts, are made as of the date of this news release and include without
limitation, statements regarding discussions of future plans, estimates
and forecasts and statements as to management’s expectations and
intentions with respect to the Company’s patent applications. These
statements generally can be identified by use of forward-looking words
such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”,
“believe” or “continue” or the negative thereof or similar variations.
These forwardâ€looking statements involve numerous risks and
uncertainties and actual results might differ materially from results
suggested in any forward-looking statements. Important factors that may
cause actual results to vary include without limitation, risks relating
to the success of any associated regulatory approval and general
economic conditions or conditions in the financial markets.
In making the forwardâ€looking statements in this news release,
the Company has applied several material assumptions, including without
limitation that the patent approvals with achieve the results per GLN
management’s expectations. GLN does not assume any obligation to update
the forward-looking statements, or to update the reasons why actual
results could differ from those reflected in the forward
looking-statements, unless and until required by applicable securities
laws. Additional information identifying risks and uncertainties is
contained in GLN’s filings with the Canadian securities regulators,
which filings are available at www.sedar.com.
Tags: adtech, CSE, digital advertising, stocks, tsx, tsx-v Posted in Good Life Networks | Comments Off on Good Life Networks $GOOD.ca Announces the Patent Cooperation Treaty Deems Its #Programmatic Advertising Technology Novel in over 140 Countries $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 3:30 PM on Thursday, July 4th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced FY2018 trailing pro forma of ~
$48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
Shopify has previously highlighted the need for dynamic ads and has offered advice on how to automate
it to help boost your brand. However, in 2019, it’s not just enough
that you know when to post on Facebook to get the most engagement: it’s
important that you find a smarter way to advertise.
This article will discuss what programmatic advertising is all about and how you can leverage it for your brand.
Programmatic Advertising Defined
Digiday simplifies programmatic advertising when it said: “It’s using machines to buy ads, basically.â€
Traditionally, ad space was sold and
bought by humans. Requests for Proposal (RFP) were made and sent,
multiple meetings were set, and negations dragged on before the
advertisement was actually published. This meant the advertisers could
be losing valuable real estate if they do not successfully secure an ad
space. On the other hand, agencies may be putting money into ad spaces
that might not actually be seen by their target audience.
Essentially with the automation of
programmatic ad buying, these risks are minimized. Advertisers get an
agreed upon number of impressions per ad space, provided that the
publisher is targeting their buyer personas. Instapage expounds on when
it said that when you buy ad space through software, you rely on “complex algorithms to deliver advertisements contextually.†This also makes the entire ad buying, targeting, and placement process possible in less than a second.
How it works
Agencies and advertisers use a
demand-side platform (DSP) that helps them decide which impressions to
buy from publishers, and how much they are willing to pay for them. On
the other side, the publishers have their own platform, the supply side platform (SSP), which shows available ad spaces.
These two platforms are then paired
in real time, so advertisers can see how their ads are doing. In case
you see an opportunity to amplify or modify your message, then you can
bid for more impressions. If not, then your continuous campaign will run
as planned.
This transparency and flexibility are
what make programmatic advertising a growing industry. As alluded to
earlier, an estimated $84 billion will be spent on programmatic ads in
2019. And with features like cross-device campaigns, and improved retargeting, the industry can only be expected to grow.
How Programmatic Ads Help You Reach the Right Audience
It has always been a challenge to get
ads in front of the right audiences. With programmatic ads, you can
place your ads based on your buyer persona’s age, social status, gender,
and even geographic location. By design, you will be paying for highly
effective and targeted ads that are delivered to the right users at the
right time. This is akin to having your online store work across all devices.
What’s more, once paired with
analytics and its real-time insights, you can get valuable lessons on
how you can improve your campaigns immediately. This has the added
benefit of enhancing your targeting approach so that it will be spot-on
in the future.
Now that you know what programmatic
ads are and how they can be helpful, here is how you can incorporate
them in your strategy this 2019.
How to Maximize Programmatic Ads
1. Use a programmatic model you are comfortable with
While the majority of advertisers are
comfortable with the use of their DSPs, some would want better
flexibility to validate ad buys and ensure that there is no fraud. For
this reason, it is important that you consider your programmatic model
before committing to it long term.
