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Professional Sports Franchises Turn To #Esports For The Next Billion-Dollar Market Opportunity $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 2:14 PM on Friday, November 9th, 2018

  • 2018 marked the inaugural year of the NBA’s gaming league, known as the NBA 2K League. This league is composed of 17 competitive gaming teams that are essentially owned and operated by the same organizations that pay your favorite dunker or three-point shooter
  • But is there a real business opportunity here? There are a few data points that favor their efforts. For instance, it is estimated that nearly 1.6 million people play NBA 2K every day, at an average of 90 minutes per day, according to the league. Since consumer attention equals revenue opportunities, this may be a smart move for the league.

Mark Hall Contributor

The last four decades brought us generations of young athletic children whose sole aspiration was to become the nextMichael Jordan or Tom Brady of their sport. Since most people don’t make it to pros, these children grew up to become lifelong viewers and fans of the game and sports teams they love.

Midway through the 1990s, the growth of the video game industry enabled sports fans to live vicariously through the avatar of their favorite athlete or character. Fast forward to today, the broader industry, known as esports, has grown into nearly a billion-dollar market.

Leagues like the National Basketball Association (NBA) and others have taken notice.

In an effort to seize on this monumental shift, the NBA is jumping on board by creating new pathways and meaning to the term ‘professional athlete.’ People who would otherwise have no shot at shaking the commissioners hand while being drafted by the NBA are now doing just that.

2018 marked the inaugural year of the NBA’s gaming league, known as the NBA 2K League. This league is composed of 17 competitive gaming teams that are essentially owned and operated by the same organizations that pay your favorite dunker or three-point shooter.

Each team’s roster will mirror that of the actual game, with five players each covering a different position and a sixth player being in the rotation. What’s unique about this league is that players don’t play avatar versions of real NBA players, but rather digital versions of themselves with increased talent.

But is there a real business opportunity here? There are a few data points that favor their efforts. For instance, it is estimated that nearly 1.6 million people play NBA 2K every day, at an average of 90 minutes per day, according to the league. Since consumer attention equals revenue opportunities, this may be a smart move for the league.

The NBA isn’t the only league making moves like this. In August, the National Football League (NFL) announced a partnership with gaming company Electronic Arts and TV network ESPN to host a competitive league for their famed Madden game series.

True success of these league initiatives won’t be evident for years to come. However, the sheer announcement of such platforms will shape a new generation of aspiring professional athletes who can potentially achieve competitive domination like that of Lebron James, without having to break a sweat.

Mark Hall is a sales leader in a large technology company, contributing to Forbes on the topics of business, culture and leadership. He has been featured in The Huffington Post, Business Insider, among others. All opinions are solely his own and are not reflective of anyone …

Source: https://www.forbes.com/sites/mitsubishiheavyindustries/2018/11/02/the-worlds-most-dominant-manufacturing-powerhouse-is-about-to-get-a-lot-greener/#65e744fa5ddd

Promoter to pour $50 million into new #Esports competitions #LOL $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 4:15 PM on Wednesday, November 7th, 2018

  • It’s no secret that Asia is the fastest-growing esports market. And now, One Championship wants a slice of the pie.
  • The Singapore-based martial arts promoter will organize an effort to pump up to $50 million into the launch of the One eSports championship series next year, One Championship said Wednesday.
  • The tournament and related events will be part of a joint venture with Japanese ad agency Dentsu that also includes partners Razer, the gaming hardware maker, and Singtel, the Singapore telecom.

One Championship’s efforts in Asia will culminate in a new tournament.

It’s no secret that Asia is the fastest-growing esports market. And now, One Championship wants a slice of the pie.

The Singapore-based martial arts promoter will organize an effort to pump up to $50 million into the launch of the One eSports championship series next year, One Championship said Wednesday. The tournament and related events will be part of a joint venture with Japanese ad agency Dentsu that also includes partners Razer, the gaming hardware maker, and Singtel, the Singapore telecom.

