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Good Life Networks $GOOD.ca – Authorised Investment Fund reports progress in US$60 billion programmatic advertising market $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 4:48 PM on Tuesday, December 11th, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
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By George Tchetvertakov  December 11, 2018

  • New service will operate programmatic advertising requirements for AIM’s Travel Elite clients and to advertisers requiring digital planning and buying. Authorised Investment Fund (ASX: AIY) 
  • Revealed that one of its investee companies, Asian Integrated Media (AIM), is making strong headway in the US$60 billion (A$83 billion) programmatic advertising sector. 

The new service will operate programmatic advertising requirements for AIM’s Travel Elite clients and to advertisers requiring digital planning and buying. Authorised Investment Fund (ASX: AIY) has revealed that one of its investee companies, Asian Integrated Media (AIM), is making strong headway in the US$60 billion (A$83 billion) programmatic advertising sector. 

AIM has struck a deal with Ambient Digital Group to form a joint venture offering its bespoke digital planning and buying to advertisers throughout south-east Asia.

The announcement follows on from the company’s move into programmatic advertising, previously announced in August.

Programmatic advertising is a term used in digital marketing to describe computer-based automated buying, selling, placement, and optimisation of digital advertising. In contrast to traditional advertising, programmatic ad buying involves the use of non-human software machines to purchase digital ads.

As it stands, Authorised Investment Fund owns a 25% interest in AIM with an option to increase its holding to 30% at any time over the next 3 years.

The company first committed to acquiring a major stake in AIM in April this year, after identifying AIM as one of the world’s leading media sales representation networks that could both diversify and amplify its broader investment portfolio.

The power of AIM

AIM has an expansive team working in Hong Kong, Singapore and Beijing with a worldwide affiliate network of sales agents in all the key cities in Europe, Asia and the US.

The deal between AIM and Ambient, offers a variety of synergies including geographical market reach, addressable audience and sharing mutually beneficial technology.

AIM has confirmed the newly-created service will operate the programmatic requirements of AIM’s Travel Elite clients and to advertisers requiring “specialist, bespoke digital planning and buying requirements”.

The rapid growth of programmatic advertising.

Currently, Ambient Digital is one of the largest independent digital companies in south-east Asia providing a range of marketing and media solutions delivering the entire range of digital media products to mobile and desktop via programmatic technology platforms.

Ambient has a turnover of around US$17 million (A$23.5 million) but hopes the deal with AIM will provide a significant boost to its bottom-line given the strong focus on providing next-generation advertising capabilities to its clients.

The operation currently has over 200 digital and media experts working in across Asia and providing campaigns on all digital devices including PCs and mobiles.

One of its key aims is to expand what it calls its “one-stop-shop for compelling universal digital campaigns”.

Ambient benefit

Ambient Digital provides services to advertisers in six major South East Asian markets with a combined reach of 580 million people in peak growth countries such as Vietnam, the Philippines, Indonesia, Thailand, Myanmar and Singapore.

Additionally, with over 100 connections to global demand partners, Ambient Digital’s tie-up with AIM is expected to provide a global marketplace for publishers. With over 4 billion monthly impressions and 200 million active internet users across 5 countries, the joint venture with AIM is forecast to provide “a perfect union to propel revenue opportunities and support solid capital growth,” according to AIM.

A partnership with AIM could potentially propel the company to greater heights given that AIM is the exclusive partner of several global airlines such as Cathay Pacific, Qantas, Singapore Airlines, and Emirates; as well as newspaper giants Handelsblatt in Germany and Daily Mail in the UK.

Some of its other notable partners include the Hong Kong Tourism Board, Robb Report China and Richesse.

Providing the best international sales representation for premium media, AIM is highly selective in the titles and platforms it represents with its key portfolio in the travel and luxury lifestyle segments.

According to AIM, by combining its industry experience, longstanding client relationships and a strong network of sales offices ensures it can deliver the maximum level of advertising revenue for its multifaceted media partners.

“We have been working with the Ambient Digital Group for some months now and to be able to provide these exceptional services to our clients who are increasingly looking to reach elite audiences through digital platforms we can now provide bespoke solutions,” said Peter Jeffery, CEO and Founder of Asian Integrated Media.

“It will enable us to harness and capture the opportunities of the programmatic advertising sector as it continues to grow from US$60billion in revenues worldwide. It is envisaged that this joint venture will provide a solid platform for us to drive considerable additional revenues and build substantial and solid capital growth for both Ambient and AIM,” said Mr Jeffery.

