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The Landscape Of #Edtech: Mapping The Innovation Revamping #Education In #India $ARCL $CPLA $BPI $

Posted by AGORACOM-JC at 12:45 PM on Monday, February 10th, 2020
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The Landscape Of Edtech: Mapping The Innovation Revamping Education In India

  • Over $1.8 Bn has been invested into Indian edtech startups from 2014 to 2019
  • The test prep segment has the highest capital inflow and the greatest demand in India
  • India’s tech economy growth has pushed the demand for skill development solutions

By: Sandeep Singh

From classrooms to smart devices, the medium of education and learning in India has gone through a paradigm shift. With over 665 Mn wireless internet subscribers (Q3 2019), India has seen a massive 14% increase in the addressable base for internet services in just one year. This rate of adoption has meant great things for startups and digital products and services and has given rise to personalisation and convenience when it comes to the school curriculum and off-classroom learning.

The growing popularity of online learning has provided a major push to two of the top subsectors in the edtech market— test preparation (from K-12 to entrance exams) and online certification. To put this into perspective, between 2014 to 2019, startups in test prep and online certification startups earned a whopping 88% ($1.6 Bn) of the total capital inflow in edtech.

The skewness in funding and investor interest for test prep and online certification startups is in line with the prevalence of the grades-first mentality in the Indian market as well as the need for skilled tech labour. These products are highly in demand in the Indian market because they mirror the traditional climb up the education ladder — preparation for exams and getting the right certificate for employment.


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