Agoracom Blog

The Journey of Kidoz Inc.: Pioneering Safe Contextual Mobile Advertising

Posted by Brittany McNabb at 2:19 PM on Monday, July 8th, 2024

In the dynamic and ever-evolving world of digital advertising, Kidoz Inc. has emerged as a trailblazer, setting new standards for child-safe advertising in the mobile landscape. From its humble beginnings to becoming a leader in contextual mobile advertising, Kidoz’s journey is a testament to innovation, dedication, and an unwavering commitment to children’s safety and privacy.

The Genesis of Kidoz Inc.

Kidoz Inc. was founded with a simple yet profound mission: to create a safe digital environment for children. Recognizing the increasing exposure of kids to digital content, the founders saw an urgent need for a solution that would protect young users from inappropriate content and ensure their privacy. Thus, Kidoz Inc. was born, focusing on creating a mobile advertising network that prioritizes children’s safety above all else.

In the early days, Kidoz faced significant challenges. The digital advertising landscape was dominated by giants, and breaking into the market required not only a unique value proposition but also robust technology. Kidoz responded by developing a proprietary advertising system compliant with the Children’s Online Privacy Protection Rule (COPPA) and the General Data Protection Regulation (GDPR). This compliance was crucial in establishing Kidoz as a trustworthy player in the industry.

Rapid Growth and Strategic Partnerships

Kidoz’s commitment to safety and privacy quickly gained traction. Brands and content publishers recognized the value of a secure advertising platform that could reach young audiences without compromising their safety. This recognition led to partnerships with some of the world’s most renowned brands, including Disney, McDonald’s, Hasbro, and Lego.

These partnerships were pivotal in propelling Kidoz’s growth. From generating $1.9 million in revenue in 2017, Kidoz’s revenue skyrocketed to $13.3 million in the fiscal year 2023. This remarkable growth was driven by the increasing demand for safe, compliant advertising solutions in the mobile space.

Leading the Way in Contextual Mobile Advertising

Today, Kidoz stands as the market leader in contextual mobile advertising. What sets Kidoz apart is its advanced contextual targeting tools that enable brands to reach their ideal customers with complete brand safety. Unlike many digital advertising networks that rely on location and Personally Identifiable Information (PII) data tracking, Kidoz uses sophisticated contextual algorithms to deliver relevant ads without compromising user privacy.

The Kidoz network safely reaches over 400 million kids, teens, and families every month through nearly 5,000 apps worldwide. This extensive reach, combined with high-performance metrics, makes Kidoz an attractive platform for brands looking to connect with younger audiences. The completion rates for Kidoz’s 30-second video ads range from the mid-80s to 90s percent, and their click-through rates are five to eight times higher than those of YouTube, showcasing the platform’s effectiveness.

Innovating for the Future

As the digital landscape continues to shift from traditional TV advertising to mobile and digital channels, Kidoz is well-positioned to capture a significant portion of the advertising market. The company’s strategic shifts, increased investment in technology, and growing demand from agencies and brands are paving the way for continued success.

In 2023, Kidoz released the Kidoz Privacy Shield technology, which further enhances the safety and compliance of its advertising solutions. This technology allows brand partners to buy media safely across the entire mobile app ecosystem, ensuring that ads are delivered in a secure and privacy-compliant manner.

Looking ahead to 2024, Kidoz’s CEO expressed confidence in a record-breaking year for the company. The ongoing expansion beyond the core audience of children to include teens and parents, along with the extension of the media offering, are expected to drive further growth. With more people, especially young audiences, turning to digital over TV, Kidoz is set to benefit from the wide adoption of its technology across thousands of popular apps.


Kidoz Inc. has come a long way from its inception, emerging as a leader in safe, contextual mobile advertising. With a solid foundation built on trust, compliance, and innovation, Kidoz continues to set new benchmarks in the industry. As the digital advertising ecosystem evolves, Kidoz remains at the forefront, committed to protecting young users while delivering exceptional value to brands and content publishers worldwide.



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