Source: https://smallcaps.com.au/authorised-investment-fund-reports-progress-programmatic-advertising-market/

Esports Entertainment Group $GMBL – #Esports will be a medal event in the 2019 SEA Games $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 8:53 AM on Tuesday, December 11th, 2018
SPONSOR: Esports Entertainment $GMBL – Esports audience is 350M, growing to 590M, Esports wagering is projected at $23 BILLION by 2020. The company has launched VIE.gg esports betting platform and has accelerated affiliate marketing agreements with an additional 42 Esports teams, bringing total to 176 Esports teams. Click here for more information
  • Esports will now be fully included as a medal sport in the 2019 Southeast Asian (SEA) Games, the organizing committee of the host country, the Philippines, announced.
  • Announcement was made in a press conference held by the Philippines South East Asian Games Organizing Committee (PhilSGOC) in partnership with the Philippine Olympic Committee and gaming hardware company Razer on Wednesday in Pasay City. 

The partnership aimed to elevate esports to a recognized medal sport at the SEA region’s vaunted biennial event.

Six gold medals for esports will be awarded and split across three gaming platforms — two for console, two for PC and two for mobile.

Only Mobile Legends: Bang Bang — a mobile MOBA game — has been confirmed as one of the esports titles included in the games as of the time of writing.

The other titles are expected to be finalized by December 15. According to the committee, the chosen games will have to conform to the values of the International Olympic Committee (IOC) and “should not promote the culture of violence and gambling.”

The esport athletes for each participating country will be chosen through qualifying tournaments and there will be no direct invites for established esport athletes.

We can expect that titles such as Dota 2 and League of Legends, which both have established and thriving competitive scenes in both the host country and SEA as a whole, to be among those announced later.

“We are very thrilled, excited, and honored to have esports in the SEA Games with Razer as a partner. Gamers are an important part of our community,” said PhilSGOC chairman Alan Peter Cayetano.

Esports in the SEA Games has also been accredited by the Asian Electronic Sports Federation.

“This will bring aspiring esports athletes in Southeast Asia to the global stage,” said Razer Chief Strategy Officer Limeng Lee.

The co-founder and CEO of  Razer, Min-Liang Tan, revealed in a Facebook post that he visited the Philippines earlier to meet with the PhilSGOC and encourage the inclusion of esports as one of the medal sports in the games.

PhilSGOC representatives will also be meeting with the SEA Games Federation Council when the latter visits the country this week to inspect the proposed venue in Clark, Pampanga.

Esports was already included in the recently-concluded 2018 Asian Games, albeit as a demonstration sport and not as a medal event. Now, many anticipate that the SEA Games will be a trial run for a potential esports event in the 2024 Paris Olympics.

Source: https://www.foxsportsasia.com/esports/986197/esports-will-be-a-medal-event-in-the-2019-sea-games/

Marijuana Company of America $MCOA Announces New hempSMART(TM) Website and Sales Platform $AERO $CBDS $CGRW $APH.ca $GBLX $ACG $ACB $WEED.ca $HIP.ca

Posted by AGORACOM-JC at 8:33 AM on Tuesday, December 11th, 2018
  • Announced the launch of a new corporate hempSMART™ website and marketing platform for its associates
  • By implementing this new associate platform, hempSMART’s customers now have the ability to subscribe monthly to our products creating a pathway to generate an annuity stream of monthly reoccurring revenue with minimal follow up.

Escondido, California–(December 11, 2018) – MARIJUANA COMPANY OF AMERICA INC. (OTC Pink: MCOA) (“MCOA” or the “Company“), an innovative hemp and cannabis corporation, is pleased to announce the launch of a new corporate hempSMART™ website and marketing platform for its associates.

By implementing this new associate platform, hempSMART’s customers now have the ability to subscribe monthly to our products creating a pathway to generate an annuity stream of monthly reoccurring revenue with minimal follow up. Since Q3, the Company has already seen an increase in associate signups with the new marketing platform and it is expected that Q4 of 2018 will feature the highest generated revenue of the Company’s history.

The new hempSMART platform is focused on incentivizing our current and future associates to take full advantage of our newly structured compensation plan. MCOA anticipates an increase in sales and a continuous influx of associate signups towards year end.

Donald Steinberg, MCOA’s CEO, stated, “As we start the hempSMART global expansion, it was imperative to have a platform able to facilitate a large number of affiliates with different currencies and languages. This platform provides our affiliates with the latest in marketing software to allow them to take advantage of all social media outlets. With my background in establishing large global marketing and distribution companies, I am confident this platform will allow us to focus on growth. We have a good solid company with an excellent team, and we have developed great industrial hemp based CBD infused products which are garnering acclaim from many sources. In addition, we have an affiliate marketing program that is structured to provide long term residual income from a global marketplace. It is for all of these reasons that I believe our company is now set for long term growth.”

The Company is also highly optimistic about the imminent passage of the Farm Bill by Congress, which will help the Company obtain better banking relationships as well as give more overall awareness to the hempSMART brand and products.

About Marijuana Company of America, Inc.

