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Posted by AGORACOM-JC at 11:04 AM on Monday, February 25th, 2019

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Mastercard, Amazon and Accenture Partner To Establish Transparent Blockchain Supply Chain

By: Leslie Ankney  

  • Mastercard, Amazon and Accenture plan to connect consumers and producers through its work on a blockchain-based supply chain.Getty
  • Today Accenture introduced a “circular supply chain” allowing consumers to make more sustainable choices about what they buy. Consumers are also able to tip producers, directly rewarding them for their choices in production.
  • All of this is made possible through digital identity management and blockchain technology.

Accenture is collaborating with Mastercard, Amazon Web Services, Everledger and Mercy Corps to build its supply chain capability. Everyday, whether we think about it or not, we interact with a global supply chain, for example when we shop, and these innovations could help us better navigate the system. A recent Nielsen study shows nearly two-thirds of Americans want a frictionless online shopping experience and want to support more efficient and eco-friendly farming and manufacturing. The problem today is that we don’t have much access to how things are made or who makes them.

David Treat, a managing director and global blockchain lead at Accenture says,

Over the past several years, we have built upon our longstanding identity work with a focus on the more than 1 billion people in this world who lack any form of recognized identity. We saw directly linking consumers and the value created at the end of a supply chain directly back to help small producers at the beginning as critical to actually driving real social and environmental change.”

Treat says Accenture and its partners are working on in-store, web and app-based implementations where consumers could scan a unique digital identifier on an item registered to the people who produced it. Scanning the tag on a pair of jeans, for example, would give customers its supply chain origins from start to finish, along with the opportunity to send a token of appreciation to the people who produced them. This allows the system to benefit not just huge corporations who know the system well, but also individuals such as smallholder farmers, who grow crops on small plots of land.

For the 3.4 billion people â€“ almost half the world’s population – that still struggle to meet basic needs, we believe that digital technologies are largely untapped.” says Tara Nathan, Executive Vice President, Humanitarian & Development at Mastercard, “Through our work with smallholder farmers in Kenya, India, Mexico and elsewhere, we’ve deployed digital solutions helping to drive commercially sustainable social impact – and we understand that collaboration is essential for this journey.”

Why Blockchain?

A blockchain provides a public, independent digital record called Distributed Ledger Technology (DLT). By distributing a public ledger, Amazon, Mastercard, Accenture, consumers and smallholder farmers can all interact with the same information without risk of someone altering the data.

DLT could benefit consumers and farmers interacting across the supply chain, helping people across the entire process by increasing transparency and sharing profits more deliberately throughout. Source:

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