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TGS Esports $TGS.ca Announces Signing of Definitive Agreement to Acquire Leading Competitive #Esports Platform, Pepper Esports $DKNG $PENN $GAN $ESPO $AESE $EGLX.ca $BRAG.ca $FDM.ca

Posted by AGORACOM-JC at 9:12 AM on Monday, November 2nd, 2020
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  • Further to its news release of September 1 , 2020  it has entered into an amalgamation agreement with Pepper Esports Inc., a next generation competitive esports platform, and 1271801 B .C. Ltd., a wholly-owned subsidiary of the Company
  • Pursuant to which the Company will acquire all of the issued and outstanding shares of Pepper by way of a “three-cornered” amalgamation

VANCOUVER, BC , Nov. 2, 2020 – TGS Esports Inc. (” TGS ” or the ” Company “) (TSXV: TGS) is pleased to announce that, further to its news release of September 1 , 2020  it has entered into an amalgamation agreement (the ” Amalgamation Agreement “) with Pepper Esports Inc. (” Pepper “), a next generation competitive esports platform, and 1271801 B .C. Ltd. (” Subco “), a wholly-owned subsidiary of the Company, pursuant to which the Company will acquire all of the issued and outstanding shares of Pepper by way of a “three-cornered” amalgamation (the ” Acquisition “).  As part of the Acquisition, the Pepper executive team, Guy Halford-Thompson, Jackson Warren and Ben Hoffman, who have  a decade of combined experience in growing early-stage companies in the public markets, will join the TGS executive team.

The Pepper platform offers an advanced suite of tools for league operators, tournament operators, and venue owners to effortlessly set up and manage esports communities and run world-class events. These include key innovations, such as automatic game scoring technology, that uses Pepper’s patent pending AI engine and saves event organizers hundreds of hours of setup time, live leaderboards which vastly improve player and spectator experiences, a universal ranking system that ranks players across all competitive games, and more.

Transaction Highlights

  • Develop New Revenue Streams – the Acquisition is expected to provide TGS with diverse new online revenue streams that include data monetization, payment processing and recurring subscription revenue.
  • Expanded Consumer and Business Base – the combined company will have the ability to acquire users from all over the globe through tournaments of any kind.
  • Highly Accomplished and Experienced Team – the completion of the Acquisition will add a team with over a decade of combined experience in growing early-stage companies in the public markets.
  • Technology Platform – The Acquisition adds a technology platform to TGS, which is scalable, global, and with defensible IP.

“The online gaming market has exploded in 2020, with recent stats showing an estimated 2.7 billion gamers across the globe ( https://www.statista.com/statistics/293304/number-video-gamers/ ). The combination of TGS’ event expertise and Pepper’s leading platform allows us to reach all gamers, regardless of location.” said Spiro Khouri , CEO of TGS. “With this acquisition, we are in a unique position to offer an all encompassing esports experience to any tournament organizer, gamer, or company looking to market to this growing demographic.”

“Working closely with the TGS team, we are already seeing accelerated interest in the Pepper platform. Being able to offer a full suite of services from integrated streaming to full event management sets us apart from other platforms.” said Guy Halford-Thompson , CEO of Pepper. “Now the definitive agreement is in place we can start to execute our plans to scale and grow our platform.”

Summary of Acquisition

Pursuant to the Amalgamation Agreement, on closing of the Acquisition (” Closing “), the Company will issue to each holder (each, a ” Pepper Shareholder “) of common shares of Pepper (each a ” Pepper Share “) three (3) common shares of TGS (each a ” TGS Share “, and such TGS Shares issued as consideration for the Acquisition, the ” Consideration Shares “) for each one (1) Pepper Share (the ” Exchange Ratio “) held by such Pepper Shareholder at a deemed price of $0.14 per Consideration Share for aggregate deemed consideration of approximately $6,073,993. The Consideration Shares will be subject to a contractual lock-up, with 20% of the Consideration Shares being released on Closing and a further 20% being released every six months thereafter. The Consideration Shares may be subject to an additional escrow period as required by the TSX Venture Exchange (the ” TSXV “).

Each outstanding security of Pepper that is convertible or exchangeable for Pepper Shares will be exchanged for corresponding securities that are convertible or exchangeable for TGS Shares on substantially the same economic conditions.

The Acquisition is subject certain conditions including: (i) the receipt of all necessary approvals from the respective shareholders and boards of directors of each of Pepper, the Company and Subco, (ii) the approval of the TSXV) (iii) Pepper shall not have received notices of dissent to the Acquisition from Shareholders holdings more than 5% of the issued and outstanding Pepper Shares, (iv) the employment agreements of Guy Halford-Thompson , Dallas Benjamin Hoffman and Jackson Warren shall have been assumed by the Company (v) there having been no material adverse effect occurring with respect to Pepper or the Company; (vi) Pepper shall have received the consent from the holders of options or warrants to purchase Pepper Shares to the exchange of such securities for equivalent securities to purchase TGS Shares, and (vii) other closing conditions customary for transactions of this nature.

The Acquisition is not a Non Arm’s Length Party transaction. A finder’s fee is expected to be payable in connection with the Acquisition, subject to the approval of the TSXV, and further details will be provided once available.

Directors and Officers

On Closing, it is expected that Guy Halford-Thompson will be appointed as President and a director of the Company, and Dallas Benjamin Hoffman and Jackson Warren will be appointed as Chief Technology Officer and Chief Product Officer, respectively.

Guy and Jackson have worked together since 2016, during which they have had five successful exits, three via acquisition (QuickBitcoin, Bitcoiniacs and Xapcash) and two via public listings (TSXV:BTL, TSXV:DASH). Guy is also a founder and board member of Eli Technologies and Minehub, both of which are due to list in late 2020.

Over the last 4 years, Guy and Jackson have raised over $35m in funding and delivered $500m in investor returns. BTL was founded by Guy, Jackson and Guy’s brother in 2015 and was joined by Ben in early 2017. It delivered early investors significant returns by the time Guy and Jackson exited the company in 2018.

