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The Journey of Kidoz Inc.: Pioneering Safe Contextual Mobile Advertising

Posted by Brittany McNabb at 2:19 PM on Monday, July 8th, 2024

In the dynamic and ever-evolving world of digital advertising, Kidoz Inc. has emerged as a trailblazer, setting new standards for child-safe advertising in the mobile landscape. From its humble beginnings to becoming a leader in contextual mobile advertising, Kidoz’s journey is a testament to innovation, dedication, and an unwavering commitment to children’s safety and privacy.

The Genesis of Kidoz Inc.

Kidoz Inc. was founded with a simple yet profound mission: to create a safe digital environment for children. Recognizing the increasing exposure of kids to digital content, the founders saw an urgent need for a solution that would protect young users from inappropriate content and ensure their privacy. Thus, Kidoz Inc. was born, focusing on creating a mobile advertising network that prioritizes children’s safety above all else.

In the early days, Kidoz faced significant challenges. The digital advertising landscape was dominated by giants, and breaking into the market required not only a unique value proposition but also robust technology. Kidoz responded by developing a proprietary advertising system compliant with the Children’s Online Privacy Protection Rule (COPPA) and the General Data Protection Regulation (GDPR). This compliance was crucial in establishing Kidoz as a trustworthy player in the industry.

Rapid Growth and Strategic Partnerships

Kidoz’s commitment to safety and privacy quickly gained traction. Brands and content publishers recognized the value of a secure advertising platform that could reach young audiences without compromising their safety. This recognition led to partnerships with some of the world’s most renowned brands, including Disney, McDonald’s, Hasbro, and Lego.

These partnerships were pivotal in propelling Kidoz’s growth. From generating $1.9 million in revenue in 2017, Kidoz’s revenue skyrocketed to $13.3 million in the fiscal year 2023. This remarkable growth was driven by the increasing demand for safe, compliant advertising solutions in the mobile space.

Leading the Way in Contextual Mobile Advertising

Today, Kidoz stands as the market leader in contextual mobile advertising. What sets Kidoz apart is its advanced contextual targeting tools that enable brands to reach their ideal customers with complete brand safety. Unlike many digital advertising networks that rely on location and Personally Identifiable Information (PII) data tracking, Kidoz uses sophisticated contextual algorithms to deliver relevant ads without compromising user privacy.

The Kidoz network safely reaches over 400 million kids, teens, and families every month through nearly 5,000 apps worldwide. This extensive reach, combined with high-performance metrics, makes Kidoz an attractive platform for brands looking to connect with younger audiences. The completion rates for Kidoz’s 30-second video ads range from the mid-80s to 90s percent, and their click-through rates are five to eight times higher than those of YouTube, showcasing the platform’s effectiveness.

Innovating for the Future

As the digital landscape continues to shift from traditional TV advertising to mobile and digital channels, Kidoz is well-positioned to capture a significant portion of the advertising market. The company’s strategic shifts, increased investment in technology, and growing demand from agencies and brands are paving the way for continued success.

In 2023, Kidoz released the Kidoz Privacy Shield technology, which further enhances the safety and compliance of its advertising solutions. This technology allows brand partners to buy media safely across the entire mobile app ecosystem, ensuring that ads are delivered in a secure and privacy-compliant manner.

Looking ahead to 2024, Kidoz’s CEO expressed confidence in a record-breaking year for the company. The ongoing expansion beyond the core audience of children to include teens and parents, along with the extension of the media offering, are expected to drive further growth. With more people, especially young audiences, turning to digital over TV, Kidoz is set to benefit from the wide adoption of its technology across thousands of popular apps.

Conclusion

Kidoz Inc. has come a long way from its inception, emerging as a leader in safe, contextual mobile advertising. With a solid foundation built on trust, compliance, and innovation, Kidoz continues to set new benchmarks in the industry. As the digital advertising ecosystem evolves, Kidoz remains at the forefront, committed to protecting young users while delivering exceptional value to brands and content publishers worldwide.

