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Esports Entertainment Group $GMBL – Activision’s $5 million bet on esports kicks off today with the 2019 season of ‘Overwatch League’ $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 2:46 PM on Thursday, February 21st, 2019
SPONSOR: Esports Entertainment $GMBL Esports audience is 350M, growing to 590M, Esports wagering is projected at $23 BILLION by 2020. The company has launched VIE.gg esports betting platform and has accelerated affiliate marketing agreements with 190 Esports teams. Click here for more information
GMBL: OTCQB

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Activision’s $5 million bet on esports kicks off today with the 2019 season of Overwatch League

Activision’s $5 million bet on esports kicks off today with the 2019 season of ‘Overwatch League’ from CNBC.

CLIENT FEATURE: Tartisan Nickel $TN.ca Kenbridge Property Hosts M&I Resource of 7.14 Million Tonnes at 0.62% Nickel, 0.33% Copper $ROX.ca $FF.ca $EDG.ca $AGL.ca $ANZ.ca

Posted by AGORACOM-JC at 11:25 AM on Thursday, February 21st, 2019

Investment Highlights

  • Kenbridge property has a measured and indicated resource of 7.14 million tonnes at 0.62% nickel, 0.33% copper
  • 17.5 (21.8 fully diluted) percent equity stake in Eloro Resources and 2 percent NSR in their La Victoria property

Kenbridge Ni Project (ON, Canada)

  • Advanced  stage  deposit  remains open  in  three  directions,  is  equipped with a 623m  deep  shaft  and  has  never  been  mined. 
  • Preliminary  Economic Assessment completed and updated returned robust project 
    economics and operating costs including  a  NPV  of  C$253M  and  cash costs of US$3.47/lb of nickel net of  
    copper credits.
  • Plans for Kenbridge include updating PEA, advancing the project through to feasibility and exploring the open mineralization at depth

FULL DISCLOSURE: Tartisan Nickel Corp. is an advertising client of AGORA Internet Relations Corp.

CardioComm Solutions $EKG.ca Engages US Law Firm to Address Licensing and IP Opportunities

Posted by AGORACOM-JC at 10:16 AM on Thursday, February 21st, 2019


  • Move is Part of Growing Sales, Marketing and Strategic Partnership Activities in the United States
  • confirms it has retained Whiteford, Taylor & Preston L.L.P. to assist in software licensing and intellectual property business matters on a go forward basis.

Toronto, Ontario–(February 21, 2019) – CardioComm Solutions, Inc. (TSXV: EKG) (“CardioComm” or the “Company“), a leading global provider of consumer heart monitoring and electrocardiogram (“ECG”) acquisition and management software solutions, confirms it has retained Whiteford, Taylor & Preston L.L.P. to assist in software licensing and intellectual property business matters on a go forward basis.

Whiteford, Taylor & Preston includes over 170 attorneys in sixteen offices located in Delaware, the District of Columbia, Kentucky, Maryland, Michigan, New York, Pennsylvania and Virginia, and is one of the mid-Atlantic’s leading law firms.

As new opportunities develop in the US, the Company will be well served with representation from a firm located in the United States with experience in identifying, protecting, expanding and leveraging the Company’s technologies and IP assets. Further, Whiteford, Taylor & Preston meets the Company’s need for guidance from a firm with expertise in working with a medical software company that does business in both hospital and large institutional environments, as well as the consumer health and wellness sectors.

To learn more about CardioComm’s products and for further updates regarding software releases and new device integrations, please visit the Company’s websites at www.cardiocommsolutions.com and www.theheartcheck.com.

About CardioComm Solutions

CardioComm Solutions’ patented and proprietary technology is used in products for recording, viewing, analyzing and storing electrocardiograms for diagnosis and management of cardiac patients. Products are sold worldwide through a combination of an external distribution network and a North American-based sales team. CardioComm Solutions has earned the ISO 13485:2016 certification, is HIPAA compliant and holds clearances from the European Union (CE Mark), the USA (FDA) and Canada (Health Canada).

FOR FURTHER INFORMATION PLEASE CONTACT:

Etienne Grima, Chief Executive Officer
1-877-977-9425 x227[email protected]
[email protected]

Forward-looking statements

This release may contain certain forward-looking statements and forward-looking information with respect to the financial condition, results of operations and business of CardioComm Solutions and certain of the plans and objectives of CardioComm Solutions with respect to these items. Such statements and information reflect management’s current beliefs and are based on information currently available to management. By their nature, forward-looking statements and forward-looking information involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements and forward-looking information.

In evaluating these statements, readers should not place undue reliance on forward-looking statements and forward-looking information. The Company does not assume any obligation to update the forward-looking statements and forward-looking information contained in this release other than as required by applicable laws, including without limitation, Section 5.8(2) of National Instrument 51-102 (Continuous Disclosure Obligations).