MCOA is a corporation which participates in: (1) product research and development of legal hemp-based consumer products under the brand name “hempSMART™”, that targets general health and well-being; (2) an affiliate marketing program to promote and sell its legal hemp-based consumer products containing CBD; (3) leasing of real property to separate business entities engaged in the growth and sale of cannabis in those states and jurisdictions where cannabis has been legalized and properly regulated for medicinal and recreational use; and, (4) the expansion of its business into ancillary areas of the legalized cannabis and hemp industry, as the legalized markets and opportunities in this segment mature and develop.

About Our hempSMART Products Containing CBD

The United States Food and Drug Administration (FDA) has not recognized CBD as a safe and effective drug for any indication. Our products containing CBD derived from industrial hemp are not marketed or sold based upon claims that their use is safe and effective treatment for any medical condition as drugs or dietary supplements subject to the FDA’s jurisdiction.

Forward Looking Statements

This news release contains “forward-looking statements” which are not purely historical and may include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities and words such as “anticipate”, “seek”, intend”, “believe”, “estimate”, “expect”, “project”, “plan”, or similar phrases may be deemed “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects, the future U.S. and global economies, the impact of competition, and the Company’s reliance on existing regulations regarding the use and development of cannabis-based products. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-12G, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission. For more information, please visit www.sec.gov.

For more information, please visit the Company’s websites at:

MarijuanaCompanyofAmerica.com
hempSMART.com
NetworkNewsWires/MCOA

Corporate Communications Contact:
NetworkNewsWire (NNW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
[email protected]

Tetra Bio-Pharma $TBP.ca Confirms Agreements With Multiple Suppliers

Posted by AGORACOM-JC at 8:25 AM on Tuesday, December 11th, 2018

  • Confirms its non-exclusive supply agreement for GMP-Grade THC with U.S.-based Rhodes Technologies Inc.
  • The supply will be used for several drug development activities including Tetra’s cannabinoid-derived products PPP002, PPP003, and PPP004, as well as for discovery phase projects.

Quality and volume of Active Pharmaceutical Ingredients (API) ensured

ORLEANS, Ontario, Dec. 11, 2018 — Tetra Bio-Pharma Inc. (“Tetra” or “TBP”), (TSX VENTURE: TBP) (OTCQB: TBPMF) a leader in cannabinoid-based drug discovery and development confirms its non-exclusive supply agreement for GMP-Grade THC with U.S.-based Rhodes Technologies Inc. The supply will be used for several drug development activities including Tetra’s cannabinoid-derived products PPP002, PPP003, and PPP004, as well as for discovery phase projects.  This is additional to having a supply agreement with True North Cannabis Inc.  for CBD from hemp which was necessary to meeting the demand associated with the Genacol Corporation transaction.

“With a robust development pipeline, it is essential for Tetra to have a reliable, API supply to support our expanding needs and avoid product shortages,” said Dr. Guy Chamberland, CEO and CSO of Tetra Bio-Pharma. “Our agreement with Rhodes is predicated on their long history and expertise in the production and sale of active chemical ingredients, particularly in the area of pain management.  In terms of CBD, our suppliers are selected based on their ability to provide us with both quality (GMP Pharmaceutical Grade) and volume.  Tetra is always mindful of the need to have consistent supply as well as back-ups for each of the products under development.”

About Tetra Bio-Pharma

Tetra Bio-Pharma (TSX-V: TBP) (OTCQB: TBPMF) is a biopharmaceutical leader in cannabinoid-based drug discovery and development with a Health Canada approved, and FDA reviewed, clinical program aimed at bringing novel prescription drugs and treatments to patients and their healthcare providers. The Company has several subsidiaries engaged in the development of an advanced and growing pipeline of Bio Pharmaceuticals, Natural Health and Veterinary Products containing cannabis and other medicinal plant-based elements. With patients at the core of what we do, Tetra Bio-Pharma is focused on providing rigorous scientific validation and safety data required for inclusion into the existing bio pharma industry by regulators, physicians and insurance companies.

For more information visit: www.tetrabiopharma.com

Source: Tetra Bio-Pharma

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-looking statements
Some statements in this release may contain forward-looking information. All statements, other than of historical fact, that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future (including, without limitation, statements regarding potential acquisitions and financings) are forward-looking statements. Forward-looking statements are generally identifiable by use of the words “may”, “will”, “should”, “continue”, “expect”, “anticipate”, “estimate”, “believe”, “intend”, “plan” or “project” or the negative of these words or other variations on these words or comparable terminology. Forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond the Company’s ability to control or predict, that may cause the actual results of the Company to differ materially from those discussed in the forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations include, among other things, without limitation, the inability of the Company to obtain sufficient financing to execute the Company’s business plan; competition; regulation and anticipated and unanticipated costs and delays, the success of the Company’s research and development strategies, including the ability to obtain orphan drug status, the applicability of the discoveries made therein, the successful and timely completion and uncertainties related to the regulatory process, the timing of clinical trials, the timing and outcomes of regulatory or intellectual property decisions and other risks disclosed in the Company’s public disclosure record on file with the relevant securities regulatory authorities. Although the Company has attempted to identify important factors that could cause actual results or events to differ materially from those described in forward-looking statements, there may be other factors that cause results or events not to be as anticipated, estimated or intended. Readers should not place undue reliance on forward-looking statements. The forward-looking statements included in this news release are made as of the date of this news release and the Company does not undertake an obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities legislation.