YOUR NEXT STEPS

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DISCLAIMER AND DISCLOSURE

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

If you have any questions, please direct them to [email protected]

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions

Leading the Charge in Safe and Innovative Digital Advertising for Kids

Posted by Brittany McNabb at 11:48 AM on Thursday, June 13th, 2024

Introduction

In the ever-evolving landscape of digital advertising, Kidoz Inc. stands out as a trailblazer. Specializing in child-safe mobile advertising, Kidoz has built a robust platform that connects brands with young audiences in a secure and engaging manner. Over the past year, Kidoz has achieved remarkable milestones, solidifying its position as the leader in this niche market. This article delves into who Kidoz is, its mission, and the significant achievements the company has made over the past year.

A Mission-Driven Company

Kidoz Inc. is dedicated to creating a safe digital environment for children and families. Their mission is to provide brands with innovative advertising solutions that comply with stringent privacy regulations, such as COPPA and GDPR. By doing so, Kidoz ensures that children can enjoy their digital experiences without exposure to inappropriate content, while brands can effectively reach their target audience.

Key Achievements in 2023

Revenue Growth

Kidoz has shown impressive financial performance over the past year. The company reported a total revenue of $13.3 million for the fiscal year 2023, up from $1.9 million in 2017. This growth is a testament to Kidoz’s strong market position and the increasing demand for its child-safe advertising solutions.

Q1 2024 Performance

Starting 2024 on a high note, Kidoz reported a revenue of $1.8 million in Q1, reflecting a 7% year-over-year increase. This growth highlights the company’s resilience and ability to thrive even in traditionally slower quarters.

Partnerships with Top Brands

Kidoz has successfully partnered with industry giants such as Disney, McDonald’s, Hasbro, and LEGO. These partnerships underscore the trust and confidence major brands place in Kidoz’s platform to deliver safe and effective advertising to young audiences.

Strategic Efficiency Improvements

In addition to revenue growth, Kidoz achieved a 43% increase in gross profit, largely due to improved efficiency in media costs and strategic reductions in operating expenses. This has enabled the company to edge closer to profitability while maintaining high standards of service and innovation.

Innovative Advertising Solutions

Kidoz is not just about numbers; it’s about revolutionizing how brands interact with young audiences. The company’s platform offers unique engagement opportunities through rich media and interactive ads. Unlike traditional platforms where ads are passive, Kidoz’s interactive ads encourage children to engage actively, providing a deeper connection and more memorable brand experiences.

Compliance and Safety at the Core

One of Kidoz’s standout features is its commitment to compliance and safety. The platform adheres to COPPA and GDPR regulations, ensuring that all advertising content is appropriate and safe for children. By avoiding the use of location or personally identifiable information (PII) data tracking, Kidoz sets itself apart as a leader in ethical digital advertising.

Navigating Industry Trends

As the digital advertising landscape shifts from traditional TV to digital platforms, Kidoz is perfectly positioned to capitalize on this trend. The phase-out of web cookies has driven advertisers to seek alternative channels, and mobile gaming has emerged as a key player. Kidoz excels in this space, offering brands a powerful medium to reach their audience through mobile games and apps.

Future Prospects and Vision

Looking ahead, Kidoz is gearing up for a robust year. The company anticipates significant growth in the coming quarters, driven by strategic investments and the ongoing development of their technologies. Major brands are increasingly turning to digital solutions, and Kidoz’s platform is at the forefront of this shift. With a focus on safe, engaging advertising, Kidoz is set to continue leading the market.

Conclusion

Kidoz Inc. is not just adapting to the changing digital landscape; it is shaping it. With a strong commitment to safety, innovative advertising solutions, and impressive financial performance, Kidoz has established itself as a leader in child-safe digital advertising. As the company continues to grow and innovate, it remains dedicated to its mission of creating a secure digital environment for children and effective engagement opportunities for brands. The future looks bright for Kidoz as it continues to pioneer new standards in the digital advertising industry.

YOUR NEXT STEPS 

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

DISCLAIMER AND DISCLOSURE 

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

If you have any questions, please direct them to [email protected] 

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions

Kidoz Inc. Is Leading the Charge in Child-Safe Mobile Advertising

Posted by Brittany McNabb at 10:21 AM on Friday, May 31st, 2024

Introduction: Revolutionizing Digital Advertising for Kids

In an era where digital advertising is rapidly overtaking traditional TV, Kidoz Inc. stands out as a leader in child-safe mobile advertising. Kidoz’s extensive reach spans nearly 5,000 apps worldwide, engaging over 400 million children and partnering with top brands like Disney, McDonald’s, Hasbro, and Lego. This robust network has not only established Kidoz as a trusted name among parents and tech giants like Apple and Google but also translated into significant financial success, growing from $1.9 million in revenue in 2017 to an impressive $13.3 million in 2023.