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

ThreeD Capital Inc. $IDK.ca – Report: Bank of China Joins New Blockchain Platform for Property Buyers $HIVE.ca $BLOC.ca $CODE.ca

Posted by AGORACOM-JC at 8:33 AM on Thursday, February 21st, 2019

SPONSOR: ThreeD Capital Inc. (IDK:CSE) Led by legendary financier, Sheldon Inwentash, ThreeD is a Canadian-based venture capital firm that only invests in best of breed small-cap companies which are both defensible and mass scalable. More than just lip service, Inwentash has financed many of Canada’s biggest small-cap exits. Click Here For More Information.

Idk large
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Report: Bank of China Joins New Blockchain Platform for Property Buyers

  • Property development firm New World Development and the Hong Kong Applied Science and Technology Research Institute (ASTRI) will jointly launch a blockchain platform for home buyers with the Bank of China reportedly being the first bank user.

By Ana Alexandre

Property development firm New World Development and the Hong Kong Applied Science and Technology Research Institute (ASTRI) will jointly launch a blockchain platform for home buyers with the Bank of China reportedly being the first bank user. The news was announced by local news outlet the Standard on Feb. 20.

The platform reportedly aims to replace paperwork operations — such as signing the Provisional Sale and Purchase Agreement or a mortgage application — with digital authorization. This will supposedly allow users to send the purchaser’s authorized, encrypted and digitally signed provisional agreement to selected banks.

Integration of distributed ledger technology (DLT) into organizations’ internal processes is estimated to help reduce banks’ operating costs by 15 to 60 percent, while the platform itself expects to see an increase in the number of users.

ASTRI CEO Hugh Chow reportedly said that DLT could reshape property market operations, resulting in efficient and flexible property buying procedures, while the HKMA argued that DLT “allows all […] users in the ecosystem to share customer information and transaction histories securely over a distributed data infrastructure, without compromising customer privacy or sensitive business information.”

Last August, Bank of China — one of the four largest state-owned banks in China — partnered with financial services corporation China UnionPay (CUP) to jointly explore blockchain technology applications for payment systems. Within the initiative, CUP was set to build a unified port for mobile integrated financial services, where cardholders will be able to use a QR code to spend, transfer and trade on a cloud flash payment app.

In January, China’s self-regulatory bank organization, the China Banking Association (CBA), announced it will launch a blockchain-based platform to improve efficiency across the sector. The project, formally dubbed the “China Trade Finance Inter-bank Trading Blockchain Platform,” aims to use blockchain to target trade finance, transactions and other financial services.

China has been actively adopting blockchain technology in various sectors. Recently, the country’s government issued the “Guiding Opinions on Rural Service Revitalization of Financial Services.” The new framework aims to use emerging technologies like blockchain to “improve the identification, monitoring, early warning, and disposal levels of agricultural credit risks.”

Source: https://cointelegraph.com/news/report-bank-of-china-joins-new-blockchain-platform-for-property-buyers

Enthusiast Gaming $EGLX.ca – Any Brand Not Marketing in the Esports World Is Already Behind the Curve $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 4:46 PM on Wednesday, February 20th, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 75 million monthly visitors. The company partial 2018 reported revenue of $7.4 million representing a 625% increase over the same period in 2017.

Images
EGLX: TSX-V
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Any Brand Not Marketing in the Esports World Is Already Behind the Curve

It’s valued at $1.5 billion and has a reach of 385 million people globally

  • EGLX is one of the leading platforms for brands to reach the gaming and Esports Audience.
  • “Any Brand Not Marketing in the Esports World Is Already Behind the Curve. It’s valued at $1.5 billion and has a reach of 385 million people globally.
  • Enthusiast’s network of 80+ gaming and Esports related websites with over 75 million visitors on a monthly basis and 900 gaming youtube channels reaching an additional 50 million visitors is well positioned as a lead

By Robert Davis

Esports suffers from a gaming stigma, which has marketers hesitant to delve into the industry. Getty Images

The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? How about how Uber rearranged the business of personal transportation? I bet you have.

Well, what about that time when the marketing world sat on the sidelines and missed the video game revolution?

Yes, that happened, even though we don’t like to talk about it. As early 8-bit console gaming grew into a $140 billion global juggernaut that captured millions of eyeballs for billions of hours, we never quite figured out the role of advertising within a gaming environment. Aside from a few cool award-winning integrations (e.g., Verizon’s Minecraft phone) and a niche market for in-game programmatic logo placements (think, billboards in car racing games), the gaming landscape is littered with dead pixels from ham-fisted, force-fit attempts at in-game branding that annoyed gamers and disappointed advertisers. Brands can participate via advertising, sponsorships and creative activations much in the same way already they do with any analog sport.

