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94% of Gen Z Are Gamers – Kidoz’s Contextual Ads Turn Play into Profit

Posted by Brittany McNabb at 10:49 AM on Friday, November 29th, 2024

Mobile gaming has become a dominant force in entertainment, particularly for Gen Z. This generation’s deep connection with digital platforms presents unique opportunities for brands looking to create meaningful engagement. Kidoz Inc., a global leader in COPPA- and GDPR-compliant mobile advertising, is pioneering this space by offering advanced solutions to connect brands with younger audiences in a safe, effective, and innovative manner.

Understanding Gen Z’s Digital Landscape

Gen Z, the first true digital-native generation, spends significant time on their smartphones, with mobile gaming becoming a key part of their daily routines. Their preferences lean toward interactive, immersive experiences that combine fun with value. Brands aiming to resonate with this audience must not only align their messaging with Gen Z’s gaming behaviors but also provide experiences that feel personal, genuine, and engaging.

Kidoz’s Contextual Ad Network provides the ideal ecosystem for brands to tap into Gen Z’s behaviors without compromising safety or compliance. With advanced targeting tools and a commitment to privacy, Kidoz empowers brands to seamlessly integrate into these highly personal digital experiences.

Why Mobile Gaming Matters for Brand Engagement

  • High Engagement Rates: Gen Z gamers are not passive viewers; they actively engage with content, making mobile gaming an ideal platform for dynamic ad campaigns.
  • Cultural Relevance: Gaming has transcended its niche roots to become a cultural hub, with trends often originating from gaming platforms and communities.
  • Diverse Demographics: Gaming reaches across various subcultures, allowing brands to tailor campaigns to specific interests and values within Gen Z.
  • Future-Ready Ecosystem: With the expected adoption of COPPA 2.0, Kidoz anticipates a significant expansion of its addressable market, cementing mobile gaming as a cornerstone of brand strategy.

Best Practices for Brands in Mobile Gaming

  1. Authenticity is Key
    Gen Z values authenticity above all else. Brands must integrate seamlessly into gaming environments, ensuring ads or partnerships feel organic rather than intrusive.
  2. Leverage Contextual Targeting
    Using contextual advertising ensures that your brand appears in relevant and appropriate spaces, enhancing engagement and preserving user trust.
  3. Interactive Content Wins
    Gamified ads, in-app challenges, or rewards can significantly boost engagement by offering value and fun simultaneously.
  4. Commit to Inclusivity
    Gen Z expects brands to embrace diversity and inclusivity. Representation within gaming campaigns can build stronger connections with this audience.

How Kidoz Innovates for Brands and Gen Z

Kidoz’s market-leading suite of products includes:

  • Publisher SDK: Seamlessly integrates brand messages into safe, compliant environments for Gen Z and families.
  • Prado Advertising Platform: A cutting-edge system that expands Kidoz’s mobile advertising solutions to new industries while maintaining its contextual, privacy-first approach.
  • COPPA Privacy Shield: Provides assurance of compliance, enabling brands to confidently target younger audiences while adhering to global regulatory standards.

By fostering direct relationships with leading advertisers like LEGO, Mattel, and Disney, Kidoz is uniquely positioned to lead the industry. Its advancements in contextual targeting, enhanced ad delivery systems, and direct brand partnerships allow advertisers to maximize ROI while maintaining trust and relevance with Gen Z.

The Kidoz Advantage

  • A 47% reduction in net losses in Q3 2024 demonstrates operational efficiency and strong potential for profitability.
  • Increasing trust through direct relationships with top-tier brands, driving revenue and reducing reliance on intermediaries.
  • A firm position as the leader in gaming media for Generation Alpha, with unparalleled expertise in contextual targeting and compliance.
  • A forward-looking approach to evolving industry regulations, positioning Kidoz to capitalize on an expanded market opportunity.
  • Q2-24 Revenue Surge: +38%, reaching $2.48M

Conclusion: Leading the Way for Brands and Gamers

Kidoz’s innovative platform bridges the gap between brands and Gen Z gamers, enabling meaningful, effective engagement in an ever-evolving digital landscape. As mobile gaming continues to shape culture and consumer habits, Kidoz stands out as a transformative force, providing a safe, creative, and impactful way for brands to connect with the next generation.

For more insights into how Kidoz is driving change in the mobile gaming industry, visit their blog here.

YOUR NEXT STEPS 

 

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

DISCLAIMER AND DISCLOSURE  

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

 

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

 

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

 

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

 

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

 

If you have any questions, please direct them to [email protected] 

 

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions

 

Inside The $21 Billion Kids’ Ad Market – How Kidoz Captures Gen Alpha’s Attention Safely

Posted by Brittany McNabb at 10:44 AM on Tuesday, November 12th, 2024

Introduction:
As digital advertising for children continues to expand globally, the industry is undergoing significant growth, with mobile gaming emerging as one of the top platforms competing for Gen Alpha’s attention. According to the latest survey from Precise TV and Giraffe Insights, mobile gaming is now the third most popular media platform among Gen Alpha, capturing the engagement of 91% of U.S. kids ages 2-12. Kidoz Inc., a leader in kid-safe digital advertising, aligns closely with these trends, leveraging its secure, COPPA-compliant platform to deliver engaging ads across popular gaming and app channels, making it a valuable partner for brands aiming to reach Generation Alpha effectively.