The announcement comes amid rapid growth in video game competitions, especially in Asia. Global esports revenue is expected to top $900 million this year, according to market researcher Newzoo. Esports debuted as a demonstration sport at this year’s Asian Games in Indonesia and is set to become a medal event at the 2022 Asian Games in China.

One eSports will feature “blockbuster” game titles and will host multiple esports events next year, according to One Championship. Specific details such as game titles, the number of events and their locations aren’t clear yet, but the esports competitions are expected to sync with One Championship’s already scheduled martial arts events. The esports matches will be broadcast live.

“We see a natural crossover between martial arts and gaming fans in Asia and an opportunity to bring them together under Asia’s home of millennial live sports,” Chatri Sityodtong, chief executive of One Championship, said in the announcement.

In addition to live event broadcasts, One eSports plans to stream content such as documentaries, reality shows and video blogs across its broadcast platforms in 138 countries.

Source: https://www.cnet.com/news/one-championship-pumps-in-50m-to-bring-the-fight-online-in-asia/

The world’s #Esports industry is growing at a massive rate, and Hong Kong is ready to catch up $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 11:12 AM on Tuesday, November 6th, 2018

  • If you haven’t noticed by now, the eSports industry is on an exciting growth trajectory that won’t be slowing down anytime soon.
  • Less and less people on the outside looking in are seeing eSports as a niche interest or trend, but a legitimate, lucrative and very, very entertaining sport that could easily eclipse traditional sports given the time.

Chris Singh

If you haven’t noticed by now, the eSports industry is on an exciting growth trajectory that won’t be slowing down anytime soon. Less and less people on the outside looking in are seeing eSports as a niche interest or trend, but a legitimate, lucrative and very, very entertaining sport that could easily eclipse traditional sports given the time. The proliferation of eSports events around the world is certainly helping drive that growth, with even official tourism boards now recognising the potential for eSports to be a major draw for international and domestic visitors. Case in point: the Hong Kong e-Sports and Music Festival.

The three-day event, which was held towards the end of August for it’s second year, took place in Hall 3 of the Hong Kong Convention and Exhibition Centre and represented a major recognition of the industry by the city of Hong Kong. In fact, it was organised by Hong Kong Tourism Board, with the Industrial and Commercial Bank of China (Asia) Limited on board as the event’s major sponsor. As such, the prize pools were also remarkably large for such a young event of this size.

The tense CS:GO Grand Finals saw a record-breaking HK$2 million total prize pool, while the weekend’s highlight, the Hong Kong PUBG World Invitational, saw a pool of over HK$1 million – the largest amount ever in a local PUBG competition.

Throughout the weekend more than 26 eSports teams from around the world, and over 110 players, competed in the tournaments which were complemented by live music and an “Experience Zone” which filled an entire hall with eSports products, playable games, a large amount of VR titles, and a mini-stage hosting various other acts like a CLP x eSports Academy, KOL battles, and performances by local musicians.

With Hong Kong’s local eSports scene now boosted thanks to events like this, we thought it best to catch up with a big-name local to discuss competitive gaming, it’s growth, and what five things are required for someone to make it in this growing industry. That local just happened to be Hong Kong’s first League of Legends world champion, Toyz of professional eSports organization G-Rex and Emperor esports Stars.

Competitive gaming has come so far but there is still a long way to go for eSports, in terms of its popularity and recognition. Where has the major growth been in 2018 and what do you feel is driving this growth?

One of the significant growth factors in 2018 is definitely the legitimization of eSports as one of the demonstration sports in Asian Games, officially drawing the line between games and eSports. Asian Games attracts world-class players from different sports categories and audience from worldwide. Being one of the demonstration sports in Asian Games goes beyond a simple recognition but also drives public attentions towards eSports. Notably, eSports exclusively possessed over 60% of the viewership among all the sports in Asian Games; it shows the trend of future competitive entertainment and the growing mass public’s interest in eSports. From my perspective, this milestone is a recognition of youngsters’ interest and the penetration of eSports compared to traditional sports.