Some brands are opting to go in-house,
particularly since this gives them full control. All aspects of the
campaign—from ideation, execution, and to activation—are controlled by
the company. However, this is far trickier than that. Programmatic
advertising is complex, and unless you have an in-house team that
actually knows what it’s doing, then you could be purchasing ad space
that might not provide optimal returns.
For this reason, many brands are
choosing a hybrid approach, where advertisers can see what their
agencies are buying, and having an internal team (whether through the
agency or in-house) validate these buys.
2. Pool all your data and come up with a sound programmatic strategy
Once you decide on a programmatic
model, then you should consider your strategy. Do not isolate your
creative arm from your agency; rather, bring the two parties together to
come up with creative executions of your programmatic ads.
What this means is that you look at
all your data—your analytics, CRM stats, and market research, as well as
other data sources you may have—and try to see which media type,
location, or device would best appeal to your audience. This way, your
campaign is not a shot in the dark: you are actually running a data-driven programmatic ad campaign, so you are more likely to get better leads.
Go beyond retargeting, and see how
you can get the right response by testing out varying accuracies and
scales of your campaign. Scale it back if you think you’ve gone too far,
or choose a different method if you think your ads are not hitting the
mark.
To come up with a sound strategy,
have a sit down with your data, creative, and agency: talk about your
prospects and goals, and see how efficient your ads should be.
Posted by AGORACOM-JC
at 9:30 PM on Sunday, June 23rd, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced FY2018 trailing pro forma of ~
$48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V
—————————
The seven segments of online advertising and promotion: Key trends and players
In the present day, even sub-segments of the advertising industry can be incredibly lucrative for marketers.
Simply by leveraging the roughly 3.5 billion searches happening every day on Google, marketers can immediately gain access to a segmented, extensive pool of potential customers.
AuthorJonathan Brown A look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print, here’s an overview of what to look out for.
The advertising and promotion industry has evolved a long way from
the garish banner ads of the mid-1990s. It’s now easier than ever to
reach one’s audience online, and this year we’re seeing more adtech businesses focused on making online advertising more targeted and measurable than ever before.
In the present day, even sub-segments of the advertising industry can
be incredibly lucrative for marketers. Simply by leveraging the roughly 3.5 billion searches
happening every day on Google, marketers can immediately gain access to
a segmented, extensive pool of potential customers. Despite the
potential for massive reach, though, it’s often challenging to keep
track of what’s happening in the industry. In this article, we’ll be
sharing the key trends and players within each sub-segment of the online advertising and promotion industry.
1. Mobile marketing
With consumers making online purchases through their mobile devices
more than ever, mobile marketing has become a mainstay of the online
advertising toolkit. And it’s taking up an increasing portion of
organizational marketing spend, too. Recent research has shown that
mature marketing organizations now spend 22% of their budget
on mobile marketing. This is up significantly from even ten years ago,
when mobile marketing was only starting to gain steam as a high-ROI
tactic.
Mobile marketing is the best way to reach potential customers on the
go, and it’s a must-have if you’re running an online ecommerce business.
There are now dozens of platforms dedicated solely to running mobile
marketing campaigns, and each of them offer unique capabilities. Braze
is an all-in-one mobile marketing solution that is primarily focused on
customer engagement and upsell. It offers features like push
notifications, in-app advertising, and email marketing. Salesforce’s
Marketing Cloud is more focused on trigger-based engagement with
prospects, and it also offers the option for brands to do SMS marketing
based on their existing prospect database. Urban Airship is another
great mobile marketing platform to consider — it’s billed as a
comprehensive solution, offering everything from mobile app engagement
tactics to predictive analytics.
2. Display and programmatic advertising
Programmatic display advertising is one of the fastest-growing areas
in digital marketing, with total marketing spend on programmatic
displays estimated to cross 84% of all display ad spending this year.
Instead of negotiating with a salesperson, programmatic advertising
involves using software to procure digital advertising space. Once ad
space has been acquired, marketers then have to bid against competitors
to serve an ad (only the highest bidder gets to serve an ad). This
process repeats itself millions of times daily, giving businesses plenty
of opportunities to ensure their ads are seen. And when they are seen,
the impact can be significant. In fact, research has shown that simply
appearing in mobile ad results can increase brand awareness by 46%.