Guy, Jackson and Ben have a strong track record of delivering investor value, and believe they have discovered a truly unique and rare opportunity with Pepper.

Haywood Securities Inc. has acted as a financial advisor to Pepper in connection with the Acquisition. The Company and Pepper deal at arm’s length with each other, and the Acquisition is not expected to result in a change of control of the Company.  A finder’s fee in an amount to be determined at a later time may be payable in connection with the Acquisition, subject to compliance with applicable securities laws and the approval of the TSXV.

About Pepper Esports Inc.

Pepper is a leading esports platform provider that offers an advanced platform to create and manage communities of players, organizers, spectators and sponsors, all in one place.  By working closely with event organizers and live venue operators over the last two years, Pepper has developed a suite of advanced tools to manage esports communities, run world class esports and operate physical gaming venues.

Pepper’s key technologies include its patent pending AI engine, which automatically captures game data to create a tournament experience that extends beyond live gameplay and includes highly demanded features such as global leaderboards, player profiles and statistics, new tournament discovery and digital wallets.

About TGS Esports Inc.

TGS Esports Inc. is an esports organization focused on providing an unparalleled esports experience through its expertise in online and in-person event management, broadcast production, and Pepper Esports tournament software. TGS is the owner of Canada’s first dedicated esports arena, The Gaming Stadium, located in Richmond, British Columbia , which opened in June 2019 . The Gaming Stadium hosts regular online tournaments as well as provides high quality broadcast production for any event. For more information, visit www.thegamingstadium.com .

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

On behalf of the Board of Directors

Spiro Khouri

Spiro Khouri , CEO
TGS Esports Inc.

Disclaimer for Forward-Looking Information

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the Company. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future, including with respect to: the completion of the Acquisition and the acceptance of the Acquisition and terms thereof by the TSXV, the expected directors and officers of the Company following Closing, the expected benefits of the Acquisition to the Company. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements, including risks related to factors beyond the control of the Company. The risks include the following: the unknown magnitude and duration of the effects of the COVID-19 pandemic and other risks that are customary to transactions of this nature. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them.

This press release is not an offer of the securities for sale in the United States . The securities have not been registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an exemption from registration. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any state in which such offer, solicitation or sale would be unlawful.

SOURCE TGS Esports Inc

Else Nutrition $BABY.ca $BABYF to Present at the North American Society for Pediatric Gastroenterology, Hepatology and Nutrition (NASPGHAN) $BYND $VERY.ca $INGR $VEGN $TOFB

Posted by AGORACOM-JC at 7:26 AM on Monday, November 2nd, 2020
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  • Announced that it will be participating at this year’s NASPGHAN (North American Society for Pediatric Gastroenterology, Hepatology and Nutrition), November 1 st to 7 th
  • Else’s virtual booth will enable live conversations with small groups, and one-on-one educational sessions, among the nearly 2,600 anticipated attendees
  • The forum will place Else Nutrition alongside some of the leading blue-chip nutrition companies, including Pfizer, Abbott Laboratories, Nestle and Danone

VANCOUVER, BC , Nov. 2, 2020  – ELSE NUTRITION HOLDINGS INC. (TSXV: BABY) (OTCQX: BABYF) (FSE: 0YL) (” Else ” or the ” Company “), a developer of plant-based alternatives to dairy-based baby nutrition, is pleased to announce that it will be participating at this year’s NASPGHAN (North American Society for Pediatric Gastroenterology, Hepatology and Nutrition), November 1 st to 7 th .  Else’s virtual booth will enable live conversations with small groups, and one-on-one educational sessions, among the nearly 2,600 anticipated attendees. The forum will place Else Nutrition alongside some of the leading blue-chip nutrition companies, including Pfizer, Abbott Laboratories, Nestle and Danone.

“We are working diligently to build awareness of our products with America’s top pediatricians and medical experts” said Mrs. Hamutal Yitzhak , CEO and Co-Founder of Else. “We want them to form their own unbiased opinion of ELSE’s health benefits for babies and we are excited to introduce and promote our plant-based product to this professional crowd at NASPGHAN .  Educating the medical community is a major pillar of our marketing strategy,” she added.

This year’s annual summit is virtual due to COVID-19.

Else Nutrition’s Plant-Based Complete Nutrition for Toddlers & Babies (12+ mo.) is now available for sale on Else’s e-store at elsenutrition.com , and on Amazon.com.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel -based food and nutrition company focused on developing innovative, clean, plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the “2017 Best Health and Diet Solutions” award at the Global Food Innovation Summit in Milan . The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else’s Executives includes leaders hailing from leading infant nutrition organizations. Many of Else advisory board  members held executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in prominent roles in leading medical centers and academic institutes such as Boston Children’s Hospital, Pediatrics at Harvard Medical School , USA , Tel Aviv University , Schneider Children’s Medical Center of Israel , Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium .

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company’s financial disclosure documents.  Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate.  Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements.  Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Empower Clinics $CBDT.ca Growth Strategy Accelerates With Recent Major Initiatives. Updates Status And Outlook Into 2021 $WELL.ca $DOC.ca $DOCRF $VMD.ca $VPT.ca $ADK.ca

Posted by AGORACOM-JC at 7:23 AM on Monday, November 2nd, 2020

2020 Revenue Growth The Company has experienced significant revenue growth over the past year as evidenced by the following results:

  • 2019 + 86% To $2.03M
  • Q4 + 217% To $625,000
  • Q1 + 416% To $790,000
  • Q2 + 56% To $923,000

This performance has translated into the following year-to-date in 2020:

  • Revenue $1.7M vs $745K = 130% Growth
  • Patient Visits 12,400 vs 5,500 = 125% Growth

VANCOUVER BC / November 2, 2020 / EMPOWER CLINICS INC. Empower Clinics (CBDT:CSE)(EPWCF:OTC)(8EC:FRA) (the “Company” or “Empower“), an integrated healthcare company serving a database of 165,000 patients through clinics in the southwest United States, a telemedicine platform and medical diagnostics laboratory, is pleased to provide shareholders with a status report on many initiatives announced over the past several weeks for the purposes of providing greater visibility into the Company’s outlook into 2021.