What is Hong Kong’s eSports scene like now? Is there any difference between the scene in Hong Kong and other Asian cities?

I think HK’s eSports is lagging behind compared to regions nearby. Even though we see HK officials are making more investment in eSports including EMF and a budget of $100M HKD for local eSports development; HK eSports has not yet been well recognized globally. One of the ways to truly accelerate HK’s eSports growth is to build an international eSports brand to compete in international matches and win international titles to acquire recognition on a global scale, and shape a better career path for eSports players as well as eSports related workers in HK.

What are five things you feel are necessary for someone to get into, and succeed in, the world of eSports?

Passion, persistence, talent, diligence, and high team spirit

How do you define your teams play style and what aspects of the play style remain consistent across games?

Our League of Legends team is more on defensive style with a late-game strategy. G-rex is strong in team fight and we keep this style as one of our signature.

Prize pools are getting bigger, like EMF in August, and there are now more new eSports events happening around the world. What do you feel will be the major trends in eSports in 2019? What would you like to see happen for the industry?

I think we can see more eSports stars in the market. We now see more eSports related entertainment supplementary to the traditional entertainment industry, and it’s great to see to see more and more big corporates join the market and help build a better and more supportive ecosystem for eSports in the future.

For more details on Hong Kong’s annual eSports & Music Festival head to their official website HERE.

Source: http://launch.theaureview.com/games/the-worlds-esports-industry-is-growing-at-a-massive-rate-and-hong-kong-is-ready-to-catch-up/

Michael Jordan invests in #Esports #MJ $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 11:53 AM on Tuesday, October 30th, 2018

  • Basketball legend Michael Jordan has invested in Team Liquid, one of the earliest and popular esports ventures in the USA.
  • NBA legend is one of the two new investors who provided $26 million to, aXiomatic, which owns Team Liquid.

Team Liquid, which was aXiomatic in 2016, boasts of more than 60 competitive gamers based out of Los Angeles and the Netherlands.

“I’m excited to expand my sports equity portfolio through my investment in aXiomatic, esports is a fast-growing, international industry and I’m glad to partner with this great group of investors,” said Jordan, who joined his fellow Dream Team teammate Magic Johnson as an aXiomatic investor, as is Ted Leonsis, owner of the NBA’s Washington Wizards as well as the NHL’s Stanley Cup champion Washington Capitals.

“The next generation of sports fans are esports fans,” Leonsis told ESPN in a statement. “Esports is the fastest-growing sector in sports and entertainment, and aXiomatic is at the forefront of that growth.”

Source: https://europeangaming.eu/portal/latest-news/2018/10/30/31429/michael-jordan-invests-in-esports/

#Nike $NKE Forays Into #Esports with New Deal $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 2:48 PM on Monday, October 29th, 2018
  • Nike has officially entered the world of eSports
  • The sportswear giant, who has stirred controversy with its recent adverts involving Colin Kaepernick, has reportedly signed a deal with Royal Never Give Up (RNG) League of Legends icon Jian ‘Uzi’ Zihao.

Nike has officially entered the world of eSports. The sportswear giant, who has stirred controversy with its recent adverts involving Colin Kaepernick, has reportedly signed a deal with Royal Never Give Up (RNG) League of Legends icon Jian ‘Uzi’ Zihao.

The company has partnered with Zihao and Chinese actor Bai Jingting, along with NBA legend LeBron James, in the latter star’s new ‘Dribble &’ campaign. The campaign is intended to support the upcoming documentary ‘Shut Up and Dribble’, according to recent media reports on the topic.

Since the deal was inked, the first photos of Zihao to be released have shown him wearing a black shirt inscribed with the words ‘Dribble & Carry’ across the front. The term ‘carry’ is used in League of Legends to describe a single player who carries the rest of his team to a victory.

Zihao is widely considered to be the best League of Legends (LOL) player in the world. He recently scored a gold medal win for representing China at the recent Asian Games in Jakarta. Nike has now joined KFC and Mercedes-Benz, both of whom already sponsor Zihao’s formidable eSports team.