The recent Q1 financials continue this positive trend, showcasing a revenue increase of 7% year-over-year to $1.8 million, coupled with a remarkable 43% jump in gross profit. This growth is not just due to revenue increases but also strategic cost reductions, highlighting Kidoz’s ability to streamline operations and enhance profitability.

Unlocking Efficiency: Reducing Costs and Boosting Profits

Strategic Cost Reductions

One of the standout achievements for Kidoz in Q1 was the substantial increase in gross profit, driven by a combination of revenue growth and operational efficiencies. Jason Williams, CEO of Kidoz, highlighted the importance of optimizing media costs. As Kidoz’s tools and importance in the digital advertising supply chain have grown, the company has become more efficient in acquiring media. This efficiency, coupled with a reduction in competition due to Kidoz’s dominant position, has allowed the company to improve its cost base significantly, directly boosting gross profit.

Seasonal Dynamics and Future Projections

Understanding the seasonal dynamics of Kidoz’s business is crucial. Q1 is traditionally the slowest quarter, comprising about 12% of annual revenue, primarily due to the holiday season in Q4, which accounts for around 50% of yearly sales. Despite this seasonality, Kidoz is on track for a record year, with promising projections for the coming quarters driven by strategic partnerships and increasing digital ad spend.

Embracing the Future: Navigating Cookie-less Advertising

Adapting to Privacy Changes

As the advertising industry grapples with significant privacy changes, including the phasing out of third-party cookies by companies like Google, Kidoz finds itself in a favorable position. Unlike web-based advertising, which heavily relies on cookies, Kidoz operates in a cookie-less, contextual manner. This positions Kidoz to benefit as advertisers shift budgets from less efficient web channels to mobile games, a sector where Kidoz excels.

Capitalizing on Mobile Games

Mobile gaming represents a unique opportunity for advertisers. Unlike passive consumption on platforms like YouTube, mobile games offer interactive and engaging experiences. Kidoz’s platform leverages this by creating rich, interactive ads that encourage user engagement. This interactivity not only captures attention but also drives deeper connections with brands, offering a compelling competitive advantage in the digital advertising landscape.

The Safe Haven: Mobile Gaming as a Brand-Safe Environment

Parental Trust and Regulatory Approval

Mobile gaming is viewed as a safer digital space for children compared to social media, which often faces scrutiny and regulation. Games undergo rigorous review processes by platforms like Apple and Google, ensuring content safety and quality. This controlled environment, free from the pitfalls of user-generated content, provides a trustworthy space for brands to reach young audiences.

Interactive and Engaging Advertising

Kidoz excels in creating bespoke advertising experiences within mobile games. These ads are not just visually appealing but also interactive, allowing children to engage with brands in meaningful ways. Whether it’s playing a mini-game or interacting with brand elements, Kidoz’s creative solutions enhance the advertising experience, making it memorable and impactful.

A Promising Future: Anticipating Record Growth

Positive Market Trends

The macroeconomic environment is also favoring Kidoz. Major digital advertising players like Meta, Google, and Snap have reported robust Q1 results, driven by accelerated ad growth. Kidoz is witnessing similar trends, with increased demand from advertisers and a strong pipeline of deals for the remainder of the year.

Strategic Positioning and Innovation

Kidoz’s continued investment in software and systems underscores its commitment to maintaining a competitive edge. By helping brands maximize their advertising spend and reach the right audience efficiently, Kidoz is setting the stage for sustained growth and innovation in child-safe mobile advertising.

Conclusion: A Bright Horizon for Kidoz Inc.

Kidoz Inc. is not just a player in the digital advertising space; it’s a pioneer, setting standards for child-safe, interactive, and effective mobile advertising. With strategic cost management, innovative advertising solutions, and a robust financial outlook, Kidoz is poised for continued success. 

