With 1 week remaining before the start of The AGORACOM Online Gold & Commodities Conference, investor interest in the conference continues to ramp up.
TRAFFIC HIGHLIGHTS
- Analytics (tracked by Google) are for the period November 5 – 26
- 3,853 investors visited the conference site
- They spent an average of 4:53 on the conference site
- These stats do not include investor engagement once they clicked through to company HUB.
- They came from 54 different countries
- Top 10 countries in order of top to bottom …. Canada, United States, India, Australia, Germany, United Kingdom, Netherlands, Ireland (replaces Colombia from last week), Switzerland, Malta (replaces Argentina from last week)
- Visitors from the top 10 countries represent the continents of North America, Asia, Europe, Australia and South America
MARKETING PHASE SET TO BEGIN
The encouraging part about our progress to date is the fact that we are launching the intense segment of our marketing on Monday. This will include 8 TV ads per day on BNN, 25 -30 press releases issued by participating companies, announcements by our keynote and workshop speakers, our own press release, blog posts and tweets. Here is one YouTube version of the television ad we’ll be running on BNN from Monday – Thursday. The other version, which lists our speakers in a different order (Grandich and Coffin first) will be up on Monday.
Feel free to grab the embed code and post it to your site, or simply forward the link to fellow investors.
A BRAND NEW AUDIENCE OF INVESTORS
I am especially pleased with the depth of international visits, which I cited as a primary reason for taking conferences online. For the first time ever, investors from anywhere in the world will be able to fully participate in a conference that is not reserved for investors that live close to a “conference city” or can afford to travel to one (New York, San Fran, London, Frankfurt, Toronto, Vancouver, New Orleans, Las Vegas).
Specifically, for the first time ever, international investors can now watch company presentations and listen to valuable insights from keynote speakers at the same time as everybody else. International investors will no longer feel alienated and out of the loop. By opening our doors to them and welcoming them on an equal footing, we open up the lines of communication that will flow for as long as we have the web.
As I say this, I also don’t want to forget the massive audience of North American investors that simply don’t have the time to fly to conferences due to work and family obligations. Think about it, how many people have the luxury of taking 3 days off to fly to different conferences?
Ultimately, this level of engagement with a brand new audience – both local and international – will lead to tremendous benefits for the entire industry. The important thing to remember is that we will need to continue these efforts from here on out. Companies that embrace the concept of a borderless online investor community will be the biggest winners in the next decade.
Regards,
George