NLG Signs Daniel ‘Likandoo’ Keller

After partnering with a team of poker pros and taking to Twitch with some excellent high-stakes online poker play, Stefan Schillhabel and his team at No Limit Gaming (NLG) have inked their first non-poker professional as well. Daniel ‘Likandoo’ Keller, an easily recognizable Fortnite star, is the first of countless eSports players who will soon be joining the NLG Team Stream over the next calendar year.

Speaking of Fortnite, it seems that even employees at SpaceX and Tesla might be spending a bit too much time enjoying the game. Billionaire businessman Elon Musk recently tweeted a joke stating that he had bought the game outright so that he could shut it down. ‘Had to be done. Ur welcome’ he teased his followers.

Had he actually done this, he would have had to shell out a whopping $8 billion or more, as that is the current worth of Fortnite’s developers, Epic. With that said, Musk could easily afford it, as his current worth now stands at close to $20 billion.

FansUnite to Sponsor QYOU Content

Last but not least, the Blockchain sports betting firm that recently partnered with the World Poker Tour has also made another exciting announcement. FansUnite will now be sponsoring the QYOU eSports content on the dedicated Heads Up Daily channel.

QYOU launched HUD on GINX eSports TV Canada in October last year, and currently reaches over 300 million viewers on six continents worldwide.

Source: https://www.gamingpost.ca/canadian-gaming-news/nike-forays-esports-new-deal/

#Fortnite makers Epic Games raises a landmark $1.25 billion $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 2:20 PM on Friday, October 26th, 2018

  • Epic Games has received a monumental funding of about $1.25 billion. Investors include KKR, ICONIQ Capital, Smash Ventures, aXiomatic, Vulcan Capital, Kleiner Perkins, and Lightspeed Venture Partners.
  • Thanks to Fortnite, Epic Games is enjoying a lot of success.
  • The battle royale experience is a giant hit on PC, consoles, and mobile.

The free-to-play game has earned hundreds of millions of downloads and over $1 billion in revenue. And on Android, Epic Games has bypassed Google by not listing Fortnite on the Google Play store, meaning Epic Games doesn’t have to give Google a share of the money earned.

According to Digi-Capital, this is the second largest games investment in history, following the $2.3 billion Netmarble earned in 2017 via IPO (initial public offering). Epic’s is the highest non-IPO investment ever.

The new investors join Disney, Tencent, and Endeavor as minority shareholders in the company.

“We’re excited to partner with the finest minds in the financial, sports, and entertainment communities,” Epic Games founder and chief executive officer Tim Sweeney noted in a press release sent to GamesBeat. “This reinforces Epic’s position of leadership in real-time 3D technology, and accelerates our ability to improve the way people play, work, and interact with the world.”

This $1.25 billion is a massive amount to earn in an investment round. To give you a comparison, Roblox raised $150 million in September. The huge $1.25 billion number is a reflection on Fortnite’s success. Magic Leap, a company that is developing augment reality technology beyond gaming needs, has raised $2.3 billion over five rounds.

Along with Fortnite, Epic Games develops the Unreal Engine. It licenses the game-making tools to other companies, and it has become one of the most popular game engines in the world along with its main competitor, Unity. In 2018, Dragon Ball Fighterz, Sea of Thieves, Soul Calibur VI, and Dragon Quest XI were among the major games created with Unreal Engine 4.

Fortnite debuted in 2017. The game started by focusing on a cooperative mode, Save the World, where a team of players builds a fort and fights off zombies. Later in 2017, Fortnite capitalized on the success of PlayerUnknown’s Battlegrounds and made a battle royale mode for Fornite. Like PUBG, Fortnite’s battle royale offering drops a hundred players into a large map and has them fight until one person or team is left standing. Compared to PUBG, Fortnite has a more colorful aesthetic, and it puts an emphasis on players building their own forts. Because players can make their own cover, Fortnite is a much faster-paced game.