We have a second chance to embrace gaming. One extra life, in the form of esports.

Marketers’ reaction to esports is typically rather black and white: overt enthusiasm or adamant incredulity. Rest assured, fans really do fill professional sports arenas to watch organized competitions among skilled teams of video gamers. With a projected $1.5 billion market next year, a global audience of 385 million people and an inordinate amount of money being invested by the NFL, NBA and NHL along with big-name former players (Michael Jordan, Magic Johnson and Shaq), many would argue that esports is already the next big thing.

When one peels back the veneer, there’s actually a lot of familiar territory for brands to explore in esports. The model of event/broadcast/influence prevails in every major traditional sport; esports is no different, other than using screens in place of a playing surface. The esports world revolves around a growing network of tangentially aligned teams, leagues and tournaments. Like their counterparts on the ice, parquet and grass, esports stars wield a great amount of social influence. Feeding off social currency and monetary value from posting videos on Twitch and YouTube, gaming stars are rising fast. The best earn millions of dollars a year from their craft and have followings that eclipse even the most popular analog athletes.

Brands can participate via advertising, sponsorships and creative activations much in the same way already they do with any analog sport. There’s no pressure to solve the conundrum of in-game advertising; the value lies in the surrounding media and opportunities. Esports should be a slam dunk for advertisers: Fans pack into arenas, devotedly follow their favorite gamers and watch competitions at home via TV and online streams. That’s right in our wheelhouse.

So why aren’t brands and agencies flocking to esports?

To be fair, some have found their way. Endemic industries and some brave consumer-focused brands have jumped in feet-first. But the gold rush is not on yet. Esports suffers from a stigma passed down from video gaming, the misperception that fans are reclusive tweens and unemployed teens who spend their days worshipping at the altar of Xbox or the sanctum of PlayStation. It’s a popular belief that happens to be wrong. Esports fans skew older (traditionally males between the ages of 21 to 35), and with higher income than marketers generally give them credit for.

There is a generation gap in perception, perhaps a bit of cynical generation gap. The tone used by people who don’t understand esports is similar to that which is directed at snowboarders in that sport’s early days, as if it were somehow an abomination just because it was new.

We blew it with gaming all those years ago, but let’s not do it again with esports. Now is the time for us to take this growing industry seriously. There are only so many multi-billion-dollar trends that come around.

We’ve got that extra life. What will we do with it?

Source: https://www.adweek.com/brand-marketing/any-brands-not-marketing-in-the-esports-world-is-already-behind-the-curve/

New Age Metals Inc. $NAM.ca – #Palladium eyes $1,500 in record surge; gold hits 10-month high $WG.ca $XTM.ca $WM.ca $PDL.ca

Posted by AGORACOM-JC at 5:01 PM on Tuesday, February 19th, 2019

SPONSOR: New Age Metals Inc. (TSX-V: NAM) The company’s new Lithium Division has already made significant acquisitions in Canada and the USA. The company also owns one of North America’s largest primary platinum group metals deposit in Sudbury, Canada. Learn More.

NAM: TSX-V

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Palladium eyes $1,500 in record surge; gold hits 10-month high

Simon Dawson | Bloomberg | Getty Images Gold will continue to shine amid a weak dollar, says author and gold pro Jim Rickards.

  • Palladium scaled a record peak to within striking distance of the $1,500 level on Tuesday fuelled by a sharp supply deficit, while bullion rose 1 percent to hit a 10-month high on a weaker dollar and global growth jitters.
  • Spot palladium was up 1.68 percent at $1,481.50 per ounce by 2:02 p.m. EST, having earlier soared to an all-time high of $1,491.

A sustained deficit in supply was likely to widen this year as stricter emissions standards increase demand for catalytic converters, Britain-based autocatalyst manufacturer Johnson Matthey said last week.

Adding to an already strained supply scenario for palladium, was the likelihood of an improvement in demand from the auto sector, given the expectations of a U.S.-China trade deal materializing, said Bart Melek, head of commodity strategies at TD Securities in Toronto.

“If we were already high and tight when the demand environment didn’t look all that promising, we are certainly going to get tighter when demand improves,” he said.

A new round of trade talks between Washington and Beijing was scheduled for Tuesday.

While both platinum and palladium are primarily used by automakers in catalytic converters, platinum is more heavily used in diesel vehicles, which have fallen out of favour since Volkswagen’s emissions-rigging scandal broke in 2015.

Unlike platinum, palladium has benefited from the switch away from diesel engines and expectations for growth in hybrid electric vehicles, which tend to be partly gasoline-powered.