Industry Outlook and Kidoz’s Trajectory
The projected growth in the global kids’ digital advertising market, expected to reach over $21 billion by 2031, highlights the momentum behind brands targeting younger audiences through digital channels. Kidoz has responded by advancing its kid-safe ad tech solutions, aligning with the shift toward mobile gaming, which ranks just behind YouTube and VOD streaming in popularity for Gen Alpha. By offering a secure environment on mobile and tablet games, Kidoz taps into this high-growth space, positioned to maximize engagement for brands like Lego, Mattel, and Nintendo while adhering to strict privacy regulations.

Voices of Authority
Precise TV’s Chief Commercial Officer, Denis Crushell, underscores this opportunity: “With the global kids digital advertising market expected to surpass a value of $21.1 billion by the end of 2031, there’s a significant opportunity for targeted, effective, and ethical advertising.” Kidoz is well-positioned to capitalize on this, resonating with Crushell’s call for engaging, secure, and effective digital advertising solutions for the youngest audiences.

Kidoz’s Highlights:
Kidoz’s achievements solidify its leadership in this fast-evolving market:

  • Trusted Partner of Industry Titans: Kidoz’s platform has earned partnerships with Apple and Google, reinforcing its position as a trustworthy provider.
  • Big-Name Brand Portfolio: Known for facilitating ads from leading brands such as Lego, Nintendo, and Mattel, Kidoz attracts major players due to its safe, effective engagement strategies for Gen Alpha.
  • Record Revenue: In 2023, Kidoz generated $13.3 million in total revenue, including $2.48 million in Q2 alone, underscoring its expanding market reach and effectiveness.
  • Strong Data-Driven Outcomes: With billions of monthly ad impressions, Kidoz’s platform provides brands with reliable engagement metrics, empowering advertisers with measurable reach to their target audiences.

Real-World Relevance
Kidoz’s contributions extend beyond mere ad distribution; by making digital environments safer and more engaging for young users, Kidoz has built an industry standard. For instance, Kidoz’s solutions allow parents to confidently know their children are interacting in an age-appropriate, ad-safe space, while brands benefit from high engagement and ad recall rates on mobile, a platform now more popular than TikTok among Gen Alpha.

Looking Ahead with Kidoz
As Kidoz continues to scale its revenue, diversify brand partnerships, and enhance its technology, the company is well-poised to grow alongside the digital advertising industry’s upward trajectory. By securing high-impact partnerships, generating substantial ad engagement, and focusing on kid-safe experiences, Kidoz reinforces its position at the forefront of Gen Alpha-focused advertising innovation.

Source: https://venturebeat.com/games/precise-tv-gen-alpha-gaming-media-habits-summer-2024/

 

YOUR NEXT STEPS 

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

DISCLAIMER AND DISCLOSURE  

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

 

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

 

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

 

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

 

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

 

If you have any questions, please direct them to [email protected] 

 

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions



Optimizing Brand Spending with AdTech Innovation: Kidoz at the Forefront of a $3.25 Billion Industry

Posted by Brittany McNabb at 2:15 PM on Wednesday, October 9th, 2024

Introduction

As digital transformation continues to reshape industries, the advertising technology (AdTech) sector is gaining incredible momentum. Projected to hit a staggering $3.25 billion by 2031, this booming market is revolutionizing how businesses approach brand spending and audience engagement. Central to this evolution is Kidoz Inc., a pioneering leader in kid-safe digital advertising, poised to leverage emerging opportunities and capitalize on industry growth trends. With the rapid rise of data-driven decision-making and artificial intelligence, companies like Kidoz are strategically positioned to optimize brand spending and lead the AdTech revolution.

Industry Outlook and Kidoz’s Trajectory

The global AdTech market is set for explosive growth, with an estimated CAGR of 14.7% through 2031. At the heart of this expansion is the increasing reliance on data analytics, artificial intelligence (AI), and machine learning (ML) to drive efficient brand spending. Businesses worldwide are recognizing the importance of optimizing advertising strategies to reach their target audiences more effectively, and Kidoz is a key player in this rapidly evolving space. As one of the few platforms focused on child-friendly content, Kidoz has become a vital asset for brands aiming to engage young audiences in a safe, compliant environment. By combining advanced technology with a commitment to safety, Kidoz offers advertisers a unique value proposition in the AdTech landscape.

Voices of Authority

Industry experts underscore the transformative power of AdTech in optimizing marketing performance. As Cars24 Arabia’s Utkarsh Verma highlighted, “The future of brand spending lies in the continued integration of technology and data into every aspect of marketing.” This shift towards data-driven decisions and real-time campaign optimization mirrors Kidoz’s own strategic direction. Through advanced AI and machine learning, Kidoz helps advertisers fine-tune their campaigns to ensure maximum efficiency and reach. By aligning with these cutting-edge trends, Kidoz not only meets industry demands but also sets the standard for the next generation of AdTech solutions.

Kidoz’s Highlights

Kidoz’s impressive growth and success can be attributed to several key milestones, all of which reflect the company’s leadership in the AdTech space. The platform’s proprietary ad network, built specifically for kids, offers advertisers access to a global audience across premium, kid-safe content. Kidoz also ensures strict compliance with COPPA and GDPR, solidifying its reputation as a trusted partner for brands looking to engage young audiences in a responsible manner.