By positioning itself at the forefront of this dynamic industry, Kidoz is not only driving financial performance but also shaping the future of how brands connect with young audiences in a safe and meaningful way.

YOUR NEXT STEPS 

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

DISCLAIMER AND DISCLOSURE 

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

If you have any questions, please direct them to [email protected] 

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions

Kidoz Generates $USD 1.79 Million In Q1 24 Revenue, Record Revenue Expected In ’24

Posted by Brittany McNabb at 4:44 PM on Thursday, May 30th, 2024

If you believe in the future of digital advertising and you should because 50% of TV advertising has shifted to digital and continues to accelerate, then you are going to love discovering Kidoz who is the absolute leader in child safe mobile advertising.   

Offering a secure platform for brands to engage with their target audience. This innovative approach has not only propelled Kidoz to the forefront of the adtech industry but has also revolutionized how brands connect with younger demographics in a safe and meaningful way.

Just How BIG Are We Talking?

Kidoz powers nearly 5,000 apps worldwide, reaching over 400 MILLION kids, teens, and families monthly.

Working With Top Brands

  • Disney
  • McDonald’s
  • Hasbro
  • Lego
  • Trusted Partner of Apple & Google

In the realm of mobile AdTech, Kidoz Inc. shines in Q1-2024. Despite market challenges, Q1 2024 revenues hit USD $1.79 million and recorded revenues of $13,326,824 in 2023

Financial Performance and Efficiency Improvements

Financially, Kidoz has shown phenomenal growth, with revenues rising from $1.9 million in 2017 to $13.3 million in 2023.

In Q1-2024, Kidoz saw a 7% revenue increase to nearly $1.8 million vs. Q1-23 revenue: $1.67M and a 43% rise in gross profit due to reduced operating expenses.

Significant cost efficiency was achieved in media costs, leading to improved profitability despite Q1 being the slowest quarter of the year.

Competitive Advantages in Mobile Gaming

Kidoz capitalizes on the shift from traditional TV to digital, specifically targeting kids on mobile games.

The platform provides interactive advertising opportunities, where users engage directly with ads, unlike passive viewing on YouTube.

With changes in tech privacy and cookie usage, Kidoz cookie-less, context-based approach offers a robust alternative, making it a strong competitor in the mobile gaming ad space.

Strategic Staffing and Partnerships

Kidoz expanded its workforce and forged seven new sales partnerships globally in 2023, aiming to enhance its market reach and operational capacity.

Comments From the CEO 

“We’re proud of the revenue growth and financial improvements achieved in Q1 2024″, stated Jason Williams, Kidoz CEO.  “The digital advertising landscape continues to evolve in 2024 with a transition from the heightened activity seen during the pandemic.  However, Kidoz has adapted its strategy and been successful refining our strategies to meet the changing market dynamics,” continued Williams.

Kidoz’s stellar Q1 2024 revenue and 2023 performance confirms its leadership in child-safe mobile advertising. Watch this compelling interview with Jason Williams, Kidoz Inc CEO. 

Kidoz: Pioneering the Future of Digital Advertising

Posted by Brittany McNabb at 1:44 PM on Tuesday, May 28th, 2024

Industry Outlook and Kidoz Inc. Trajectory

The ad tech market is experiencing a significant transformation, with programmatic ad spending in the US projected to reach $168 billion and the global ad tech market anticipated to grow at a CAGR of 30%, hitting $649.63 billion by 2027. Amid this evolution, Kidoz Inc. is strategically positioned to capitalize on these trends. Specializing in child-safe mobile advertising, Kidoz has become a key player in this burgeoning industry, offering innovative solutions that align perfectly with the market’s trajectory.

Voices of Authority

Industry leaders highlight the increasing importance of digital out-of-home (DOOH) advertising, artificial intelligence (AI), and machine learning (ML) optimization, as well as transparency and user data protection. As these trends shape the future of ad tech, Kidoz Inc. stands at the forefront, leveraging these advancements to enhance its platform and deliver unparalleled value to its partners. By integrating cutting-edge technologies and adhering to stringent data privacy regulations, Kidoz is setting new standards for the industry.