For further information, please contact Tetra Bio-Pharma Inc.
Robert (Bob) Bechard                                     
Executive Vice President, Corporate Development and Licensing
514-817-2514
[email protected]       
Media Contact 
energi PR
Carol LevineStephanie Engel 
[email protected] [email protected]   
514-288-8500 ext. 226 416-425-9143 ext. 209 

Esports Entertainment Group $GMBL Signs Super Affiliate SickOdds.com, One of the World’s Fastest Growing Esports Betting Comparison Sites $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 8:10 AM on Tuesday, December 11th, 2018
  • Announced the signing of an Affiliate Marketing Agreement with SickOdds.com, one of the world’s fastest growing esports betting comparison sites
  • VIE.gg, the world’s first and most transparent esports betting exchange, will serve as the only bet exchange on www.SickOdds.com.

ST. MARY’S, Antigua, Dec. 11, 2018 — Esports Entertainment Group, Inc. (GMBL:OTCQB) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce the signing of an Affiliate Marketing Agreement with SickOdds.com, one of the world’s fastest growing esports betting comparison sites.  VIE.gg, the world’s first and most transparent esports betting exchange, will serve as the only bet exchange on www.SickOdds.com.

SICKODDS GENERATES THOUSANDS OF ESPORTS FAN REFERRALS PER MONTH FOR PARTNERS

SickOdds.com, founded in 2017 by esports and digital marketing experts Tom Wade and Nick Pateman, has quickly become one of the fastest growing esports betting comparison sites globally. The site covers dozens of esports titles in-depth, as well as, offering reviews of all the top esports betting providers. Thousands of esports fans are referred to betting partners listed on the site every month.

In May 2018 SickOdds.com signed a strategic partnership with London-based iGaming firm Seven Star Digital to accelerate growth in the burgeoning esports market. Seven Star Digital was the introducing party that connected Esports Entertainment Group and SickOdds.com.

Tom Wade, Co-Founder of SickOdds.com stated, “We’re excited to collaborate with Esports Entertainment Group’s innovative betting exchange VIE.gg. Their range of esports titles and Tier 1 & 2 match coverage, along with unique coverage of Pool betting, makes Vie.gg a very exciting prospect in the esports betting scene.”

Grant Johnson, CEO of Esports Entertainment Group stated, “This partnership with Sick Odds is another significant milestone for Esports Entertainment Group in terms of both business development and third party validation of our place within the esports industry. We look forward to a long and prosperous relationship with them for many years to come.”

VIE.GG

vie.gg offers bet exchange style wagering on esports events in a licensed, regulated and secured platform to the global esports audience, excluding jurisdictions that prohibit online gambling. vie.gg features wagering on the following esports games:

  • Counter-Strike: Global Offensive (CSGO)
  • League of Legends
  • Dota 2
  • Call of Duty
  • Overwatch
  • PUBG
  • Hearthstone
  • StarCraft II 

This press release is available on our Online Investor Relations Community for shareholders and potential shareholders to ask questions, receive answers and collaborate with management in a fully moderated forum at https://agoracom.com/ir/EsportsEntertainmentGroup

RedChip investor relations Esports Entertainment Group Investor Page: 
http://www.gmblinfo.com

About Esports Entertainment Group

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg.  In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands and the Kahnawake Gaming Commission in Canada. The Company maintains offices in Antigua, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL.  For more information visit www.esportsentertainmentgroup.com

FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

Corporate Finance
1-268-562-9111
[email protected]

Media & Investor Relations Inquiries
AGORACOM 
[email protected]
http://agoracom.com/ir/eSportsEntertainmentGroup

U.S. Investor Relations 
RedChip 
Dave Gentry
407-491-4498
[email protected]

CLIENT FEATURE: Kuuhubb $KUU.ca Mobile Video Gaming And Apps For Women; $US 4.9M Quarterly Revenues, +50M Downloads, 14M Quarterly Users $TCEHY $ATVI $CYOU

Posted by AGORACOM-JC at 4:42 PM on Monday, December 10th, 2018
KUU: TSX-V

Why Kuuhubb?