Additionally, Kidoz’s partnership with major tech companies and global brands has further amplified its presence. By providing innovative tools and services, Kidoz enables advertisers to launch creative, engaging campaigns tailored to the preferences of their target demographic. This unique combination of safety, scalability, and cutting-edge technology sets Kidoz apart in an increasingly competitive market.

Real-world Relevance

Kidoz’s influence in the AdTech market is not just theoretical—it’s rooted in real-world applications. For example, in an industry where data is king, Kidoz helps advertisers harness vast amounts of information to create personalized, highly targeted campaigns. Much like how above-the-line campaigns (such as radio and out-of-home advertising) benefit from data-backed optimization, Kidoz applies the same principles to digital advertising for kids. By analyzing audience behaviors and trends in real-time, Kidoz ensures that its advertising partners get the most out of their marketing budgets, delivering impactful results while maintaining a safe environment for children.

Moreover, Kidoz’s integration of AI and machine learning allows brands to refine their messaging dynamically. This is particularly crucial in a market that demands agility and adaptability. As consumer preferences shift, Kidoz enables advertisers to make adjustments on the fly, ensuring that their campaigns remain relevant and effective.

Looking Ahead with Kidoz

As the global AdTech market continues to expand, Kidoz is well-positioned to lead the charge. The company’s commitment to innovation, safety, and compliance provides a solid foundation for future growth. With the integration of AI and machine learning expected to deepen in the coming years, Kidoz stands ready to unlock even more value for its advertising partners. This forward-looking approach ensures that Kidoz will not only meet the needs of today’s brands but also anticipate the demands of tomorrow’s dynamic digital landscape.

As Kidoz continues to refine its offerings and expand its reach, it remains a beacon of leadership in the kid-safe advertising industry. The company’s ability to marry cutting-edge technology with responsible content delivery positions it as a key player in the AdTech ecosystem, one that is poised to thrive in the ever-evolving world of digital marketing.

Conclusion

In the fast-growing AdTech industry, Kidoz stands out as a leader with a clear vision for the future. By leveraging advanced technology, data-driven strategies, and a commitment to safety, Kidoz offers advertisers a powerful platform to optimize their brand spending and engage with young audiences effectively. As the AdTech market surges toward a projected $3.25 billion valuation, Kidoz is perfectly aligned to capitalize on this growth, driving success for both its partners and itself.

Source: https://campaignme.com/optimising-brand-spending-with-adtech-solutions/

YOUR NEXT STEPS 

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

DISCLAIMER AND DISCLOSURE 

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

 Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

If you have any questions, please direct them to [email protected] 

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions

Kidoz Positioned for Growth While Navigating the $3.2 Billion AdTech Surge

Posted by Brittany McNabb at 1:24 PM on Monday, September 30th, 2024

Introduction:

The global AdTech market is on the brink of a significant transformation, with the latest projections showing the market is set to hit USD 3.249 billion by 2032, driven by a compound annual growth rate (CAGR) of 14.7%. This rapid growth reflects the increasing demand for more sophisticated, targeted, and data-driven advertising solutions across digital platforms. As one of the key players in child-safe digital advertising, Kidoz Inc. is poised to capitalize on this booming sector, leveraging its strong market position and innovative platform to drive further success.

AdTech Market: A Snapshot of Booming Growth 

According to recent reports, the AdTech market is experiencing unprecedented growth, as companies across industries recognize the value of targeted, personalized advertising powered by advanced technologies. The sector is being driven by increased consumer engagement on mobile devices, the rise of programmatic advertising, and the growing adoption of artificial intelligence (AI) and machine learning (ML) tools. These technologies are transforming how advertisers reach their audiences, enabling more effective campaigns that deliver higher returns on investment.

As the AdTech market expands, brands are increasingly seeking platforms that offer high levels of accuracy, transparency, and safety—particularly when it comes to advertising to sensitive demographics, such as children and young audiences. This is where Kidoz, with its commitment to compliance and child-safe advertising, stands out as a leader in the industry.

Kidoz: A Leader in Child-Safe AdTech 

Kidoz has carved out a niche in the AdTech industry by specializing in safe, compliant advertising for children and families. The company’s platform is designed to meet the stringent privacy regulations surrounding child-directed advertising, including the Children’s Online Privacy Protection Act (COPPA) and General Data Protection Regulation (GDPR). These standards ensure that Kidoz’s clients can reach younger audiences without compromising on data security or privacy.

Kidoz’s ad network spans more than 5,000 apps and reaches over 400 million children, teens, and families globally. By focusing on creating a secure, engaging environment for advertisers and users alike, Kidoz has positioned itself as the go-to platform for brands seeking to connect with younger demographics. The company’s innovative platform not only meets the regulatory requirements but also enhances the effectiveness of digital ad campaigns, making it a key player in the fast-growing AdTech space.

Programmatic Advertising and Kidoz’s Competitive Edge 

A significant driver of the AdTech market’s growth is the rise of programmatic advertising, which uses automated systems to buy and sell ads in real-time. This approach allows advertisers to target specific audiences more efficiently and at scale. Kidoz’s platform is fully integrated with programmatic technology, allowing brands to serve ads in-app, where children and families spend much of their digital time.

By integrating programmatic advertising with a focus on child-safe environments, Kidoz offers a unique value proposition. Brands can leverage Kidoz’s extensive reach and targeting capabilities while ensuring they are adhering to all necessary safety protocols. This combination of automation, safety, and reach makes Kidoz a standout in the competitive AdTech market, particularly as demand for programmatic solutions continues to rise.