Kidoz Inc. Highlights:

Kidoz has made significant strides, reflected in its recent achievements:

  • Child-safe Mobile Advertising: Kidoz leads in creating a secure environment for young audiences, reaching over 400 million kids through nearly 5,000 apps worldwide.
  • Collaborations with Top Brands: Partnerships with industry giants like Disney, McDonald’s, Hasbro, and Lego underscore Kidoz’s credibility and effectiveness.
  • Remarkable Revenue Growth: Kidoz has seen its revenue soar from $1.9 million in 2017 to $13.3 million in 2023, showcasing its robust business model and market appeal.
  • Innovative Ad Formats: By offering unique ad experiences with high completion and click-through rates, Kidoz ensures exceptional performance and attention for its clients.

Real-world Relevance

Kidoz Inc. translates its technological advancements into real-world benefits. For instance, its AI-driven platform optimizes ad placements to enhance user engagement, much like how Netflix recommends content based on viewing history. Additionally, Kidoz’s focus on user data protection ensures compliance with global regulations, similar to how financial institutions safeguard their clients’ information. These analogies illustrate Kidoz’s practical impact and relevance in today’s digital landscape.

Looking Ahead with Kidoz Inc.

Kidoz Inc. is poised for continued growth as it embraces the latest industry trends and technological advancements. The company’s strategic initiatives, including expanding its ad network, enhancing AI capabilities, and forging new partnerships, position it for a record-breaking year in 2024. As the ad tech market continues to evolve, Kidoz is set to capture a significant share, offering innovative solutions that meet the dynamic needs of advertisers and brands.

Conclusion

Kidoz Inc. represents a compelling opportunity in the fast-growing ad tech industry. By leading the charge in child-safe mobile advertising and leveraging cutting-edge technologies, Kidoz is not only meeting current market demands but also setting the stage for future innovations. Explore Kidoz Inc. further to understand its potential and the exciting opportunities it offers in the evolving ad tech landscape.

Source:  https://www.thefastmode.com/expert-opinion/34521-what-should-we-expect-from-the-ad-tech-market-in-2024

YOUR NEXT STEPS 

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

DISCLAIMER AND DISCLOSURE 

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

If you have any questions, please direct them to [email protected] 

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions

 

Kidoz: Pioneering Child-Safe Advertising in the AdTech Industry

Posted by Brittany McNabb at 3:12 PM on Friday, May 17th, 2024

Introduction to Kidoz

In the ever-evolving landscape of digital advertising, Kidoz has emerged as a leader, especially in the realm of child-safe mobile advertising. Founded with a mission to provide a secure and engaging platform for young audiences, Kidoz has grown to become a pivotal player in the AdTech industry. Their innovative approach and commitment to safety have set them apart, making them a trusted partner for brands looking to connect with younger audiences.

Who is Kidoz?

Kidoz is a technology company specializing in mobile advertising solutions designed specifically for children. With a focus on safety, privacy, and engagement, Kidoz ensures that advertisements are not only effective but also appropriate for young users. The company has built a network that reaches over 400 million children across nearly 5,000 apps worldwide, working with some of the biggest names in the industry such as Disney, McDonald’s, Hasbro, and Lego.

The Kidoz Platform

The Kidoz platform is a comprehensive solution that integrates seamlessly into mobile apps, delivering high-quality, engaging advertisements. Key features of the platform include:

  • Safety and Compliance: Kidoz strictly adheres to COPPA (Children’s Online Privacy Protection Act) and GDPR (General Data Protection Regulation) guidelines, ensuring all ads are safe and compliant.
  • High Engagement Rates: Kidoz boasts impressive engagement metrics, with 30-second video ad completion rates ranging from 80% to 90% and click-through rates five to eight times higher than YouTube.
  • Global Reach: The platform connects with young audiences globally, providing brands with extensive reach and the ability to target specific demographics effectively.

Remarkable Growth and Achievements

Kidoz has demonstrated remarkable growth since its inception. According to recent press releases, the company’s revenue skyrocketed from $1.9 million in 2017 to an impressive $13.3 million in fiscal year 2023. This growth underscores Kidoz’s effectiveness and the increasing demand for child-safe advertising solutions.

