AGORACOM Small-cap Investor Relations Blog

In the dynamic and ever-evolving world of digital advertising, Kidoz Inc. has emerged as a trailblazer, setting new standards for child-safe advertising in the mobile landscape. From its humble beginnings to becoming a leader in contextual mobile advertising, Kidoz’s journey is a testament to innovation, dedication, and an unwavering commitment to children’s safety and privacy.

The Genesis of Kidoz Inc.

Kidoz Inc. was founded with a simple yet profound mission: to create a safe digital environment for children. Recognizing the increasing exposure of kids to digital content, the founders saw an urgent need for a solution that would protect young users from inappropriate content and ensure their privacy. Thus, Kidoz Inc. was born, focusing on creating a mobile advertising network that prioritizes children’s safety above all else.

In the early days, Kidoz faced significant challenges. The digital advertising landscape was dominated by giants, and breaking into the market required not only a unique value proposition but also robust technology. Kidoz responded by developing a proprietary advertising system compliant with the Children’s Online Privacy Protection Rule (COPPA) and the General Data Protection Regulation (GDPR). This compliance was crucial in establishing Kidoz as a trustworthy player in the industry.

Rapid Growth and Strategic Partnerships

Kidoz’s commitment to safety and privacy quickly gained traction. Brands and content publishers recognized the value of a secure advertising platform that could reach young audiences without compromising their safety. This recognition led to partnerships with some of the world’s most renowned brands, including Disney, McDonald’s, Hasbro, and Lego.

These partnerships were pivotal in propelling Kidoz’s growth. From generating $1.9 million in revenue in 2017, Kidoz’s revenue skyrocketed to $13.3 million in the fiscal year 2023. This remarkable growth was driven by the increasing demand for safe, compliant advertising solutions in the mobile space.

Leading the Way in Contextual Mobile Advertising

Today, Kidoz stands as the market leader in contextual mobile advertising. What sets Kidoz apart is its advanced contextual targeting tools that enable brands to reach their ideal customers with complete brand safety. Unlike many digital advertising networks that rely on location and Personally Identifiable Information (PII) data tracking, Kidoz uses sophisticated contextual algorithms to deliver relevant ads without compromising user privacy.

The Kidoz network safely reaches over 400 million kids, teens, and families every month through nearly 5,000 apps worldwide. This extensive reach, combined with high-performance metrics, makes Kidoz an attractive platform for brands looking to connect with younger audiences. The completion rates for Kidoz’s 30-second video ads range from the mid-80s to 90s percent, and their click-through rates are five to eight times higher than those of YouTube, showcasing the platform’s effectiveness.

Innovating for the Future

As the digital landscape continues to shift from traditional TV advertising to mobile and digital channels, Kidoz is well-positioned to capture a significant portion of the advertising market. The company’s strategic shifts, increased investment in technology, and growing demand from agencies and brands are paving the way for continued success.

In 2023, Kidoz released the Kidoz Privacy Shield technology, which further enhances the safety and compliance of its advertising solutions. This technology allows brand partners to buy media safely across the entire mobile app ecosystem, ensuring that ads are delivered in a secure and privacy-compliant manner.

Looking ahead to 2024, Kidoz’s CEO expressed confidence in a record-breaking year for the company. The ongoing expansion beyond the core audience of children to include teens and parents, along with the extension of the media offering, are expected to drive further growth. With more people, especially young audiences, turning to digital over TV, Kidoz is set to benefit from the wide adoption of its technology across thousands of popular apps.

Conclusion

Kidoz Inc. has come a long way from its inception, emerging as a leader in safe, contextual mobile advertising. With a solid foundation built on trust, compliance, and innovation, Kidoz continues to set new benchmarks in the industry. As the digital advertising ecosystem evolves, Kidoz remains at the forefront, committed to protecting young users while delivering exceptional value to brands and content publishers worldwide.

YOUR NEXT STEPS

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

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Introduction

In the ever-evolving landscape of digital advertising, Kidoz Inc. stands out as a trailblazer. Specializing in child-safe mobile advertising, Kidoz has built a robust platform that connects brands with young audiences in a secure and engaging manner. Over the past year, Kidoz has achieved remarkable milestones, solidifying its position as the leader in this niche market. This article delves into who Kidoz is, its mission, and the significant achievements the company has made over the past year.

A Mission-Driven Company

Kidoz Inc. is dedicated to creating a safe digital environment for children and families. Their mission is to provide brands with innovative advertising solutions that comply with stringent privacy regulations, such as COPPA and GDPR. By doing so, Kidoz ensures that children can enjoy their digital experiences without exposure to inappropriate content, while brands can effectively reach their target audience.

Key Achievements in 2023

Revenue Growth

Kidoz has shown impressive financial performance over the past year. The company reported a total revenue of $13.3 million for the fiscal year 2023, up from $1.9 million in 2017. This growth is a testament to Kidoz’s strong market position and the increasing demand for its child-safe advertising solutions.

Q1 2024 Performance

Starting 2024 on a high note, Kidoz reported a revenue of $1.8 million in Q1, reflecting a 7% year-over-year increase. This growth highlights the company’s resilience and ability to thrive even in traditionally slower quarters.