Data-Driven Insights: The Future of Advertising with Kidoz 

Another key trend driving the growth of the AdTech market is the increasing reliance on data-driven advertising strategies. Brands are moving away from broad, untargeted campaigns and are instead focusing on highly personalized content that resonates with specific audiences. Kidoz’s platform excels in this area, providing brands with the ability to serve relevant ads based on user behavior, preferences, and engagement patterns, all while maintaining compliance with privacy regulations.

Kidoz’s AI-driven technology ensures that ads are not only served in a compliant and safe manner but are also optimized for performance. The platform’s robust data analytics tools allow advertisers to track the effectiveness of their campaigns in real-time, providing insights that help brands refine their strategies and improve outcomes. This data-centric approach is becoming increasingly important as advertisers seek to maximize the return on their digital ad spend, making Kidoz a valuable partner for brands navigating the complexities of the AdTech landscape.

Kidoz’s Role in the Future of AdTech 

As the AdTech market continues to grow and evolve, Kidoz is well-positioned to remain at the forefront of the industry. The company’s commitment to safety, privacy, and innovation aligns with the broader trends shaping the future of digital advertising. With its extensive reach, programmatic capabilities, and focus on data-driven insights, Kidoz is poised to capture a significant share of the booming AdTech market.

Furthermore, as regulations surrounding digital privacy become stricter, Kidoz’s expertise in compliant advertising will only become more valuable to brands. The company’s ability to navigate the complexities of child-directed advertising gives it a unique competitive advantage in a market that is becoming increasingly focused on data protection and user safety.

Conclusion: A Strong Future Ahead for Kidoz 

The AdTech market is undergoing a period of rapid growth, and Kidoz is uniquely positioned to capitalize on the opportunities this presents. With its innovative platform, commitment to compliance, and focus on child-safe advertising, Kidoz is a key player in the evolving digital advertising landscape. As the market continues to expand, Kidoz’s proven ability to deliver effective, safe, and data-driven advertising solutions will ensure its continued success in the years to come.

Source: https://www.openpr.com/news/3668283/adtech-market-size-to-hit-usd-3-249-billion-with-booming-cagr

 

YOUR NEXT STEPS

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

DISCLAIMER AND DISCLOSURE

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

If you have any questions, please direct them to [email protected]

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions

Mobile Advertising’s Billion-Dollar Boom: Kidoz Inc. at the Forefront of a Rapidly Expanding Market

Posted by Brittany McNabb at 1:32 PM on Monday, September 9th, 2024

Introduction:

As the mobile advertising market is projected to surge from $269.93 billion in 2024 to a staggering $663.09 billion by 2032, growth opportunities abound for companies strategically positioned in this dynamic industry. Amidst this landscape of expansion, Kidoz Inc. is emerging as a key player, demonstrating alignment with these upward trends through its innovative approach to child-safe mobile advertising. Leveraging significant achievements and ‘FLASH’ milestones, Kidoz Inc. is poised to capitalize on the industry’s momentum, presenting an appealing case for investors looking to tap into this burgeoning market.

Industry Outlook and Kidoz Inc.’s Trajectory

The mobile advertising market is on a trajectory of robust growth, driven by increased smartphone adoption, rising internet penetration, and evolving consumer behavior. With mobile advertising expected to grow at a compound annual growth rate (CAGR) of 11.88% from 2024 to 2032, there are clear opportunities for growth-oriented companies. Kidoz Inc., with its strong foothold in child-safe mobile advertising, is well-positioned to benefit from these trends. The company is integrated into nearly 5,000 apps globally & reaches over 400 million children, teens, and families every month—reflecting its strategic placement within the market’s growth path.

Voices of Authority

Industry leaders recognize the importance of mobile advertising in reaching a diverse audience. For example, industry analyst groups highlight that “the shift from traditional to mobile advertising methods offers a competitive edge, improves brand-customer communications, and helps build strong brand identities.” This perspective aligns with Kidoz Inc.’s strategy of leveraging its proprietary technology to create a safe, engaging, and targeted advertising environment for younger audiences, meeting the demand for more personalized and effective ad solutions.

Kidoz Inc.’s Highlights

Kidoz Inc. has made notable strides, underscoring its potential in the rapidly growing mobile advertising sector:

  • Revenue Growth: Kidoz has demonstrated impressive financial growth, with revenue climbing from $1.9 million in 2017 to $13.3 million in 2023. This growth illustrates the company’s ability to scale its operations and capture significant market share.
  • Global Reach and Integration: By integrating its technology into nearly 5,000 apps worldwide, Kidoz ensures its advertising solutions reach a vast audience, maximizing its impact in the sector.
  • Strategic Partnerships: Collaborations with major players in the digital advertising ecosystem enable Kidoz to leverage new technologies and platforms, further enhancing its growth prospects.

These achievements showcase Kidoz Inc.’s solid foundation and strategic alignment with industry growth trends.

Real-world Relevance

Kidoz Inc.’s approach to mobile advertising provides a real-world solution for brands looking to engage with younger audiences in a responsible and impactful way. Just as traditional advertising found its footing in radio and television, Kidoz is capitalizing on the shift towards digital, in-app, and mobile advertising to reach a tech-savvy, mobile-first generation. This relevance is further underscored by Kidoz’s commitment to creating a child-safe digital environment, which not only aligns with regulatory expectations but also builds trust with brands and consumers alike.