Strategic Partnerships

Kidoz’s success can be attributed to its strategic partnerships with top-tier brands and agencies. By collaborating with industry giants such as Disney, McDonald’s, Hasbro, and Lego, Kidoz has cemented its position as a leader in the AdTech industry. These partnerships enable Kidoz to deliver high-quality content that resonates with young audiences while maintaining the highest standards of safety and compliance.

Innovations in AdTech for Children

Kidoz continues to innovate and lead in the AdTech space. Recent advancements include:

  • Enhanced Targeting Capabilities: Leveraging sophisticated data analytics and machine learning, Kidoz offers enhanced targeting options that allow brands to reach their desired audience with greater precision.
  • Interactive Ad Formats: The introduction of interactive ad formats has significantly boosted engagement, making advertisements more appealing and effective for young users.
  • Real-Time Analytics: Kidoz provides real-time analytics and reporting, allowing brands to track performance and optimize their campaigns for better results.

Impact on the AdTech Industry

Kidoz’s innovative solutions have had a significant impact on the AdTech industry, particularly in the niche of child-safe advertising. The company’s commitment to safety, coupled with its cutting-edge technology, has set a new standard for how brands can engage with young audiences. As TV advertising loses its effectiveness and more people turn to digital platforms, Kidoz is well-positioned to capture a significant portion of the advertising market.

Looking Ahead

As Kidoz looks to the future, the company is optimistic about continued growth and innovation. Strategic shifts in their selling approach, increased investment in technology, and growing demand from agencies and brands all point to a record-breaking year ahead. Kidoz is gearing up for growth and is excited about the opportunities on the horizon.

Conclusion

Kidoz is leading the way in child-safe mobile advertising, providing a trusted platform for brands to connect with young audiences. Their remarkable growth, strategic partnerships, and continuous innovation make them a formidable force in the AdTech industry. As they continue to push the boundaries of what is possible in digital advertising, Kidoz remains committed to their mission of delivering safe, engaging, and effective advertising solutions for children worldwide.

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VIDEO – Kidoz Inc. $KIDZ $KDOZF Co-CEOs Talk Stunning Q1 Growth, Unstoppable Business Model, & More

Posted by AGORACOM at 9:41 AM on Friday, June 4th, 2021

Kidoz owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google. 

We sat down with Kidoz Inc. $KIDZ $KDOZF Co-CEOs Jason Williams & Eldad Ben Tora to discuss their explosive, unstoppable business model, their stunning Q1 growth, and more.

  • Total Revenue of $1,55M up 58% 
  • AdTech revenue of $1,5M up 68%
  • 2021 Gross Profit of $685,041 up 54% 
  • 2021 EBITDA of up 111%

Check out the full interview down below.

Good Life Networks $GOOD.ca – Confused About What Makes Something Programmatic? It Needs These 3 Features $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:55 AM on Tuesday, April 2nd, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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Confused About What Makes Something Programmatic? It Needs These 3 Features

  • Programmatic, an algorithmic approach to putting media placements in front of the right user, prioritizing reach over environment.
  • Programmatic gave new life to display advertising

By Kathleen Petersen

Display media—banner ads, specifically—has seen its share of ups and downs. In the mid-90s when digital advertising became a thing, banner ads were one of the first formats.

I can imagine those initial advertising agency media teams saying to clients, ” We ran this little box on our webpage and look how many clicks it got! Look how many people used this little box to visit your site!” But then, of course, consumers got used to banner ads. They were no longer a novelty, and people stopped clicking. Instead, they started saying things like, “Those ads are annoying,” or “I don’t even notice those ads” (although studies prove they do). Everyone hated them, and display advertising budgets started to dwindle.

Enter a new buying strategy: programmatic, an algorithmic approach to putting media placements in front of the right user, prioritizing reach over environment.

Programmatic gave new life to display advertising. Suddenly banners and video weren’t as expensive. They were more sophisticated in targeting and were easier to optimize based on an end goal (translation: better than running the impressions and assuming they do something good that can’t be proven). By 2010, sophisticated digital advertisers were funneling large amounts of their display media budgets to this approach. Today it’s all media teams talk about: programmatic banners, programmatic video, programmatic native, and now, programmatic TV, programmatic out of home and programmatic mail.

Hold up, though—that’s not programmatic. Programmatic has gone beyond what it is at its roots … to a buzzword for seemingly any media with a bit of data behind it.