  • Quarterly gross* revenue of $4.9M
  • All time app downloads of +50M
  • Quarterly* sessions of +200M
  • Quarterly* active users of +14M
  • Partnerships: Kellogg’s and Samsung
  • Aggressive Global Growth Plans Now Underway
  • Japan Already Established Japan Mobile Revenues
  • Have Surpassed The USA For 3 Consecutive Years
  • India, Korea and China Are Forthcoming
  • Global Social App Comparables Are Trading At $58/Monthly Active User (MAU) (Excluding Facebook)

The Company’s Differentiator? Kuuhubb Delivers Mobile Gaming & Lifestyle Apps Geared Towards Female Audiences. KUU Is Now Focusing On Asian Markets, The World’s Largest & Fastest Growing Mobile Games Market

Portfolio

Kuuhubb growth is undeniable, with rapid growth in revenues quarter over quarter.  The company’s flagship app (Recolor) has experienced strong growth in downloads, sessions and monthly active users, indicating a winning product

Hub On AGORACOM /Corporate Profile

FULL DISCLOSURE: Kuuhubb is an advertising client of AGORA Internet Relations Corp.

Good Life Networks $GOOD.ca – Own A Brand? Why You Should Pay Attention To Programmatic In 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 12:24 PM on Monday, December 10th, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
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  • Currently, over 80% of all digital display ad spending in the U.S. is programmatic, and those numbers are expected to increase.
  • Programmatic advertising is done by computer systems that automate the process of buying, selling and optimizing ad placements on digital media.

Own A Brand? Why You Should Pay Attention To Programmatic In 2019

Ofer Garnett

CTO & Co-Founder of mobile growth marketing platform YouAppi, bringing nearly 20 years of R&D experience to make mobile engaging.

Digital advertising has grown steadily over the last two decades with no signs of slowing. As consumers shift to mobile, brands have digitally migrated.

Currently, over 80% of all digital display ad spending in the U.S. is programmatic, and those numbers are expected to increase. Programmatic advertising is done by computer systems that automate the process of buying, selling and optimizing ad placements on digital media. Advances in machine learning and smart algorithms have proven far more reliable than humans in determining ideal timing and location to reach a desired audience. Where the focus used to be on finding websites that generally attracted the same audience as your product, programmatic allows you to drill down on an individual’s digital behavior and place an ad in front of the eyes most likely to engage.

But if you think programmatic advertising is best left to your marketing department, think again. Reaching consumers digitally has never been more important — or more challenging. Deeply segmented platforms, shifting consumer preferences, stricter privacy laws, and increasing expectations of more direct, personalized and highly relevant ad content make it harder than ever to reach your customer at the right time and place with the right message. Programmatic looks to be the key to driving meaningful digital engagement in 2019, with several promising trends.

Technology Will Address Current Market Challenges

Most programmatic ad spend is done in real time via real-time bidding (RTB), which buys ad inventory on a per-impression basis and works much like financial market trading. The prominent protocol is OpenRTB, and it’s had its fair share of critics. As the ecosystem has grown, it’s become increasingly problematic for brands to trust the data, protect themselves from fraud and maintain brand integrity and safety.

A new version, OpenRTB 3.0, has finished beta and is expected to release before the end of 2018. This is the most significant overhaul of OpenRTB since its inception in 2010, and it delivers enhanced visibility into the process of programmatic buying and selling. I expect adoption of the 3.0 protocol to be significant throughout 2019, as brands are eager for greater transparency and clarity. OpenRTB 3.0 is not backward compatible, however. Significant effort from all participating parties in programmatic — buying systems, selling systems and the exchanges — will be required to make this migration. Whether you oversee your company’s marketing or not, it’s important to understand the direction of the technology in order to ensure your ad dollars are spent in the smartest and safest way possible.   Source: https://www.forbes.com/sites/forbestechcouncil/2018/12/06/own-a-brand-why-you-should-pay-attention-to-programmatic-in-2019/#6b2c36d3175e

#KoreConX partners with Middle East consultancy firm

Posted by AGORACOM-JC at 12:00 PM on Sunday, December 9th, 2018

Metis Management Consultancy will work closely with KoreConX’s office in Dubai

[New York, NY – December 09, 2018] – KoreConX, the first all-in-one platform for companies to manage their business activities, is partnering with Metis Management Consultancy, a UAE-grown consultancy firm focused on providing services to SMEs in the MENA region. The company will become part of the KorePartner’s Ecosystem, a group of selected companies that works closely with KoreConX to ensure that small and medium enterprises have all the elements they need to thrive.

In addition to providing businesses with an all-in-one solution for their management pain points, KoreConX also developed its own fully-compliant Security Token Protocol, using IBM’s Hyperledger Fabric, a permissioned Blockchain. Using KoreConX’s platform, companies are able to issue their Security Tokens (Tokenized & Digitized Securities) and raise capital in multiple jurisdictions.