Looking Ahead with Kidoz Inc.

Looking forward, Kidoz Inc. aims to expand its global footprint and enhance its technological capabilities to stay ahead of industry trends. With the mobile advertising market expected to continue its robust growth, Kidoz is well-positioned to capture new opportunities, particularly in emerging markets and new digital channels. The company’s forward-looking strategies are designed to align with the projected market expansion, making Kidoz Inc. a compelling investment opportunity for those looking to participate in the industry’s growth.

Conclusion:

Kidoz Inc. is poised to be a significant participant in the burgeoning mobile advertising industry. With a strong growth record, strategic positioning, and a commitment to innovation and safety, Kidoz is effectively capturing the opportunities presented by the market’s expansion.

Source: https://www.marketresearchfuture.com/reports/mobile-advertising-market-4012

 

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This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

 

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

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Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

 

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Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

 

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Harnessing Mobile Marketing’s Evolution: Kidoz Inc.’s Strategic Advantage in a Dynamic Landscape

Posted by Brittany McNabb at 1:48 PM on Thursday, August 22nd, 2024

Introduction:

The mobile marketing landscape is evolving at a remarkable pace, with advancements in AI-driven personalization and engaging content formats shaping the future of digital advertising. As mobile devices become integral to daily life, Kidoz Inc. is strategically positioned to leverage these industry trends. The company’s alignment with current advancements underscores its role in driving innovative solutions within this rapidly changing environment.

Industry Outlook and Kidoz Inc.’s Trajectory:

The mobile marketing sector is characterized by transformative trends such as AI-driven hyper-personalization and the dominance of short-form video content. These trends are reshaping how businesses engage with consumers, offering unprecedented opportunities for personalized and impactful interactions. Kidoz Inc. is at the forefront of these developments, utilizing cutting-edge technology to enhance user engagement and drive growth.

Voices of Authority:

Industry experts emphasize the importance of AI and personalized content in modern mobile marketing strategies. For instance, analysts highlight that “AI-driven algorithms are crucial for delivering targeted and relevant content, which significantly boosts engagement and brand loyalty.” This perspective aligns with Kidoz Inc.’s strategic focus on leveraging AI to refine its mobile advertising solutions.

Kidoz Inc.’s Highlights:

  • Technological Advancements: The company’s commitment to integrating advanced AI and mobile ad technologies positions it favorably within the industry.
  • Strategic Partnerships: Collaborations with key industry players enhance Kidoz Inc.’s market presence and technological capabilities.
  • Product Innovations: Recent product developments demonstrate Kidoz Inc.’s dedication to advancing mobile marketing solutions.
  • Market Expansion: The company’s ongoing expansion into new markets strengthens its industry position and growth potential.
  • Revenue Growth: Kidoz reported $2.48 million in Q2 2024 revenue, a 38% increase from Q1.
  • Ad Tech Gains: Direct Ad Tech revenue rose 38% to $2.34 million; Programmatic revenue jumped 56%.
  • R&D Investment: R&D spending increased by 8% to $817,956, highlighting ongoing innovation.
  • Strong Outlook: Kidoz expects a strong H2 2024, boosted by demand for child-safe ads and COPPA 2.0 approval.

Real-world Relevance:

Kidoz Inc.’s innovations in mobile marketing provide businesses with practical tools for effective consumer engagement. By leveraging AI and mobile features, the company enables brands to deliver highly personalized and relevant advertising, thus enhancing consumer interactions and driving business results.

Looking Ahead with Kidoz Inc.:

As the mobile marketing industry continues to grow, Kidoz Inc. is well-positioned to lead in this evolving landscape. The company’s forward-looking strategies and technological advancements align with optimistic industry forecasts, promising continued success and impact in the mobile marketing sector.

Conclusion:

Kidoz Inc. stands out as a key player in the mobile marketing industry, leveraging current trends and technological advancements to drive growth and innovation. For investors, Kidoz Inc. represents a compelling opportunity within a dynamic and expanding market. Exploring further into the company’s offerings reveals its potential for significant impact and success in the future.

Source: https://www.exchange4media.com/e4m-blogs-news/mobile-marketing-the-key-driver-of-modern-digital-strategies-136557.html

 

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DISCLAIMER AND DISCLOSURE 

 

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

 

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

 

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Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

 

If you have any questions, please direct them to [email protected] 

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions

 

Why Are Top Brands Choosing Kidoz Inc. for Child-Safe Mobile Advertising?

Posted by Brittany McNabb at 12:57 PM on Wednesday, July 24th, 2024

As mobile advertising continues to dominate the digital landscape, one company stands out as a leader in ensuring safety and compliance: Kidoz Inc. With the mobile ad market in the US projected to exceed $200 billion this year, Kidoz is well-positioned to capitalize on this growth. This article explores the highlights and accomplishments of Kidoz Inc., showcasing why it is a key player in the booming mobile advertising industry.

A Strong Foundation in Child-Safe Advertising

Kidoz Inc. (TSXV) was founded with a clear mission: to create a secure and compliant advertising ecosystem for children. Recognizing the challenges and risks associated with digital advertising for young audiences, Kidoz developed a mobile advertising network that adheres to the Children’s Online Privacy Protection Rule (COPPA) and General Data Protection Regulation (GDPR). This commitment to safety has made Kidoz the go-to choice for brands aiming to reach kids, teens, and families.

