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Edtech Startups Look For Permanence Beyond The Covid-19 Lockdown Boom
- Since the lockdown, Indian edtech companies have reported major spikes in their user registrations and engagement
- Upskilling has emerged as a growing trend among Indian adults as the lockdown increased downtime for employees
- Edtech startups believe that online learning will be largely immune to the post-lockdown decline in digital adoption
By: Yatti Soni
It’s no surprise that the countrywide school and college shutdown has brought edtech to the fore. While earlier, it felt like a luxury, online learning is pretty much the only option now for students, teachers and schools. Right from the very first week of the lockdown in India, edtech platforms moved to capitalise on the growth wave and it resulted in an unprecedented spike in user registrations and time spent on online learning platforms.
According to SimilarWeb, based on a study of 35 top online learning platforms, the edtech segment saw a 26% increase in user visits between April 2019 to March 2020, as compared to April 2018 – March 2019. Further, the first 28 days of lockdown in India edtech segment saw 128.8 Mn visits (on average, 4.6Mn daily visits) as compared to 102.2 Mn average visits between April 2019 – Feb 2020.
Read More: https://inc42.com/features/edtech-startups-look-for-permanence-beyond-the-covid-19-lockdown-boom/
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