Steven McAuley, CEO of Empower Clinics stated “2020 is the year that established Empower Clinics as a formidable Health & Wellness Company with a solid foundation and great growth prospects. Given the speed at which we have been moving since I took over the leadership reigns in 2019, it is prudent to take a moment to provide our shareholders with both a current snapshot, as well as, our expectations for continued growth into 2021.”

HIGHLIGHTS & UPDATES

  • 2020 Revenue Growth The Company has experienced significant revenue growth over the past year as evidenced by the following results:
    • 2019 + 86% To $2.03M
    • Q4 + 217% To $625,000
    • Q1 + 416% To $790,000
    • Q2 + 56% To $923,000

This performance has translated into the following year-to-date in 2020:

  • Revenue $1.7M vs $745K = 130% Growth
  • Patient Visits 12,400 vs 5,500 = 125% Growth

Going forward, given the Company’s diversification into telemedicine, COVID-19 testing, medical laboratory testing for enterprise customers, and the proposed clinic expansion into Canada, all of which serves to diversify Empower well beyond our Southwestern U.S. clinic operations, going forward “patient visits” will be just one of many of the Company’s overall KPI’s (Key Performance Indicators).

  • Kai Medical Laboratory COVID-19 Testing Growth Includes Film & Television Industry Empower completed the closing of the Kai Medical Laboratory acquisition with the signing of the Member Purchase Interest Agreement October 5, 2020 and then subsequently completed the filing of all required regulatory documents with the State of Texas and other regulatory bodies.

The Company is now working through integration and implementing aggressive growth strategies including servicing new COVID-19 testing contracts for the film & television industry and supporting the Sun Valley Health COVID-19 RT-PCR and rapid antibody testing programs in the state of Arizona.

  • Sun Valley Health COVID-19 Regional Testing Growth Sun Valley Health with the support of Kai Medical Laboratory testing and medical billing capabilities, is expanding its RT-PCR testing with the commencement of drive-up testing for consumers in Mesa, Arizona and within clinic locations. The program allows the Company to provide free COVID-19 testing for consumers with Medicare and Medicaid insurance coverage in Arizona and for consumers who do not have active health insurance coverage in the state.
  • $1,100,000 Proposed Private Placement The previously announced proposed private placement with Mackie Research Capital Corporation as sole agent and sole bookrunner (the “Agent”) on October 21, 2020 remains on track for closing as planned on or about the week of November 2, 2020.
  • Canadian Clinic Acquisition The recently announced non-binding term sheet for the acquisition of Lawrence Park Health and Wellness Clinic Inc., 1100900 Canada Inc. dba Atkinson, and Momentum Health Inc. collectively (“Momentum Health”) is progressing as planned through the final due diligence phase with an anticipated closing in November 2020.
  • Q3 2020 Financial Statements The Company anticipates filing its third quarter 2020 financial statements and MD&A well in advance of the November 30, 2020 filing deadline. Financial and accounting controls supported by CFO Kyle Appleby enable the Company to maintain high compliance standards.

McAuley went on to say “Our company is rapidly evolving into providing an integrated healthcare experience that spans from testing to treatment by combining cutting edge technologies including telemedicine and state of the art lab testing. Add to this the fact that we are now serving enterprise level clients as promised and partnering on initiatives such as our recently announced travel bubble, it’s safe to say we are on the path to becoming a formidable small cap health & wellness company in 2021. I want to thank our loyal shareholders for trusting my leadership transition, welcome all of our newest shareholders and we look forward to delivering continued accelerated growth in 2021 and well beyond.”

ABOUT EMPOWER:

Empower is creating a network of physicians and practitioners who integrate to serve patient needs, in-clinic, through telemedicine, and with an expanded suite of physician-based services. A simplified, streamlined care model bringing key attributes of the healthcare supply chain together, always focused on patient experience. The Company provides COVID-19 testing services to consumers and businesses as part of a four-phased nationwide testing initiative in the United States. Empower recently acquired Kai Medical Laboratory, LLC as a wholly owned subsidiary with large-scale testing capability and will lead our diagnostic and scientific advancement.

ON BEHALF OF THE BOARD OF DIRECTORS:

Steven McAuley

Chief Executive Officer

CONTACTS:

Investors:
Dustin Klein
Director
[email protected]
720-352-1398

Investors:
Steven McAuley
CEO
[email protected]
604-789-2146

DISCLAIMER FOR FORWARD-LOOKING STATEMENTS

This news release contains certain “forward-looking statements” or “forward-looking information” (collectively “forward looking statements”) within the meaning of applicable Canadian securities laws. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Forward-looking statements can frequently be identified by words such as “plans”, “continues”, “expects”, “projects”, “intends”, “believes”, “anticipates”, “estimates”, “may”, “will”, “potential”, “proposed” and other similar words, or information that certain events or conditions “may” or “will” occur. Forward-looking statements in this news release include, but are not limited to, statements regarding: the expected benefits to the Company and its shareholders as a result of the acquisition of Kai Medical Laboratory; the anticipated date of closing of the Momentum Health acquisition and the occurrence thereof; the expected number of clinics and patients following the proposed closing; the future potential success of Kai Medical Laboratory; the future success of the Sun Valley’s franchise model; the completion of the private placement, date of closing or the occurrence of a closing; the impact if any of COVID-19 testing by Sun Valley Health and that the Company will be positioned to be a market-leading service provider for complex patient requirements in 2020 and beyond. Such statements are only projections, are based on assumptions known to management at this time, and are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the forward-looking statements, including: that the Momentum Health acquisition may not be completed on the terms expected or at all; that the Company’s products may not work as expected; that the Company may not be able to expand COVID-19 testing; that legislative changes may have an adverse effect on the Company’s business and product development; that the Company may not be able to obtain adequate financing to pursue its business plan; general business, economic, competitive, political and social uncertainties; failure to obtain any necessary approvals in connection with the proposed transaction; and other factors beyond the Company’s control. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. Readers are cautioned not to place undue reliance on the forward-looking statements in this release, which are qualified in their entirety by these cautionary statements. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements in this release, whether as a result of new information, future events or otherwise, except as expressly required by applicable laws.