“Blockchain plays a crucial role in everything that we do at KoreConX. Dubai is taking this technology to the next level, by planning to make the city fully powered by Blockchain by 2020,” said Edwin Lee, director of MENA Region. “Dubai is the place to be when advancing into new technologies and Metis is the company that shares our high standards when it comes to providing companies with the best advice.”

The same feeling is shared by Metis Management Consultancy team.

“We always strive to provide companies with high-quality consulting services and access to the latest tools” said Nayef Shahin, Founder and Managing Partner at Metis. “It is only natural to partner with KoreConX, a team with a deep understanding of compliance, securities regulations and the one to create the only protocol that is fully tracked on chain through their transfer agent service.”

In UAE, SMEs account for over 90 per cent of private enterprises and contribute to nearly 47% of Dubai’s GDP and 52% of its workforce. It is therefore a top priority this sector has access to cutting-edge knowledge, technology and funding.

Metis Management Consultancy is part of the KorePartner ecosystem, a group of selected broker-dealers, secondary market platforms, capital markets platforms, lawyers, compliance, investor relations, accounting, and marketing firms that support the KoreConX security token protocol and adhere to KoreConX governance standards. KoreConX’s KorePartners are from around the globe and bring the necessary expertise that a company will need to launch a fully compliant security token in multiple jurisdictions.

About KoreConX

KoreConX is the world’s first highly-secure permissioned blockchain ecosystem for fully-compliant tokenized securities worldwide.

To ensure compliance with securities regulation and corporate law, the KoreConX all-in-one, AI-based blockchain platform manages the full lifecycle of tokenized securities including the issuance, trading, clearing, settlement, management, reporting, corporate actions, and custodianship. KoreConX connects companies to the capital markets and secondary markets facilitating access to capital and liquidity for private investors.

KoreConX is the first secure, all-in-one platform for private companies to manage their capital market activity and stakeholder communications. Removing the burden of fragmented systems and inefficient tools across multiple vendors, KoreConX offers a single environment to connect companies, investors and broker/dealers. Leveraged for investor relations and fundraising, private companies can share and manage corporate records and investments including portfolio management, capitalization table management, virtual minute book, security registers, transfer agent services and virtual deal rooms for raising capital.

www.KoreConX.io

About Metis Management Consultancy


Metis Management Consultancy is a leading SME business advisor consultancy in the region. Their mission is to enhance their clients’ corporate value by providing them access to tier quality consulting services and expertise across their business domains. Metis make sure that each business gets its own tailored solution according to their own wants and needs while providing direction, guidance, and innovative services to turn their clients’ corporate vision and strategy into operational reality and success.

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Media Contacts:

KoreConX

Oscar A Jofre

[email protected]

Tartisan Nickel Corp. $TN.ca – Vale doubles down on #nickel ahead of #EV revolution: Andy Home $ROX.ca $FF.ca $EDG.ca $AGL.ca $ANZ.ca

Posted by AGORACOM-JC at 4:02 PM on Friday, December 7th, 2018

SPONSOR: Tartisan Nickel (TN:CSE) The company’s Kenbridge Property has a measured and indicated resource of 7.14 million tonnes at 0.62% nickel, 0.33% copper. Tartisan also has interests in Peru, including a 20 percent equity stake in Eloro Resources and 2 percent NSR in their La Victoria property. Click her for more information

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-Vale, the Brazilian mining giant built on supplying the world’s steel mills with iron ore, is now betting on the electric vehicle (EV) revolution to turn its nickel division around.

-“We believe in this revolution to come,” Chief Executive Fabio Schvartsman told analysts at the company’s investor day presentation in New York this week.

Andy Home

LONDON (Reuters) – Vale, the Brazilian mining giant built on supplying the world’s steel mills with iron ore, is now betting on the electric vehicle (EV) revolution to turn its nickel division around. FILE PHOTO: The logo of Vale SA is pictured in Rio de Janeiro, Brazil, August 7, 2017. REUTERS/Ricardo Moraes/File Photo

“We believe in this revolution to come,” Chief Executive Fabio Schvartsman told analysts at the company’s investor day presentation in New York this week.

The use of nickel in lithium ion batteries will translate into at least 500,000 tonnes of extra demand by 2025, according to Vale, which is planning to play a leading role in meeting the additional need for high-grade metal.

However, to do so, it will have to turn around its troubled New Caledonian operations, a task described by Schvartsman as “maybe our biggest challenge”.

It will also have to gamble that Chinese players led by the Tsingshan steel group don’t make the technological breakthrough that would allow them to convert nickel ore straight into battery-grade nickel.

That would undermine demand for the sort of high-purity material, so-called Class I nickel, that Vale specializes in producing.

