If you need more evidence for the fact that you need a CEO / IR Blog, then look no further than the company whose products you might be using to read this very blog post – Dell.
According to IR Web Report, Dell launched DellShares about 9 months ago for the purposes of educating investors about the company. In fact, the tag line on the front page reads ” information and insight for the investor community”.
TELL YOUR LAWYERS TO RELAX AND ENTER THE 21ST CENTURY
This should also serve to quell the concerns of trigger happy lawyers that are quick to shoot down new communications tools such as blogs, rather than learning to work with them.
Remember – forums, blogs, podcasts, etc. are nothing more than new mediums for communicating with shareholders and potential shareholders. As long as you stick to the rules of full disclosure, they should not be feared any more than fax machines, e-mail and websites when they were first introduced.
If Dell and their multi-million IR budget feels that Web 2.0 tools are valuable IR tools for reaching retail investors, what do you think you should be doing? Calling AGORACOM hopefully 🙂
Regards,
George
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