This has helped cushion the metal from falling car sales globally.

However, analysts said palladium has risen too fast too soon and was bound for a correction.

“Palladium is a bubble and is moving much above what fundamentals suggest,” said Gianclaudio Torlizzi, managing director at consultancy T-Commodity in Milan.

Meanwhile, the dollar backed away from a two-month high hit last week on increasing optimism for a breakthrough in the trade talks, bolstering appeal for gold.

Spot gold gained 0.86 percent to $1,337.51 per ounce, having earlier touched its highest since April 20 at $1,341.18. U.S. gold futures settled $22.70 higher at $1,344.80.

“We are getting more evidence of slowing (global) growth,” said SP Angel analyst Sergey Raevskiy.

“There were some dovish comments from Bank of Japan and the European Central Bank.”

Dovish signals from Japan’s central bank and the ECB compounded worries over a global slowdown, and followed weak data from the United States and China.

Also, investors will scan the minutes of the U.S. Federal Reserve’s last policy meeting on Wednesday for more guidance on interest rate increases this year. Higher rates tend to weigh on non-yielding gold.

Among other precious metals, platinum gained 1.9 percent at $817.23 per ounce, while silver rose 0.92 percent to $15.94.

Source: https://www.cnbc.com/2019/02/19/gold-markets-dollar-us-china-trade-in-focus.html

PyroGenesis $PYR.ca Signs Pre-Tolling Agreement with Major Aluminum Smelter in the Middle East

Posted by AGORACOM-JC at 8:44 AM on Tuesday, February 19th, 2019
  • Entered into a pre-tolling agreement with a major aluminum smelter in the Middle East, the name of which remains confidential for competitive reasons
  • Agreement outlines the next steps to enter into a final tolling arrangement, which includes a formal demonstration of the Company’s proprietary DROSRITETM System at the Client’s facility.

MONTREAL, Feb. 19, 2019 — PyroGenesis Canada Inc. (http://pyrogenesis.com) (TSX-V: PYR) (OTCQB: PYRNF) (FRA: 8PY), a TSX Venture 50® high-tech company, (the “Company”, the “Corporation” or “PyroGenesis”) that designs, develops, manufactures and commercializes plasma atomized metal powder, plasma waste-to-energy systems and plasma torch  products, announced today that the Company has entered into a pre-tolling agreement (the “Agreement”) with a major aluminum smelter (the “Client”) in the Middle East, the name of which remains confidential for competitive reasons.

PyroGenesis’ DROSRITE™ system is a proven, salt-free, cost-effective, sustainable process for maximizing metal recovery from dross, a waste generated in the metallurgical industry. PyroGenesis’ patented process avoids costly loss of metal, while reducing a smelter’s carbon footprint and energy consumption, thus providing a high return on investment. The system has been designed to process and recover valuable metals such as aluminum, zinc and copper from dross. Of note, a tolling service arrangement is one in which a smelter provides dross to a third party to be processed for a fee either on or off site.

The Agreement outlines the next steps to enter into a final tolling arrangement, which includes a formal demonstration of the Company’s proprietary DROSRITETM System at the Client’s facility. This will demonstrate to local authorities that DROSRITE™ can process the Client’s dross in an environmentally friendly and cost-effective manner. The trials are expected to further demonstrate that DROSRITE™ can be used to recover aluminum from the Client’s dross without the addition or use of fluxing salts, resulting in a non-hazardous residue which can then be utilized by other industries, thereby closing the loop in dross processing.

Prior to entering into this Agreement, the Client conducted its own independent analysis and concluded that the DROSRITE™ technology should have a significantly higher recovery rate than their current practices, and embraced the fact that the DROSRITE™ System does not use salt and, therefore, unlike other processes, does not produce hazardous salt-cakes as a by-product.

Once demonstrated, the Agreement anticipates that the Client will engage PyroGenesis to build, install, and operate a DROSRITE™ plant, with the potential for additional Systems, to process their hot dross on-site, recover and return the metallic aluminum to the Client, and manage the resulting non-hazardous residue. The terms and conditions of any eventual tolling agreement will be based on demonstration economics, which is expected to be completed in Q2, 2019.

PyroGenesis’ DROSRITE™ tolling service has two forms of revenues: (i) a traditional tolling fee per metric tonne of dross processed, which ranges widely depending upon the region, and is typically up to US $450 per ton, and (ii) a bonus, which is based upon the increase in aluminum recovery uniquely generated by PyroGenesis’ DROSRITE™ technology, and which is typically between 10-20%.

PyroGenesis leverages DROSRITE™â€™s non-hazardous salt-free process to address increased environmental regulations.