The battle royale mode quickly surpassed Save the World. Fortnite has dominated 2018, turning into a mainstream success and expanding its reach to mobile and consoles (including Switch).

Source: https://venturebeat.com/2018/10/26/fortnite-makers-epic-games-raises-a-landmark-1-25-billion/

Toronto #Overwatch #Esports team name and colours unveiled $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 3:23 PM on Thursday, October 25th, 2018

  • OverActive Media, the group behind the new Toronto eSports team coming to the Overwatch League, unveiled its name and colours today.
  • Toronto Defiant is one of eight new teams added to the lineup this year and one of two in Canada.
  • Vancouver will also have a team but has yet to announce its name

By Christopher Whan

After making the jump from the Canadian Olympic team to eSports, CEO of OverActive Media Chris Overholt says his team has put a lot of time and effort into this venture and is excited to see people’s reactions.

“We’ve been working really hard over the last couple of months,” said Overholt. “We know this kind of thing doesn’t happen overnight and we are really appreciative of our fans.”

The announcement was made to a sold-out crowd at the Berkeley Church in downtown Toronto. According to Overholt, the interest was unexpected, and tickets for the event sold out in 14 minutes.

“We’re very happy with the level of support from our fans,” said Overholt.

The palette of colours that ownership had to chose from was provided by Blizzard Entertainment, the company that develops the game and owns the league. The team at OverActive Media decided to go with red, black, white and pewter, not only because of its imposing nature in competition but also because they believe that it captures the spirit of Toronto.

Plus its similar to the Canadian Olympic team palette which Overholt says he’s familiar with through his former job at with the Olympic team.

“Its got a bit of an edge,” aid Overholt. “As we went along in this, we spent a lot of time discussing that Toronto is a world-class city as well as its grittiness.”

WATCH: Intense & lucrative eSports gaming world

According to Overholt, the Defiant name is not necessarily to stand in defiance of something but to “embody the endemic feeling of standing tall.”

“There’s a little bit of wear and tear on the logo,” said Overholt. “We added that because we believe it represents the resilience and grittiness of our city and we believe we will be strong representatives of not only the league but also the area we cover.”

Toronto has been placed in the Atlantic Division of the league and will compete for the championship when the 2019 season starts on Feb. 14.

Source: https://globalnews.ca/news/4592532/toronto-esports-team-name-colours/

First law firm in Canada focusing on #Esports opens in Toronto $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 11:04 AM on Wednesday, October 24th, 2018

  • “Players don’t always have the full appreciation of their value,” Kubes said. “We saw this as a big opportunity to help the industry grow. On the one hand, it is a business opportunity. But on the other, there is a big need for it.”
  • According to the firm, in Canada alone, the video game industry accounts for over $3.7 billion in revenue. The sport of video games is growing at a rapid pace and sponsors, organizations and investors are chomping at the bit to get a slice of that pie.

By Christopher Whan

In the world of eSports, careers are made in a matter of months. Almost anyone, though often young people, with a computer and the skills to play these games can see themselves thrust into million-dollar contracts and sponsorship deals before they know what to do.

That’s where Josh Marcus and Evan Kubes are stepping in. The duo launched MKM group on Oct. 1 to help those who play video games professionally get an even footing in negotiations.

The group is the first in Canada devoted specifically to eSports. Normally, Canadian players would have to look south of the border for firms like theirs. To Kubes and Marcus, this was more than a business opportunity, but also a way to fill a wide gap that existed in the industry in Canada.

“Players don’t always have the full appreciation of their value,” Kubes said. “We saw this as a big opportunity to help the industry grow. On the one hand, it is a business opportunity. But on the other, there is a big need for it.”

According to the firm, in Canada alone, the video game industry accounts for over $3.7 billion in revenue. The sport of video games is growing at a rapid pace and sponsors, organizations and investors are chomping at the bit to get a slice of that pie.

According to MKM, the firm is there to help Canadian professional gamers wade through the legal jargon that comes along with an expensive contract.

“The eSports industry is accelerating at an unprecedented pace,” Marcus said.