Impressive Reach and Partnerships

One of Kidoz’s standout accomplishments is its extensive reach. The company powers nearly 5,000 apps worldwide, connecting with over 400 million kids, teens, and families each month. This vast network enables brands to engage with their target audiences effectively and safely. Notable partners such as Disney, McDonald’s, Hasbro, and Lego trust Kidoz to deliver their messages, underscoring the company’s credibility and reliability in the adtech industry.

Revenue Growth and Market Leadership

Kidoz’s financial growth is a testament to its successful business model. From generating $1.9 million in revenue in 2017, the company has seen its earnings soar to an impressive $13.3 million in 2023. This remarkable growth reflects Kidoz’s ability to scale its operations and meet the increasing demand for safe and effective mobile advertising solutions.

High-Performance Advertising Solutions

Kidoz is renowned for its high-performance advertising capabilities. The company’s 30-second video ads boast completion rates of 80-90%, far surpassing industry standards. Additionally, Kidoz’s click-through rates (CTR) are five to eight times higher than those of YouTube, highlighting the effectiveness of its contextual targeting and engagement strategies. These metrics demonstrate Kidoz’s ability to deliver compelling and impactful advertising experiences.

Innovation and Technological Advancements

Innovation is at the heart of Kidoz’s success. The company continuously invests in research and development to enhance its advertising technology. In 2023, Kidoz introduced the Kidoz Privacy Shield, a cutting-edge solution that enables brands to buy media safely across the entire mobile app ecosystem. This technological advancement ensures compliance with evolving regulations and further solidifies Kidoz’s position as a leader in the adtech industry.

Expanding Beyond Children’s Advertising

While Kidoz has built a strong foundation in child-safe advertising, the company is also expanding its reach to include teens and parents. This strategic shift allows Kidoz to tap into new market segments and provide brands with a comprehensive advertising solution. By extending its media offering beyond children, Kidoz opens up new revenue streams and enhances its value proposition to clients.

Adapting to Market Trends

The transition from TV to digital advertising is a significant trend shaping the industry. Kidoz is poised to benefit from this shift as brands reallocate their budgets to digital channels. Mobile ad spending, which predominantly occurs within apps, aligns perfectly with Kidoz’s core competencies. As more people, especially younger audiences, turn to digital platforms, Kidoz is well-positioned to capture a substantial portion of the advertising market.

Strategic Growth and Future Prospects

Looking ahead, Kidoz is gearing up for continued growth and success. The company’s CEO has expressed confidence in achieving a record-breaking year, driven by strategic shifts in their selling approach, increased investment in technology, and growing demand from agencies and brands. Kidoz’s ability to adapt to market trends and innovate positions it for a bright future in the mobile advertising landscape.

Conclusion

Kidoz Inc. has established itself as a leader in child-safe mobile advertising, boasting impressive reach, strong partnerships, and significant revenue growth. With its high-performance advertising solutions, commitment to innovation, and strategic expansion, Kidoz is well-equipped to thrive in the booming mobile ad market. As the digital advertising industry continues to evolve, Kidoz remains at the forefront, delivering safe, effective, and engaging advertising experiences for brands and audiences worldwide.

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DISCLAIMER AND DISCLOSURE

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

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This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

If you have any questions, please direct them to [email protected]

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions

The Journey of Kidoz Inc.: Pioneering Safe Contextual Mobile Advertising

Posted by Brittany McNabb at 2:19 PM on Monday, July 8th, 2024

In the dynamic and ever-evolving world of digital advertising, Kidoz Inc. has emerged as a trailblazer, setting new standards for child-safe advertising in the mobile landscape. From its humble beginnings to becoming a leader in contextual mobile advertising, Kidoz’s journey is a testament to innovation, dedication, and an unwavering commitment to children’s safety and privacy.

The Genesis of Kidoz Inc.

Kidoz Inc. was founded with a simple yet profound mission: to create a safe digital environment for children. Recognizing the increasing exposure of kids to digital content, the founders saw an urgent need for a solution that would protect young users from inappropriate content and ensure their privacy. Thus, Kidoz Inc. was born, focusing on creating a mobile advertising network that prioritizes children’s safety above all else.

In the early days, Kidoz faced significant challenges. The digital advertising landscape was dominated by giants, and breaking into the market required not only a unique value proposition but also robust technology. Kidoz responded by developing a proprietary advertising system compliant with the Children’s Online Privacy Protection Rule (COPPA) and the General Data Protection Regulation (GDPR). This compliance was crucial in establishing Kidoz as a trustworthy player in the industry.

Rapid Growth and Strategic Partnerships

Kidoz’s commitment to safety and privacy quickly gained traction. Brands and content publishers recognized the value of a secure advertising platform that could reach young audiences without compromising their safety. This recognition led to partnerships with some of the world’s most renowned brands, including Disney, McDonald’s, Hasbro, and Lego.

These partnerships were pivotal in propelling Kidoz’s growth. From generating $1.9 million in revenue in 2017, Kidoz’s revenue skyrocketed to $13.3 million in the fiscal year 2023. This remarkable growth was driven by the increasing demand for safe, compliant advertising solutions in the mobile space.