Early Response To #Amazon $AMZN Web Services And Loop Insights $MTRX.ca $RACMF Showcase Of Loop Venue Tracing Solution To Global Audience Indicates Great Success; Loop Obtains DTC Eligibility for Its Common Shares $AT.ca $QTRH.ca $SNSR $BSQR $PTS.ca

Posted by AGORACOM-JC at 7:13 AM on Friday, October 30th, 2020
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  • Announced that early response from its interactive webinar with Amazon Web Services to showcase the Company’s Venue Tracing Solution to a global audience on October 29th is indicating great success
    • THE EVENT – MAXIMUM ATTENDANCE OF 1,000 ACHIEVED
    • THE RESPONSE – OVERWHELMING DIRECT INQUIRIES SPANNING THE WORLD
    • EVENT BUILDS ON AMAZON APPOINTMENT OF LOOP INSIGHTS TO PREFERRED PARTNER NETWORK INCLUDING 90% OF FORTUNE 100
  • Webinar achieved its maximum attendance of 1,000 viewers, with more than 88% of viewers remaining engaged through to the end of the final Q&A segment
  • Presentation ended at approximately 1:15 PM EST, and by 8:00 PM EST Loop had received over 100 direct inquiries from enterprise-level attendees spanning many different industries and countries

VANCOUVER, British Columbia, Oct. 30, 2020 — Loop Insights Inc. (MTRX:TSXV) (RACMF:OTCQB) (the “Company” or “Loop”), a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated contact tracing to the brick and mortar space, is pleased to announce that early response from its interactive webinar with Amazon Web Services to showcase the Company’s Venue Tracing Solution to a global audience on October 29th is indicating great success.

THE EVENT – MAXIMUM ATTENDANCE OF 1,000 ACHIEVED

Amazon Web Services (AWS) Principal Solutions Architect Mike Apted and Loop Insights CEO Rob Anson co-hosted the event to provide invitees with a first hand and interactive experience of Loop’s End-To-End Venue Tracing Platform.

The webinar was an open invitation to AWS and Loop partners from around the world from industries including but not limited to:

  • Airlines
  • Venue Owners
  • Sports & Entertainment Enterprises
  • Professional Sports Teams
  • Telecom
  • Government

The webinar achieved its maximum attendance of 1,000 viewers, with more than 88% of viewers remaining engaged through to the end of the final Q&A segment.

THE RESPONSE – OVERWHELMING DIRECT INQUIRIES SPANNING THE WORLD

The presentation ended at approximately 1:15 PM EST, and by 8:00 PM EST Loop had received over 100 direct inquiries from enterprise-level attendees spanning many different industries and countries. Loop Insights anticipates many more direct inquiries to be received in the coming days.

Loop Insights CEO Rob Anson stated, “We knew going into the webinar that interest in our Contactless Platform and Solutions was very high given the high-level nature of clients we had already announced leading up to it. These attendees, many of whom represent household name entities, were looking to us for solutions that can protect people, instill confidence in their customers and get their enterprises moving once again. Nonetheless, the response to the demonstration of our Contactless Venue Tracing Platform was simply incredible and even surpassed our expectations. We are optimistic that Loop Insights is establishing an identity as a global force in the contactless space and believe the responses will lead to significant business for Loop. We can’t thank Amazon Web Services enough for their continued support and partnership.”

EVENT BUILDS ON AMAZON APPOINTMENT OF LOOP INSIGHTS TO PREFERRED PARTNER NETWORK INCLUDING 90% OF FORTUNE 100

On June 8, 2020, Loop was accepted into Amazon Web Services Partner Network (APN), the global partner program for leading technology businesses from which more than 90% of Fortune 100 companies source their solutions and services.

Some of the benefits of the APN include networking opportunities to gain access to hundreds of ongoing AWS portfolios, as well as co-development projects and continued AWS resources that support product development, marketing, and sales.

With many, if not most AWS business accounts facing significant economic challenges requiring solutions that can safely and effectively re-start normalized operations and financial recovery, Loop’s APN status in conjunction with AWS position as a trusted source of solutions is expected to create continued significant interested in Loop’s Venue Tracing Platform.

LOOP INSIGHT VENUE TRACING PLATFORM IS BUILT AND SUPPORTED BY AWS CLOUD INFRASTRUCTURE

Loop’s Venue Tracing platform is clearly gaining recognition and third-party validation, including implementations with:

  • Major Las Vegas Hospitality Chains
  • University of Houston;
  • NCAA #VegasBubble; and
  • Most recently being accepted into the TELUS IoT Marketplace as “one of the most advanced IoT business solutions in the world”

Watch the Webinar Here: www.vimeo.com/473626603

LOOP RECEIVES DTC ELIGIBILITY

Loop is also pleased to announce that it has secured The Depository Trust Company (DTC) eligibility for its shares traded in the United States under the symbol RAMCF. The Company’s common shares traded on the OTC Market in the United States, under the symbol “RAMCF” are Depository Trust Company (“DTC”) eligible, effective October 29, 2020. The DTC will facilitate electronic settlement of transfers of its common shares in the United States.

Rob Anson stated , “We are very pleased to have obtained DTC eligibility. Loop is registering its shares with DTC as a fundamental step towards establishing the Company with the American investment community. This electronic method of clearing securities expedites the receipt of stock and cash and thus accelerates the settlement process for investors and brokers, enabling the stock to be traded over a much wider selection of brokerage firms. The DTC’s electronic settlement of our shares is critical to having an effective market.”