STILL WAITING FOR GORO

Vale had been hoping to attract a partner for its Vale New Caledonia (VNC) operations but evidently without success.

It will now go it alone.

What was originally known as the Goro project has been strewn with operational problems ever since it came on stream, two years late, in 2011.

In theory, it’s perfectly positioned to ride the EV revolution, producing the right sort of nickel for processing into batteries with a by-product stream of cobalt, another hot battery metal.

In practice, Vale has never fully mastered the high-pressure-acid-lead (HPAL) technology used to convert ore to nickel oxides.

The original plan envisaged a three-year ramp-up to nameplate capacity of 58,000 tonnes of nickel in oxide and hydroxide. In 2017, its sixth year of operation, it managed 40,000 tonnes.

Alas, even that good run hasn’t lasted into 2018.

Production of what Vale terms “finished nickel products from VNC source material” fell 17 percent in the first nine months of the year to 24,200 tonnes and VNC reported an operating loss of $42 million in the third quarter itself.

Vale management is undeterred.

It has, according to Eduardo Bartolomeo, head of the company’s base metals division, commissioned a “very detailed study to know exactly why we can’t achieve our nameplate capacity.”

The study found that there is no “insurmountable” bottleneck in the plant and Vale’s goal is now to invest $500 million to get the plant operating at 50,000 tonnes per year of nickel products over a two- to three-year time horizon.

It’s not the first time senior Vale management has vowed to fix Goro, but the new-found incentive is the coming electric vehicle revolution.

The decision to double down on New Caledonia is “very simple”, according to Schvartsman. “We will need this operation in order to supply the market because of the growth in the consumption for batteries.”

TSINGSHAN CHALLENGE

That is, unless Chinese steel giant Tsingshan can make good on its ambitions to build an Indonesian plant that can convert nickel ore straight into battery-quality material.

Since Tsingshan’s original announcement in September, the London Metal Exchange (LME) nickel price has fallen from just under $13,000 per tonne to a current $11,000.

Nickel’s shiny electric vehicle premium has been blown away by the prospect of Indonesia’s abundant nickel ore production, currently exclusively destined for the stainless steel sector, being diverted into meeting battery demand.

Such an eventuality could also impact severely demand for the sort of premium nickel product currently produced by Vale.

No-one quite believes Tsingshan’s stated intention of building a plant to produce 50,000 tonnes per year of contained nickel at a cost of $700 million with first production next year. Particularly since it is proposing to use the same HPAL technology that has challenged Vale and other producers in recent years.

But based on Tsingshan’s track record of single-handedly propelling Indonesia into the top ranks of stainless steel producers in super-quick time, no-one’s quite sure either.

Vale’s Schvartsman conceded that “there is no question about the ingenuity of the Chinese” and that over time “this technology will become more competitive in their hands”.

But not next year, nor in all likelihood the year after.

To build a plant that size, using that technology with that amount of investment “is totally impossible”, Schvartsman said.

Tsingshan’s September statement, according to Schvartsman, “is more an issue of communication – there isn’t anything real behind it.”

“Just talk”, agreed Bartolomeo, who noted it would take Tsingshan 18 months just to get a federal marine disposal license. “They have the provisional license but the rules are very strict”.

NOW A BELIEVER

This time last year, when Vale was actively looking for an investment partner in VNC, Schvartsman said it was a test of whether the market really believed that “nickel is something that is important for the future of EVs.”

Would all the future promise “translate into someone who is eager to invest with us to have more nickel in the future”?

The apparent negative response is in all likelihood far more to do with Goro’s problematic past performance than nickel’s future prospects.

The metal seems on track to be an early winner in the materials competition for lithium batteries, partly at the expense of cobalt on price and supply stability grounds.

But the promise still lies largely in the future. Batteries only account for around 5 percent of total nickel demand.

Right now the price remains beholden to its traditional stainless steel drivers. Stainless production ran hot through the first part of this year but is cooling rapidly, an overlooked part of the recent price sell-off.

Nickel inventories, meanwhile, remain elevated. Visible stocks on the LME have been falling but there is a strong suspicion that part of the decline has simply reflected statistically hidden stock building along the supply chain.

Vale has around 60,000 tonnes of idled production capacity, taken off-line at the end of 2017 due to low prices.

That gives it plenty of optionality in lifting output as and when demand from the battery sector takes off.

Because one thing is for sure. Vale is now an official believer in the electric vehicle story.

To reap the full rewards, though, it needs to sort out once and for all its problem child, Goro, and keep its fingers crossed that Tsingshan’s announcement is, for now at least, “just talk”.