“Not only is PyroGenesis’ DROSRITE™ technology game-changing in its own right, as it operates on-site with increased aluminum recovery, but at the same time it addresses the environmental issues associated with dross, which are becoming critical for aluminum smelters around the world, and particularly in the Middle East,” commented Mr. David D’Aoust, Sales Manager – DROSRITE™ of PyroGenesis. “In nearly all the Gulf Cooperation Council nations, the environmental authorities have tightened their restrictions on dross management with the goal of eliminating landfills with hazardous dross or residue by-products, such as salt-cakes, which are produced by traditional dross processing technologies. It is now imperative that dross be managed in an environmentally friendly fashion, which speaks to the urgent need for PyroGenesis’ DROSRITE™ technology to service the rapidly growing aluminum industry. We are highly confident this will be a successful demonstration, based on the outstanding results we have generated to date.”

The Client allows PyroGenesis to showcase DROSRITE™ to other potential customers in the region.

The Client also agreed to allow PyroGenesis to showcase the DROSRITE™ System to other local aluminum smelters who are also prospective clients for the DROSRITE™ System, and who are similarly looking for salt-free, environmentally friendly, solutions for the processing of their dross.

“We are happy to have the opportunity to showcase the DROSRITE™ technology with the support and backing of this Client,” said Mr. P. Peter Pascali, President and CEO of PyroGenesis. “I believe this underscores the impact DROSRITE™ is having in the industry and, additionally, the unique environmental benefits it provides.”

DROSRITE™ demonstrates significant advantages over current practices, and is becoming the high-tech alternative with additional unique environmental benefits.

“PyroGenesis’ on-site DROSRITE™ tolling services address all of the environmental concerns in dross management at its head,” said Mr. Pierre Carabin, Chief Technology Officer and Chief Strategist of PyroGenesis. “Existing technologies continue to propose salt-based processing technologies, and address the resulting hazardous salt-slag wastes by developing complex post processing, salt-slag washing technologies. This results in an unwieldy three-step offering: (i) the smelter must cool the dross and transport it off-site, losing valuable metal in the process, (ii) the dross is then processed with a salt-based technology producing hazardous and toxic salt-slag residues, and (iii) the now highly contaminated salt-slag residues must be transported to a third facility, which is specifically designed to wash the salt-slag and process the material back into a non-hazardous material. By contrast, PyroGenesis’ patented DROSRITE™ technology is a simple and cost-effective one-step-solution with high return on capital for the client.  Specifically, hot-dross is processed on-site, at the smelter, with zero hazardous salt-slag waste byproducts.”

PyroGenesis, together with its Japanese partner, advance on multiple tolling opportunities.

Mr. P. Peter Pascali added, “In addition to this latest Agreement, we are actively pursuing other tolling arrangements through our new, multi-billion-dollar global partner headquartered in Japan, which we announced in November, 2018. Our business development team, together with our Japanese partner’s upper management, recently returned from our first series of on-site customer visits, all of whom requested moving forward to the next step. This contract, along with other discussions we are having with various players worldwide, should enable us, together with our Japanese partner, to provide a cookie-cutter offering, and rapidly roll out our on-site tolling business worldwide.”

About PyroGenesis Canada Inc.

PyroGenesis Canada Inc., a TSX Venture 50® high-tech company, is the world leader in the design, development, manufacture and commercialization of advanced plasma processes and products. We provide engineering and manufacturing expertise, cutting-edge contract research, as well as turnkey process equipment packages to the defense, metallurgical, mining, advanced materials (including 3D printing), oil & gas, and environmental industries. With a team of experienced engineers, scientists and technicians working out of our Montreal office and our 3,800 m2 manufacturing facility, PyroGenesis maintains its competitive advantage by remaining at the forefront of technology development and commercialization. Our core competencies allow PyroGenesis to lead the way in providing innovative plasma torches, plasma waste processes, high-temperature metallurgical processes, and engineering services to the global marketplace. Our operations are ISO 9001:2015 certified, and have been since 1997. PyroGenesis is a publicly-traded Canadian Corporation on the TSX Venture Exchange (Ticker Symbol: PYR) and on the OTCQB Marketplace. For more information, please visit www.pyrogenesis.com

This press release contains certain forward-looking statements, including, without limitation, statements containing the words “may”, “plan”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”, “in the process” and other similar expressions which constitute “forward- looking information” within the meaning of applicable securities laws. Forward-looking statements reflect the Corporation’s current expectation and assumptions and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These forward-looking statements involve risks and uncertainties including, but not limited to, our expectations regarding the acceptance of our products by the market, our strategy to develop new products and enhance the capabilities of existing products, our strategy with respect to research and development, the impact of competitive products and pricing, new product development, and uncertainties related to the regulatory approval process. Such statements reflect the current views of the Corporation with respect to future events and are subject to certain risks and uncertainties and other risks detailed from time-to-time in the Corporation’s ongoing filings with the securities regulatory authorities, which filings can be found at www.sedar.com, or at www.otcmarkets.com. Actual results, events, and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements. The Corporation undertakes no obligation to publicly update or revise any forward- looking statements either as a result of new information, future events or otherwise, except as required by applicable securities laws. Neither the TSX Venture Exchange, its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) nor the OTCQB accepts responsibility for the adequacy or accuracy of this press release.