Programmatic has gone beyond what it is at its roots—a modernized and automated approach to media buying—to a buzzword for seemingly any media with a bit of data behind it.

There are three pieces required to make something programmatic:

The ability to combine multiple layers of data

Demographics and interest targeting have been in digital media’s corner for a while. With a programmatic approach, you can slice and dice those targeting technologies, add others and stack them all on top of each other. This includes first-, second- and third-party data. The ability to determine if a person is within our target audience based on their demographics, what their interests are, where they are geographically, how often they travel, what type of credit card they use, how long they’ve owned their home and on and on is right up the programmatic alley.

Real-time bidding

Before programmatic buying was available, display buyers would identify sites with the highest reach against their target audience and buy a set number of impressions directly from said site. This isn’t the case with programmatic. Now we’re in an exchange, bidding to get the best placements in front of the most qualified users and paying only a penny more than the next advertiser we won the bid from. Buying programmatically is much more efficient and garners a far wider reach. You’re finding the best available user, regardless of the content they’re in. Not to say that premium environment prioritized in the days of old isn’t important. White lists and premium marketplaces can get you high-quality contextual placements while using a programmatic approach.

On the fly optimization

At one time, ads ran and we served X number of impressions or ads ran, we ran X number of impressions and Y people clicked on them was the furthest extent to which you could report on your display media performance. You could take this information and adjust your strategy for next time. But with programmatic, algorithms are getting continuously smarter, and you’re able to optimize based on a multitude of factors. So now your campaign can improve as time goes on instead of waiting until the end so you know what to do better next time. Budgets can be prioritized according to what users are doing post-exposure in real-time. For example, if placement A is performing better than placement B, the algorithm will shift bids to prioritize the better performer.

These three features are possible with digital media, but at this point, it isn’t possible for traditional media channels to pull all of them off. As time and technology goes on, traditional media channels will get closer to achieving this. Television, with the use of smart TVs and OTT devices is the closest.

Data available for television targeting has become much more sophisticated in recent years, but they are lacking in real-time bidding. Most TV being bought “programmatically” is still purchased two weeks ahead of time, not at the exact second exposure is available. And while we can now use data to identify high indexing programming, the targeting isn’t 1-to-1 unless it is addressable. Out of home is in second place, and will be easier to achieve on small digital boards (think ATM or gas station screens) where a user can be identified by their phone’s proximity to the screen.

So, when you hear a media channel being referred to as programmatic, make sure the term is being used correctly. Advances in technology in digital and traditional channels that allow our campaigns to be more precise are very exciting and enticing, but check against these three features to ensure you know how your media dollars are being used.

Source: https://www.adweek.com/programmatic/confused-about-what-makes-something-programmatic-it-needs-these-3-features/

Good Life Networks $GOOD.ca – Identity and Advanced TV Have Reshaped Video Advertising $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 3:12 PM on Thursday, March 21st, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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It used to be about cutting time off content, but that’s changed

By Victor Wong

Using longer videos in strategies may be the future of this sect of the industry.

Just when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive trends changed display and rich media ads, video ads remained largely unaffected. In fact, video ads haven’t actually changed in decades, aside from getting shorter and running on different types of screens.

Whereas innovation used to be measured in the seconds shaved—from 60-second to 30-second to 15-second to 6-second—now we’re seeing the actual video ad formats evolve as two new trends converge: advance TV and identity. These powerful forces have already reshaped media buying as more ad dollars shift from offline to digital formats, but now they are in the midst of transforming the creative experience. Here’s how:

Pause-vertising

Creative agencies now need to begin thinking about longer form videos and know they can break up the content into mini-episodes of ads.

As more video is viewed on advance TV media formats, such as CTV and OTT services that run on computers or phones, new possibilities have emerged. Whereas linear television ads were built around filling scheduled commercial breaks, CTV and OTT experiences have built-in, widely-used pausing functionality, creating a new form of commercial break and screen layout. Imagine seeing an ad for your favorite brand appear quickly when you hit pause (or unpause) for quick breaks to respond to a message or grab a snack. Hulu and AT&T’s Xandr advertising business both plan to introduce a form of this “pause-vertising” this year.