“Casual gamers, many of whom are teenagers, can turn into celebrities overnight and find themselves with sponsorships and employment contracts, without the full appreciation for what they’ve signed up for.”

The growth of eSports has been astronomical. Just this year Blizzard, developer of Overwatch, one of the biggest games on the scene, announced that for the sophomore season of the Overwatch League, two Canadian teams will be joining the fray, one in Vancouver and one in Toronto.

On top of that, the biggest eSports tournament in the world was held in Vancouver this year. The International is an event devoted to the game DOTA 2, a multiplayer online battle arena (MOBA) game that sees teams of five players control heroes in battles against other teams. This year’s tournament had a prize pool of $25 million, with the winning team taking home $11 million.

On top of professional tournaments, streaming has also brought in a ton of money for those who play video games for an audience and at the head of that industry is the game Fortnite, a “battle royale” game that pits either teams or individual players against each other. Players must eliminate others until they are the last one standing. Think The Hunger Games, but with building and dancing.

WATCH: Video Games 101: understanding the stories and culture behind them

The world’s biggest streamer right now, Tyler “Ninja” Blevins, makes millions of dollars a month playing this game for an audience of fans. Money like that needs management and though Ninja is an exceptional example, there is potential for successful streamers to make a large amount of money.

This is where MKM steps in. On top of helping pro gamers, MKM says it will also help streamers with their deals as well.

In traditional sports, it’s a little more straightforward. Everyone in that sport is playing the same game with the same rules organized by the same people. In eSports, there are hundreds of players from different nationalities playing dozens of different games in dozens of different ways.

Developers of the games obviously want a share, event organizers want a share, team owners and, of course, the players. According to MKM, the infrastructure around eSports to facilitate its growth is not keeping pace, especially in Canada.

“This creates the potential for regulatory mishaps, power imbalances and legal grey areas,” said the company in a release.

It’s an industry that is growing at a rapid pace, with players as young as 16 gaining the ability to bring in a large amount of money. Kubes and Marcus believe those kids who are lucky enough to make it big could use a little help.

The company so far is focusing only on working with players from Canada. Kubes and Marcus met while attending law school together and both worked for several years in litigation before founding MKM in 2018.

Source: https://globalnews.ca/news/4571880/esports-law-firm-toronto/

#Uzi signs #Esports endorsement deal with #Nike $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 8:44 AM on Monday, October 22nd, 2018
  • Jian “Uzi” Zihao, a League of Legends player for Chinese organisation Royal Never Give Up, has signed an endorsement deal with American sportswear and apparel giant Nike.
  • Uzi will appear alongside Chinese actor Bai Jingting and basketballer LeBron James in the “Dribble &” campaign for James’ “Shut Up and Dribble” docuseries.
By Adam Fitch - October 21, 2018

Jian “Uzi” Zihao, a League of Legends player for Chinese organisation Royal Never Give Up, has signed an endorsement deal with American sportswear and apparel giant Nike.

Uzi will appear alongside Chinese actor Bai Jingting and basketballer LeBron James in the “Dribble &” campaign for James’ “Shut Up and Dribble” docuseries.

Further details of the campaign – including financial information – is currently unclear. The ad campaign was posted on Weibo explaining how LeBron James helped to motivate Uzi become the best player he can be.

This is the first instance of an individual from within the esports industry has signed an endorsement deal with Nike. Uzi is, without a doubt, one of the more popular players in esports at the moment – with the 2018 League of Legends World Championship being dubbed as his tournament to lose.

Royal Never Give Up itself has been entering non-endemic partnerships in recent times. In June of this year, the LPL team announced a one-year sponsorship with German car manufacturer Mercedes-Benz. More recently, in September, the organisation was also on the receiving end of a one-year sponsorship from KFC.

Esports Insider says: It’s easy to get ahead of ourselves and say this deal will open the floodgates for esports personalities and competitors in mainstream media, but it could well not be that way at all. Uzi is a force among a young Chinese audience and it’s clear that this ad campaign is targeted at that demographic, so it could be clever advertising more than acceptance for competitive video gaming.