Source: https://www.reuters.com/article/us-vale-nickel-ahome/vale-doubles-down-on-nickel-ahead-of-ev-revolution-andy-home-idUSKBN1O61KO

Good Life Networks $GOOD.ca Vital takeouts from the world’s largest programmatic advertising conference $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:00 PM on Friday, December 7th, 2018

Sponsor: Good Life Networks: Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. The company achieved a record $9.7 Million in revenue for 2017 and recently announced entering the video game industry with programmatic technology. Click here for more information

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  • In 2018, more than $47 billion in the US was spent on programmatic display advertising with Facebook and Google taking a large chunk of the pie. By 2020, that figure will climb to nearly $69 billion.

Posted By: Ashleigh Footiton:November 28, 2018

After an intense two days spent at the world’s largest conference on programmatic advertising, Programmatic I/O, it was fascinating to see how US online publishers are utilising data and selling inventory programmatically.

In 2018, more than $47 billion in the US was spent on programmatic display advertising with Facebook and Google taking a large chunk of the pie. By 2020, that figure will climb to nearly $69 billion.

In the United States, there are an average of 14.5 programmatic tech partners per publisher, whereas in South Africa, we have an average of just three. This is not a bad situation to be in as our ecosystem is less fragmented and we have more control over our inventory. But it does highlight that programmatic is still in its infancy here.  

One of the US speakers, Taylor Schreiner at Adobe, said, “Organisations are transforming to take advantage of programmatic. Brands are now more hands-on. They have a better understanding of the metrics they are facing, and they’re more specific in their directives to agencies. We’re seeing more clients who now have people in the organisation who are in a position to think about reach across channels.”

First party data, which is essential for publishers, was another big theme that came through. It is a priority as it gives a competitive advantage in fighting against the duopoly that is Google and Facebook, who account for around 50% of programmatic revenue in the US. Their amazing audience intelligence, reach and measurement capabilities which advertisers are not going to pass up keeps them on top.

Relationships are key in this fragmented industry. The display ad tech Lumascape highlighted this fact. There are many touch points available when it comes to making a deal and publishers need to ensure they are talking to all parties involved. There is no such thing as ‘set it and forget it’. Secondly, CPM rates are lost to tech costs and the publisher comes out with only a fraction of what the seller initially spends.

The issue of viewability

The issue of viewability came across a lot throughout the two day conference. A viewable ad is defined as 50% of the pixels of a regular creative or 30% of the pixels of a large size creative, are on an in-focus browser tab on the viewable space of the browser page for a minimum of one continuous second. (This description was even questioned a few times by brands.) As far as many brands were concerned, 100% viewability has to be a non-negotiable and advertisers/buyers should not pay for a non-viewable ad.

Artificial Intelligence was also strong presence with a few interesting developments on the cards. We can’t escape the fact that AI is and will be an essential part of our lives. The Nest Cam Indoor security camera, for instance, learns who the regular members of your household are. If a stranger or visitor is in your home, Nest reports back to you immediately via your connected device. The Ricoh whiteboard is another great AI example – once you’ve made your notes on it you can email the contents to anyone around the world, with full translation capabilities. All of these things will add to the wonder that is big data which ultimately will assist advertisers to better target consumers.

And then there’s brand safety

It was evident that there’s a need for deeper conversations on brand safety between publishers, agencies and brands who all need to understand and explain what brand safety means to each of them. Some brands mentioned that they won’t pay if creative appears in a negative environment. However, they would consider an environment that has a positive spin next to controversial content. Unfortunately, safety tools are screening out these environments if the story contains blacklisted key words. Private market places need to be of more help. 

Ad fraud and fake news is rife in the US industry, and ad fraud specifically, but on a lesser scale, here in South Africa. Publishers are fighting hard against these practices and buyers are turning to technology to assist with eliminating and reducing their ad spend on these practices that deceive.

There are many types of ad fraud but in general challenges in programmatic include invalid traffic (IVT), domain spoofing, page level scripting, ad injection, and poor user experience. Low-quality human traffic is another issue, through paid media channels (including click bait) traffic is pushed to transit hubs by fake authors and instantaneously bounce off these sites, purely to serve ads and receive ad revenue. These are all things that advertisers and publishers need to be cognisant of. Publishers need to adopt ads.txt as a non-negotiable and advertisers need to be selective when buying inventory across the open market.

I learned that a dollar in does not equal a dollar out when it comes to programmatic and intermediaries are more prevalent than thought. But most importantly, relationships are more important now than ever before. Successful partnerships between publishers, agencies and clients are open and honest about what works for them.

The conference gave invaluable insights into the world of programmatic and even though we have some catching up to do, it’s an exciting time in our industry.

Ashleigh Footit is head of techops, programmatic and performance at SPARK Media. She was responsible for establishing the programmatic division for the group in 2015 and have been one of the key drivers in the implementation, management and success of Caxton’s Supply Side and Data Management Platform.

Source: https://themediaonline.co.za/2018/11/vital-takeouts-from-the-worlds-largest-programmatic-advertising-conference/