This press release is available on the Loop Insights Verified Forum on AGORACOM for shareholder discussion, questions and engagement with management https://agoracom.com/ir/LoopInsights

About Loop Insights : Loop Insights Inc. is a Vancouver-based Internet of Things (“IoT”) technology company that delivers transformative artificial intelligence (“AI”) automated marketing, contact tracing, and contactless solutions to the brick and mortar space. Its unique IoT device, Fobi, enables data connectivity across online and on-premise platforms to provide real-time, detailed insights and automated, personalized engagement. Its ability to integrate seamlessly into existing infrastructure, and customize campaigns according to each vertical, creates a highly scalable solution for its prospective global clients that span industries. Loop Insights operates in the telecom, casino gaming, sports and entertainment, hospitality, and retail industries, in Canada, the US, the UK, Latin America, Australia, Japan, and Indonesia. Loop s products and services are backed by Amazon s Partner Network.

For more information, please contact: 
Loop Insights Inc.LOOP Website : www.loopinsights.ai 
Rob Anson, CEOFacebook: @ LoopInsights 
T : +1 877-754-5336 Ext. 4Twitter: @ LoopInsights 
E : [email protected]LinkedIn: @ LoopInsights 

Forward-Looking Statements/Information:

This news release contains certain statements which constitute forward-looking statements or information. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond Loop’s control, including the impact of general economic conditions, industry conditions, and competition from other industry participants, stock market volatility and the ability to access sufficient capital from internal and external sources. Although Loop believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, Loop does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of Loop should be considered highly speculative. There can be no assurance that Loop will be able to achieve all or any of its proposed objectives.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Else Nutrition $BABY.ca $BABYF Announces Successful Completion of Second Full-Scale Manufacturing Run and Commencement of Third Full-Scale Run in Early November $BYND $VERY.ca $INGR $VEGN $TOFB

Posted by AGORACOM-JC at 7:39 AM on Thursday, October 29th, 2020
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  • Else has successfully completed a second commercial manufacturing run, 300% larger than the initial production run, and will commence a third manufacturing run in early November
  • This planned production run is expected to be 200% larger than the second run, and 600% larger than the inaugural one
  • Successful scale-up of production while maintaining a consistent and high-quality product is a major inflection point in the Company’s go-to market strategy
  • Else will generate additional inventory to service the Company’s expansion in the U.S. market as it rapidly expands into retail distribution, and scales its online sales

VANCOUVER, BC , Oct. 29, 2020  – ELSE NUTRITION HOLDINGS INC. (TSX-V: BABY) (OTCQX: BABYF) (FSE: 0YL) (” Else ” or the ” Company “), a commercial stage developer of plant-based alternatives to dairy-based baby nutrition, is pleased to provide an update on its North American product launch of its plant-based Toddler Nutrition product.

Else has successfully completed a second commercial manufacturing run, 300% larger than the initial production run, and will commence a third manufacturing run in early November. This planned production run is expected to be 200% larger than the second run, and 600% larger than the inaugural one. Successful scale-up of production while maintaining a consistent and high-quality product is a major inflection point in the Company’s go-to market strategy. As a result, Else will generate additional inventory to service the Company’s expansion in the U.S. market as it rapidly expands into retail distribution, and scales its online sales.

“We are encouraged by the early response to our long awaited product launch, and equally pleased to have to ramp up our inventory as we continue to see strong demand for our novel, clean-label, plant-based Toddler Nutrition product,” said Mrs. Hamutal Yitzhak , CEO and Co-Founder of Else.  “We are grateful for the very positive daily feedback from parents across North America , and look forward to bringing the product to store shelves soon.  Additionally, a consistent, high quality and scalable manufacturing process is a critical pillar of our business – we are pleased to have successfully completed two commercial scale runs and look forward to exponentially scaling the next one.

Else has completed the setup and order automation processes by signing up with a third-party logistics company. This provider has warehouses across the U.S. and Canada which will support Else’s E-commerce sales. Online order shipments have already commenced.

Else Nutrition’s Plant-Based Complete Nutrition for Toddlers & Babies (12+ mo.) is now available for sale on Else’s e-store at elsenutrition.com , and on Amazon.com. The Company also recently added subscription plans on its e-store.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel -based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the “2017 Best Health and Diet Solutions” award at the Global Food Innovation Summit in Milan . The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else’s Executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board  members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies,  and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children’s Hospital, Pediatrics at Harvard Medical School , USA , Tel Aviv University , Schneider Children’s Medical Center of Israel , Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium .

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.  

Caution Regarding Forward-Looking Statements  

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company’s financial disclosure documents.  Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate.  Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements.  Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Kontrol $KNR $KNR.ca $KNR.c $KNRLF Establishes Lower Detection Limit for Commercialization of BioCloud $SNE $MSFT $HON $GOOGL $QCOM $SONA.ca

Posted by AGORACOM-JC at 7:35 AM on Thursday, October 29th, 2020
kontrol-logo

Kontrol BioCloud a Safe Space Technology™

  • Provides an update on lower detection limits and commercialization.
  • “We are pleased to continue to advance towards production of BioCloud units in November,” says Paul Ghezzi, CEO Kontrol. “The lower detection limit is an important benchmark to provide potential customers with the operating sensitivity of BioCloud.”
  • As part of its commercialization of the BioCloud technology, Kontrol has currently established a lower detection limit of 50 SARs-COV-2 virus particles
  • This represents a sufficient sensitivity to the SARS COV-2 virus for commercialization

TORONTO, ON / October 29, 2020 / Kontrol Energy Corp. (CSE:KNR)(OTCQB:KNRLF)(FSE:1K8) (“Kontrol” or “Company“) is pleased to provide an update on its Kontrol BioCloud (or “BioCloud“) technology. As initially referenced in the press release from September 10, 2020 Kontrol is providing an update on lower detection limits and commercialization.