Source: https://esportsinsider.com/2018/10/uzi-nike-endorsement/

Toronto #Overwatch #esports franchise starts to fill front office and raise funds $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 12:15 PM on Friday, October 12th, 2018
  • Unveiled last month, Toronto’s Overwatch League esports expansion franchise now has a general manager, coach and $21.5 million in equity financing
  • OverActive Media Group Inc., the ownership group behind the Toronto franchise, says the $21.5 million is the largest financing in Canadian history for an esports-focused business.

TORONTO — Unveiled last month, Toronto’s Overwatch League esports expansion franchise now has a general manager, coach and $21.5 million in equity financing.

OverActive Media Group Inc., the ownership group behind the Toronto franchise, says the $21.5 million is the largest financing in Canadian history for an esports-focused business.

While a large chunk of change, more will likely be needed. The original cost of a franchise was pegged at US$20 million in its first year of operation in 2018 with reports suggesting the next round would go for a minimum of US$35 million.

“The financing is necessary to meet the schedule of payments that we have anticipated,” said OverActive Media CEO and president Chris Overholt, the former CEO of the Canadian Olympic Committee.

Some will go towards the franchise fee. The rest will help fund initial operations.

Overholt says the initial financing “signals to the market for sure that people are taking this space seriously.”

“Overwatch,” a team-based first-person shooter, has spawned a blue-chip esports league backed by big names and big money.

The Toronto equity financing was led by original investors including tech entrepreneur Sheldon Pollack and Michael Kimel, part-owner of the Pittsburgh Penguins and co-founder of the Chase Hospitality Group.

Others have joined the principal investors, who also included venture capitalist Adam Adamou and the Kimel family led by Michael Kimel as principal owner.

“We’re working every day here. It’s exciting,” said Overholt. “We’ve got good momentum.”

Jaesun Won has been named team general manager with Lee (Bishop) Beom-joon, formerly of the London Spitfire, appointed head coach.

The team is also sorting out its name, with input from fans. The season starts in early 2019.

Vancouver is also joining the league, with Canucks Sports & Entertainment chairman Francesco Aquilini at the helm.

There are currently 12 teams: Boston Uprising, Florida Mayhem, Houston Outlaws, London Spitfire, New York Excelsior and Philadelphia Fusion in the Atlantic Division and Dallas Fuel, Los Angeles Gladiators, Los Angeles Valiant, San Francisco Shock, Seoul Dynasty and Shanghai Dragons in the Pacific Division.

Other expansion franchises for 2019 are Washington, D.C., Paris, and Chengdu and Hangzhou, China. Atlanta and Guangzhou, China, joined the fold last month.

The London Spitfire won the inaugural league championship — and $1 million — in July, defeating Philadelphia 3-0 at a soldout Barclays Center in Brooklyn, N.Y. Philadelphia collected $400,000 as runner-up.

The league is the brainchild of Overwatch developer Blizzard Entertainment, whose gaming portfolio also includes “World of Warcraft” and “StarCraft.” Blizzard says Overwatch is the fastest of its titles to reach more than 30 million players.

The league plans to continue staging its games at Blizzard’s esports arena in Burbank, Calif., in 2019 with plans to stage games in the franchise cities in 2020.

OverActive Media Group used to be The Ledger Group, rebranding in April to “to reflect its focus on the ownership of esports platforms.”

The company has already invested in Splyce Inc., a professional esports team involved in “League of Legends,” “Call of Duty” and “Halo” leagues. It also has interests in Askott Entertainment Inc., a leading esports gaming company, and Enthusiast Gaming Inc., an esports media company.

“We’re going to build out a professional esports company that holds franchises on the inside,” said Overholt.

“We expect to be major players in acquiring franchises for Toronto,” he added.

Follow @NeilMDavidson on Twitter

Source: https://www.vancourier.com/toronto-overwatch-esports-franchise-starts-to-fill-front-office-and-raise-funds-1.23457694