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INTERVIEW: betterU (BTRU:TSX-V) $30 Million Marketing Plan Reaches 100 Million Potential Customers Every Week $BTRU.ca
Posted by
at 8:51 AM on Wednesday, April 19th, 2017
AGORACOM Welcomes BetterU Education Corp. (TSX-V:BTRU) with $30M marketing investment deal signed, ability to reach 100M potential learners each week $BTRU.ca
Posted by
at 4:50 PM on Wednesday, April 12th, 2017
CONNECTING GLOBAL EDUCATION WITH THE INDIAN MARKETPLACE
WHY BETTERU EDUCATION?
- Partnering with leading content providers from around the world
- Promoting / managing quality online education in India
- Marketplace’ has been designed to represent our educators programs
TIMES OF INDIA PARTNERSHIP
- betterU signed a 150 Crore (approx $30 million) marketing investment deal with Bennett Coleman Company Ltd. (Times Group)
- Provides betterUÂ with significant market visibility
- Enables betterUÂ to be promoted across upwards of 80% of the country by means of newsprint, radio, digital, TV, OHH and Medianet
- Bringing awareness to marketplace, education partners’ programs to the mass population of the country on a weekly basis.
THE MODEL
- Provides mass marketing across India (Newsprint, Radio, TV, Digital, and Magazine),
- Collects all registrations and payments, then through back end coding, connect the learner to the content partner’s course
- Holds back 20% to 50% of revenues collected as their fee
WHY INDIA
- Indian Government has mandated to educate and skill up 500 million people by 2022
- Focused on digitizing the country
- National Skills Development Corporation has a directive to educate and skill up 150 million people in India
- Online education is the only way these mandates can be accomplished
- India is expecting to double in online education sales from $20B to $40B this year.
Investment Highlights
Market: Access to ‘high-barrier to entry’ Indian market through current Indian operations.
First Mover: Potential to become leading “global education marketplace†in India.
Developed Product: GENERATING REVENUE!
Unmatched Variety: Over 6,500 courses available.
Wide Audience: K-12, exam preparation, skills development, higher-ed and more.
Product Expansion Opportunities: B2B, B2C learning and employment solutions.
INFRUSTRUCTUREÂ
- Established an Indian entity in order to effectively do business in India
- Ability to collect from 200 different payment methods in India
- People on the ground in India
- Established strong relationships with institutions, training partners and leaders across multiple sectors.
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