Lower Detection Limit

“We are pleased to continue to advance towards production of BioCloud units in November,” says Paul Ghezzi, CEO Kontrol. “The lower detection limit is an important benchmark to provide potential customers with the operating sensitivity of BioCloud.”

As part of its commercialization of the BioCloud technology, Kontrol has currently established a lower detection limit of 50 SARs-COV-2 virus particles. This represents a sufficient sensitivity to the SARS COV-2 virus for commercialization.

The determination of lower detection limit was tested under independent laboratory conditions over multiple tests. The BioCloud virus collector was exposed to live SARs-COV-2 virus (virus that causes COVID-19) at multiple levels of virus ranging from 10,000, 5,000, 1,000, 100, 50 and 5 viruses. These tests were conducted multiple times to ensure repeatability of the response, and under laboratory conditions the detection of the live SARs-COV-2 virus was repeatably identified at 50 virus particles.

Commercialization

Based on feedback from potential customers and potential distribution channels Kontrol is seeking multiple certifications concurrently to meet regional requirements. These include CSA, CE and UL. CSA is a Canadian certification; CE mainly applies to European electronic products and UL is typically required in the USA.

Balance Sheet

Kontrol currently has approximately $3.0 Million of cash on hand as of October 28th, 2020 and has sufficient resources to complete the commercialization of BioCloud.

National Research Council of Canada

Kontrol has submitted all of its required research and files for potential National Research Council of Canada funding.

About Kontrol BioCloud

BioCloud is a real-time analyzer designed to detect airborne viruses. It has been designed to operate as a safe space technology by sampling the air quality over time. With a proprietary detection chamber that can be replaced as needed, viruses are detected, and an alert system is created in the Cloud or over local intranet. BioCloud has been designed for spaces where individuals gather including classrooms, retirement homes, hospitals, mass transportation and others. It can be an important technology which supports the entire system of individual testing and contact tracing.

The Company is not making any express or implied claims that its product has the ability to eliminate, cure or contain the COVID-19 (or SARS-2 Coronavirus).

About Kontrol Energy

Kontrol Energy Corp. (CSE: KNR) (OTCQB: KNRLF) (FSE: 1K8) is a leader in the energy efficiency sector through IoT, Cloud and SaaS technology. With a disciplined mergers and acquisition strategy, combined with organic growth, Kontrol Energy Corp. provides market-based energy solutions to our customers designed to reduce their overall cost of energy while providing a corresponding reduction in greenhouse gas (GHG) emissions.

Additional information about Kontrol Energy Corp. can be found on its website at www.kontrolenergy.com and by reviewing its profile on SEDAR at: www.sedar.com

For further information, contact:

Paul Ghezzi, Chief Executive Officer
[email protected] or [email protected]
Kontrol Energy Corp.,
180 Jardin Drive, Unit 9, Vaughan, ON L4K 1X8
Tel: 905.766.0400, Toll free: 1.844.566.8123

Neither IIROC nor any stock exchange or other securities regulatory authority accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements

This news release contains “forward-looking information” within the meaning of applicable securities laws. All statements contained herein that are not clearly historical in nature may constitute forward-looking information. In some cases, forward-looking information can be identified by words or phrases such as “may”, “will”, “expect”, “likely”, “should”, “would”, “plan”, “anticipate”, “intend”, “potential”, “proposed”, “estimate”, “believe” or the negative of these terms, or other similar words, expressions and grammatical variations thereof, or statements that certain events or conditions “may” or “will” happen, or by discussions of strategy.

Where the Company expresses or implies an expectation or belief as to future events or results, such expectation or belief is based on assumptions made in good faith and believed to have a reasonable basis. Such assumptions include, without limitation, that sufficient capital will be available to the Company and that technology will be as effective as anticipated.

However, forward-looking statements are subject to risks, uncertainties, and other factors, which could cause actual results to differ materially from future results expressed, projected, or implied by such forward-looking statements. Such risks include, but are not limited to, that sufficient capital and financing cannot be obtained on reasonable terms, or at all, that technologies will not prove as effective as expected, that customers and potential customers will not be as accepting of the Company’s product and service offering as expected, and government and regulatory factors impacting the energy conservation industry. In particular, successful development and commercialization of the Kontrol BioCloud Analyzer are subject to the risk that the Kontrol BioCloud Analyzer may not prove to be successful in detecting the virus that causes COVID-19 effectively or at all, uncertainty of timing or availability of any regulatory approvals and Kontrol’s lack of track record in developing products for medical applications.

Accordingly, undue reliance should not be placed on forward-looking statements and the forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement. The forward-looking statements contained herein are made as at the date hereof and are based on the beliefs, estimates, expectations, and opinions of management on such date. Kontrol does not undertake any obligation to update publicly or revise any such forward-looking statements or any forward-looking statements contained in any other documents whether as a result of new information, future events or otherwise or to explain any material difference between subsequent actual events and such forward-looking information, except as required under applicable securities law. Readers are cautioned to consider these and other factors, uncertainties, and potential events carefully and not to put undue reliance on forward-looking information.

SOURCE: Kontrol Energy Corp.

ImagineAR $IP.ca $IPNFF CEO Alen Paul Silverrstieen to Speak at the Global XR Bootcamp 2020 $DBO.ca $YDX.ca $SEV.ca $NTAR.ca

Posted by AGORACOM-JC at 7:29 AM on Thursday, October 29th, 2020
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  • Alen Paul Silverrstieen, CEO of ImagineAR, will be speaking at the Global XR Bootcamp 2020
  • The Online Global XR Bootcamp 2020 will be the biggest online Virtual, Augmented and Mixed Reality event in the world and will be hosted November 13 th -14 th , 2020
  • The event will consist of a 24-hour live stream of high-quality sessions by global speakers planned around the world through all the time zones

VANCOUVER, BC and ERIE, Pa. , Oct. 29, 2020 – ImagineAR (CSE: IP) (OTCQB: IPNFF) an Augmented Reality Company that enables sports teams, brands and businesses to instantly create their own mobile phone AR campaigns, is pleased to announce that Alen Paul Silverrstieen, CEO of ImagineAR, will be speaking at the Global XR Bootcamp 2020.  The Online Global XR Bootcamp 2020 will be the biggest online Virtual, Augmented and Mixed Reality event in the world and will be hosted November 13 th -14 th , 2020. The event will consist of a 24-hour live stream of high-quality sessions by global speakers planned around the world through all the time zones.