SOURCE PyroGenesis Canada Inc.

For further information please contact: Clémence Bertrand-Bourlaud, Marketing Manager/Investor Relations, Phone: (514) 937-0002, E-mail: [email protected]  

RELATED LINKS: http://www.pyrogenesis.com/

Good Life Networks $GOOD.ca – 6 ad trends you need to know $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:59 PM on Friday, February 15th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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6 ad trends you need to know


  • With colourful banner ads and video content competing for eyeballs, it can be easy for advertisers to forget about the power of audio.
  • But as we enter 2019, this programmatic opportunity is becoming harder to ignore.

With the holidays over, this is the time to reflect and fine-tune strategies for the year ahead. 2018 was a whirlwind of changes, and it continues to be a challenge differentiating your brand and maintaining trust in a world where everyone is vying for attention. The more you can stay ahead of the curve, the better equipped you will be to adapt to those changes as they occur. So what should advertisers and marketers start taking note of?

Ad Technology: Artificial Intelligence

Artificial intelligence (AI) is completely reshaping advertising as we know it, and is now a standard part of an advertising company’s repertoire. So how’s AI going to be different in 2019? For the past couple of years, it has been widely considered a transformative technology on the verge of disrupting every major industry; however, it hasn’t yet been implemented broadly enough to unlock its true value.

That’s all going to change. AI is expected to be widely adopted across the digital ad landscape in 2019, from being the basis for cutting-edge AI-based ad targeting solutions, to building personalized consumer experiences on a daily basis. Advertisers are even using AI in the production process: a recent survey found that almost two-thirds of enterprise marketers expect to use AI in their content marketing strategy this year, mostly to better understand their customers, drive productive and create personalized message

Sound of success

With colourful banner ads and video content competing for eyeballs, it can be easy for advertisers to forget about the power of audio. But as we enter 2019, this programmatic opportunity is becoming harder to ignore. In fact, audio takes up the largest proportion of mobile phone usage, with the average consumer listening for 52 minutes every day. Driven by growing mobile device ownership – and compounded by the rise in streaming radio, podcasts, audiobooks and voice assistants – digital audio is here to stay.

Spotify was an early-mover in offering programmatic audio, and other streaming services are following suit. Growing adoption rates among voice-activated smart home speakers and subscription services lend further momentum to this trend, and as these technologies evolve, so do the opportunities for brands to connect with audiences in new and exciting ways.

This year, digital audio is expected to reach marketplace maturity as an ad medium. If advertisers want to tap into today’s key trends and reach audiences more effectively, they need to consider programmatic audio as part of any well-rounded campaign.

The explosive growth of eCommerce

According to an eMarketer study, the ecommerce sector is estimated to experience double-digit growth until 2021, with sales expected to exceed $4 trillion by 2010. Few industries can boast such an illustrious future, and businesses need to initiate innovative changes to take advantage of the ecommerce boom, or risk falling behind.

In particular, expanding middle class populations, extensive mobile and internet penetration as well as improving logistics and infrastructure in the Asia-Pacific  has led to it becoming the world’s largest retail ecommerce market, with sales expected to reach $2.725 trillion by 2020.

A surge in video content, personalized ads, advanced filtering and immersive digital experiences are just a few of the changes in ecommerce that will affect the advertising industry over the next few years. The potential here is massive, and if implemented correctly, can completely change how users interact with advertisements altogether.

Everything is now on-the-go (OTG)

Less than 50 years ago, mobile phones didn’t exist. But today, it’s near impossible to imagine life without one. In fact, an estimated 84% of people can’t go a single day without their phones! We use them on a daily basis for communicating, navigating and even shopping, dubbed mCommerce.

The Asia Pacific region is leading the drive for mCommerce, with India, Thailand and Indonesia having the highest mobile wallet adoption rates. Mobile payments in China alone dwarfed those in the U.S. by more than 25,000% over a recent 10-month period, with USD 12.8 trillion changing hands in China compared to only USD 49.3 billion in the U.S. The rate of adoption across sectors such as retail, financial and on-demand services –from food delivery to ride sharing – has played a crucial role in this rapid growth.