In the programmatic display advertising space, there are hundreds of
competitors, but AdRoll is one of the true heavyweights. It uses
customer intelligence data to enable highly specific targeting and gives
users an easy to use digital advertising platform that also supports
cross-channel outreach efforts. Match2One is another powerful
programmatic advertising platform that offers advanced reporting
capabilities as well as access to premium ad inventory. For
small-to-medium sized businesses, there’s also Choozle and PocketMath.
Both are self-service platforms that also support buying mobile display
inventory.
3. Search and social advertising
Given that social media platforms now take up 33% of the time
consumers spend online, it makes sense that marketers are increasingly
turning towards it as a key tactic in their toolkit. This trend is
similar in the search arena as well, which allows marketers to match
their brand messaging to specific search categories. Where search
marketing benefits from relevancy, social advertising benefits from
ubiquity. Marketers can now deploy advertising across an ever-increasing
range of social platforms, and ensure their messaging is seen only by
prospects with an expressed interest in one’s brand.
For most companies, Google Ads is the platform of choice for search
advertising — particularly given that most of the world’s search traffic
passes through Google. Bing Ads is still a viable platform, but for
most businesses, Google Ads remains the gold standard.
On the social advertising front, the landscape is more fragmented, so
marketers should be cognizant of which platforms their prospects
congregate on before investing. Twitter, Facebook, Instagram, LinkedIn,
and many other platforms all offer their own social advertising
platforms — generally with targeting and analytics capabilities built
in.
4. Native content advertising
Native content advertising involves placing ads directly into the
natural flow of the user experience in a way that both benefits the
consumer and the brand. Examples of native advertising include content
recommendation widgets, sponsored content, promoted search listings, and
in-feed native advertisements. Native advertising is a type of content
marketing that has seen explosive growth in recent years. In fact,
recent research estimated native ads made up more than 60% of display ad spend in 2018.
One of the most popular native advertising platforms is Outbrain. It
acts first and foremost as a discovery platform that helps marketers
find the best platforms and publishers for their content. Outbrain then
collects interaction data throughout the customer lifecycle, and uses it
to improve ad recommendations for marketers. Another tool that’s widely
used for native content advertising is Taboola. It’s a platform that is
focused more on growing traffic, but it’s also useful for tracking ad
conversions as well. Other leading native advertising platforms include
Yahoo’s Gemini, AdNow, and mobile-first content platform ShareThrough.
5. Video advertising
Video advertising is a widely-used tactic for delivering rich media
to potential consumers. While the ads themselves are often run on video
hosting sites like YouTube, the purchases of those ads are conducted
through video advertising networks. Video advertising is rapidly
becoming an area of focus for marketers, particularly given that up to 80% of global internet consumption will be through video content this year.
Two of the largest players on the video advertising front are
SelectMedia and SpringServe. Both are programmatic video advertising
platforms that offer self-service analytics and ad buying tools to help
publishers increase the ROI on their video content. Many corporate
customers have also started gravitating towards Google’s AdSense for
Videos and Oath’s intelligent ad platform – both of whom are established
competitors in the market and offer a wide selection of ad inventory.
6. PR
Digitally tracking the impact of PR content is still a nascent
industry, but more platforms are entering the space every day. Recent
research has shown that 73% of journalists
now scour the web daily for press releases and news about companies
they’re covering. This statistic represents a significant opportunity to
brands ready to capitalize on what often turns out to be a captive
audience.
Some of the top online PR platforms currently are Meltwater,
TrendKite, and Marketwired. All of these platforms offer similar
capabilities in terms of quantifying the impact of an organization’s PR
efforts. These platforms all come with their own PR analytics stack, as
well as the ability to add additional media sources for measuring
engagement.
7. Print
Print advertising obviously exists primarily in the physical world,
but there are ways to integrate it into your online campaigns as well.
Leveraging QR codes or short, trackable URLs can be a great way to
quantify the impact of your print media campaigns, and with tools like
Bizible and Google Analytics, doing so is now easier than ever before.
Conclusion
With so many advertisers competing online, tools like these will help
you optimize for better ad placement and higher conversion. Using these
platforms together with owned and earned media will give you a much
better chance of success in getting prospects to learn more about your
brand.
Tags: adtech, CSE, digital advertising, stocks, tsx, tsx-v Posted in Good Life Networks | Comments Off on Good Life Networks $GOOD.ca – The seven segments of online #advertising #adtech and promotion: Key trends and players $TTD $RUBI $AT.ca $TRMR $FUEL