Mr. Silverrstieen will be specifically addressing the utilization of mobile augmented reality for sports fan engagement and activation.

Alen Paul stated; “ImagineAR is expanding globally and this online event will provide the opportunity to introduce our augmented reality platform and mobile app SDK plugin to a new audience.  We have recently started marketing programs in the UK and Middle East.  Interest in utilizing AR for fan engagement has been growing in today’s new Covid-19 environment and we are excited to be launching the Valencia FC program this year.”

This press release is available on the Company’s AGORACOM Discussion Forum , a moderated social media platform that enables civilized discussion and Q&A between Management and Shareholders.

About Global XR BootCamp

The Online Global XR Bootcamp 2020 will be the biggest online Virtual, Augmented and Mixed Reality event in the world. The event will consist of a 24-hour live stream of high quality sessions by global speakers planned around the world through all the time zones.  Organizers have the ability to organize an online meetup in virtual reality as a community gathering. Watch content about virtual reality, augmented reality, mixed reality, WebXR and related technologies like machine learning and AI brought to you by local heroes, or just stop by to meet with others from the local community. https://www.globalxrbootcamp.com/

About ImagineAR

ImagineAR Inc. (CSE: IP) (OTC: IPNFF) is an augmented reality (AR) platform, ImagineAR.com, that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, products, landmarks and more to instantly engage videos, information, advertisements, coupons, 3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies.

All trademarks of the property of respective owners.

ON BEHALF OF THE BOARD

Alen Paul Silverrstieen
President & CEO

(818) 850-2490

https://twitter.com/IPtechAR
https://www.facebook.com/imaginationparktechnologies
https://www.instagram.com/iptechar
https://www.linkedin.com/company/imagination-park-technologies-inc

We encourage you to do your own due diligence and ask your broker if ImagineAR IInc. (cse: IP) is suitable for your particular investment portfolio*.

The Canadian Securities Exchange has neither approved nor disapproved the contents of this press release. This press release may include ‘forward-looking information’ within the meaning of Canadian securities legislation, concerning the business of the Company. The forward-looking information is based on certain key expectations and assumptions made by ImagineAR management. Although ImagineAR believes that the expectations and assumptions on which such forward- looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because ImagineAR can give no assurance that it will prove to be correct. These forward-looking statements are made as of the date of this press release, and ImagineAR disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

MedX Health Corp. $MDX.ca Expands North American Clinic Sales $DMTK $LMD.ca $DOC.ca $DOCRF $WELL.ca $PRN.ca

Posted by AGORACOM-JC at 5:30 PM on Wednesday, October 28th, 2020
Home - MedX Health
  • Six new clinics installing SIAscopy™ on Dermsecure™ telemedicine platform in the next three weeks across Ontario and Saskatchewan
  • MedX enters into a sales agency agreement with specialty medical device distribution group Ziemer Professional Corp., targeting sales efforts within the medical, athletic, and pain management clinic markets

MedX Health Corp. (“MedX” or the “Company”) (TSX-V:MDX), the global leader in teledermatology, announces that it has completed a sales agency agreement with the Ziemer Professional Corporation. Mr. Paul Ziemer, President, has 20 years of experience in medical device sales and medical clinic operations. “I have been working with the MedX team to develop a go-to market strategy and I am pleased to announce that the first six clinics will roll-out in the next three weeks with installations across Ontario and Saskatchewan. Preparations are already in place for additional installations in Canada and the USA for December and early 2021,” stated Mr. Ziemer.

“COVID-19 has almost doubled the wait times in order to see a Dermatologist. MedX’s DermSecure™ teledermatology platform provides a perfect solution to this problem. I have received tremendous interest from my client base and expect rapid growth in both the USA and Canada,” Mr. Ziemer added.

“Mr. Ziemer’s enthusiasm and detailed knowledge of the economic drivers in the clinic market have been invaluable as we begin our roll-out strategy. Mr. Ziemer has a wide network and strong relationships with numerous medical clinics and practitioners. We believe he will develop a solid customer base in a number of key markets for MedX, and we look forward to supporting Mr. Ziemer and his team in their sales and marketing efforts,” commented Mr. Mike Druhan, President, Dermatological Products and Services.

About Ziemer Professional Corp.

Ziemer Professional Corporation has been partnering with health care innovators for over 20 years. We have a strong focus on delivering new and innovative medical technologies to medical/athletic clinics throughout North America and internationally. Areas of experience include Diabetic Wound Care, Peripheral Neuropathy, Biomechanical Gait and Posture Analysis, Telemedicine/Remote Patient Monitoring. ZPC provides sales support as well as educational leadership to its partners, patients and clinical customers. Improving patient access to preventative technologies is top of mind with a specific focus on delivering patient care to remote communities including a special relationship with First Nations.