Partnerships with Top Brands

Kidoz has successfully partnered with industry giants such as Disney, McDonald’s, Hasbro, and LEGO. These partnerships underscore the trust and confidence major brands place in Kidoz’s platform to deliver safe and effective advertising to young audiences.

Strategic Efficiency Improvements

In addition to revenue growth, Kidoz achieved a 43% increase in gross profit, largely due to improved efficiency in media costs and strategic reductions in operating expenses. This has enabled the company to edge closer to profitability while maintaining high standards of service and innovation.

Innovative Advertising Solutions

Kidoz is not just about numbers; it’s about revolutionizing how brands interact with young audiences. The company’s platform offers unique engagement opportunities through rich media and interactive ads. Unlike traditional platforms where ads are passive, Kidoz’s interactive ads encourage children to engage actively, providing a deeper connection and more memorable brand experiences.

Compliance and Safety at the Core

One of Kidoz’s standout features is its commitment to compliance and safety. The platform adheres to COPPA and GDPR regulations, ensuring that all advertising content is appropriate and safe for children. By avoiding the use of location or personally identifiable information (PII) data tracking, Kidoz sets itself apart as a leader in ethical digital advertising.

Navigating Industry Trends

As the digital advertising landscape shifts from traditional TV to digital platforms, Kidoz is perfectly positioned to capitalize on this trend. The phase-out of web cookies has driven advertisers to seek alternative channels, and mobile gaming has emerged as a key player. Kidoz excels in this space, offering brands a powerful medium to reach their audience through mobile games and apps.

Future Prospects and Vision

Looking ahead, Kidoz is gearing up for a robust year. The company anticipates significant growth in the coming quarters, driven by strategic investments and the ongoing development of their technologies. Major brands are increasingly turning to digital solutions, and Kidoz’s platform is at the forefront of this shift. With a focus on safe, engaging advertising, Kidoz is set to continue leading the market.

Conclusion

Kidoz Inc. is not just adapting to the changing digital landscape; it is shaping it. With a strong commitment to safety, innovative advertising solutions, and impressive financial performance, Kidoz has established itself as a leader in child-safe digital advertising. As the company continues to grow and innovate, it remains dedicated to its mission of creating a secure digital environment for children and effective engagement opportunities for brands. The future looks bright for Kidoz as it continues to pioneer new standards in the digital advertising industry.

YOUR NEXT STEPS 

Visit $KIDZ HUB On AGORACOM: https://agoracom.com/ir/Kidoz

Visit $KIDZ 5 Minute Research Profile On AGORACOM: https://agoracom.com/ir/Kidoz/profile

Visit $KIDZ Official Verified Discussion Forum On AGORACOM: https://agoracom.com/ir/Kidoz/forums/discussion

Watch $KIDZ Videos On AGORACOM YouTube Channel:

https://www.youtube.com/feed/library

DISCLAIMER AND DISCLOSURE 

This record is published on behalf of the featured company or companies mentioned (Collectively “Clients”), which are paid clients of Agora Internet Relations Corp or AGORACOM Investor Relations Corp. (Collectively “AGORACOM”)

AGORACOM.com is a platform. AGORACOM is an online marketing agency that is compensated by public companies to provide online marketing, branding and awareness through Advertising in the form of content on AGORACOM.com, its related websites (smallcapepicenter.com; smallcappodcast.com; smallcapagora.com) and all of their social media sites (Collectively “AGORACOM Network”) .  As such please assume any of the companies mentioned above have paid for the creation, publication and dissemination of this article / post.

You understand that AGORACOM receives either monetary or securities compensation for our services, including creating, publishing and distributing content on behalf of Clients, which includes but is not limited to articles, press releases, videos, interview transcripts, industry bulletins, reports, GIFs, JPEGs, (Collectively “Records”) and other records by or on behalf of clients. Although AGORACOM compensation is not tied to the sale or appreciation of any securities, we stand to benefit from any volume or stock appreciation of our Clients.  In exchange for publishing services rendered by AGORACOM on behalf of Clients, AGORACOM receives annual cash and/or securities compensation of typically up to $125,000.

Facts relied upon by AGORACOM are generally provided by clients or gathered by AGORACOM from other public sources including press releases, SEDAR and/or EDGAR filings, website, powerpoint presentations.  These facts may be in error and if so, Records created by AGORACOM may be materially different. In our video interviews or video content, opinions are those of our guests or interviewees and do not necessarily reflect the opinion of AGORACOM.

From time to time, reference may be made in our marketing materials to prior Records we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

NO INVESTMENT ADVICE

This record, and any record we publish by or on behalf of our clients, should not be construed as an offer or solicitation to buy or sell products or securities.

You understand and agree that no content in this record or published by AGORACOM constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person and that no such content is tailored to any specific person’s needs. We will never advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

Neither the writer of this record nor AGORACOM is an investment advisor.  Both are neither licensed to provide nor are making any buy or sell recommendations. For more information about this or any other company, please review their public documents to conduct your own due diligence.

If you have any questions, please direct them to [email protected] 

For our full website disclaimer, please visit  https://agoracom.com/terms-and-conditions