Before, it was mobile phones that drove more online screen time. But now the human behaviour of doing everything while on the go is driving mobile phones sales.

Less ads, more storytelling

A 2015 report by Nielsen found that respondents trusted recommendations from people they know the most. This was followed by branded websites, editorial content, such as newspaper articles, and consumer opinions posted online. By comparison, obvious advertisements trailed behind in the list of advertising format that people trusted.

As part of an effort to increase trust and authenticity, brands are starting to work with micro-influencers as opposed to social media personalities with larger followings. Micro-influencers appear more relatable, engaging and reliable to their audience, and tends to be more knowledgeable or have followers more suited to a brand’s particular niche.

In addition, content has to be relevant. It might sound like common sense but it’s easy for brands to forget that the story they tell won’t be hugely exciting for everyone. Our experience has shown that brands needs to be smart with their storytelling or risk getting lost amongst the clutter.

With this in mind, advertisers are adapting by creating content that consumers enjoy. Short, 6-second video ads and longer interactive ads that can’t be skipped tend to have higher rates of interaction from consumers. A new type of ad has also emerged in China to play during breaks of online TV dramas. These ads utilize the TV shows’ original content and narrative arcs, and feature the same actors in their on-screen costumes, piquing the audience’s interest by making the ad almost indistinguishable from the original content. This type of advertising was projected to surpass 2 billion yuan (US$311 million) in sales revenue this year alone, and we predict this figure will only continue to grow over the next year.

The establishment of the outcome media economy

A recent report looking into digital marketers’ top media investment priorities for the next 12-24 months found that 86% of respondents around the world expect to increase their investment in outcome-driven media over this period. The term ‘outcome-driven media’ refers to planning and optimizing campaigns against KPIs – often tailor-made for an advertiser or campaign – that are much more closely aligned to the marketer’s ultimate marketing and business goals.

While results showed some variation across regions, industries, and level of digital media investment, there is a clear trend that marketers across the globe are united in their desire to continuously improve and the way that they measure the value of their efforts.

Anyone tasked with growing a brand’s exposure needs to be able to confidently address growing media complexity and understand the impact of campaigns on business results. So it’s no surprise that marketers in our day and age hunger for new ways to measure their efforts and demonstrate the real effect their media placements have on their company’s bottom line.

In conclusion

As with any industry, advertising isn’t perfect, and it will never be. But the future of advertising is bright. As advertisers become more familiar with the full potential of AI and mobile, they will deliver more personalized experiences to consumers, as well as improved results and more sophisticated insights to clients. And as advertisers start to tap into greater creativity, brands will find it easier to draw genuine interest and build closer connections with consumers.

These are my top trends to look out for as you think about your advertising or marketing strategy for the upcoming year. While there’s no magic formula to building the perfect advertising strategy, paying attention to these six areas will help you stay ahead of the pack.

Source: https://www.marketing-interactive.com/6-ad-trends-you-need-to-know/

ThreeD Capital Inc. $IDK.ca – Mass Adoption is Coming: The Biggest US Automaker Turns to Blockchain to Help Save Millions in Identity Theft $HIVE.ca $BLOC.ca $CODE.ca

Posted by AGORACOM-JC at 9:59 AM on Friday, February 15th, 2019

SPONSOR: ThreeD Capital Inc. (IDK:CSE) Led by legendary financier, Sheldon Inwentash, ThreeD is a Canadian-based venture capital firm that only invests in best of breed small-cap companies which are both defensible and mass scalable. More than just lip service, Inwentash has financed many of Canada’s biggest small-cap exits. Click Here For More Information.

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Mass Adoption is Coming: The Biggest US Automaker Turns to Blockchain to Help Save Millions in Identity Theft

  • General Motors Financial has partnered with blockchain company Spring Labs to help reduce identity theft.
  • It’s a move that could potentially save the car maker millions of dollars in fraud costs.

Ben Brown

As CCN previously reported, 95% of carmakers expect to use blockchain technology in the next three years, but General Motors is leading the pack.

The partnership will see GM Financial, the finance branch of General Motors, join Spring Labs’ Spring Founding Industry Partners Program. The initiative is designed to advance the role of blockchain in data sharing.

This is a huge nod towards real-world adoption of blockchain technology.

Very excited to officially unveil our partnership with @gmfinancial, one of the largest global providers of auto financing with operations in North America, South America, and Asia. https://t.co/DQ3HPpslXf

— Spring Labs (@SpringLabsMain) February 11, 2019

Speaking to Forbes, GM Financial Chief Strategy Officer Mike Kanarios said he believes blockchain technology will deliver a “better, faster, and cheaper system” to identify fraud.

