Agoracom Blog

Why Small-Caps Should Issue Press Releases By 8:30 AM EST

Posted by AGORACOM at 11:09 AM on Monday, August 20th, 2007

Good afternoon to you all. Now that we’ve started broadcasting AGORACOM TV on a daily basis, one of the things I have noticed is that small-cap companies continue to release news just at or before the open. This might have been an acceptable practice back in the day when only brokers could access press releases on their screens but it made no sense once the web opened them up to the entire world.

It makes even less sense now. Why?

Folks, we are in a Web 2.0 world in which citizen journalism and analysis is becoming a bigger, more important research tool than Wall Street and finance portals. As a result, small-cap and micro-cap information is being pumped out by bloggers, podcasters, and vloggers everyday – all of which is being fed into every corner of the web via RSS feeds, including iTunes, Yahoo Podcasts, Google Blog Search, etc. on your behalf – and for free!

However, if you want your great news covered by these incredible reporting sources, you have to give them a chance to get to your news, digest it and report on it. Just like traditional news, Web 2.0 sources have deadlines as well. AGORACOM TV, for example, has a cut-off around 8:50 so that we can tape at 9:00 and be live by 9:30. I’m certain others are not much different. If your press release is coming out at 9:30, you’ve robbed yourself of potential mass coverage by one or more sources that might have otherwise picked up your news and sent it right around the world.

Bottom line – put your news out by no later than 8:30 AM EST….unless you don’t want the world to know about you.


4 Responses to “Why Small-Caps Should Issue Press Releases By 8:30 AM EST”

  1. […] first published this story in August of 2007 – but it is worth […]

  2. Neville says:


    I guess I stand corrected, but the original time stamp on that release was 12:30pm. But I can’t prove that now.

  3. Lefty Goldberg says:

    Neville I just read your response and did a double take. As a Molycor Shareholder I like to think that I’m on top of their releases. The PR actually came out today at 6am EST. This is plenty of time for retail investors to review and potential capitalize.

  4. Neville says:

    I hope the companies you provide services for follow your advice. One of the companies you provide services, Molycor, sent out a press release after 12PM. I don’t see why anyone would put out a press release that late and then expect people to react to the news. At that point of the day people have already established what stocks they will get into that day and for the retail investor on the east coast, they are off at lunch. Plus that leaves only four hours for people to buy your stock in the case of a good press release.