Second screen

Another idea is second screen ads where a brand wants to take advantage of the fact that viewers are often watching TV while using another device. Nowadays, many devices can be connected through an identity graph (from a telco, a data provider, etc.) that links registration information like billing addresses for different signed in services on different devices. The possibilities now include using addressable television media buying to target TVs registered to households that have been shown to have the brand’s app so that you can run TV ads that encourage specific interaction with apps or drive users to the app for info rather than trying to cram everything into a TV spot.

Ad episodes

Perhaps an even more powerful application of identity is creating episodic ads where, rather than trying to cram all the content into one spot, you can tell a story over several ad episodes across different screens and time. Historically with TV ads and even digital video ads, brands had no idea whether a viewer had already seen an ad or not. Now with cross-device IDs, brands can keep track of whether a viewer or household had been served an episode already, and if so, to move on to the next episode in the sequence even if the user is switching between devices. Without a people-based identity graph, message sequencing would be a nightmare of repeat instances of the first ad episode because the advertiser wouldn’t realize it’s the same household or viewer.

To make these ideas possible, brands will need to work with creative agencies and video media inventory owners that have invested in addressable television, OTT and identity. Creative agencies will need to adapt creative for the new pause-vertising formats, knowing that it could be on loop until a user returns, or focus messaging around what to do during this explicit viewing break. Platform owners will need to identify what percentage of a brand’s app users it can reach with TV media so that the brand can determine if TV campaigns should be for app acquisition or designed to drive second screen usage or execute addressable buys for both. Creative agencies now need to begin thinking about longer form videos and know they can break up the content into mini-episodes of ads.

Executing these new forms of creative don’t change what makes a good story, but they do give brands new ways of telling a good story beyond the standard 30-second one-size-fits-all spots. As more video watching moves from pure linear to more digital, the industry is at a pivotal moment to reinvent the ad experience and make it fit more natively in the new technology. Only then can video ads reach their full new potential.

Source: https://www.adweek.com/tv-video/identity-and-advanced-tv-have-reshaped-video-advertising/

With State Media Group Integration, Good Life Networks Inc. $GOOD.ca Achieves Annual Target Ahead of Forecast $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:36 AM on Wednesday, October 24th, 2018

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  • Announced a commercial partnership with State Media Group LLC. (“State Media Group”), a Los Angeles based company
  • GLN’s integration with State Media Group expands GLN’s global reach through the monetization of their custom ad units across thousands of premium publishers
  • This integration represents the 30th and final to be completed this year
  • GLN will exit the year with 47 total integrations

VANCOUVER, Oct. 24, 2018 – Good Life Networks Inc. (“GLN “, or the “Company “) (TSX-V: GOOD, FSE: 4G5), a Vancouver-based programmatic advertising technology company is pleased to announce a commercial partnership with State Media Group LLC. (“State Media Group”), a Los Angeles based company.

GLN’s integration with State Media Group expands GLN’s global reach through the monetization of their custom ad units across thousands of premium publishers. This integration represents the 30th and final to be completed this year. GLN will exit the year with 47 total integrations.

“Our team is pleased that we have attained our target of 30 completed integrations for the year, two months ahead of schedule,” stated GLN CEO Jesse Dylan. He added “We are well positioned to maximize Q4 revenue, which is typically our strongest performing quarter.

Scott Stevenson, CEO and Founder of State Media Group added, “Working with GLN helps us provide the maximum return to our publishers who are using our custom ad units across video, in-app, mobile web, CTV and native formats. We look forward to continuing to expand this relationship over the coming months.”.

The GLN Story

GLN is a patent pending machine learning programmatic video advertising technology company that does not collect PII (Personal Identifiable Information).  GLN serves millions of online video ads daily 3 times faster than IAB (Interactive Advertising Bureau) standards through multiple server to server integrations with both publishers and advertisers. GLN is headquartered in Vancouver, Canada with offices in the US and UK.

GLN trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to State Media Group. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the integration with State Media Group and general economic conditions. In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the State Media Group partnership will be successfully completed in the time expected by management and its commercial agreement with State Media Group will produce the desired results, generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN and its affiliates and subsidiaries do not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, other than as required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

SOURCE Good Life Networks Inc.

View original content: http://www.newswire.ca/en/releases/archive/October2018/24/c7037.html

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