Solving a Million Dollar Problem

GM Financial is fighting a huge problem: synthetic identity fraud. It’s the fastest-growing form of identity theft in the US. Synthetic identity fraud is a process where someone blends various parts of people’s stolen data to create a new identity.

It’s effective and incredibly difficult to trace. By using synthetic identity fraud, an individual can take out multiple credit cards or a loan on a car.

“As the captive finance arm for General Motors and one of the world’s largest auto finance providers, we are continually innovating and evolving our fraud prevention and detection capabilities to better serve and protect our customers and dealers.” GM Financial Chief Strategy Officer Mike Kanarios.

GM Financial is responsible for issuing loans, finance, and leasing options. It has a presence in North America, South America, and Asia. The company is a huge target for fraudsters and it reportedly loses millions of dollars per year fighting identity theft.

General Motors isn’t just selling small-ticket items. If a fraudster buys a car, it can be almost impossible to track them down to reclaim the money. Blockchain technology could help identify and verify individuals before they are approved for a car loan.

Blockchain technology could save General Motors millions in money lost to fraud.

Spring Labs: Raised $15 million to Kickstart Blockchain Adoption

Spring Labs is a blockchain startup that has already raised $15 million in seed money. It is developing the Spring Protocol, a blockchain-based network which allows companies to share data and information privately. The protocol ensures the underlying source of data is never revealed.

To spur growth, Spring Labs launched the Spring Founding Industry Partners Program. It has so far invited a handful of FinTech startups to work together on research and development of its technology.

“We are excited to partner with GM Financial to create solutions on our developing network to address vexing economic problems such as identity fraud.” Adam Jiwan, CEO of Spring Labs.

The ultimate goal is to get companies to share information via the Spring Protocol. By doing so, they can spot and stamp out cases of identity fraud.

General Motors Leading the Charge in Blockchain

General Motors is one of the few Fortune 500 companies taking meaningful steps in blockchain adoption. GM Financial is also a member of the Hyperledger project, an initiative designed to drive real-world blockchain solutions.

62% of auto execs agree that blockchain will shake up the industry within three years, but it might be here sooner than they think.

Source: https://www.ccn.com/mass-adoption-is-coming-the-biggest-us-automaker-turns-to-blockchain-to-help-save-millions-in-identity-theft

CLIENT FEATURE: CardioComm Solutions $EKG.ca – The heartbeat of Cardiovascular Medicine and Telemedicine

Posted by AGORACOM-JC at 5:02 PM on Thursday, February 14th, 2019

Global Leaders in Mobile  ECG Connectivity

  • 20 years of medical credibility licensing technologies to hospitals, physicians, remote patient monitoring  platforms, research groups and commercial call centers
  • Sold into > 20 countries, with the largest customer base located in the US
  • Class II medical device clearances and device agnostic for collecting, viewing, recording, analyzing and  storing of ECGs for management of patient and consumer health
  • ECG solutions for both consumer (OTC) and medical (Rx) markets
  • Owns all IP and source code
  • Market expert contributor for reports in m‐health, mobile cardiac monitoring and new advances in  consumer health and wellness monitoring

Recent Highlights

CardioComm Solutions’ HeartCheck(TM) Device Enters Final FDA Review Phase Read More

  • Completed a request for additional information from the US Food and Drug Administration (“FDA”) for the Company’s premarket notification 510(k), Class II medical device clearance application for the HeartCheck™ CardiBeat and GEMS™ Mobile Application.
  • Company had submitted a letter of revocation of their supplementary information submission on December 26, 2018 in compliance with the FDA’s directive

CardioComm Solutions’ HeartCheck(TM) CardiBeat and Smart Phone App Enter Final Stage of FDA 510(k) Review Read More

  • Market Release of HeartCheck(TM) CardiBeat and GEMS(TM) Mobile Application Set For Early 2019
  • Completed its response to the USA Food and Drug Administration for additional information following the Company’s filing of its premarket notification 510(k)
    • Class II medical device clearance application for the HeartCheck™ CardiBeat and GEMS™ Mobile Application
  • HeartCheck™ CardiBeat is the second of several planned Bluetooth-enabled ECG recording devices to be marketed by the Company

Launched 12-Lead ECG Smart Wearable Garment Monitoring Solution Read More

  • Announced joint partnership sales plans for the commercial launch of its newest software release designed to support an innovative and easy to use wireless, 12 lead ECG, vital signs, arrhythmia and ischemia monitoring wearable smart garment manufactured by Israel-based HealthWatch Technologies Ltd.

Products

The Project: Arrhythmia Screening and Medical Adherence

An Innovator in the Mobile ECG Industry

Company Accolades

 FULL DISCLOSURE: CardioComm Solutions Inc. is an advertising client of AGORA Internet Relations Corp.