About MedX

MedX, headquartered in Mississauga, Ontario, is a leading medical device and software company focused on skin health with its SIAscopy™ on DermSecure™ telemedicine platform, utilizing its SIAscopy™ technology. SIAscopy™ is also imbedded in its products SIAMETRICS™, SIMSYS™, and MoleMate™, which MedX manufactures in its ISO 13485 certified facility. SIAMETRICS™, SIMSYS™, and MoleMate™ include hand-held devices that use patented technology utilizing light and its remittance to view up to 2 mm beneath suspicious moles and lesions in a pain free, non-invasive manner, with its software then creating real-time images for physicians and dermatologists to evaluate all types of moles or lesions within seconds. These products are Health Canada, FDA, TGA and CE cleared for use in Canada, the US, Australia, New Zealand, the European Union, Brazil and Turkey. MedX also designs, manufactures and distributes quality photobiomodulation therapeutic and dental lasers to provide drug-free and non-invasive treatment of tissue damage and pain. www.medxhealth.com

Forward Looking Statements

This press release does not constitute an offer of any securities for sale. This press release contains certain forward-looking statements within the meaning of applicable Canadian securities legislation. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ, including, without limitation, the Company’s limited operating history and history of losses, the inability to successfully obtain further funding, the inability to raise capital on terms acceptable to the Company, the inability to compete effectively in the marketplace, the inability to complete the proposed acquisition and such other risks that could cause the actual results to differ materially from those contained in the Company’s projections or forward-looking statements. All forward looking statements in this press release are based on information available to the Company as of the date hereof, and the Company undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20201028006233/en/

Rob von der Porten
MedX Health Corp.
[email protected]

VIDEO – Primo $PRMO.ca Discusses MOU For Exclusive Rights to Sell Rapid COVID-19 Test Kits In Canada + Upcoming Spinout of Marianna Naturals $MRS.ca $FTI.ca $MMM $HON $MSA

Posted by AGORACOM-JC at 4:42 PM on Wednesday, October 28th, 2020

#AR isn’t just ‘exciting’, it’s practical – SPONSOR: Imagine AR $IP.ca $IPNFF $DBO.ca $YDX.ca $SEV.ca $NTAR.ca

Posted by AGORACOM-JC at 1:47 PM on Wednesday, October 28th, 2020

SPONSOR: Imagine AR Inc. (IP:CSE) (IPNFF:OTCQB) is an Augmented Reality platform that allows businesses to easily launch AR campaigns. Clients Include: NBA Sacramento Kings, Mall of America, AT&T Shape and The Basketball Hall of Fame. ImagineAR and NFL Alumni Academy recently signed a 5 year partnership agreement. In addition, the company signed a two-year agreement with Valencia C.F. of La Liga to provide interactive Augmented Reality experiences for almost 7 million fans around the world. Learn More.

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AR isn’t just ‘exciting’, it’s practical

  • Augmented reality might seem like a daunting new frontier for the average business, but adopting this new technology is a lot easier than it seems
  • With an anticipated 3.8 billion smartphone users in 2021, more people are using mobile tech to experience the world, from enhanced museum tours to Animoji
  • If you haven’t already considered it, AR can be a smart, practical form of smart marketing and branding.

by Alexis Ong

Augmented reality might seem like a daunting new frontier for the average business, but adopting this new technology is a lot easier than it seems. With an anticipated 3.8 billion smartphone users in 2021, more people are using mobile tech to experience the world, from enhanced museum tours to Animoji. If you haven’t already considered it, AR can be a smart, practical form of smart marketing and branding.

First, it’s important to distinguish between augmented reality and virtual reality. Virtual reality is an almost wholly-digital experience that requires special hardware to immerse yourself in a new environment. Augmented reality is a combination of the digital and physical worlds, where the former is often “layered” over the latter. If you’ve used custom Snapchat filters or played Pokemon Go, you’ve already tried AR without even realizing it. 

But the great thing about AR is that it doesn’t require buying new hardware. Virtual reality, while still an exciting new realm, isn’t as widely accessible as AR. For starters, you need pricey new gadgets to play around in VR, but anyone with a smartphone and an internet connection can tap into a well-crafted AR experience. 

“The biggest benefit of AR is the simplicity with which you can build on top of the existing world that a user is already familiar with to teach them new things or show them new information that was previously unavailable,” says Gal Oppenheimer, who manages Contentstack’s Solutions Architecture Team. AR has, for instance, become a huge part of our daily reality, with Zoom virtual backgrounds helping people continue to meet and work collaboratively regardless of their environment. 

Speaking to Oppenheimer and Contentstack’s marketing director Varia Makagonova reveals that augmented reality is a particularly effective, forward-thinking strategy for companies in retail, museums/education, and home improvement; AR works best to convey important, relevant information to customers in a quick, intuitive way. Best of all, it’s surprisingly straightforward to implement, especially if you’re working with an experienced content management team. 

Great AR needs great content 

As a headless CMS, Contentstack leads the way in helping businesses create innovative content experiences. In 2020, blogs and websites are no longer the main avenues of brand communication – modern customer experiences can include everything from chatbots and apps to new types of streaming media. Contentstack helps you adapt to new technology quickly and seamlessly, no matter the platform. 

“When people look at AR, they only see the end experience,” says Oppenheimer. “And what people don’t realize is really there are two pieces to an AR experience. There’s the experience the consumer sees… and that is really just a 3D model, a color map, and a rendering library.” Then there’s the content, which can require just as much attention, depending on the scope of a company’s product lineup. This is where Contentstack comes into play. 

A great content platform needs to be streamlined and easy to use, especially if you’re going to be working with new channels and touchpoints like Augmented Reality applications. With the right tools, it’s easy to build a well-organized, flexible content library that can be used to power all kinds of content-rich experiences.   

And when it comes to retail, that often means making sure you can easily plug in personalization and e-commerce technologies into these experiences. As Oppenheimer points out, “it doesn’t matter if you have the biggest library of content available for your AR application to use. If the customer doesn’t see the one product that they are looking for to try on or learn more about, the app has not done its job for them.” 

Building and tending to a useful content experience doesn’t have to be painful, though. “We have customers that have well over 2 million products in their Contentstack,” Oppenheimer says. “And when they do a release, sometimes that’s 200 products going live the same day… being able to facilitate that process easily, and then making sure that content appears in the mobile application that has all the rich AR content at the end, that’s where we come in.”

Read More: https://thenextweb.com/augmented-reality/2020/10/28/ar-isnt-just-exciting-its-practical-heres-how-to-use-it-for-your-business/