Leading the Way in Contextual Mobile Advertising

Today, Kidoz stands as the market leader in contextual mobile advertising. What sets Kidoz apart is its advanced contextual targeting tools that enable brands to reach their ideal customers with complete brand safety. Unlike many digital advertising networks that rely on location and Personally Identifiable Information (PII) data tracking, Kidoz uses sophisticated contextual algorithms to deliver relevant ads without compromising user privacy.

The Kidoz network safely reaches over 400 million kids, teens, and families every month through nearly 5,000 apps worldwide. This extensive reach, combined with high-performance metrics, makes Kidoz an attractive platform for brands looking to connect with younger audiences. The completion rates for Kidoz’s 30-second video ads range from the mid-80s to 90s percent, and their click-through rates are five to eight times higher than those of YouTube, showcasing the platform’s effectiveness.

Innovating for the Future

As the digital landscape continues to shift from traditional TV advertising to mobile and digital channels, Kidoz is well-positioned to capture a significant portion of the advertising market. The company’s strategic shifts, increased investment in technology, and growing demand from agencies and brands are paving the way for continued success.

In 2023, Kidoz released the Kidoz Privacy Shield technology, which further enhances the safety and compliance of its advertising solutions. This technology allows brand partners to buy media safely across the entire mobile app ecosystem, ensuring that ads are delivered in a secure and privacy-compliant manner.

Looking ahead to 2024, Kidoz’s CEO expressed confidence in a record-breaking year for the company. The ongoing expansion beyond the core audience of children to include teens and parents, along with the extension of the media offering, are expected to drive further growth. With more people, especially young audiences, turning to digital over TV, Kidoz is set to benefit from the wide adoption of its technology across thousands of popular apps.

Conclusion

Kidoz Inc. has come a long way from its inception, emerging as a leader in safe, contextual mobile advertising. With a solid foundation built on trust, compliance, and innovation, Kidoz continues to set new benchmarks in the industry. As the digital advertising ecosystem evolves, Kidoz remains at the forefront, committed to protecting young users while delivering exceptional value to brands and content publishers worldwide.

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DISCLAIMER AND DISCLOSURE

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

If you have any questions, please direct them to [email protected]

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions

Leading the Charge in Safe and Innovative Digital Advertising for Kids

Posted by Brittany McNabb at 11:48 AM on Thursday, June 13th, 2024

Introduction

In the ever-evolving landscape of digital advertising, Kidoz Inc. stands out as a trailblazer. Specializing in child-safe mobile advertising, Kidoz has built a robust platform that connects brands with young audiences in a secure and engaging manner. Over the past year, Kidoz has achieved remarkable milestones, solidifying its position as the leader in this niche market. This article delves into who Kidoz is, its mission, and the significant achievements the company has made over the past year.

A Mission-Driven Company

Kidoz Inc. is dedicated to creating a safe digital environment for children and families. Their mission is to provide brands with innovative advertising solutions that comply with stringent privacy regulations, such as COPPA and GDPR. By doing so, Kidoz ensures that children can enjoy their digital experiences without exposure to inappropriate content, while brands can effectively reach their target audience.

Key Achievements in 2023

Revenue Growth

Kidoz has shown impressive financial performance over the past year. The company reported a total revenue of $13.3 million for the fiscal year 2023, up from $1.9 million in 2017. This growth is a testament to Kidoz’s strong market position and the increasing demand for its child-safe advertising solutions.

Q1 2024 Performance

Starting 2024 on a high note, Kidoz reported a revenue of $1.8 million in Q1, reflecting a 7% year-over-year increase. This growth highlights the company’s resilience and ability to thrive even in traditionally slower quarters.

Partnerships with Top Brands

Kidoz has successfully partnered with industry giants such as Disney, McDonald’s, Hasbro, and LEGO. These partnerships underscore the trust and confidence major brands place in Kidoz’s platform to deliver safe and effective advertising to young audiences.

Strategic Efficiency Improvements

In addition to revenue growth, Kidoz achieved a 43% increase in gross profit, largely due to improved efficiency in media costs and strategic reductions in operating expenses. This has enabled the company to edge closer to profitability while maintaining high standards of service and innovation.

Innovative Advertising Solutions

Kidoz is not just about numbers; it’s about revolutionizing how brands interact with young audiences. The company’s platform offers unique engagement opportunities through rich media and interactive ads. Unlike traditional platforms where ads are passive, Kidoz’s interactive ads encourage children to engage actively, providing a deeper connection and more memorable brand experiences.

Compliance and Safety at the Core

One of Kidoz’s standout features is its commitment to compliance and safety. The platform adheres to COPPA and GDPR regulations, ensuring that all advertising content is appropriate and safe for children. By avoiding the use of location or personally identifiable information (PII) data tracking, Kidoz sets itself apart as a leader in ethical digital advertising.

Navigating Industry Trends

As the digital advertising landscape shifts from traditional TV to digital platforms, Kidoz is perfectly positioned to capitalize on this trend. The phase-out of web cookies has driven advertisers to seek alternative channels, and mobile gaming has emerged as a key player. Kidoz excels in this space, offering brands a powerful medium to reach their audience through mobile games and apps.

Future Prospects and Vision

Looking ahead, Kidoz is gearing up for a robust year. The company anticipates significant growth in the coming quarters, driven by strategic investments and the ongoing development of their technologies. Major brands are increasingly turning to digital solutions, and Kidoz’s platform is at the forefront of this shift. With a focus on safe, engaging advertising, Kidoz is set to continue leading the market.

