If you needed more evidence as to the importance of integrating YouTube into your investor relations programs, then look no further than this recent report issued by NewTeeVee.  The report states that “Americans streamed 16,785,432,000 videos in April, according to comScore. That’s up 16 percent from March to what we believe is a new all-time record.”
Interestingly enough the number of online video viewers remains constant at about 78% of internet users – but that is still a huge number and we now know they are watching more video than ever. A further note of interest comes from the fact much of the increased video comes from watching actual TV programs over the web, which further serves to support the fact that people/investors want to consume content at their convenience, not yours.
If ABC, CBS, NBC and Cable TV can’t get people to tune in to great content on a set schedule, what chance does your small-cap company have?
You either begin distributing information through the online stream, or get left behind. Simple as that.
Regards,
George
It’s only been almost 3 years since YouTube was first launched (December 2006). Yet it’s now the #1 video site on the web, even surpassing the growth of all the other video sites that were born before it.
IR companies that don’t utilize it are definitely missing out on a huge chunk of the video traffic pie!