Here is the small-cap CEO lesson Du Jour. Despite the fact the economy is struggling along, online advertising is going to increase by 23% in 2008.
Why? The quote below sums it up best:
eMarketer senior analyst David Hallerman: “The greater ability to measure ads online will likely encourage marketers with reduced budgets.”
Not surprisingly, Search Engines will account for the largest portion of online ad spending this year, making up 40 percent of web-based ad expenditures. Read my post on January 15th as to why Google (a primary weapon in AGORACOM IR programs) is the greatest investor relations tool ever.
Bottom line: If you want to attract new investors without breaking the bank, online marketing is the only way to go. You can get with the program now and become a pioneer, or fall behind smart CEO’s that will be a part of this trend over the next 5 years:
Your call but don’t say I didn’t tell you so.
Regards,
George