Conclusion

Kidoz Inc. is not just adapting to the changing digital landscape; it is shaping it. With a strong commitment to safety, innovative advertising solutions, and impressive financial performance, Kidoz has established itself as a leader in child-safe digital advertising. As the company continues to grow and innovate, it remains dedicated to its mission of creating a secure digital environment for children and effective engagement opportunities for brands. The future looks bright for Kidoz as it continues to pioneer new standards in the digital advertising industry.

YOUR NEXT STEPS 

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AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

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Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

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Kidoz Inc. Is Leading the Charge in Child-Safe Mobile Advertising

Posted by Brittany McNabb at 10:21 AM on Friday, May 31st, 2024

Introduction: Revolutionizing Digital Advertising for Kids

In an era where digital advertising is rapidly overtaking traditional TV, Kidoz Inc. stands out as a leader in child-safe mobile advertising. Kidoz’s extensive reach spans nearly 5,000 apps worldwide, engaging over 400 million children and partnering with top brands like Disney, McDonald’s, Hasbro, and Lego. This robust network has not only established Kidoz as a trusted name among parents and tech giants like Apple and Google but also translated into significant financial success, growing from $1.9 million in revenue in 2017 to an impressive $13.3 million in 2023.

The recent Q1 financials continue this positive trend, showcasing a revenue increase of 7% year-over-year to $1.8 million, coupled with a remarkable 43% jump in gross profit. This growth is not just due to revenue increases but also strategic cost reductions, highlighting Kidoz’s ability to streamline operations and enhance profitability.

Unlocking Efficiency: Reducing Costs and Boosting Profits

Strategic Cost Reductions

One of the standout achievements for Kidoz in Q1 was the substantial increase in gross profit, driven by a combination of revenue growth and operational efficiencies. Jason Williams, CEO of Kidoz, highlighted the importance of optimizing media costs. As Kidoz’s tools and importance in the digital advertising supply chain have grown, the company has become more efficient in acquiring media. This efficiency, coupled with a reduction in competition due to Kidoz’s dominant position, has allowed the company to improve its cost base significantly, directly boosting gross profit.

Seasonal Dynamics and Future Projections

Understanding the seasonal dynamics of Kidoz’s business is crucial. Q1 is traditionally the slowest quarter, comprising about 12% of annual revenue, primarily due to the holiday season in Q4, which accounts for around 50% of yearly sales. Despite this seasonality, Kidoz is on track for a record year, with promising projections for the coming quarters driven by strategic partnerships and increasing digital ad spend.

Embracing the Future: Navigating Cookie-less Advertising

Adapting to Privacy Changes

As the advertising industry grapples with significant privacy changes, including the phasing out of third-party cookies by companies like Google, Kidoz finds itself in a favorable position. Unlike web-based advertising, which heavily relies on cookies, Kidoz operates in a cookie-less, contextual manner. This positions Kidoz to benefit as advertisers shift budgets from less efficient web channels to mobile games, a sector where Kidoz excels.

Capitalizing on Mobile Games

Mobile gaming represents a unique opportunity for advertisers. Unlike passive consumption on platforms like YouTube, mobile games offer interactive and engaging experiences. Kidoz’s platform leverages this by creating rich, interactive ads that encourage user engagement. This interactivity not only captures attention but also drives deeper connections with brands, offering a compelling competitive advantage in the digital advertising landscape.

The Safe Haven: Mobile Gaming as a Brand-Safe Environment

Parental Trust and Regulatory Approval

Mobile gaming is viewed as a safer digital space for children compared to social media, which often faces scrutiny and regulation. Games undergo rigorous review processes by platforms like Apple and Google, ensuring content safety and quality. This controlled environment, free from the pitfalls of user-generated content, provides a trustworthy space for brands to reach young audiences.

Interactive and Engaging Advertising

Kidoz excels in creating bespoke advertising experiences within mobile games. These ads are not just visually appealing but also interactive, allowing children to engage with brands in meaningful ways. Whether it’s playing a mini-game or interacting with brand elements, Kidoz’s creative solutions enhance the advertising experience, making it memorable and impactful.

A Promising Future: Anticipating Record Growth

Positive Market Trends

The macroeconomic environment is also favoring Kidoz. Major digital advertising players like Meta, Google, and Snap have reported robust Q1 results, driven by accelerated ad growth. Kidoz is witnessing similar trends, with increased demand from advertisers and a strong pipeline of deals for the remainder of the year.

Strategic Positioning and Innovation

Kidoz’s continued investment in software and systems underscores its commitment to maintaining a competitive edge. By helping brands maximize their advertising spend and reach the right audience efficiently, Kidoz is setting the stage for sustained growth and innovation in child-safe mobile advertising.

Conclusion: A Bright Horizon for Kidoz Inc.

Kidoz Inc. is not just a player in the digital advertising space; it’s a pioneer, setting standards for child-safe, interactive, and effective mobile advertising. With strategic cost management, innovative advertising solutions, and a robust financial outlook, Kidoz is poised for continued success. 

By positioning itself at the forefront of this dynamic industry, Kidoz is not only driving financial performance but also shaping the future of how brands connect with young audiences in a safe and meaningful way.

YOUR NEXT STEPS 

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

DISCLAIMER AND DISCLOSURE 

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

If you have any questions, please direct them to [email protected] 

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions